SALES STRATEGIES WITH REFERENCE TO TOMMYBOY MOVIE

PRESENTED BY:

• AMAN GARG

• MD. SALIK QAMAR

• PRAVEEN KUMAR SINGH

• ZOHAIB KHAN

DEPARTMENT OF MANAGEMENTJAMIA HAMDARD

NEW DELHI

ABOUT THE MOVIE

• Tommy Boy is a 1995 American road comedy film directed by Peter Segal, written by Bonnie and Terry Turner, produced by Lorne Michaels, and starring former Saturday Night Live cast mates and close friends Chris Farley and David Spade. The film tells the story of a socially and emotionally immature man (Farley) who learns lessons about friendship and self-worth following the sudden death of his industrialist father.

FROM SALES PERSPECTIVE

• The company Callahan Auto is a well established and renowned company in auto parts industry.

• They are planning to introduce a new product Brake Pads which is supposed to revolutionize the industry.

• The company has facing a problem for selling of these brake pads after the death of Big Tom.

STRATEGIC HIERARCHY IN TOMMYBOY

• CORPORATE STRATEGY( they have decided to raise funds through loan)

• MARKETING STRATEGY :market and productrelationshipinvestmentobjective

• SALES STRATEGYfind a sustainable competitive advantage, need expertise and technology.

tommy 3.wlmp

tommy 2.wlmp

PRODUCT DEVELOPMENT

CUSTOMER RELATIONSHIP MANAGEMENT

• Customer retention strategy (plan designed to keep customers )

• Customer acquisition strategy (plan to obtain new customers)

• Growth strategy (plan designed to increase sales to the same customers)

GETTING PREPARED FOR FIRST SALES CALL

• Be sure to do your homework .

• Get ready to create a powerful first impression for you on your first sales call.

• Interact with the prospect try come at a common interest.

• End the conversation on a positive node.tommy 4.wlmp

My Movie 5.wlmp

NEGATIVE MOTIVATION

• Negative motivation works in some situations but not always .

My Movie 6.wlmp

BRAND POSITIONING

• Although there are different definitions of brand positioning, probably the most common is: identifying and attempting to occupy a market niche for a brand, product or service utilizing traditional marketing placement strategies (i.e. price, promotion, distribution, packaging, and competition).

• Positioning is also defined as the way by which the marketers attempt to create a distinct impression in the customer's mind.

My Movie 10 positioning.wlmp

HOW SALES CALL GETS SPOILED ?

• Most of the times the sales person itself spoil their sales calls by getting too much nervous, or too much conscious that indirectly hampers their presentation.

My Movie 11 kill sales.wlmp

CONFIDENCE AND SMARTNESS LEADS TO SALES

• A sales person on his sales call has to be confident during his presentation. Their should not be any nervousness and stress.

My Movie 12 confidence n smsrt.wlmp

PERSEVERENCE IS A PREREQUISITE FOR SALES PERSONNEL.

• A sales person has to be mentally prepared for rejection and should keep persistently trying and making efforts despite difficulties or delay in achieving.

My Movie 7.wlmp

JO DIKHTA HAI WO BIKTA HAI

• It’s a very old Hindi saying which is highly relevant in todays context.

• Customers go for those products which are attractive, well packaged and guaranteed. And all these things are correlated with good quality.

MY MOVIE 1.wlmp

SELLING CHANNEL

• In the last part of this movie the Callahan auto has signed a deed with Zalinsky Auto as a selling partner of their brake pads. By this the company has given the selling rights to other company without losing their ownership and brand.

My Movie 13 frwrd intregation.wlmp

TOMMYBOY AS A SALES MANAGER

• COACHING

• DEVELOPING

• MOTIVATING

• CONVINCING

THANK YOU