Salesforce1 World Tour London: Introducton to ExactTarget Marketing Cloud
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Transcript of Salesforce1 World Tour London: Introducton to ExactTarget Marketing Cloud
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Join Your Customers on a 1:1 Journey with the ExactTarget Marketing Cloud
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Welcome to the
Internet of Customers Connect with your customers in a whole new way.
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58% Faster
Deployment
5B Smartphones
by 2017
Mobile
1T Connected
Sensors
Social
50B Connected Products
Connected 4.5B Aggregated
Users
A Whole New Way to Engage Customers
Cloud
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Connected Customers
Web Store Community Email Social Mobile Product Stadium
Connected Partners
Connected Employees
Connected Experiences
In the Internet of Customers Companies Create 1:1 Experiences
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Connected Customers
Cloud
Mobile
Connected Partners Connected
Employees Connected Devices
Connected Products
Become a Customer Company Connect to the Internet of Customers
Social
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Your Customers
Cloud . Social . Mobile . Connected
Sales Cloud Service Cloud ExactTarget Marketing Cloud AppExchange
Salesforce1 Platform APIs
Salesforce1 Mobile App
Salesforce1 Platform Services
Force.com Heroku1 ExactTarget Fuel
Salesforce1: A New Customer Platform for the Future
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Shared Customer Data
Salesforce1 Customer Platform
ExactTarget Marketing Cloud Sales Cloud + Pardot Service Cloud
Sell to Businesses
Market to Millions of Customers
Service all of Your Customers
+
Automated, Personalized Journeys
• Website • Social Media • Ads
• SMS/MMS • Mobile Apps • Email
Sales & Lead Management
• Email Lead Nurturing • Lead Management • Opportunities & Forecasting
B2B & B2C Customer Support • Cases • Knowledge Base • Agent Console
Build Customer Journeys Across Marketing, Sales and Services
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The Platform for 1:1 Customer Journeys
Build a single view of the customer Plan and Optimize the Customer Journey Deliver Personalized Content Across Every Channel and Device
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Journeys Usually Start Like This…
• Welcome series
• Abandoned shopping cart
• Happy birthday
• On-boarding
• Mobile opt in
• Loyalty
• Receipts
• Order status
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Journey Builder Puts Your Ideas in Motion
Plan customer journeys using an intuitive drag and drop UI Personalize interactions every step of the way Optimize in real-time and track conversions against pre-set goals
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“We need to proactively manage the customer journey from anonymous visitor to a buyer.”
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Your Customers Are Turning to Social Channels
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Brands listen for specific topics Engage with content & links Build personal relationships with customers
Northern Trails Listens to and Engages Customers on Social Media
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Deliver Personalized Experiences on Their Company Website
Offer highly personalized product & content recommendations Guide customers through the entire shopping experience Automate thank you & loyalty programs
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Turn Anonymous Browsers into Known Contacts
Deliver engaging experiences, compelling content & mobile apps Capture email, browsing behavior, location & preferences Create a robust profile with personalized information
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Drive Personalized Email and Mobile Messages
Trigger personalized emails Ensure emails look great on desktop & mobile Re-engage with personalized communications that are triggered from web experiences, like an abandoned shopping cart.
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Target Ads on Facebook and Twitter
Create highly relevant content to continue engagement Follow up with email subscribers who do not click or open emails Target customers with 1:1 paid ads based on preferences & history
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Send Location Based Messages
Drive mobile commerce with in-app mobile alerts Trigger interactions exactly at the right place and right time Use templates to build campaigns quickly and easily
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Personalize the In-Store Experience
Get to know your customer through their social networks Recommend alternative products to items that are out of stock Inquire about past purchases to build loyalty
Susie Marshall
Susie Marshall 1701 John F. Kennedy Blvd Philadelphia, PA 19103
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Send Purchase Receipts and SMS Alerts on Shipping
Thank you for your order, Susan!
Cross-sell using customer data preferences and history Maintain brand integrity with beautifully designed transactional messages Deliver automatically at the right time using multiple data sources
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How it Works…
Journey Builder
Predictive Intelligence Manager
Customer Data Platform
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Retail/CPG Travel
& Hospitality Communications
& Media Internet
& eCommerce Technology Financial Services
& Insurance
Powering Success in Every Industry
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Demo: ExactTarget Marketing Cloud
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Balint Sipos eCRM Marketing Executive Kaplan International
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Thank You!