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Operations and

Supply ChainManagement

CHASE | SHANKAR | JACOBS

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SALES AND

OPERATONSPLANNN!

Chapter Nineteen

Copyright 2014 by The McGraw-Hill Companies, Inc !ll rights reser"e#McGraw-Hill$Irwin

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Learning O"#e$ti%es

+O1/01 n$er.tan$ "hat .a#e. an$operation. p#anning i. an$ ho" it oor$inate.,an%3at%ring #ogi.ti. .er*ie an$

,ar5eting p#an.-

+O1/02 Con.tr%t an$ e*a#%ate aggregatep#an. that e,p#oy $i6erent .trategie. 3or

,eeting $e,an$-

+O1/07 E8p#ain yie#$ ,anage,ent an$ "hyit i. an i,portant .trategy-

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&hat s Sales and OperationsPlanning'

Sa#e. an$ operation. p#anning i. a proe.. that he#p.

9r,. pro*i$e better %.to,er .er*ie #o"er

in*entory .horten %.to,er #ea$ ti,e. .tabi#i:e

pro$%tion rate. an$ gi*e top ,anage,ent a han$#eon the b%.ine..-

;he proe.. on.i.t. o3 a .erie. o3 ,eeting.

9ni.hing "ith a high

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Ma#or Sales and OperationsPlanning A$ti%ities

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Sales and Operations PlanningA$ti%ities ( O%er%ie)

Sa#e. an$ operation. p#anning "a. oine$ byo,panie. to re3er to aggregate p#anning-

;he ne" ter,ino#ogy i. ,eant to apt%re thei,portane o3 ro..

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Types o* Planning

)#anning 3o%.ing on a hori:on greater than 1year %.%a##y per3or,e$ ann%a##y

+ong,onth. ti,e inre,ent. are "ee5#y ,onth#y or

?%arter#y

'nter,e$iate

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re.er*e$-Aggregate Operations

Plans Spei9e. the opti,a# o,bination o3

)ro$%tion rate &%nit. o,p#ete$ per %nit o3 ti,e(

or53ore #e*e# &n%,ber o3 "or5er. nee$e$ in a perio$(

'n*entory on han$ &in*entory arrie$ 3ro, pre*io%.perio$(

)ro$%t gro%p or broa$ ategory &aggregation(

)#anning $one o*er an inter,e$iate ,onth.

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re.er*e$-Produ$tion Planning

En%ironment 'n genera# the e8terna# en*iron,ent i. o%t.i$e

the pro$%tion p#anner. $iret ontro#-

'n .o,e 9r,. $e,an$ an be ,anage$-

Co,p#e,entary pro$%t. "or5 3or 9r,. 3aing

y#ia# $e,an$ %t%ation.-

ith .er*ie. y#e. are ,ore o3ten ,ea.%re$

in ho%r. than ,onth.-

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nputs to the Produ$tionPlanning System

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re.er*e$-Produ$tion Planning

Strategies )ro$%tion p#anning

.trategie. are the

p#an. 3or ,eeting

$e,an$- ;ra$e o6.

in*o#*e$ in#%$e"or5er. e,p#oye$

"or5 ho%r. in*entory

an$ .hortage.-

A p%re .trategy %.e.=%.t one o3 the.e

approahe. a ,i8e$

.trategy %.e. t"o or

,ore-

Cha.e

.trategy

Math the pro$%tion rateby hiring an$ #aying o6e,p#oyee.

M%.t ha*e a poo# o3 ea.i#ytraine$ app#iant. to $ra"on

Stab#e

"or53ore

D*ariab#e

"or5ho%r

.

ary the n%,ber o3 ho%r."or5e$ thro%gh e8ib#e"or5 .he$%#e. or

o*erti,e

+e*e#

.trategy

Fe,an$ hange. areab.orbe$ by %t%atingin*entory #e*e#. or$erba5#og. an$ #o.t .a#e.

S%b