Sammy Award Entry 2011 | Protection 1

Sammy Award Entry 2012

Service approval ratings were taken from over 36,000 outbound calls by Protection 1 in 2009 and 2010.

1SAMMY AWARDS 2012

EntRY SpEcificS Protection 1

Jamie Haenggi Chief Marketing & Customer Experience Officer

[email protected]

1267 Windham Parkway Romeoville, IL 60446

877.732.6507 732.829.2249 (direct)

www.Protection1.com

YEARS in BuSinESS:

23

no. of EMploYEES:

Full-time: 2400 Part-time: 26

no. of locAtionS:

Over 65

plAn to AttEnD iSc WESt, lAS VEgAS AnD thE SAMMYS?

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AWARD cAtEgoRY:

Installer of the Year

In 2010, GTCR, in partnership with Timothy J. Whall, purchased a financial interest in Protection1. Mr. Whall, an industry veteran known for his operational discipline, dedication to customer service and leadership skills, became CEO in June, 2010. Tim Whall has created a management team that combines existing Protection1 leaders with new senior leadership. The mission of the new leadership team is to bring growth to Protection1 while delivering world-class service.

The programs put in place to achieve that end attained a significant accomplishment: reducing customer attrition by 10% from 2010 to 2011.

Additional initiatives that helped deliver on this goal included:

Reducing our overall service backlog from 5.5 days to same-day service.

Removing our telephone auto attendant so customers have a 1-ring, live agent experience.

Developing daily performance metricsfocused on exceptional customer serviceto drive our business.

Delivering innovative solutions to grow our market share through new sales, resulting in an 820% RMR increase in our multi-family division and a 131% RMR increase in our national accounts division.

Creating a new model for national account delivery that broke down traditional national account touchpoint silos and introduced a revolutionary dedicated team approach.

Engaging prospects through research to help define, create and introduce first-in-industry services.

Our success to date was most evident at ASIS 2011. The previous year, people were asking, Who are you? This year at ASIS, Protection1 was recognized as a major national account provider and a real innovator within our industry. Our engaging and sophisticated booth became the destination of choice as people brainstormed with our CIO about leveraging their security data, and with our SVP of Operations to understand our on-time service and installation promise.

In 2012, Protection1 will continue to focus on growth, with an emphasis on these three key areas:

Keeping our current customers by delivering world-class service

Providing innovative solutions to grow market share

Developing our employees so they can achieve their personal best

There are many areas where Protection1 has developed best practices, including customer service, marketing, recruitment and innovation to help us achieve these goals. Our initiatives have resulted in incredibly positive and tangible results against each and every objective in our mission to grow. A fanatical dedication to operational excellence and customer service is creating awareness both within and outside of the security industry.

Protection1 has been recognized as one of the Top 5 Call Centers in the country by Call Center Excellence | Call Center Weeka competition open to call centers from all industries.

Protection1 has been singled out by MIT Sloan Management for Working Smarteran upcoming business case study.

Protection1 has created proprietary industry first products and services that break new ground and raise the bar for other national account providers.

Our mantra, Protection1 is a Better Choice for You, captures the culmination of our efforts to put customers first in a world where all too often they are a line item on a balance sheet. In a very short time we have created a corporate culture centered on exceptional customer service. We did so by developing employees through senior management coaching, mentoring and leadership that walked the talk.

Turning Protection1 into a growing, thriving enterprise has been our most significant accomplishment overallin a time filled with economic turmoil, corporate uncertainty and low consumer confidence. Striving for operational excellence has led to a significant change in our company culture and in the consumer perception of Protection1 at all levels. It is our unwavering belief that when you put the customer first, profits will follow.

3SAMMY AWARDS 2012



[email protected]


877.732.6507 732.829.2249 (direct)

www.Protection1.com

YEARS in BuSinESS:

23

no. of EMploYEES:


no. of locAtionS:

Over 65


Yes

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VCA Antech, a longtime partner of Protection1, is a leading provider of pet health care services. Their animal hospitals offer state-of-the-art veterinary care with a full complement of general veterinary services. Specialty care services include behavior services, dentistry, internal medicine, neuroradiology and oncology services. The VCA Animal Hospital portfolio includes 530 locations and is growing at a healthy pace.

VCA recently built a new 40,000 square foot facility in Weymouth, MA. Their new facility offers office hours seven days a week and is open 365 days a year for emergencies.

VCA faced two- and four-footed challenges. The new security system design had to address human customer, animal patient and employee-only areas of accessand associated concerns. It also had to protect millions of dollars in medical machinery and controlled substances. VCA turned to Protection1 to help design, project manage and install a turnkey solution from the early architectural design phase.

Considerations for areas of protection included:

Video surveillance of animals under anesthesia to ensure regular breathing patterns visually in magnetic resonance imaging (MRI). MRI rooms are copper shielded and this copper cannot be penetrated for installation of wiring or equipment.

Protection of drug dispensing machines containing controlled substances.

Protection of personnel when administering radiation therapies by ensuring that no one is in the area, including on the roof, to ensure human safety.

Monitoring of environmental conditions for the protection of IT infrastructure and valuable medical equipment.

The VCA team worked with Protection1 National Account Manager, Bryan Ahler, and his technical team to design solutions. Protection1 local Operations Manager, Ralph Tedesco, and District Manager, Steve Nigro, worked to ensure flawless on-site execution and on-time completion. While there were multiple integrated technologies combined to create the solution required, the collaboration from the start of the building design ensured a seamless implementation and aesthetic and robust end result.

AWARD cAtEgoRY:

Integrated Installation of the Year

SyStemS included:

Remote hosted access control, chosen for its flexibility of administration functions, remote accessibility and advantages of remotely hosted system architecture. The access control system includes a badging machine and software programmed to VCA badging standards. Door hardware was chosen by the project architect and installed by a subcontractor. All exterior doors utilize keypad/proximity combination readers. Interior doors utilize proximity readers.

interior Protected doors

Pharmacy

Wet/dry therapy

Doors dividing hospital to public areas

Exam rooms that are in public areas

MRI and nuclear medicine

IT room

Storage

Video Surveillance

Video Surveillance was installed to cover multiple indoor and outdoor areas of the hospital and grounds with cameras at all entry points, including:

Pharmacy and controlled substances closet and drug vending machines

Receptionist

Lobby

Elevator lobby and elevator cabs

Nuclear medicine area

cameras

PTZ cameras with dedicated DVRs focus on MRI, CAT(CT) scan and Linear accelerator room, with additional roof camera to view area over room were installed.

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monitors

19", 32" and 40" monitors were installed at internal observation points as well as for public view.

Employee exit monitor to view exterior of employee door and parking area to confirm a safe environment before leaving the hospital.

PVM at lobby with selected camera views to provide notification to visitors that they are being monitored.

Hospital Managerto view hospital at a glance with select cameras.

Emergency/ICUto view hospital cameras after hours when hospital is not fully staffed.

Rackused to review/play and record video from a central location in the IT room.

intercom

An intercom system was installed at various points throughout the facility:

Surface mount vandal door stations at the front door, employee entrance, deliveries areas such as medical gas, central storage and critical entrances.

Master station located at receptionist for regular hours and Emergency/ICU for after hours

intrusion System

Perimeter protection included door contacts on doors and roof hatches, glass break sensors and panic buttons.

Several sensor technologies were installed at ancillary monitoring points, including:

MRI equipment & IT rooms

Temperature sensor with threshold not to exceed 72 degrees

Humidity sensor

Equipment run/stop monitoring module

CRAC unit run/stop monitor

Fire Alarm

Installed and code compliant to occupancy use, occupancy level.

Seamless Protection

Protection1 project management interfaced with multiple VCA departments and contractors, including architects, engineers, general contractor, electrical contractor and others parties necessary to provide a seamless turnkey solution for the VCA Weymouth South Shore location.

Our commitment to service exceeded their expectations and provided added peace of mind for all who enjoy their new facilitytwo-footed, four-footed, winged and finned. You might say this was a project where Protection1 was a better choice for all creatures, great and small!

7SAMMY AWARDS 2012



[email protected]


877.732.6507 732.829.2249 (direct)

www.Protection1.com

YEARS in BuSinESS:

23

no. of EMploYEES:


no. of locAtionS:

Over 65


Yes

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1. Overall central marketing theme used company-wide

The overall Protection1 marketing theme reflects our forward-thinking, customer-centric approach to security. Everything we do differentiates Protection1 as modern, innovative and customer focused. We capture the essence of this customer promise in our brand tagline, A Better Choice for You.

2. Appearance and use of color

Our color pallet is simple and bold. We predominantly use red, with silver and blue used as accents. We incorporate silver foil on our national account and corporate stationery. Visually, we strive to present a feeling of accessibility, which is a perfect reflection of our corporate culture. We use white space to our advantage and create charts that use color to create a reader-friendly experience.

3. unique types of marketing materials

We believe that the written word and core marketing strategy drive design. All of our materials are created with the end reader in mind. Messaging is crafted to create an emotional reaction with the audience while communicating specific end-user benefits.

Two examples include the enclosed direct mail pieces with text on the outer envelopes that reads, Youre Invited to a Burglary or Youre Invited to a Fire Sale. It is easy to see how these create an emotional connection that quickly leads to readership and action.

The Creative Solutions brochure we introduced at ASIS resembles an iPad. It uses bold colors and icons to communicate new Protection1 products and services.

4. Originality and innovation

If its already been donewe wont do it again! Our marketing materials avoid clich, and we strive to be original and creative in everything we do. This quest for originality was brought to life at the exhibit space we created for ASIS 2011. Please review the enclosed photos.

Bold colors, clean graphics and sophisticated messaging communicated why Protection1 is a better choice.

Live performances daily by performance artist Dan Dunn created a buzz around the entire show floor.

One quote from a show attendee describing our efforts said it all: Its about time somebody brought class and sophistication to this industry.

5. cost effectiveness and value

The Protection1 marketing personnel and budget are very lean compared to our major competitors. We believe a smart dime beats a dumb buck, and all of our marketing efforts are scrutinized to ensure cost effectiveness.

Partnering with quality suppliers, and tracking/analyzing results from start to finish are important to our success.

6. company representation effectiveness and appeal

Our marketing materials are extremely effective. We know this for a fact because we constantly track results and survey the field as to what gets the best response from consumers. In a sea of samenesswe stand out with clear, concise, people-focused messaging that communicates on both an emotional and rational level.

It all comes down to our values and beliefs. We know that the products and services we offer have a very important place in our customers lives and that we make a difference in the communities we serve. We strive to have all of our communications to employees, customers and prospects reflect this.

AWARD cAtEgoRY:

Best Overall Integrated Marketing Plan

N a t i o N a l a c c o u N t S o l u t i o N S

H o u S e S o f W o r S H i pe d u c a t i o N & S c H o o l S r e S t a u r a N t S p r o f e S S i o N a l S e r v i c e S W a r e H o u S e & M a N u f a c t u r i N g

B u S i N e S S S e c u r i t Y S o l u t i o N S M u lt i f a M i lY S e c u r i t Y S o l u t i o N S e S u i t e S e r v i c e S

ApArtments | Condominiums | senior living | student Housing | militAry Housing | mixed-use developments

Multifamily Security Solutions

A b e t t e r C H o i C e f o r y o u sm

Business Security Solutionsa b e t t e r c h o i c e f o r y o u SM

National Account Solutionsa b e t t e r c h o i c e f o r y o u SM

No Preventative Maintenance

Outdated Equipment

Tech Needs Parts/ Disappears

Missed Fire Alarm Inspections

Billing Problems

Endless Call Trees

Your Site is Not a Priority

Rates Go Up, Service Goes Down

Business is Taken for Granted

Missed Service Calls

H O U S E S O F W O R S H I P

Does your current security provider understand your risks but not your service expectations?

Does your current security provider understand your risks but not your service expectations?

E D U C AT I O N S C H O O L S

Does your current security provider understand your risksbut not your service expectations?





Outdated Equipment

Tech Needs Parts/Disappears

Missed Fire Alarm Inspections

Endless Call Trees


RES TAURANTS


Rates Go

Up,

Service G

oes Down

Missed Service C

alls

No Preventative

Maintenance

Outdated Equipment

Tech Needs Parts/

Disappears

Business is Take

n

for Granted

P R O F E S S I O N A L S E R V I C E S WA R E H O U S E M A N U FA C T U R I N G


Outdated Equipment




Endless Call Trees



9Your security company may need a

performance review.

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Commercial Direct Mail

B u r g l a r Y i N v i t e

r e S p o N S e & N o t i f i c a t i o N t r i - f o l d c u S t o M e r S e r v i c e t r i - f o l d S e r v i c e a p p r o a c H t r i - f o l d r i g H t f o r Y o u t r i - f o l d v i d e o S o l u t i o N S t r i - f o l d

f i r e S a l e N o t i c e i N v o i c e c o M p a r i S o N

response & not i f i cat ion

Are you looking for your security information in a haystack?

Only 1 business security company is a better choice for you.

DISASTERRECOVERYCENTER

NATIONAL ACCOUNT CENTER

CORPORATE HEADQUARTERS

F IELD OFF ICES

MONITORING CENTERS

A BETTER CHOICE FOR YOU

SM

CUSTOMER S ERV I C E

You cant afford security that slows you down.





F IELD OFF ICES

MONITORING CENTERS


SM

S ERV I C E A P PROACH

NO ONE tAlkS tO EACH OtHER . tECHNIC IANS SHOw uP wItHOut PARtS .

Companies dont keep their promises.





F IELD OFF ICES

MONITORING CENTERS


SM

R I GHT FOR YOU

Larger security companies dont pay attention.

Small companies are stretched too thin.





F IELD OFF ICES

MONITORING CENTERS


SM

V I D EO SOLUT IONS

Our video solutions bring out the best in people.

SmileYOUrE ON camEra!





F IELD OFF ICES

MONITORING CENTERS


SM

Lets make sure its

not your business.

a b e t t e r c h o i c e f o r yo u SM

Home Security Solutions

Residential Brochures Residential Direct Mail

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d o o r - H a N g e r S ( p o c K e t o N B a c K )

t a r g e t e d d o o r - H a N g e r i N S e r t S

Residential Prospecting

Employee Exclusives

D E C E M B E R 2 0 1 1

1P r o t e c t i o n 1 e m P l o y e e m a g a z i n e

Special Holiday Editionyear - end wrap - u p

e M p l o Y e e N e W S l e t t e r p r i N t

v a r i o u S M o t i v a t i o N a l c o N f e r e N c e S & e M p l o Y e e a W a r d p r o g r a M S

i N t r a N e t S i t e W i t H d o W N l o a d a B l e

S a l e S a N d t r a i N i N g r e S o u r c e S

e M p l o Y e e N e W S l e t t e r e l e c t r o N i c

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Kids Security T-Shirts

PROVIDED BY

SECURITYPROVIDED BY

SECURITYPROVIDED BY

Kids Security T-Shirts

PROVIDED BY

SECURITYPROVIDED BY

SECURITYPROVIDED BY

i N f a N t & K i d S a p p a r e l

e M p l o Y e e H o l i d aY o r N a M e N t

c o M p a N Y M o u S e p a d

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ASIS 2011

Security and CreativitySee them come together in Protection 1 Booth 2527 at ASIS International 57th Annual Seminar and Exhibits.

September 1922, 2011Orange County Convention Center9800 International DriveOrlando, FL 32819

We are a group of industry professionals who are highly creative and offer

innovative national account solutions. But what makes us really different

is the fact that we also quantify our improvements, arming you with the

knowledge and numbers you need to enhance performance.

a B e t t e r C h O I C e F O r y O u SM

(800) 494-2197 www.Protection1.com

i N v i t a t i o N p o S t c a r d

p r o t e c t i o N 1 e X H i B i t a t a S i S 2 0 1 1

Creative SolutionsTO ACH I EVE QUANT I F I AB L E I M PROVEMENTS

Creative SolutionsTO AC H I E V E Q UA N T I F I A B L E I M P R OV E M E N T S

Register to Win a Paintingby Dan Dunn, 6X 6

How to register

Scan the QR Code, or register in our booth after any Paint-Jam session

Complete Entry Form

Raffle at 4:15pmOne painting will be raffled on Monday and one painting will be raffled on Tuesday

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A B E T T E R C H O I C E F O R Y O U TM

S H o W B r o c H u r e

B a N N e r a r t W o r K i N t e r a c t i v e v i d e o W a l l

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We love technology, but not when it gets between us and our customers.

only 1 national account company

provides a mix of high-tech with

a human touch.

Look what our customers are saying...

p h A R M A c E u t i c A l

Because of their great work we have

made them our preferred provider for

all new installations. We are currently

working to convert our monitoring

systems to Protection1 nationwide.

facIl It Ies d Irector PharMaceutIcal Manufacturer , Ph IladelPhIa , Pa

Only 1 national account company

is a better choice for you.

i N t e r a c t i v e M o N i t o r S a M p l e S

A B E T T E R C H O I C E F O R Y O U SM

A Private, Invitation-Only Event

Please join us at 1 of the most creative restaurants in Orlando.

RSVP @ www.p1party.comSign up online and well make sure youre on the A-List.

Live Painting Showtimes

One painting will be ra ed on Monday and one painting will be ra ed on Tuesday. REG I STER IN OUR BOOTH AFTER ANY PA INT- JAM SESS ION*Protection 1 employees and vendors are not eligible to win.

MONDAY

11:00 AM Live painting 3:30 PM Live painting 4:15 PM Painting Ra e*

TUE SDAY

11:00 AM Live painting 1:30 PM Live painting 3:30 PM Live painting 4:15 PM Painting Ra e*

WINAN ORIGINAL PAINTINGBY DAN DUNN

i N v i t a t i o N t o a S i S a f t e r p a r t Y

W e B r S v p S i t e f o r p a r t Y

d a N d u N N S H o W t i M e S S i g N

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Creativity in Action at ASIS 2011

d a N d u N N S p a i N t i N g p e r f o r M a N c e ( S e e d v d p g 3 5 )

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SAMMY AWARDS 2012



[email protected]


877.732.6507 732.829.2249 (direct)

www.Protection1.com

YEARS in BuSinESS:

23

no. of EMploYEES:


no. of locAtionS:

Over 65


Yes

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1. Appearanceoverall design layout, graphics, photos and color scheme

The Protection1 logo uses bold colors and clean typography to convey trust, quality of service, caring and innovation.

The company descriptor Security Solutions provides a solid base for Protection to stand on.

The 1 is solid and balanced within the logo to convey strength and superiority.

The shield around the 1 creates a visual image of protection and security while the 1 transitioning into the shield conveys a seamless experience.

The red dot in the letter i is representative of a single point of contact and a focus on you.

When locked up with our positioning statement, A Better Choice For YouSM, we communicate exactly what we want viewers of our logo to thinkthat we are a better choice. Our logo reminds people they have a choice, and it shows confidence and projects peace of mind.

Better choice helps our sales force open a dialogue with prospects as to why we are better, what we believe is important and how we demonstrate that every day.

2. Originality and presentation appeal

The Protection1 logo was created for three distinct target audiences: residential, commercial and national account customers. It was designed to work in print, web, video and mobile.

The 1 shield creates a strong standalone mark, the swoop acts as a unique design accent on yard signs, business cards and other applications.

The clean typography, unique shape and bold colors make this a memorable logo.

3. Quality of materials

The stationery is printed on premium paper stock. Stationery set includes letterhead, business cards, various envelope signs, notepads and notecards. All are printed in three spot colors with a silver foil on all items except the business card.

The overall feeling of these materials is one of trust and reliability. We take pride in selecting and specing finished materials from yard signs to door hangers and paper stocks for corporate brochures.

4. company or industry representation effectiveness

The Protection1 logo provides a solid foundation for a growing security company. The logo is fresh and innovative, communicates forward thinking and positions us well for the future. When placed in a cluttered environment, it commands attention and separates us from the competition in a crowded marketplace.

AWARD cAtEgoRY:

Best Company Logo Design

1267 Windham Parkway

Romeov i l l e , I L 60446

630.613.7892

www.Protection1.com

1267 Windham ParkwayRomeov i l l e , I L 60446

A B E T T ER C H O I C

E F O R YO U s

m

License Numbers: CA 626615, ACB 4

570, ACB 4571, ACB 4572, ACB 4573

, ACB 5039, ACB 5052, ACB 5054, AC

B 5292, ACO 3717

intrusion fire Access con

trol Video Web-bAsed se

curity serVices

Timothy J. WhallChief exeCutive OffiCer

1267 Windham Parkway Romeoville, IL 60446800.422.2712 phone 877.540.0779 office 800.818.1973 cell [email protected]

www.Protection1.com

a B e t t e r c h o I c e f o r Y o u S M

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W i N d o W S t i c K e r S

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SAMMY AWARDS 2012



[email protected]


877.732.6507 732.829.2249 (direct)

www.Protection1.com

YEARS in BuSinESS:

23

no. of EMploYEES:


no. of locAtionS:

Over 65


Yes

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1. Appearanceoverall design layout, graphics, photos, color scheme and paper quality

Our Protection1 newsletter is called 1Voiceand it is both a yearly printed publication as well as an e-newsletter.

1Voice eNews made its debut this year as a bi-monthly Protection1 employee newsletter, which is distributed via email link to all employees. Employees have commented that the bi-monthly newsletter helps them feel part of the bigger team at Protection 1.

Executives and employees contribute material to the newsletter on a regular basis through a custom Microsoft SharePoint portal where the information is archived indefinitely.

This provides the corporate communications team with a library of announcements, updates and news from which to pull for each edition.

Once submitted, our editor receives an alert and is able to sort, edit and schedule information for publication.

The annual printed version is also a collection of employee and corporate content produced by Protection1 employees for Protection1 employees. This publication is printed in four color on a premium paper stock and is typically distributed for the holidays.

2. editorial quality content and usefulness of information

Executives and employees contribute to the content of the newsletter1Voice is produced by Protection1 employees for employees. This is important to us because we believe that employee-provided content fosters greater ownership and a feeling that management is listening. We maintain a careful balance between human interest stories and executive/department news/announcements to keep the reader engaged, yet informed.

AWARD cAtEgoRY:

Best Company Newsletter

D E C E M B E R 2 0 1 1

1P r o t e c t i o n 1 e m P l o y e e m a g a z i n e

Special Holiday Editionyear - end wrap - u p

N e W S l e t t e r p r i N t

& W e B e d i t i o N S

Our publication is broken down into these sections:

Announcements from various departments such as Sales & Marketing, IT, Operations and HR

Employee Recognition

Regional Newsstories from our 65 branches

P1 In the News

Industry News

Just for Funwhere we share fun facts and photos about our employees

Occasional surveys

3. Originality and presentation appeal

Custom themed headers are created to coincide with each month of the year to give 1Voice a personal feel and to differentiate each edition. Photos of employees mentioned are used as often as possible to personalize news and foster a sense of family among Protection1 employeesacross our 65 location footprint. The HTML layout enables the use of links to supporting information or documentation. The Q4 printed version has a holiday theme and serves as a year-end wrap-up.

4. Readability

Great care is taken to ensure readability, with articles covering topics of interest from important human resources announcements, marketing updates, media coverage and, of course, employee recognition.

Arial, Helvetica, sans-serif font families were chosen for brand continuity.

The font also works within the Protection1 corporate branding guidelines.

The use of boxed elements breaks stories up for an easy and quick break-time read.

Bright, simple graphics and stock photos are used to draw attention to different topics while breaking up the copy.


Protection1 believes our brand is best represented by our employees. This is reflected in our publicationas it focuses on the contribution of employees. We highlight individual and team contributions of our brand values: trust, quality service, caring and innovation

The use of color works within corporate brand colors.

The content is informative and provides insight into our corporate direction.

We highlight how important the role of each employee is to our mutual success.

1Voice has quickly become a well-read and enjoyed communications vehicle across our entire company.

S e a S o N a l M a S t H e a d S f o r 2 0 1 1

1 v o i c e H o l i d aY e d i t i o N

CMS PICNIC

ASIS 2011

CAPTURE THE FLAG

BIRMINGHAM VOLUNTEERS

NATIONAL NIGHT OUTCLUB 1LAS VEGAS

CUSTOMER SERVICE APPRECIATION WEEK

TIM WHALLBRANCH VISITS

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tRuStWe have a deep sense of integrity and demonstrate a level of honesty that creates confidence.

QuAlitY SERVicEWe distinguish ourselves by providing the highest standards in all that we do.

cARing & fR iEnDlYWe show we care by listening and taking action for the needs and concerns of our customers and each other.

innoVAtiVEWe are innovative, delivering solutions that make us easy to do business with.

our employee re-brand explorations revealed some common values & beliefs we share as a team.

29

SAMMY AWARDS 2012



[email protected]


877.732.6507 732.829.2249 (direct)

www.Protection1.com

YEARS in BuSinESS:

23

no. of EMploYEES:


no. of locAtionS:

Over 65


Yes

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1. Attention-getting overall design

This ad speaks to new creative solutions we unveiled at the ASIS 2011 show. It was created following ASIS 2011 and placed in media to reach those who were at the showand those who missed it.

The intriguing headline and bold graphic icons quickly grab your attention.

ASIS attendees would definitely take notice, as these graphics were a part of our booth.

We used a QR code to direct readers to additional content with regard to our product offerings, as well as a video taste of ASIS 2011.

2. Readability and visual appearance

The ad is bold, clean and friendly. Bright colors and minimal typography make this ad a quick and memorable read.

3. Quality of text and copy

The text is attention-getting and to the point. It quickly communicates the four product offerings introduced at ASIS, provides contact information for our Senior Vice President of Salesand directs readers to the web for additional information.

4. company representation and call-to-action effectiveness

The overall visual appearance and messaging of the ad fits well within our philosophy to be forward-thinking and customer-centric.

The campaign was seen in print, web and email. Of the 687 emails sent to ASIS attendees, we experienced over 4,000 clicks, and thousands of national account brochure downloads.

AWARD cAtEgoRY:

Best Display Advertisement

Find out why everyone was pushing our buttons at ASIS.

No doubt youve been hearing the buzz around our Protection 1 National

Account program and how we became the 1 booth to visit at ASIS 2011. Here are just a few of the creative solutions we shareddesigned to achieve

quantifiable improvements in your security program:

Maintenance Rewards

Evens out your costs and can even pay you back

Product Inventory

Track what equipment is installed where, along with

life expectancy

Dashboard

Gives an at-a-glance view delivered to your inbox

Benchmark Tools

Measure and enhance your security program

performance

Let us show why we are a better choice for you. Push a few buttons on your phone and connect with Bob Dale, Senior Vice President of Sales.

800.494.2197

www.Protection1.com/ASIS

Download our brochures and see ASIS videos!

S e e N e X t p a g e

f o r f u l l S i Z e a d >

Find out why everyone was pushing our buttons at ASIS.

No doubt youve been hearing the buzz around our Protection 1 National

Account program and how we became the 1 booth to visit at ASIS 2011. Here are just a few of the creative solutions we shareddesigned to achieve

quantifiable improvements in your security program:

Maintenance Rewards

Evens out your costs and can even pay you back

Product Inventory

Track what equipment is installed where, along with

life expectancy

Dashboard

Gives an at-a-glance view delivered to your inbox

Benchmark Tools

Measure and enhance your security program

performance

Let us show why we are a better choice for you. Push a few buttons on your phone and connect with Bob Dale, Senior Vice President of Sales.

800.494.2197


Download our brochures and see ASIS videos!

e M a i l

f u l l p a g e S e c u r i t Y M a g a Z i N e a d ( q r c o d e l e a d i N g t o W e B l a N d i N g p a g e )

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SAMMY AWARDS 2012



[email protected]


877.732.6507 732.829.2249 (direct)

www.Protection1.com

YEARS in BuSinESS:

23

no. of EMploYEES:


no. of locAtionS:

Over 65


Yes

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1. Originality and creativity

At ASIS 2011, we gave away 6' x 6' paintings by world renowned speed painter extraordinaire, Dan Dunn. Two original signed paintings were given away via a drawing. Additional winners won Dan Dunn autographed paint kits.

2. use of company logo & message

To reinforce our approach to creative problem solving, we hired a performance artist to draw attention to the Protection1 exhibit. Dan Dunn performed on stage (in front of our logo) so visitors and bystanders were drawn to our brand and the activity.

The paint kits were memorable due to the large hand print and signature by the artist on the front. On the reverse side is a large Protection1 logo.

3. Quality of item

The paintings are original works of art, Dan Dunn originals have been auctioned at charity events for up to $20,000. No two paintings are alike, all are produced during a live performance and signed when completed.

The paint kits are very sturdy and contain an acrylic paint set complete with paints, brushes, palette knife and small easel.

4. cost-effectiveness

It is hard to put a price on an original piece of art as a promotional item. We hired the performance artist to draw attention to our exhibit while at the same time affirming that we are a creative, forward-thinking company. We accomplished this and then some! To date, we have established over 200 lead opportunities as a result of booth visits.

AWARD cAtEgoRY:

Best Promotional Giveaway Item

a u t o g r a p H e d p a i N t K i t S

d a N d u N N S S p e e d p a i N t i N g p e r f o r M a N c e

d a N d u N N a u t o g r a p H e d a l l p a i N t K i t S

H a N d S t a M p e d a N d S i g N e d B Y d a N d u N N

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v i d e o S o f t H e p a i N t i N g p e r f o r M a N c e S

S c a N q r c o d e o r v i S i t :

v i M e o p r o . c o M / p r o t e c t i o N 1 /a S i S - 2 0 1 1 / v i d e o / 3 0 5 5 7 5 9 0

Watch the DVD, or view online!

37

SAMMY AWARDS 2012



[email protected]


877.732.6507 732.829.2249 (direct)

www.Protection1.com

YEARS in BuSinESS:

23

no. of EMploYEES:


no. of locAtionS:

Over 65


Yes

Be

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s B

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1. Appearanceoverall design, graphics, photos, color scheme and paper quality

In a single year, Protection1 prospective customers went from asking, Who are you and what do you do? to saying, We know who you are and we want to do business with you!

Enclosed is the national account brochure created to showcase the creativity and innovation that drives Protection1 solutions. The content was developed through Voice of the Customer interviews that we conducted to better understand what companies want from their security provider.

Introduced at ASIS 2011, this eye-catching brochure was the perfect platform to initiate meaningful discussions centered around Protection1 innovations.

The Protection1 Creative Solutions brochure conveys a succinct message along with our new product offerings.

The overall iPad-like design is simple, clean and bold.

The reader is engaged throughout with the use of icons.

Our brochure tells prospective customers, We hear you and we can deliver what no one else can.

The brochure closes with the statement: Its not what we think. Its what you think that matters. This message is in alignment with our 2011 Your Voice Campaign.

The brochure is printed in four color process plus silver on a premium gloss sheet. Spot UV coatings help enhance the overall appearance.

The informational content and presentation covered both commercial and industrial applications.

The theme, Creative Solutions to Achieve Quantifiable Improvements, is highlighted throughout the brochure. In just 16 pages, this brochure communicates the Protection1 philosophy and includes one page for each of ten new services:

1. Being the customer should be easy, right?

2. Product Inventory

3. Brilliant with the Basics

4. Maintenance Rewards

5. Tech TrackerSM

6. Video Solutions

7. Dashboards

8. Stream Monitoring

9. 1 Touch Approach

10. Benchmarking

AWARD cAtEgoRY:

Best Sales Brochure

1 2 3 4 5

6 7 8 9 1 0

2. informational content and presentation for commercial/industrial applications

The brochure is very informative and speaks to real world problems and solutions. To create this content, our senior management actively engaged in Your Voice research sessions. Using customer calls to national account security managers, we encouraged them to share their pain points, along with views on what a security provider must do to meet or exceed their expectations. Our brochure contains quotes and comments taken from those interviews.

3. Originality, Readability

The brochure stands out due to its size, design, content and delivery of message. It is bold, a quick read, and free of extraneous graphics or words. The use of iPad-like visuals, clean icons and color play an important role in communicating our message: we offer creative innovative solutions that drive quantifiable improvements.


The brochure is an excellent overall representation of the culture at Protection1. It is hard working, fun and quickly communicates our story!

Readers can easily learn about our national footprint and dedication to personal service, the One Team approach, accountability and our commitment to detail. Additionally, readers will see the depth at which we have gone to understand our customers to provide them with creative solutions that solve their problems.

c r e a t i v e S o l u t i o N S B r o c H u r e

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Its not what we thinkits what our customers think that matters to us.

A security provider you can count on. M e d i c a l N o N - p r o f i t, 70 0 lo c a l c H a pt e r S

Protection1 has excelled in all required categoriesservice, pricing, equipment and installation quality.

r e ta i l c H a i N , 2 0 0 lo c at i o N S i N 1 0 Stat e S

We chose Protection1 and we are very happy with our decision. p e r S o N a l t r a i N i N g & f i t N e SS c e N t e r S , 4 2 5 u. S . c lu B S

A national vendor that is able to support our franchisees, and the installations are on time, every time.

q u i c K S e rv e r e Stau r a N t f r a N c H i S e , 5 4 lo c at i o N S N at i o N W i d e

I was dealing with issues that took my attention away from our business. Protection1 looks at my data exceptions dailysomething I didnt expectto help improve our operations. Now I can focus on other things.

S ec u r i tY d i r ec to r r e ta i l o p e r at i o N S , N at i o N a l f i N a N c i a l S e rv i c e S o r g a N i Z at i o N

Protection1 has professionally and seamlessly enhanced and improved our security systems.

M a N u fac t u r i N g a N d Sa l e S , 3 1 Sa l e S o f f i c e S

When we discussed our customized reporting needs, we found ourselves more handicapped by our mindsets rather than limitations from the Protection1 IT Department.

g lo B a l fo otW e a r M a N u fac t u r e r , W H o l e Sa l e r , a N d r e ta i l e r

41

SAMMY AWARDS 2012



[email protected]


877.732.6507 732.829.2249 (direct)

www.Protection1.com

YEARS in BuSinESS:

23

no. of EMploYEES:


no. of locAtionS:

Over 65


Yes

Be

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ve

hIc

le

gr

aP

hIc

s d

es

Ign

1. Symmetrical proportions to vehicle size, shape and relative position

A major concern when designing vehicle graphics is legibility and how to quickly communicate service offerings, phone numbers, licensing and other information on a variety of vehicle styles. As an up-and-coming brand, the logo and positioning statement absolutely had to be the hero! To achieve that, we used a series of fluid red and blue swoops to draw attention to the vehicle. The swoops also incorporate well into the different vehicle body styles.

2. Overall design layout, graphics, photos and color scheme

The overall design and colors of the vehicle graphics are simple, bold and contemporary. They help reinforce our message of security and stability. The swoop placement on the vehicle provides a sense of forward motion and speed, while helping to draw attention to the vehicle.

3. Readability

Readability was a primary concern when placing the information so that the typography is isolated and boldplus a variation in size is used to establish visual hierarchy. The bold colors and sans serif typography increase legibility and promote the image of an innovative, forward-thinking company. Knowing that these vehicles are traveling billboards, we used this opportunity to communicate all service offerings.

4. company representation effectiveness

Our fleet of traveling billboards provides valuable brand awareness for Protection1 on roads across the nation. The bold, contemporary vehicle design effectively promotes Protection1 as an innovative company while building brand awareness everywhere the vehicles travel. In a survey of customers, we found that the new design was preferred without exception.

AWARD cAtEgoRY:

Best Vehicle Graphics Design

v e H i c l e g r a p H i c S

v e H i c l e g r a p H i c S

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Friends of ours use Protection 1 in the house they live in now, have used them in the past as well, and gave them a glowing review. When the Protection 1 sales person and sales manager came to the house to meet with us, not only did they present themselves professionally, they were also sincere and genuine, making us feel like they really cared about how Protection 1 could meet our needs, not just about getting the sale. They made sure they understood what our concerns were and explained everything about the program and the company in terms of how we could work together to achieve our ultimate goalthe protection of our home. After meeting with them, we cancelled the appointment we had scheduled with another home security company (ADT) ... and signed on with Protection 1 that same day. My husband made the appointment with the main office for the installer to come out and said the person he spoke with was very nice and extremely helpful in scheduling the install to best fit our crazy schedule! The installer was awesome! Again, very professional, but genuine and so easy to work with. We had to make a few decisions before the technician could begin the install, and he was very patient as we politely discussed those decisions! :) We actually made a couple of changes to the install (added a few more sensors here and there, etc.) and he was extremely helpful and flexible. The install went very smoothly and he did a GREAT job! Our Protection 1 sales person stopped by just to make sure everything was on track and to answer any questions we had. Again, we really felt like he cared that we were happy and comfortable with the decision to move forward with Protection 1. Since the install about a week ago, my husband called the main office with a couple of questions about the system and the customer service person he spoke with was very helpful. The DVD our technician gave us the day of the install was interesting and user-friendly. All the employees we met and spoke with were so pleasant and represented Protection 1 extremely well. Were very happy with the system and will definitely refer Protection 1 to others. One last thing: our friends have the old version of the logo on their window stickers and outdoor signs. The new logo is totally awesome, and our stickers and signs are 100% better than theirs! :) Seriously, the new design is truly an improvement over the old one. Were proud to have anyone that comes to the house or walk by see the stickers and signs, and know we decided to work with THE BEST home security company! Do you need a security system at your house? We can refer you to a great company ... ! :) Russ & Millieo N e o f o u r N e W e S t c u S t o M e r S ( i l l i N o i S )

Sammy Award Entry 2011 | Protection 1

Documents

Transcript of Sammy Award Entry 2011 | Protection 1