Sales Conference
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Transcript of Sales Conference
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CROWN BERGER KENYA LTD
NAIROBI
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ANNUAL SALES CONFERENCE 2007
SAFARI PARK HOTEL
NAIROBI
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WELCOME
CROWN FAMILY
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WHAT WE DID IN 2006
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GROWTH
2003 – 04 : VOL. 8% ; VAL. 4% ; ASP -3%
2004 – 05 : VOL. 7% ; VAL. 14% ; ASP 6%
2005 – 06 : VOL. 15% ; VAL. 23% ; ASP 14%
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NEW BUSINESSES ON ANVIL
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GROWN BY 23 % ??
WOW ....
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REASONS FOR RECORD GROWTH ?
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1. AGGRESSIVE ADVERTISEMENT/PROMOTIONS
2. FILLING UNTAPPED MKT OPPORTUNITIES
3. NEW AREAS EXPLORED – THERMOPLASTIC ROAD MARKING
PAINT; MARINE PAINTS INTRO; NEXA PUSHED; SELEMIX INTRO
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WAY AHEAD.............
2007
ANOTHER MILESTONE TO ACHIEVE
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NEW BUSINESSES ON ANVIL
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THREATS
BASCO
PRICE – Increased discounts ;
Dumping material on consignment basis;
Extended Credit Terms;
Aggressive Wall/Mabati Brandings;
Aggressive Radio ads & Promotions;
News Paper ads;
Free automatic DU to dealers & Nakumatts
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SADOLIN
•Increased discounts in Sadocryl after we launched Selemix
•Aggressive marketing in Industrial Sector
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STRATEGY FOR BUSINESS DEVELOPMENT IN 2007
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Strategy for Business Development in 2007
MAX. MARKETING, ADVERTISEMENT, PRESENTATIONS,
DEMONSTRATIONS DURING JAN. – JULY 2007
BECAUSE OF ELECTION COMPAIGNS THEREAFTER
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1. Industrial Segment
2. Marine Paints
3. Automotive Paints
4. Thermoplastic
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Good Business Expected in Mombasa & Kisumu
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SUPPORT REQUIRED
1. STORAGE SPACE IN LIKONI, DAR ROAD
2. REFURBISHMENT OF CUSTOMER SERVICE IN
BERGER, DAR ROAD & KISUMU
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SUPPORT REQUIRED
3. EPABX TELEPHONE BOARD
4. CANTERS FOR DELIVERY
5. CARS
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SUPPORT REQUIRED
6. LATE DELIVERY OF MATERIAL
7. INCENTIVES
8. SALARIES
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ASANTE SANA
God bless you
SUNIL VERMA