Sample Millennial Marketing Social Media
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Transcript of Sample Millennial Marketing Social Media
By:
Social Media For REALTORs®
#LIBORsocial16
@juanitamcdowell
facebook.com/
juanitamcdowellseminars
Learning Modules
1 Foundation and First Things First
(Hub and Spoke)
2 Millennial Marketing (Homebuyers)
3 Facebook Communication and
Marketing
4 LinkedIn
5 Twitter and Microblogging
6 YouTube and The Agent
Whosoever desires
constant success must
change his conduct with
the times.
FOUNDATIONModule 1
MEDIAContent that is published
SOCIALAnyone can add to and share
Is it a FAD?
Content
drives action.
Are you in
position?
Ways
I’ll find
you online
SMOSocialMediaOptimization
13
What is her niche?
Consistently post
content on your spoke.
First Page of Google
Example
“Let’s go
fishing!”
Where do I start?
www.Zillow.com
www.Trulia.com
Create a
Profile
Are you in position?
Set up
Alerts
www.trulia.com/voices/alerts
Millennials
Module 2
Class Question
New York-Northern New Jersey-Long
Island, NY
What percent of the population
is Millennials?
(Report Published in 2014)
Class Question
A. 5-10%
B. Between 10-15%
C. 20% - ish
D. Between 25-30%
(Report Published in 2014)
B
14.5%
Born between
the early 1980s
and the mid-to
late-1990s
(1981-1998)
25% of the
world’s
population
Your brand
depends on
being relevant
and attracting
this group of
tech savvy
buyers.
80+ Million Strong
Powerful and Influential
Mil
len
nia
ls
Ag
e 1
8-3
5
Collective Buying Power
$200 Billion
Mil
lenn
ials
Ag
e 1
8-3
5
Indirect Spending Power
$500 Billion
Mil
lenn
ials
Ag
e 1
8-3
5
2011
What should you know about them?
Home Buyer and Seller
Generational Trends Report 2015 by NAR
32%
Home Buyer and Seller Generational Trends Report 2015 by NAR
Millennials (Gen Y) comprise the
largest share of home buyers at
32%
(Larger than all Baby Boomers
combined.)
Millennials show a clear trend of
moving to larger, higher priced
homes.
Important
Things to Must
Know About
MillennialsGen Y
Gen Why
Digital Natives
Echo Boomers
Enigma Generation
Millennials are forever
connected.
First to grow up with technology
at their fingertips.
1
No hard sells. They value
authenticity.
Let Millennials make buying
decisions for themselves.
2
Heavily influenced by their peers.
Millennial
Janelle
Age 27
Spent one year looking for a car.
Millennial
Janelle
Age 27
Within weeks, she had her silver
Fiesta.
“Millennials are also off the
chart when it comes to their
willingness to give
companies feedback.”
Marketing to MillennialsJeff Fromm
Millennials want to actively
participate, co-create, and be
included as partners in the
brands they love.
3
ADVICE
Build a listening and
participation strategy.
4
They define themselves by their
social media use and are eager
to share content.
5
Marketing
to
Millennials
By
Jeff Fromm
“To predict what will be
hot tomorrow you merely
need to look at what’s hot
with Millennials today.”
Start today and “get” to know this
generation.
Share. Like. Buy.
Module 3Facebook Communication and Marketing
Use a secure
password
B@rryB0nds45 *
FBB@rryB0nds45
Create a Master Password*
“Relationship first, business second.”
Mari Smith, Social Media Expert
“80% of all Americans use
social networks
96% of Americans are on
Facebook.”
(Forrester)
Friends
• People you know
• People you want to know
Relationship first.
“Really”
Smart Tips
•Don’t sell
•Don’t advertise
•Participate
•Get Organized
Tips for Using Facebook
Create a Friend’s List
• Scroll down to Friends on the left side of your News Feed. Hover over Friends and click More
Create a Friend’s List
• Click Create List
Create a Friend’s List
• Enter a name for your list and the names of friends you’d like to add.
• Easy to create
• Promote with Ads• $$$
Facebook Pages
Why do I need a
business page?
Create
www.facebook.com/pages
2 Steps
1.Select Local Business2.Category
Facebook Advertising
81
Success Story
Objective: Increase traffic to our website,
boosting the number of viewers for each
listing and the number of attendees for
each open house.
Gottesman Realty Team
*Shared on
https://www.facebook.com/business/success
82
Success Story
Solution: Create a Facebook ad,
highlighting the unique appeal and
location.
Target: People who like the Page and
their friends (age 27-65+). Interest
include real estate and luxury cars.
Gottesman Realty Team
*Shared on
https://www.facebook.com/business/success
Result
83
*Shared on
https://www.facebook.com/business/success
In 3 days… Reached nearly 16,000
people Increased Website Traffic 65% increase in website
visits 15,899 people reached
in Austin area 939 post engagements
84
Boost a Post
86
https://facebook.exceedlms.com/student
Module 3Twitter & Microblogging
A social network that
gives you the ability to
post messages of 140
characters or less.
What’s the big idea?
Packing BIG ideas into small
spaces.
Promote your blog on twitter
Make special offers for
homebuyers
Announce your listing
Share real estate news
Looking for clients
Agents and Twitter
Why do users love Twitter?
“I can ask a question and
get instantaneous
responses.”
“Great way to research.”
“Keeps me current with
my industry.”
“I don’t have to brag, I can
retweet.”
“I can remind my clients
that I’m still here.”
juanita
Share the most important
info about your business in a
small space
• a photo
• 160-character bio
• URL
Basics
Send Tweets
Type in your news feed
@ Replies
Public but directed
@DebbieRaw
Basics
# Hashtags – Event or Discussion
• #franklingoldmine
• #socialphilly
• #TriplePlay2015
Potential twitter status updates
Just listed 678 Yellow Street that’s
perfect for investors or first timers
Just got a good offer from a client.
Looks great!
Finally home after a long day
checking out a few listings.
Anyone else had a doosy of a day?
Potential twitter status updates
Giving a chance to win an iPad to
visitors who stop by my open house
at 5454 Jefferson Road. Sound good?
Come by
Final inspection went great. My first-
time homebuyers are so excited
about becoming homeowners.
3rd Party Twitter Tools
www.search.twitter.com
Tweepi
Tweepi
A social media management tool that
helps you analyze and manage your
Twitter followers effectively.
Lab
Create a YouTube Channel
Video Attracts Millennials
Mil
lenn
ials
Ag
e 1
8-3
5
“Will it blend?”
6 million
downloads in less
than 10 days
10,000 comments
in the same
period
GOALCredibility
Videotestimonials
Video ToolboxEquipment
• Audio
• Backdrop
• Lighting
• Tripod
• Camera
SMARTPHONE
Microphones
Tripods
Tripods
"You must do something you've never done in order to get something you've never had.“
-Unknown
Let’s
Connect
Scan the code in your handout to access my social media channels.