Beyond Erin Brockovich and A Civil Action: Should Strict ...
Erin Brockovich Sales Strategies
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Transcript of Erin Brockovich Sales Strategies
![Page 1: Erin Brockovich Sales Strategies](https://reader036.fdocuments.in/reader036/viewer/2022081418/5571f81349795991698c9555/html5/thumbnails/1.jpg)
Erin Brockovich
![Page 2: Erin Brockovich Sales Strategies](https://reader036.fdocuments.in/reader036/viewer/2022081418/5571f81349795991698c9555/html5/thumbnails/2.jpg)
An unemployed single mother becomes a legal assistant and almost
single-handedly brings down a California power company accused of
polluting a city's water supply.
Movie Overview
![Page 3: Erin Brockovich Sales Strategies](https://reader036.fdocuments.in/reader036/viewer/2022081418/5571f81349795991698c9555/html5/thumbnails/3.jpg)
Sales Strategies
![Page 4: Erin Brockovich Sales Strategies](https://reader036.fdocuments.in/reader036/viewer/2022081418/5571f81349795991698c9555/html5/thumbnails/4.jpg)
Knowing your client
Erin knew the personal details of each of her client.
![Page 5: Erin Brockovich Sales Strategies](https://reader036.fdocuments.in/reader036/viewer/2022081418/5571f81349795991698c9555/html5/thumbnails/5.jpg)
Door to Door Visit
Field work and door to door visit to
collect customer feedback
![Page 6: Erin Brockovich Sales Strategies](https://reader036.fdocuments.in/reader036/viewer/2022081418/5571f81349795991698c9555/html5/thumbnails/6.jpg)
Primary Research
Erin performed all the primary
research before taking up the case
to his boss
![Page 7: Erin Brockovich Sales Strategies](https://reader036.fdocuments.in/reader036/viewer/2022081418/5571f81349795991698c9555/html5/thumbnails/7.jpg)
Being confident of your product or service
She was extremely confident of what she was trying to
do.
![Page 8: Erin Brockovich Sales Strategies](https://reader036.fdocuments.in/reader036/viewer/2022081418/5571f81349795991698c9555/html5/thumbnails/8.jpg)
Persuasiveness
Erin had the persuasive skills she
was able to get all the plaintiffs to sign the
documents required for the lawsuit against the
firm.
![Page 9: Erin Brockovich Sales Strategies](https://reader036.fdocuments.in/reader036/viewer/2022081418/5571f81349795991698c9555/html5/thumbnails/9.jpg)
Full disclosure of information
She was honest towards her client and told them everything about the case from
the start.
![Page 10: Erin Brockovich Sales Strategies](https://reader036.fdocuments.in/reader036/viewer/2022081418/5571f81349795991698c9555/html5/thumbnails/10.jpg)
Sales is a two way communication
Erin was able to succeed because she made the entire process a 2 way
communication process and was always ready to listen to what her clients had to
say.
![Page 11: Erin Brockovich Sales Strategies](https://reader036.fdocuments.in/reader036/viewer/2022081418/5571f81349795991698c9555/html5/thumbnails/11.jpg)
Erin and her company changed their strategy by entering into a tie up with a Bigger law firm so as to be able to finance the whole lawsuit.
Formulating the strategy keeping in
mind the competition
![Page 12: Erin Brockovich Sales Strategies](https://reader036.fdocuments.in/reader036/viewer/2022081418/5571f81349795991698c9555/html5/thumbnails/12.jpg)
Make the customers feel that they’re important
![Page 13: Erin Brockovich Sales Strategies](https://reader036.fdocuments.in/reader036/viewer/2022081418/5571f81349795991698c9555/html5/thumbnails/13.jpg)
Realize that every conflict cannot be resolved
Take the spotlight off someone if he or she refuses to budge
Isolation Strategy
![Page 14: Erin Brockovich Sales Strategies](https://reader036.fdocuments.in/reader036/viewer/2022081418/5571f81349795991698c9555/html5/thumbnails/14.jpg)
Make the other person feel that you’re not just in it for
the money
![Page 15: Erin Brockovich Sales Strategies](https://reader036.fdocuments.in/reader036/viewer/2022081418/5571f81349795991698c9555/html5/thumbnails/15.jpg)
Let people tell their story
•Let other people say what they have to say so that at the end you have all the information you require and you also gain the confidence of that person.
![Page 16: Erin Brockovich Sales Strategies](https://reader036.fdocuments.in/reader036/viewer/2022081418/5571f81349795991698c9555/html5/thumbnails/16.jpg)
Tell the story to people in such a way to help people
see their situation in a different light which will help
them to decide
![Page 17: Erin Brockovich Sales Strategies](https://reader036.fdocuments.in/reader036/viewer/2022081418/5571f81349795991698c9555/html5/thumbnails/17.jpg)
The main objective should always be kept in mind and every activity must be performed keeping in mind the overall objective
Focus on the big picture
![Page 18: Erin Brockovich Sales Strategies](https://reader036.fdocuments.in/reader036/viewer/2022081418/5571f81349795991698c9555/html5/thumbnails/18.jpg)
To be able to look at things from your customer’s perspective so as to serve them better.
Empathy
![Page 19: Erin Brockovich Sales Strategies](https://reader036.fdocuments.in/reader036/viewer/2022081418/5571f81349795991698c9555/html5/thumbnails/19.jpg)
Think creatively how people can cooperate mutually
rather than clash
![Page 20: Erin Brockovich Sales Strategies](https://reader036.fdocuments.in/reader036/viewer/2022081418/5571f81349795991698c9555/html5/thumbnails/20.jpg)
Shashikant GuptaSagar KhandelwalSahil KhusroSaakshi JaiswalRuchika RanaShraddha Khettry
Thank you