SAMIE LIM PCCI Vice President – Tourism & Retailing Chairman Emeritus, Philippine Franchise...

SAMIE LIMPCCI Vice President – Tourism & Retailing

Chairman Emeritus, Philippine Franchise Association

President, Automatic Centre & Blims Fine FurnitureE-mail: [email protected]

Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: [email protected]

Golden Opportunity for the Philippines Next to the United States, Korea is the 2nd

biggest source of foreign tourists in the Philippines

Foreign tourist arrivals in the Philippines grew by 13 % in 2005

Tourism is estimated to have been responsible for 74 Million Jobs and US $ 1.7 Trillion in GDP worldwide

Tourism contributed 15% of the total global GDP


World Tourism TodayWorld Tourism Today

Tourist Arrivals (In millions)

2.3

2.5

2.9

15.7

119

760

0 100 200 300 400 500 600 700 800

Philppines

Phuket, Thailand

Vietnam

Malaysia

Asia-Pacific

World

in 2004


5

769

1000

0 200 400 600 800 1,000

Philippines

Asia

World

Projected Worldwide Tourist by 2010Projected Worldwide Tourist by 2010

Tourist Arrivals (In millions)

* Target Number of Tourists by 2008

Only 0.5 % of World’s Tourists!

*


as theas the PRIMARY TOURIST PRIMARY TOURIST DESTINATIONDESTINATION in Asia…in Asia…

Because of: A strategic location in the heart of Asia

7,107 beautiful islands with world-class hotels, resorts, malls, and shopping centers

3rd largest English-speaking population in the world

The warmth and hospitality of the Filipinos


Call for Collective ActionCall for Collective Action

PCCI highlight the tourism industry as a tool for economic development

PCCI coordinating the private sector’s aggressive national campaign and to leapfrog the growth of tourism industry

Partner with national government agencies and LGUs for an integrated international tourism program


BIZ TOUR 5BIZ TOUR 5Partners & Associates in 5 A’s Partners & Associates in 5 A’s

(Areas of Investment)(Areas of Investment)

ARRIVALPhilippine Travel Agencies Association (PTAA) - Chair

Air Philippines

ASEAN Business Advisory Council (ASEAN-BAC)

ASEAN Tourism Association (ASEANTA)

Association of Car Rental Companies, Inc. (ARCI)

Confederation of Asia Pacific Chambers of Commerce & Industry

Cebu Pacific Air

Manila Japanese Travel Agents & Hoteliers Association (MJTAHA)

Pacific Asia Travel Association (PATA)

Philippine Airlines

Philippine Travel Agencies Association (PTAA)

Philippine Tourists Transport Cooperative

ACCESS AMB. ALFREDO YAO, Federation of Filipino Chinese Chamber

of Commerce & Industry - Chair Asia Pacific Projects, Inc.

Department of Public Works & Highways (DPWH)

Department of Transportation & Communication (DOTC)

CYNTHIA LAZO

Convenor

ROSE MARIE YENKO

Convenor

YVONNE PASCUAL

Convenor

SABSY PALANCAChair

Govt. Sector Convenors

DOT

PTA

PCVC


ACCOMODATIONSChamber of Real Estate Builders Association (CREBA)

Real Estate Brokers Association of the Philippines (REBAP) – Co-Chairs

Hotel & Restaurant Association of the Philippines (HRAP)

Hotel Sales & Marketing Association (HSMA)

Philippine Hotel Owners Association (PHOA)

Philippine Tourism Authority (PTA)

The Philippine Hotel Federation, Inc. (TPHFI)

ATTRACTIONSPhilippine Tourism Operators’ Association (PHILTOA) -

Chair

Boracay Eminent Persons Group

Cebu Tourism Core Group

Ilocos Norte Trade, Tourism, & Investment Council (INTTIC)

Kabang Kalikasan ng Pilipinas Foundation (WWF Philippines)

Laguna Tourism Foundation (LTF)

Northern NSW Eco-Tourism Association & Sense Adventures

Philippine Association of Convention Exhibition

Organizers & Suppliers (PACEOS)

Presidential Agrarian Reform Council (PARC)

Southern Tagalog Tourism Council (STTC)

Subic Clark Alliance Development (SCAD)

Tourism Industry Board Foundation, Inc. (TBFI)

ACTIVITIESPhilippine Retailers Association (PRA) - Chair

Ayala Foundation / Ayala Land

Center for International Trade Expositions

DLSU-Angelo King Institute

Department of Tourism (DOT)

Department of Trade & Industry (DTI)

Grupo Reposo

National Commission for Culture & Arts

Philippine Convention & Visitors Corporation (PCVC)

Philippine Commission on Sports Scuba Diving

Philippine Dental Association (PDA)

Philippine Franchise Association (PFA)

Spa Association of the Philippines

BIZ TOUR 5BIZ TOUR 5Partners & Associates in the 5 A’s (Areas of Investment)Partners & Associates in the 5 A’s (Areas of Investment)


NORTH LUZON

Bulacan CCI

Dagupan City CCI

Eastern Pangasinan CCI

Ilocos Norte PCCI

La Union CCI

Pampanga CCI

Vigan City CCI

Western Pangasinan CCI

NATIONAL CAPITAL

REGION

Marikina CCI

Makati CCI

Manila CCI

Quezon City CCI

SOUTH LUZON

Batangas CCI

Camarines Sur CCI

Cavite CCI

Laguna CCI

Lucena City – Quezon CCI Marinduque CCI

Rizal CCI

San Pablo City CCI

Western Batangas CCI

BIZ TOUR 5 BIZ TOUR 5 Partner: Local Chapters & LGUsPartner: Local Chapters & LGUs

VISAYAS

Bohol CCI

Boracay CCI

Cebu CCI

Palawan CCI

MINDANAO

Butuan City CCI

Cagayan de Oro

Davao City CCI

Dipolog CCI

General Santos City

Iligan CCI


5 Billion USDAnnual Tourism

Revenue

5 Million International

Tourists

5 Million Jobs

4th Year3rd Year2nd Year1st Year

5 Billion USDInvestments

Work plan to Achieve the Five 5sWork plan to Achieve the Five 5s

Advocacy and Network Building

Investment in Building Capacities

Ready for Take Off

SustainGrowth

5th Year Targets


1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

S1

1.76

0

1

2

3

4

5

Tourist Arrivals

(in Millions)

The Challenge AheadThe Challenge Ahead

(+20%)

3.95(+22%)

(+20%)

2.63 (+20%)3.16

5 Million Tourists

(+24%)

2.291.91


11stst Phase: Phase: Bringing in the Tourists Thru the International Gateways Bringing in the Tourists Thru the International Gateways

CebuCebu

DavaoDavao

ManilaManila

LaoagLaoag

Subic-Clark Subic-Clark


Link it to clusters of world class tourist attractions within one hour of travel time

Develop various activities within the clusters

The ProgramThe Program

Energize international gateways

ManilaManila

CebuCebu

DavaoDavao

LaoagLaoag

Subic -Subic -ClarkClark


5 A’sACCESS/

ROADS-INFRA

ACCESS/

ROADS-INFRA

2.

ACCOMMODATION ACCOMMODATION3.

ATTRACTIONS ATTRACTIONS4.

Achieving the Five 5’s through 5 A’sAchieving the Five 5’s through 5 A’s

ARRIVAL

(AIR/SEA TRANSPORT)

ARRIVAL

(AIR/SEA TRANSPORT)

1.

ACTIVITIES ACTIVITIES5.


1. ARRIVAL

Leasing of Offices to

Travel Agencies,Tour Operators, &

Tour Guides

Selling/Leasing of Land for

Bus and Taxi Terminals; Airports;

and Seaports

OPPORTUNITIES

AIR (Budget airlines, Chartered planes)

SEA (Cruise Liners, Ferries)


• Development of shopping malls nearairports, seaports &bus terminals

• Leasing of Commercial Spaces to Business Centers, Public Calling Centers & branches of Utility Providers

• Construction of Toilet and Bath Facilities• Leasing of Land to Utility Providers• Development of Roads & Bridges

OPPORTUNITIES

COMMUNICATION

ENERGY

ROADS

WATER

SEWERAGE

PORTS

2. ACCESS/ROADS-INFRA


3. ACCOMMODATION

HOTELS

RESTAURANTS

Leasing / Developmentof Land for:

HOTELS & MOTELS

CONDOTELS & BUDGET HOTELS BED & BREAKFAST CHAINS

GROCERIES/SUPERMARKETS CONVENIENCE STORES

LAUNDRY FACILITIESHEALTH & CLINIC FACILITIES

PHARMACIES BOOK SHOPS/ NEWS STANDS

COFFEE & BAKESHOPSRESTAURANTS

OPPORTUNITIES


NATURAL (eco-tourism beaches, rainforests,

mountain ranges)

4. ATTRACTIONS

MAN-MADE (theme parks, historical &

cultural sites)

Development / Improvement of:

HISTORICAL SITES

PILGRIMAGE SITES

CULTURAL SITES

MUSEUMS

NATURE, FISHING, OR

TRIBAL VILLAGES

PARKS

PICNIC HUTS AND GROVES

CAMPING SITES/GROUNDS

OPPORTUNITIES


5. ACTIVITIES

OPPORTUNITIES

Sale / Leasing &Development of:

SHOPPING MALLS

MEDICAL TOURISMFACILITIES

RETIREMENT HOMES

SPA & RESORTS

GOLF COURSES

CASINO-HOTELS

NIGHT CLUBS

GYMNASIUMS

TRAINING/CONFERENCE HALLSEDUCATION /

MEDICAL TOUR

FESTIVITIES & EVENTS

SPORTS & RECREATION

SHOPPING


Cebu International GatewayCebu International Gateway(Initial Success Story)(Initial Success Story)


Cebu InternationalGateway

ARRIVAL 2005 2006 2007 2008 2009 2010

4 million international seats annually

Focus: China, Japan, Korea & ASEAN

Focus: Europe, USA, & Canada

ACCOMODATION 2005 2006 2007 2008 2009 2010

Priority on Mactan Beach Rooms (#1 Tourist Interest)Priority on 3-Star Cebu City Rooms (#2 Tourist Interest)

Focus on Region VII to Expand Rooms

Expand Focus to Clusters to Increase Rooms

ACCESS/ROADS-INFRA 2005 2006 2007 2008 2009 2010

Second Major Highway

Upgrade Seaports to Mini-malls

Efficient Bus System in all Clusters (interconnect with Seaports)

Construction of Panglao and Iloilo Airport

Legend: Light Blue =Planning Stage Dark Blue=Soft Launching Green =Implementation Stage


Two Thousand Five Two Thousand Five Hundred (2,500) Hundred (2,500)

Business ActivitiesBusiness Activities@ At least Fifty Activities Each Attraction

Fifty (50) AttractionsFifty (50) Attractions@ At least Ten Attractions each Cluster

CrocodileFarm

FlowerFarm

OrchidFarm

Eden Nature Park

Mt. Apo

SamalIsland

PhilippineEagleCenter

PearlFarm

Five (5) ClustersFive (5) Clusters

Gen. Santos Cagayan de Oro

Zamboanga

Davao City“Islands to the Highlands

Within 30 minutes”

?

DavaoInternational

Gateway

Davao International Gateway (Work-in-Progress)


Manila International GatewayManila International Gateway

Arts and Nature(San Pablo City)

Health & Wellness(Laguna)

Spirituality Center(Quezon)

Water Adventure(Batangas)

Golf and Leisure(Cavite)

ManilaInternational

Gateway

Calabarzon

BulacanBicolRegion

Quezon City

Manila


Two Thousand Five Two Thousand Five Hundred (2,500) Hundred (2,500)

Business ActivitiesBusiness Activities@ At least Fifty Activities Each Attraction

Fifty (50) AttractionsFifty (50) Attractions@ At least Ten Attractions each Cluster

The Next Success Story:The Next Success Story:

Laoag International

Gateway

Five (5) ClustersFive (5) ClustersILOCOS NORTENorthern Coast

ILOCOS SURThe Ultimate Experience

PANGASINANHundred Islands,

Hundred Pleasures

LA UNIONCoastal Garden

?


Tourism is vital tool for national economic development

We still need a coordinated effort, more coordinated effort, more creativity and initiativecreativity and initiative for our goal of a

sustainable tourism development and promotion

in the country to become a reality.

More Work Needs To Be DoneMore Work Needs To Be Done

THANK YOU!THANK YOU!

SAMIE LIMVice President – Tourism, Franchising & Retailing, PCCI

Chairman Emeritus, Philippine Franchise AssociationPresident, Automatic Centre & Blims Fine Furniture

E-mail: [email protected] Number: (632) 7172274

Facsimile (632) 5311005

Let’s work together to create thousands of business

activities and millions of jobs.

SAMIE LIM PCCI Vice President – Tourism & Retailing Chairman Emeritus, Philippine Franchise...

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