Salesforce Partner Marketing Power Hour - Aaron Bird - February 25, 2015

Partner Marketing Power Hours

Why Power Hours?

• Introduce marketing experts

• Inspire awesome marketing

• Provoke community and collaboration

• Be available on a regular basis

• Create a ton of great on-demand content

• Build a killer FAQ

What’s in store for today?

• Chat: Customer Experience & Reviews with Aaron Bird

• Salesforce Marketing Updates with Becky de Loryn

• AppExchange Listing Reviews with Kat An

• Open Q&A

Eight Questions for Aaron Bird, CEO of Bizible

Aaron spent the first 15 years of his career building software and large scalable online services, starting as a developer then managing developers and defining product. In 2011, he co-founded Bizible. Since then, he's had a crash course in many areas including marketing, hiring, training and growing a sales team, fundraising, the lean startup process, selling a dream, and basically anything else it takes to get stuff done.

Hero: Rand Fishkin

Favorite Book: Positioning

Favorite Blog: Hubspot


1. Tell us about Bizible and how you got started as a Salesforce partner.

Released 4/3/2013


2. More than 80% of your 5-star reviews mention support and/or service. Tell us about your approach to great customer experience.

Bizible went above & beyond.


3. You had your first 6 reviews within 6 weeks of release. How did you get those

first reviews?

Bizible’s first 6 reviews


4. Why are reviews so important?


5. So reviews are a team sport at Bizible?

“If you like the service you

received today, we would love to

earn your public praise in the

AppExchange.”


7. Do you have one favorite review?

Bizible seriously changed my life.


8. What’s your best advice for a new partner to get a fast start on AppExchange?


Now your turn.

Questions for Aaron?


Marketing Updates for the week of

2/25/15

• Continued focus on Customer Marketing through March

• Next up: Product Marketing, Campaigns, Inbound Marketing, Event Marketing

• Register by week so we can get reports.

• This is about you – help us shape the experience!

More Power Hours Fun Coming Soonp.force.com/powerhour is live

Date Insights Speaker Company Topic

4-Mar Erica Kuhl Salesforce Customer & Advocate Communities

11-Mar Noah Fleming Evergreen Author Cultivating Loyalty

18-Mar Mark Organ Influitive Creating a Great Customer Showcase

25-Mar Kristy Sharrow LevelEleven Creating Personas and Connetions

Get Engaged in the Partner Communitypartners.salesforce.com

• Ask your questions in the Partner Marketing

Group with hundreds of other partners

• Enjoy the incredibly helpful nature of our partner

community

Follow Us on Social

Partner Communications:

• Twitter: @partnerforce

• Facebook: salesforcepartners

• LinkedIn: /company/salesforce-partners

Customer Communications:

• Twitter: @appexchange

• Facebook: appexchange

• LinkedIn: company/appexchange

• Youtube: /appexchange

Hit the Road with Salesforcesalesforce.com/events

• Salesforce World Tour starts in Melbourne

on March 10th

• 20+ events planned for FY16.

• Sponsorships: p.force.com/sponsorships

• isitdreamforceyet.com (202 days!)

Promote your App with AMPp.force.com/amp

• AMP = AppExchange Marketing Program

• Q1 & Q2 Sales underway

• Select offerings will be made available to SI

partners. Be sure to complete the AMP

Interest form to be among the first to know.

Stay Up-to-Date on our Blog and eBooksblogs.salesforce.com/

• Massive channel for content and leads

• 100s of contributors

• Best way to keep up with hot topics

• Great AppExchange customer-facing blogs

and customer stories

Coming soon – Awesome Marketing Webinar salesforce.com/webinars

Understand the Customer Success Platform Positioningyoutube.com/salesforce & youtube.com/dreamforce

Great Article: Causes of Churn http://bit.ly/pmphchurn

http://access.gainsight.com/customer-success-roi/

http://bit.ly/pmphchurn

Great Article: The Importance of Proofreadinghttp://bit.ly/pmphtypo

A Little Inspiration…


Q&A with the Team

Salesforce Partner Marketing Power Hour - Aaron Bird - February 25, 2015

Technology

Transcript of Salesforce Partner Marketing Power Hour - Aaron Bird - February 25, 2015