Sales book High Summer 2012 Blend She

41
SALES BOOK HIGH SUMMER

description

High Summer 2012 Sales book, Blend She

Transcript of Sales book High Summer 2012 Blend She

Page 1: Sales book High Summer 2012 Blend She

Remember to check the B2B webshop - it is very easy to order! Shop styles from all collections, available stock, NOOS and express styles. Always ongoing campaigns with many special offers.If you have any questions please don’t hesitate to contact us: [email protected].

We’re looking forward to seeing you at www.webshop.btx.dk

B2B Webshop

Marketing articles will be available for the BleNd High Summer 2012 collection. Customers must place a min. order on this collection of 2.000 Euro to receive these free marketing articles. The package will be send directly

to each store begining of April 2012.Please order a complete marketing package directly in PCO or TeX400 – style no. 0200-11 8830. Deadline – November 28th.

BLEND Marketing Articles

BleNd A/S · edisonvej 4 · dK-7100 Vejle · Tel: +45 7943 3000 · Fax: +45 7943 3005 · www.blendcompany.com · www.webshop.btx.dk

CARdBOARd CUBe* IMAGe CATAlOGUe INCl. lOOKBOOK*

VISUAl MeRCHANdISING GUIde*

*Not final content and layout

S a l e S b o o k

HIGH SUMMER

Page 2: Sales book High Summer 2012 Blend She

Collection FlowAutumn Opening

Julydel.

Aug.del.

Sep.del.

Main Autumn

Aug.del.

Sep.del.

Oct.del.

Spring Opening

Dec.del.

Jan.del.

Feb.del.

Marchdel.

Year End

Oct.del.

Nov.del.

Feb.del.

Marchdel.

Aprildel.

Main Spring

60 styles 200 styles60 styles 60 styles200 styles 60 styles

Maydel.

Aprildel.

High Summer

FREE Marketing Articles

Package A: (min. buy 4.000 €)Package B: (no min. buy )

FREE Marketing Articles

Package A: (min. buy 2.000 €)

FREE Marketing Articles

Package A: (min. buy 2.000 €)

FREE Marketing Articles

Package A: (min. buy 4.000 €)Package B: (no min. buy )

FREE Marketing Articles

Package A: (min. buy 2.000 €)

FREE Marketing Articles

Package A: (min. buy 2.000 €)

OPENING collections (Spring & Autumn)Opening collections contain margin builders, proven winners and volume styles. It is easy comprehensive fashion styles as well as a taste of the trends expressed in the season. Opening collections are small and contains important core styles for the season.

MAIN collections (Spring & Autumn)Main collections are presented in color coordinated monthly delivery drops. These collections contain a wide variety from commercial products, basic items to latest trends. Prices range from campaign/opening-prices to medium prices. A small selection of high-profile styles which have an extra level of detail will have a higher price. The main collections will be presented on main fashion fairs throughout europe in January and July/August.

YEAR END & HIGH SUMMER Year end and High Summer collections are current seasonal styles created to pick up and continue the trends from the main collections. These collections are therefore also presented in color coordinated monthly delivery drops.

Warm summer days and chilled midnight dips, eased relaxation and spontaneous parties along with plenty of feminine attitude and boyish charm.

BleNd masters the skill of contrasting and this summer is no exception. The High Summer 2012 collection Rebel Ballerina fully shows BleNds unique universe of driven independency with a laidback attitude.

It is expressed in the cool broderie anglaise tops mixed with raw denim shorts for an edgy look. The BleNd girl cultivates her feminine side with crocheted shorts, A-shaped dresses and short ballerina inspired mini skirts – but is also influenced by her rebel-lious and sporty spirit so she doesn’t come off too pretty. That is why the materials used are heavily washed and over dyed for an understated worn look.

The collection is bursting with cool prints and a huge portion of denim, checks and casual t-shirts. Knit, jersey and thin cotton in bright red, yellow and turquoise emphasizes every sun-tanned

body. And when mixed with nuances of blue, off white and pink that appear bleached by the sun, the look oozes of a relaxed summer attitude.

The collection matches the BleNd girl’s cool lifestyle filled with travelling, leisure and romance. This is why her look is easily transformed from a casual outfit for a day on the beach into a chic evening look with sparkling sequins toned down with a rough biker jacket.She has confidence in herself and doesn’t dress up for the boys – but they will definitely check her out when she embraces the summer as a Rebel Ballerina.

Main trends in the High Summer 2012 collection- Bright summer pastels in playfull combinations- Raw and feminine mix- Ballet elements used for details- Bleached and washed garments which gives the collection a worn and used felling.

Rebel Ballerina

Press release - HIGH SUMMeR 2012

Page 3: Sales book High Summer 2012 Blend She

Style nr. Page Style nr. Page 1301. . . . . . . . . . . . . . 23 6419. . . . . . . . . . . . . . 292300. . . . . . . . . . . . . . 9 6420. . . . . . . . . . . . . . 162301. . . . . . . . . . . . . . 9 6421. . . . . . . . . . . . . . 162302. . . . . . . . . . . . . . 9 6422. . . . . . . . . . . . . . 292303. . . . . . . . . . . . . . 23 6423. . . . . . . . . . . . . . 292304. . . . . . . . . . . . . . 23 6424. . . . . . . . . . . . . . 62305. . . . . . . . . . . . . . 24 6531. . . . . . . . . . . . . . 62306. . . . . . . . . . . . . . 24 6905. . . . . . . . . . . . . . 62307. . . . . . . . . . . . . . 24 7300. . . . . . . . . . . . . . 302308. . . . . . . . . . . . . . 25 7301. . . . . . . . . . . . . . 173300. . . . . . . . . . . . . . 10 7302. . . . . . . . . . . . . . 303301. . . . . . . . . . . . . . 10 7303. . . . . . . . . . . . . . 173302. . . . . . . . . . . . . . 25 7304. . . . . . . . . . . . . . 73910. . . . . . . . . . . . . . 1 7305. . . . . . . . . . . . . . 304300. . . . . . . . . . . . . . 10 7306. . . . . . . . . . . . . . 314301. . . . . . . . . . . . . . 11 7307. . . . . . . . . . . . . . 174302. . . . . . . . . . . . . . 11 7308. . . . . . . . . . . . . . 184303. . . . . . . . . . . . . . 11 7309. . . . . . . . . . . . . . 184304. . . . . . . . . . . . . . 12 7310. . . . . . . . . . . . . . 314305. . . . . . . . . . . . . . 12 7311. . . . . . . . . . . . . . 314306. . . . . . . . . . . . . . 12 7312. . . . . . . . . . . . . . 324309. . . . . . . . . . . . . . 13 7313. . . . . . . . . . . . . . 184310. . . . . . . . . . . . . . 25 7315. . . . . . . . . . . . . . 324311. . . . . . . . . . . . . . 26 7316. . . . . . . . . . . . . . 74312. . . . . . . . . . . . . . 13 7317. . . . . . . . . . . . . . 194313. . . . . . . . . . . . . . 26 7318. . . . . . . . . . . . . . 324315. . . . . . . . . . . . . . 26 8300. . . . . . . . . . . . . . 194316. . . . . . . . . . . . . . 27 8302. . . . . . . . . . . . . . 334317. . . . . . . . . . . . . . 4 8303. . . . . . . . . . . . . . 334318. . . . . . . . . . . . . . 4 8304. . . . . . . . . . . . . . 334319. . . . . . . . . . . . . . 4 8305. . . . . . . . . . . . . . 194320. . . . . . . . . . . . . . 5 8306. . . . . . . . . . . . . . 204321. . . . . . . . . . . . . . 13 8307. . . . . . . . . . . . . . 204322. . . . . . . . . . . . . . 27 8308. . . . . . . . . . . . . . 344323. . . . . . . . . . . . . . 27 8309. . . . . . . . . . . . . . 74324. . . . . . . . . . . . . . 28 8310. . . . . . . . . . . . . . 344325. . . . . . . . . . . . . . 14 8311. . . . . . . . . . . . . . 204326. . . . . . . . . . . . . . 14 8312. . . . . . . . . . . . . . 214327. . . . . . . . . . . . . . 14 8315. . . . . . . . . . . . . . 214328. . . . . . . . . . . . . . 28 8316. . . . . . . . . . . . . . 344900. . . . . . . . . . . . . . 1 8317. . . . . . . . . . . . . . 354914. . . . . . . . . . . . . . 1 8318. . . . . . . . . . . . . . 354915. . . . . . . . . . . . . . 2 9300. . . . . . . . . . . . . . 84919. . . . . . . . . . . . . . 2 9303. . . . . . . . . . . . . . 85300. . . . . . . . . . . . . . 15 9305. . . . . . . . . . . . . . 356128. . . . . . . . . . . . . . 5 9306. . . . . . . . . . . . . . 366414. . . . . . . . . . . . . . 5 9307. . . . . . . . . . . . . . 216415. . . . . . . . . . . . . . 15 9308. . . . . . . . . . . . . . 226416. . . . . . . . . . . . . . 15 9907. . . . . . . . . . . . . . 26417. . . . . . . . . . . . . . 16 9909. . . . . . . . . . . . . . 36418. . . . . . . . . . . . . . 28

INDEX

Style nr. Page Style nr. Page 1301. . . . . . . . . . . . . . 23 6419. . . . . . . . . . . . . . 292300. . . . . . . . . . . . . . 9 6420. . . . . . . . . . . . . . 162301. . . . . . . . . . . . . . 9 6421. . . . . . . . . . . . . . 162302. . . . . . . . . . . . . . 9 6422. . . . . . . . . . . . . . 292303. . . . . . . . . . . . . . 23 6423. . . . . . . . . . . . . . 292304. . . . . . . . . . . . . . 23 6424. . . . . . . . . . . . . . 62305. . . . . . . . . . . . . . 24 6531. . . . . . . . . . . . . . 62306. . . . . . . . . . . . . . 24 6905. . . . . . . . . . . . . . 62307. . . . . . . . . . . . . . 24 7300. . . . . . . . . . . . . . 302308. . . . . . . . . . . . . . 25 7301. . . . . . . . . . . . . . 173300. . . . . . . . . . . . . . 10 7302. . . . . . . . . . . . . . 303301. . . . . . . . . . . . . . 10 7303. . . . . . . . . . . . . . 173302. . . . . . . . . . . . . . 25 7304. . . . . . . . . . . . . . 73910. . . . . . . . . . . . . . 1 7305. . . . . . . . . . . . . . 304300. . . . . . . . . . . . . . 10 7306. . . . . . . . . . . . . . 314301. . . . . . . . . . . . . . 11 7307. . . . . . . . . . . . . . 174302. . . . . . . . . . . . . . 11 7308. . . . . . . . . . . . . . 184303. . . . . . . . . . . . . . 11 7309. . . . . . . . . . . . . . 184304. . . . . . . . . . . . . . 12 7310. . . . . . . . . . . . . . 314305. . . . . . . . . . . . . . 12 7311. . . . . . . . . . . . . . 314306. . . . . . . . . . . . . . 12 7312. . . . . . . . . . . . . . 324309. . . . . . . . . . . . . . 13 7313. . . . . . . . . . . . . . 184310. . . . . . . . . . . . . . 25 7315. . . . . . . . . . . . . . 324311. . . . . . . . . . . . . . 26 7316. . . . . . . . . . . . . . 74312. . . . . . . . . . . . . . 13 7317. . . . . . . . . . . . . . 194313. . . . . . . . . . . . . . 26 7318. . . . . . . . . . . . . . 324315. . . . . . . . . . . . . . 26 8300. . . . . . . . . . . . . . 194316. . . . . . . . . . . . . . 27 8302. . . . . . . . . . . . . . 334317. . . . . . . . . . . . . . 4 8303. . . . . . . . . . . . . . 334318. . . . . . . . . . . . . . 4 8304. . . . . . . . . . . . . . 334319. . . . . . . . . . . . . . 4 8305. . . . . . . . . . . . . . 194320. . . . . . . . . . . . . . 5 8306. . . . . . . . . . . . . . 204321. . . . . . . . . . . . . . 13 8307. . . . . . . . . . . . . . 204322. . . . . . . . . . . . . . 27 8308. . . . . . . . . . . . . . 344323. . . . . . . . . . . . . . 27 8309. . . . . . . . . . . . . . 74324. . . . . . . . . . . . . . 28 8310. . . . . . . . . . . . . . 344325. . . . . . . . . . . . . . 14 8311. . . . . . . . . . . . . . 204326. . . . . . . . . . . . . . 14 8312. . . . . . . . . . . . . . 214327. . . . . . . . . . . . . . 14 8315. . . . . . . . . . . . . . 214328. . . . . . . . . . . . . . 28 8316. . . . . . . . . . . . . . 344900. . . . . . . . . . . . . . 1 8317. . . . . . . . . . . . . . 354914. . . . . . . . . . . . . . 1 8318. . . . . . . . . . . . . . 354915. . . . . . . . . . . . . . 2 9300. . . . . . . . . . . . . . 84919. . . . . . . . . . . . . . 2 9303. . . . . . . . . . . . . . 85300. . . . . . . . . . . . . . 15 9305. . . . . . . . . . . . . . 356128. . . . . . . . . . . . . . 5 9306. . . . . . . . . . . . . . 366414. . . . . . . . . . . . . . 5 9307. . . . . . . . . . . . . . 216415. . . . . . . . . . . . . . 15 9308. . . . . . . . . . . . . . 226416. . . . . . . . . . . . . . 15 9907. . . . . . . . . . . . . . 26417. . . . . . . . . . . . . . 16 9909. . . . . . . . . . . . . . 36418. . . . . . . . . . . . . . 28

INDEX

Page 4: Sales book High Summer 2012 Blend She

April/May Basic - 2012 High Summer

3910Style

Description:

Call: 4315

Cardigan-

208

Box:

228 813

57% Cotton, 37% Polyester, 6% Elastane

4900Style

Description:

Call: 4311

Tanktop-

005

Box:

208 212

95% Cotton, 5% Elastane

4914Style

Description:

Call: 4317

Tanktop-

005

Box:

177 228

70% Viscose, 30% Polyester

1

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April/May Basic - 2012 High Summer

4915Style

Description:

Call: 4317

T-shirt l/s-

005

Box:

177 228

70% Viscose, 30% Polyester

4919Style

Description:

Call: 4312

T-shirt s/s-

005

Box:

100 212

100% Viscose

9907Style

Description:

Call: 4311

Leggings-

100

Box:

95% Cotton, 5% Elastane

2

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April/May Basic - 2012 High Summer

9909Style

Description:

Call: 4311

Leggings-

100

Box:

95% Cotton, 5% Elastane

3

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April/May - 2012 High Summer

4317Style

Description:

Call: 4349

Top-

005

Box:

177 208

60% Cotton, 40% Polyester

4318Style

Description:

Call: 4312

Top-

100

Box:

177 504

100% Viscose

4319Style

Description:

Call: 4348

T-shirt s/s-

005

Box:

113 228

60% Cotton, 40% Polyester

4

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April/May - 2012 High Summer

4320Style

Description:

Call: 4312

Top-

100

Box:

208 504

100% Viscose

6128Style

Description:

Call: 4336

Skirt-

739

Box:

79% Cotton, 20% Polyester, 1% Spandex

6414Style

Description:

Call: 4337

Jeans-

738

Box:

98% Cotton, 2% Spandex

5

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April/May - 2012 High Summer

6424Style

Description:

Call: 4331

Jacket-

740

Box:

98% Cotton, 2% Elastane

6531Style

Description:

Call: 4351

Jeans-

177

Box:

208 228 504

98% Cotton, 2% Spandex

6905Style

Description:

Call: 4340

Jeans-

736

Box:

98% Cotton, 2% Spandex

6

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April/May - 2012 High Summer

7304Style

Description:

Call: 4312

Jumpsuit-

208

Box:

228

100% Viscose

7316Style

Description:

Call: 4323

SHORTS-

208

Box:

504

60% Cotton, 40% Polyester

8309Style

Description:

Call: 4312

Dress-

100

Box:

177 504

100% Viscose

7

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April/May - 2012 High Summer

9300Style

Description:

Call: 4345

Bikini-

005

Box:

177 208

82% Polyamide, 18% Elasthane

9303Style

Description:

Call: 4345

Bikini-

005

Box:

177 208

82% Polyamide, 18% Elasthane

8

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April - 2012 High Summer

2300Style

Description:

Call: 4307

Shirt S/S-

005

Box:

212

100% Cotton

2301Style

Description:

Call: 4307

Tunic-

143

Box:

100% Cotton

2302Style

Description:

Call: 4307

Top-

143

Box:

100% Cotton

9

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April - 2012 High Summer

3300Style

Description:

Call: 4314

Bolero-

208

Box:

813

100% Cotton

3301Style

Description:

Call: 4314

Cardigan-

208

Box:

813

100% Cotton

4300Style

Description:

Call: 4312

Top-

100

Box:

813

100% Viscose

10

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April - 2012 High Summer

4301Style

Description:

Call: 4324

Top-

100

Box:

208

89% Polyester, 11% Elastane

4302Style

Description:

Call: 4324

Top-

208

Box:

813

89% Polyester, 11% Elastane

4303Style

Description:

Call: 4320

T-shirt s/s-

005

Box:

813

70% Cotton, 30% Polyester

11

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April - 2012 High Summer

4304Style

Description:

Call: 4319

T-shirt s/s-

005

Box:

208

60% Cotton, 40% Polyester

4305Style

Description:

Call: 4321

T-shirt s/s-

005

Box:

813

50% Cotton, 50% Modal

4306Style

Description:

Call: 4311

Top-

212

Box:

813

95% Cotton, 5% Elastane

12

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April - 2012 High Summer

4309Style

Description:

Call: 4344

Top-

208

Box:

212

65% Polyester, 35% Viscose

4312Style

Description:

Call: 4321

T-shirt s/s-

005

Box:

813

50% Cotton, 50% Modal

4321Style

Description:

Call: 4314

T-shirt s/s-

005

Box:

504

100% Cotton

13

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April - 2012 High Summer

4325Style

Description:

Call: 4328

T-shirt s/s-

177

Box:

212

74% Polyester, 26% Polyamide

4326Style

Description:

Call: 4328

Tanktop-

177

Box:

212

74% Polyester, 26% Polyamide

4327Style

Description:

Call: 4313

Sweatshirt-

813

Box:

65% Cotton, 35% Polyester

14

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April - 2012 High Summer

5300Style

Description:

Call: 4314

Sweat-

228

Box:

813

100% Cotton

6415Style

Description:

Call: 4341

Jeans-

743

Box:

75,4% Cotton, 24,6% Polyester

6416Style

Description:

Call: 4331

Shorts-

740

Box:

98% Cotton, 2% Elastane

15

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April - 2012 High Summer

6417Style

Description:

Call: 4342

Shorts-

744

Box:

100% Cotton

6420Style

Description:

Call: 4342

Skirt-

744

Box:

100% Cotton

6421Style

Description:

Call: 4342

Dress-

744

Box:

100% Cotton

16

Page 20: Sales book High Summer 2012 Blend She

April - 2012 High Summer

7301Style

Description:

Call: 4306

PANTS-

208

Box:

212

100% Viscose

7303Style

Description:

Call: 4327

Jumpsuit-

100

Box:

228

100% Polyester

7307Style

Description:

Call: 4346

Jumpsuit-

032

Box:

228

50% Polyester, 50% Rayon

17

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April - 2012 High Summer

7308Style

Description:

Call: 4346

SHORTS-

032

Box:

228

50% Polyester, 50% Rayon

7309Style

Description:

Call: 4307

Overall-

212

Box:

228

100% Cotton

7313Style

Description:

Call: 4307

SHORTS-

212

Box:

228

100% Cotton

18

Page 22: Sales book High Summer 2012 Blend She

April - 2012 High Summer

7317Style

Description:

Call: 4346

PANTS-

032

Box:

228

50% Polyester, 50% Rayon

8300Style

Description:

Call: 4312

Dress-

100

Box:

813

100% Viscose

8305Style

Description:

Call: 4324

Dress-

100

Box:

208

89% Polyester, 11% Elastane

19

Page 23: Sales book High Summer 2012 Blend She

April - 2012 High Summer

8306Style

Description:

Call: 4327

Dress-

208

Box:

228

100% Polyester

8307Style

Description:

Call: 4344

Dress-

208

Box:

212

65% Polyester, 35% Viscose

8311Style

Description:

Call: 4312

SKIRT-

100

Box:

208

100% Viscose

20

Page 24: Sales book High Summer 2012 Blend She

April - 2012 High Summer

8312Style

Description:

Call: 4306

Dress-

208

Box:

212

100% Viscose

8315Style

Description:

Call: 4306

Dress-

208

Box:

212

100% Viscose

9307Style

Description:

Call: 4302

Scarf-

005

Box:

212

80% Cotton, 20% Lurex

21

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April - 2012 High Summer

9308Style

Description:

Call: 4329

Belt-

039

Box:

50% Pu, 50% Leather

22

Page 26: Sales book High Summer 2012 Blend She

May - 2012 High Summer

1301Style

Description:

Call: 4307

Jacket-

228

Box:

100% Cotton

2303Style

Description:

Call: 4310

Top-

208

Box:

228

100% Polyester

2304Style

Description:

Call: 4307

Shirt S/S-

208

Box:

504

100% Cotton

23

Page 27: Sales book High Summer 2012 Blend She

May - 2012 High Summer

2305Style

Description:

Call: 4307

Tunic-

005

Box:

100% Cotton

2306Style

Description:

Call: 4306

Top-

228

Box:

504

100% Viscose

2307Style

Description:

Call: 4307

Tunic-

005

Box:

228

100% Cotton

24

Page 28: Sales book High Summer 2012 Blend She

May - 2012 High Summer

2308Style

Description:

Call: 4307

Top-

005

Box:

208

100% Cotton

3302Style

Description:

Call: 4314

Bolero-

005

Box:

100% Cotton

4310Style

Description:

Call: 4314

T-shirt s/s-

005

Box:

504

100% Cotton

25

Page 29: Sales book High Summer 2012 Blend She

May - 2012 High Summer

4311Style

Description:

Call: 4314

T-shirt s/s-

005

Box:

813

100% Cotton

4313Style

Description:

Call: 4348

Body-

177

Box:

813

95% Cotton, 5% Elastane

4315Style

Description:

Call: 4323

Top-

177

Box:

504

60% Cotton, 40% Polyester

26

Page 30: Sales book High Summer 2012 Blend She

May - 2012 High Summer

4316Style

Description:

Call: 4313

Cardigan-

228

Box:

813

65% Cotton, 35% Polyester

4322Style

Description:

Call: 4314

T-shirt s/s-

005

Box:

813

100% Cotton

4323Style

Description:

Call: 4314

Top-

005

Box:

813

100% Cotton

27

Page 31: Sales book High Summer 2012 Blend She

May - 2012 High Summer

4324Style

Description:

Call: 4314

Tanktop-

208

Box:

100% Cotton

4328Style

Description:

Call: 4314

Tanktop-

177

Box:

504

100% Cotton

6418Style

Description:

Call: 4333

Shorts-

748

Box:

100% Cotton

28

Page 32: Sales book High Summer 2012 Blend She

May - 2012 High Summer

6419Style

Description:

Call: 4334

Skirt-

745

Box:

98% Cotton, 2% Elastane

6422Style

Description:

Call: 4335

Dress-

684

Box:

100% Cotton

6423Style

Description:

Call: 4333

Jumpsuit-

748

Box:

100% Cotton

29

Page 33: Sales book High Summer 2012 Blend She

May - 2012 High Summer

7300Style

Description:

Call: 4307

SHORTS-

228

Box:

100% Cotton

7302Style

Description:

Call: 4306

Jumpsuit-

228

Box:

504

100% Viscose

7305Style

Description:

Call: 4326

Jumpsuit-

005

Box:

813

70% Polyester, 30% Cotton

30

Page 34: Sales book High Summer 2012 Blend She

May - 2012 High Summer

7306Style

Description:

Call: 4313

SHORTS-

228

Box:

813

65% Cotton, 35% Polyester

7310Style

Description:

Call: 4307

SHORTS-

228

Box:

504

100% Cotton

7311Style

Description:

Call: 4308

SHORTS-

005

Box:

228

55% Cotton, 45% Linen

31

Page 35: Sales book High Summer 2012 Blend She

May - 2012 High Summer

7312Style

Description:

Call: 4308

PANTS-

032

Box:

228

55% Cotton, 45% Linen

7315Style

Description:

Call: 4308

PANTS-

032

Box:

55% Cotton, 45% Linen

7318Style

Description:

Call: 4307

Jumpsuit-

208

Box:

228

100% Cotton

32

Page 36: Sales book High Summer 2012 Blend She

May - 2012 High Summer

8302Style

Description:

Call: 4310

Dress-

208

Box:

228

100% Polyester

8303Style

Description:

Call: 4307

Dress-

005

Box:

208

100% Cotton

8304Style

Description:

Call: 4306

Dress-

228

Box:

504

100% Viscose

33

Page 37: Sales book High Summer 2012 Blend She

May - 2012 High Summer

8308Style

Description:

Call: 4323

Dress-

177

Box:

504

60% Cotton, 40% Polyester

8310Style

Description:

Call: 4326

Dress-

005

Box:

813

70% Polyester, 30% Cotton

8316Style

Description:

Call: 4307

Dress-

005

Box:

208

100% Cotton

34

Page 38: Sales book High Summer 2012 Blend She

May - 2012 High Summer

8317Style

Description:

Call: 4314

Dress-

208

Box:

100% Cotton

8318Style

Description:

Call: 4322

SKIRT-

100

Box:

504

100% Nylon

9305Style

Description:

Call: 4300

Belt-

208

Box:

100% Pu

35

Page 39: Sales book High Summer 2012 Blend She

May - 2012 High Summer

9306Style

Description:

Call: 4301

Hat-

051

Box:

100% Paper

36

Page 40: Sales book High Summer 2012 Blend She

Collection FlowAutumn Opening

Julydel.

Aug.del.

Sep.del.

Main Autumn

Aug.del.

Sep.del.

Oct.del.

Spring Opening

Dec.del.

Jan.del.

Feb.del.

Marchdel.

Year End

Oct.del.

Nov.del.

Feb.del.

Marchdel.

Aprildel.

Main Spring

60 styles 200 styles60 styles 60 styles200 styles 60 styles

Maydel.

Aprildel.

High Summer

FREE Marketing Articles

Package A: (min. buy 4.000 €)Package B: (no min. buy )

FREE Marketing Articles

Package A: (min. buy 2.000 €)

FREE Marketing Articles

Package A: (min. buy 2.000 €)

FREE Marketing Articles

Package A: (min. buy 4.000 €)Package B: (no min. buy )

FREE Marketing Articles

Package A: (min. buy 2.000 €)

FREE Marketing Articles

Package A: (min. buy 2.000 €)

OPENING collections (Spring & Autumn)Opening collections contain margin builders, proven winners and volume styles. It is easy comprehensive fashion styles as well as a taste of the trends expressed in the season. Opening collections are small and contains important core styles for the season.

MAIN collections (Spring & Autumn)Main collections are presented in color coordinated monthly delivery drops. These collections contain a wide variety from commercial products, basic items to latest trends. Prices range from campaign/opening-prices to medium prices. A small selection of high-profile styles which have an extra level of detail will have a higher price. The main collections will be presented on main fashion fairs throughout europe in January and July/August.

YEAR END & HIGH SUMMER Year end and High Summer collections are current seasonal styles created to pick up and continue the trends from the main collections. These collections are therefore also presented in color coordinated monthly delivery drops.

Warm summer days and chilled midnight dips, eased relaxation and spontaneous parties along with plenty of feminine attitude and boyish charm.

BleNd masters the skill of contrasting and this summer is no exception. The High Summer 2012 collection Rebel Ballerina fully shows BleNds unique universe of driven independency with a laidback attitude.

It is expressed in the cool broderie anglaise tops mixed with raw denim shorts for an edgy look. The BleNd girl cultivates her feminine side with crocheted shorts, A-shaped dresses and short ballerina inspired mini skirts – but is also influenced by her rebel-lious and sporty spirit so she doesn’t come off too pretty. That is why the materials used are heavily washed and over dyed for an understated worn look.

The collection is bursting with cool prints and a huge portion of denim, checks and casual t-shirts. Knit, jersey and thin cotton in bright red, yellow and turquoise emphasizes every sun-tanned

body. And when mixed with nuances of blue, off white and pink that appear bleached by the sun, the look oozes of a relaxed summer attitude.

The collection matches the BleNd girl’s cool lifestyle filled with travelling, leisure and romance. This is why her look is easily transformed from a casual outfit for a day on the beach into a chic evening look with sparkling sequins toned down with a rough biker jacket.She has confidence in herself and doesn’t dress up for the boys – but they will definitely check her out when she embraces the summer as a Rebel Ballerina.

Main trends in the High Summer 2012 collection- Bright summer pastels in playfull combinations- Raw and feminine mix- Ballet elements used for details- Bleached and washed garments which gives the collection a worn and used felling.

Rebel Ballerina

Press release - HIGH SUMMeR 2012

Page 41: Sales book High Summer 2012 Blend She

Remember to check the B2B webshop - it is very easy to order! Shop styles from all collections, available stock, NOOS and express styles. Always ongoing campaigns with many special offers.If you have any questions please don’t hesitate to contact us: [email protected].

We’re looking forward to seeing you at www.webshop.btx.dk

B2B Webshop

Marketing articles will be available for the BleNd High Summer 2012 collection. Customers must place a min. order on this collection of 2.000 Euro to receive these free marketing articles. The package will be send directly

to each store begining of April 2012.Please order a complete marketing package directly in PCO or TeX400 – style no. 0200-11 8830. Deadline – November 28th.

BLEND Marketing Articles

BleNd A/S · edisonvej 4 · dK-7100 Vejle · Tel: +45 7943 3000 · Fax: +45 7943 3005 · www.blendcompany.com · www.webshop.btx.dk

CARdBOARd CUBe* IMAGe CATAlOGUe INCl. lOOKBOOK*

VISUAl MeRCHANdISING GUIde*

*Not final content and layout

S a l e S b o o k

HIGH SUMMER