Engage Me with Your Brand: The Millennial Marketing Mindset
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Transcript of Engage Me with Your Brand: The Millennial Marketing Mindset
MOST VALUABLE ALCOHOL BRAND THE WORLD.
13.1 B 13.8 B
19.7 B 21.7 B
26.6 B
AND ONE OF CANADA’S LEADING BRANDS.
1.4 Billion
1 Billion
Because'there’s'so'much'noise,''they’ve'learned'to'tune'us'out.'
''''
7 BILLION
3 BILLION
7 MILLION
48%44%
43%41% 41%
ACTIVE VS.
PASSIVE
Dana White Call
MARC
Arriany: Airport Pick-up
FIGHTER EXPERIENCES
Arriany: Airport Pick-up
Contract Signing
UFC
Dana White:
Contract + Belt
Open Work Outs
ABI Fighters:
Open Workouts
BUD LIGHT
Ultimate Selfie
Ultimate Selfie
Ultimate Selfie
Chuck Liddel:
Hot Head
Chuck Liddel:
Hot Head
Chuck Liddel:
Hot Head
Anthony Pettis: Show
Time Kick
Anthony Pettis: Show
Time Kick
Anthony Pettis: Show
Time Kick
Weight-ins
Weight-ins
Weight-ins
Conor McGregor: Suit & Sing
Conor McGregor: Suit & Sing
Conor McGregor: Suit & Sing
Bruce Buffer: Night
Out
Bruce Buffer: Night
OutBruce Buffer: Night
Out
UFC Minute
FIGHT NIGHT
Ring Side
Marc
ABI Fighter
Fighter Apparel
Fight Night Video
Fight Night Video
Fight Sponsorship
Event Annoncement
Fight Clock
Fighter Comparison
Microphone Branding
On-Air Mentions
Round Cards
Jumbotron Commercial
On-Air Tweets
Fight Night Video
Dana White
Erik Perez
Fabricio Werdum
Cain Velazquex
Conor McGregor
Ronda Rousey
Anthony Pettis
Fighter Apparel
Jabouin
Almeida
Bisping
Dollaway
Johnson
Dillashaw
Complex Editorial
TV
TSN Branded Content
Hero Video/Mini Content
GLOBAL IMPRESSIONS84MM CANADIAN
IMPRESSIONS8.1MM
31
32TRENDING LIKE THE CHAMP I
TOMMY WAS THE #1 VISITED FIGHTER PROFILE BY 37% MAJORITY OF TRAFFIC DRIVEN FROM SEARCHING ON GOOGLE
DOMINATED THE RIGHT CHANNELS
36
MICROPHONE BRANDING
CLOCK SPONSORSHIP
RINGCARD MESSAGING
BANNERS
TRENDING LIKE THE CHAMP I
SHIRTSOCTAGONBUMPERS
WITH ABSOLUTE INTEGRATION
BUD LIGHT LIVING LINE MAY 5, 2015
BUD LIGHT LIVING LINE MAY 5, 2015
ABSOLUTE INTEGRATION
BUD LIGHT LIVING LINE MAY 5, 2015
BUD LIGHT LIVING LINE MAY 5, 2015
OUR BRAND
ABSOLUTE INTEGRATION
BUD LIGHT LIVING LINE MAY 5, 2015
BUD LIGHT LIVING LINE MAY 5, 2015
OUR PARTNERSHIP WITH UFC
OUR BRAND
ABSOLUTE INTEGRATION
BUD LIGHT LIVING LINE MAY 5, 2015
BUD LIGHT LIVING LINE MAY 5, 2015
OUR PARTNERSHIP WITH UFC
OUR CONSUMER
OUR BRAND
ABSOLUTE INTEGRATION
ACTIVE CONTENT EXPERIENCES DIGITAL INTEGRATIONINFLUENCERS DISRUPTIVE VENUE SIGNAGE
PASSIVESIGNAGEDIGITAL BANNERSLOGO PLACEMENTIMPRESSIONS SPONSORED EVENTSONE-DIMENSIONAL