Sales book High Summer 2012 Blend She
description
Transcript of Sales book High Summer 2012 Blend She
Remember to check the B2B webshop - it is very easy to order! Shop styles from all collections, available stock, NOOS and express styles. Always ongoing campaigns with many special offers.If you have any questions please don’t hesitate to contact us: [email protected].
We’re looking forward to seeing you at www.webshop.btx.dk
B2B Webshop
Marketing articles will be available for the BleNd High Summer 2012 collection. Customers must place a min. order on this collection of 2.000 Euro to receive these free marketing articles. The package will be send directly
to each store begining of April 2012.Please order a complete marketing package directly in PCO or TeX400 – style no. 0200-11 8830. Deadline – November 28th.
BLEND Marketing Articles
BleNd A/S · edisonvej 4 · dK-7100 Vejle · Tel: +45 7943 3000 · Fax: +45 7943 3005 · www.blendcompany.com · www.webshop.btx.dk
CARdBOARd CUBe* IMAGe CATAlOGUe INCl. lOOKBOOK*
VISUAl MeRCHANdISING GUIde*
*Not final content and layout
S a l e S b o o k
HIGH SUMMER
Collection FlowAutumn Opening
Julydel.
Aug.del.
Sep.del.
Main Autumn
Aug.del.
Sep.del.
Oct.del.
Spring Opening
Dec.del.
Jan.del.
Feb.del.
Marchdel.
Year End
Oct.del.
Nov.del.
Feb.del.
Marchdel.
Aprildel.
Main Spring
60 styles 200 styles60 styles 60 styles200 styles 60 styles
Maydel.
Aprildel.
High Summer
FREE Marketing Articles
Package A: (min. buy 4.000 €)Package B: (no min. buy )
FREE Marketing Articles
Package A: (min. buy 2.000 €)
FREE Marketing Articles
Package A: (min. buy 2.000 €)
FREE Marketing Articles
Package A: (min. buy 4.000 €)Package B: (no min. buy )
FREE Marketing Articles
Package A: (min. buy 2.000 €)
FREE Marketing Articles
Package A: (min. buy 2.000 €)
OPENING collections (Spring & Autumn)Opening collections contain margin builders, proven winners and volume styles. It is easy comprehensive fashion styles as well as a taste of the trends expressed in the season. Opening collections are small and contains important core styles for the season.
MAIN collections (Spring & Autumn)Main collections are presented in color coordinated monthly delivery drops. These collections contain a wide variety from commercial products, basic items to latest trends. Prices range from campaign/opening-prices to medium prices. A small selection of high-profile styles which have an extra level of detail will have a higher price. The main collections will be presented on main fashion fairs throughout europe in January and July/August.
YEAR END & HIGH SUMMER Year end and High Summer collections are current seasonal styles created to pick up and continue the trends from the main collections. These collections are therefore also presented in color coordinated monthly delivery drops.
Warm summer days and chilled midnight dips, eased relaxation and spontaneous parties along with plenty of feminine attitude and boyish charm.
BleNd masters the skill of contrasting and this summer is no exception. The High Summer 2012 collection Rebel Ballerina fully shows BleNds unique universe of driven independency with a laidback attitude.
It is expressed in the cool broderie anglaise tops mixed with raw denim shorts for an edgy look. The BleNd girl cultivates her feminine side with crocheted shorts, A-shaped dresses and short ballerina inspired mini skirts – but is also influenced by her rebel-lious and sporty spirit so she doesn’t come off too pretty. That is why the materials used are heavily washed and over dyed for an understated worn look.
The collection is bursting with cool prints and a huge portion of denim, checks and casual t-shirts. Knit, jersey and thin cotton in bright red, yellow and turquoise emphasizes every sun-tanned
body. And when mixed with nuances of blue, off white and pink that appear bleached by the sun, the look oozes of a relaxed summer attitude.
The collection matches the BleNd girl’s cool lifestyle filled with travelling, leisure and romance. This is why her look is easily transformed from a casual outfit for a day on the beach into a chic evening look with sparkling sequins toned down with a rough biker jacket.She has confidence in herself and doesn’t dress up for the boys – but they will definitely check her out when she embraces the summer as a Rebel Ballerina.
Main trends in the High Summer 2012 collection- Bright summer pastels in playfull combinations- Raw and feminine mix- Ballet elements used for details- Bleached and washed garments which gives the collection a worn and used felling.
Rebel Ballerina
Press release - HIGH SUMMeR 2012
Style nr. Page Style nr. Page 1301. . . . . . . . . . . . . . 23 6419. . . . . . . . . . . . . . 292300. . . . . . . . . . . . . . 9 6420. . . . . . . . . . . . . . 162301. . . . . . . . . . . . . . 9 6421. . . . . . . . . . . . . . 162302. . . . . . . . . . . . . . 9 6422. . . . . . . . . . . . . . 292303. . . . . . . . . . . . . . 23 6423. . . . . . . . . . . . . . 292304. . . . . . . . . . . . . . 23 6424. . . . . . . . . . . . . . 62305. . . . . . . . . . . . . . 24 6531. . . . . . . . . . . . . . 62306. . . . . . . . . . . . . . 24 6905. . . . . . . . . . . . . . 62307. . . . . . . . . . . . . . 24 7300. . . . . . . . . . . . . . 302308. . . . . . . . . . . . . . 25 7301. . . . . . . . . . . . . . 173300. . . . . . . . . . . . . . 10 7302. . . . . . . . . . . . . . 303301. . . . . . . . . . . . . . 10 7303. . . . . . . . . . . . . . 173302. . . . . . . . . . . . . . 25 7304. . . . . . . . . . . . . . 73910. . . . . . . . . . . . . . 1 7305. . . . . . . . . . . . . . 304300. . . . . . . . . . . . . . 10 7306. . . . . . . . . . . . . . 314301. . . . . . . . . . . . . . 11 7307. . . . . . . . . . . . . . 174302. . . . . . . . . . . . . . 11 7308. . . . . . . . . . . . . . 184303. . . . . . . . . . . . . . 11 7309. . . . . . . . . . . . . . 184304. . . . . . . . . . . . . . 12 7310. . . . . . . . . . . . . . 314305. . . . . . . . . . . . . . 12 7311. . . . . . . . . . . . . . 314306. . . . . . . . . . . . . . 12 7312. . . . . . . . . . . . . . 324309. . . . . . . . . . . . . . 13 7313. . . . . . . . . . . . . . 184310. . . . . . . . . . . . . . 25 7315. . . . . . . . . . . . . . 324311. . . . . . . . . . . . . . 26 7316. . . . . . . . . . . . . . 74312. . . . . . . . . . . . . . 13 7317. . . . . . . . . . . . . . 194313. . . . . . . . . . . . . . 26 7318. . . . . . . . . . . . . . 324315. . . . . . . . . . . . . . 26 8300. . . . . . . . . . . . . . 194316. . . . . . . . . . . . . . 27 8302. . . . . . . . . . . . . . 334317. . . . . . . . . . . . . . 4 8303. . . . . . . . . . . . . . 334318. . . . . . . . . . . . . . 4 8304. . . . . . . . . . . . . . 334319. . . . . . . . . . . . . . 4 8305. . . . . . . . . . . . . . 194320. . . . . . . . . . . . . . 5 8306. . . . . . . . . . . . . . 204321. . . . . . . . . . . . . . 13 8307. . . . . . . . . . . . . . 204322. . . . . . . . . . . . . . 27 8308. . . . . . . . . . . . . . 344323. . . . . . . . . . . . . . 27 8309. . . . . . . . . . . . . . 74324. . . . . . . . . . . . . . 28 8310. . . . . . . . . . . . . . 344325. . . . . . . . . . . . . . 14 8311. . . . . . . . . . . . . . 204326. . . . . . . . . . . . . . 14 8312. . . . . . . . . . . . . . 214327. . . . . . . . . . . . . . 14 8315. . . . . . . . . . . . . . 214328. . . . . . . . . . . . . . 28 8316. . . . . . . . . . . . . . 344900. . . . . . . . . . . . . . 1 8317. . . . . . . . . . . . . . 354914. . . . . . . . . . . . . . 1 8318. . . . . . . . . . . . . . 354915. . . . . . . . . . . . . . 2 9300. . . . . . . . . . . . . . 84919. . . . . . . . . . . . . . 2 9303. . . . . . . . . . . . . . 85300. . . . . . . . . . . . . . 15 9305. . . . . . . . . . . . . . 356128. . . . . . . . . . . . . . 5 9306. . . . . . . . . . . . . . 366414. . . . . . . . . . . . . . 5 9307. . . . . . . . . . . . . . 216415. . . . . . . . . . . . . . 15 9308. . . . . . . . . . . . . . 226416. . . . . . . . . . . . . . 15 9907. . . . . . . . . . . . . . 26417. . . . . . . . . . . . . . 16 9909. . . . . . . . . . . . . . 36418. . . . . . . . . . . . . . 28
INDEX
Style nr. Page Style nr. Page 1301. . . . . . . . . . . . . . 23 6419. . . . . . . . . . . . . . 292300. . . . . . . . . . . . . . 9 6420. . . . . . . . . . . . . . 162301. . . . . . . . . . . . . . 9 6421. . . . . . . . . . . . . . 162302. . . . . . . . . . . . . . 9 6422. . . . . . . . . . . . . . 292303. . . . . . . . . . . . . . 23 6423. . . . . . . . . . . . . . 292304. . . . . . . . . . . . . . 23 6424. . . . . . . . . . . . . . 62305. . . . . . . . . . . . . . 24 6531. . . . . . . . . . . . . . 62306. . . . . . . . . . . . . . 24 6905. . . . . . . . . . . . . . 62307. . . . . . . . . . . . . . 24 7300. . . . . . . . . . . . . . 302308. . . . . . . . . . . . . . 25 7301. . . . . . . . . . . . . . 173300. . . . . . . . . . . . . . 10 7302. . . . . . . . . . . . . . 303301. . . . . . . . . . . . . . 10 7303. . . . . . . . . . . . . . 173302. . . . . . . . . . . . . . 25 7304. . . . . . . . . . . . . . 73910. . . . . . . . . . . . . . 1 7305. . . . . . . . . . . . . . 304300. . . . . . . . . . . . . . 10 7306. . . . . . . . . . . . . . 314301. . . . . . . . . . . . . . 11 7307. . . . . . . . . . . . . . 174302. . . . . . . . . . . . . . 11 7308. . . . . . . . . . . . . . 184303. . . . . . . . . . . . . . 11 7309. . . . . . . . . . . . . . 184304. . . . . . . . . . . . . . 12 7310. . . . . . . . . . . . . . 314305. . . . . . . . . . . . . . 12 7311. . . . . . . . . . . . . . 314306. . . . . . . . . . . . . . 12 7312. . . . . . . . . . . . . . 324309. . . . . . . . . . . . . . 13 7313. . . . . . . . . . . . . . 184310. . . . . . . . . . . . . . 25 7315. . . . . . . . . . . . . . 324311. . . . . . . . . . . . . . 26 7316. . . . . . . . . . . . . . 74312. . . . . . . . . . . . . . 13 7317. . . . . . . . . . . . . . 194313. . . . . . . . . . . . . . 26 7318. . . . . . . . . . . . . . 324315. . . . . . . . . . . . . . 26 8300. . . . . . . . . . . . . . 194316. . . . . . . . . . . . . . 27 8302. . . . . . . . . . . . . . 334317. . . . . . . . . . . . . . 4 8303. . . . . . . . . . . . . . 334318. . . . . . . . . . . . . . 4 8304. . . . . . . . . . . . . . 334319. . . . . . . . . . . . . . 4 8305. . . . . . . . . . . . . . 194320. . . . . . . . . . . . . . 5 8306. . . . . . . . . . . . . . 204321. . . . . . . . . . . . . . 13 8307. . . . . . . . . . . . . . 204322. . . . . . . . . . . . . . 27 8308. . . . . . . . . . . . . . 344323. . . . . . . . . . . . . . 27 8309. . . . . . . . . . . . . . 74324. . . . . . . . . . . . . . 28 8310. . . . . . . . . . . . . . 344325. . . . . . . . . . . . . . 14 8311. . . . . . . . . . . . . . 204326. . . . . . . . . . . . . . 14 8312. . . . . . . . . . . . . . 214327. . . . . . . . . . . . . . 14 8315. . . . . . . . . . . . . . 214328. . . . . . . . . . . . . . 28 8316. . . . . . . . . . . . . . 344900. . . . . . . . . . . . . . 1 8317. . . . . . . . . . . . . . 354914. . . . . . . . . . . . . . 1 8318. . . . . . . . . . . . . . 354915. . . . . . . . . . . . . . 2 9300. . . . . . . . . . . . . . 84919. . . . . . . . . . . . . . 2 9303. . . . . . . . . . . . . . 85300. . . . . . . . . . . . . . 15 9305. . . . . . . . . . . . . . 356128. . . . . . . . . . . . . . 5 9306. . . . . . . . . . . . . . 366414. . . . . . . . . . . . . . 5 9307. . . . . . . . . . . . . . 216415. . . . . . . . . . . . . . 15 9308. . . . . . . . . . . . . . 226416. . . . . . . . . . . . . . 15 9907. . . . . . . . . . . . . . 26417. . . . . . . . . . . . . . 16 9909. . . . . . . . . . . . . . 36418. . . . . . . . . . . . . . 28
INDEX
April/May Basic - 2012 High Summer
3910Style
Description:
Call: 4315
Cardigan-
208
Box:
228 813
57% Cotton, 37% Polyester, 6% Elastane
4900Style
Description:
Call: 4311
Tanktop-
005
Box:
208 212
95% Cotton, 5% Elastane
4914Style
Description:
Call: 4317
Tanktop-
005
Box:
177 228
70% Viscose, 30% Polyester
1
April/May Basic - 2012 High Summer
4915Style
Description:
Call: 4317
T-shirt l/s-
005
Box:
177 228
70% Viscose, 30% Polyester
4919Style
Description:
Call: 4312
T-shirt s/s-
005
Box:
100 212
100% Viscose
9907Style
Description:
Call: 4311
Leggings-
100
Box:
95% Cotton, 5% Elastane
2
April/May Basic - 2012 High Summer
9909Style
Description:
Call: 4311
Leggings-
100
Box:
95% Cotton, 5% Elastane
3
April/May - 2012 High Summer
4317Style
Description:
Call: 4349
Top-
005
Box:
177 208
60% Cotton, 40% Polyester
4318Style
Description:
Call: 4312
Top-
100
Box:
177 504
100% Viscose
4319Style
Description:
Call: 4348
T-shirt s/s-
005
Box:
113 228
60% Cotton, 40% Polyester
4
April/May - 2012 High Summer
4320Style
Description:
Call: 4312
Top-
100
Box:
208 504
100% Viscose
6128Style
Description:
Call: 4336
Skirt-
739
Box:
79% Cotton, 20% Polyester, 1% Spandex
6414Style
Description:
Call: 4337
Jeans-
738
Box:
98% Cotton, 2% Spandex
5
April/May - 2012 High Summer
6424Style
Description:
Call: 4331
Jacket-
740
Box:
98% Cotton, 2% Elastane
6531Style
Description:
Call: 4351
Jeans-
177
Box:
208 228 504
98% Cotton, 2% Spandex
6905Style
Description:
Call: 4340
Jeans-
736
Box:
98% Cotton, 2% Spandex
6
April/May - 2012 High Summer
7304Style
Description:
Call: 4312
Jumpsuit-
208
Box:
228
100% Viscose
7316Style
Description:
Call: 4323
SHORTS-
208
Box:
504
60% Cotton, 40% Polyester
8309Style
Description:
Call: 4312
Dress-
100
Box:
177 504
100% Viscose
7
April/May - 2012 High Summer
9300Style
Description:
Call: 4345
Bikini-
005
Box:
177 208
82% Polyamide, 18% Elasthane
9303Style
Description:
Call: 4345
Bikini-
005
Box:
177 208
82% Polyamide, 18% Elasthane
8
April - 2012 High Summer
2300Style
Description:
Call: 4307
Shirt S/S-
005
Box:
212
100% Cotton
2301Style
Description:
Call: 4307
Tunic-
143
Box:
100% Cotton
2302Style
Description:
Call: 4307
Top-
143
Box:
100% Cotton
9
April - 2012 High Summer
3300Style
Description:
Call: 4314
Bolero-
208
Box:
813
100% Cotton
3301Style
Description:
Call: 4314
Cardigan-
208
Box:
813
100% Cotton
4300Style
Description:
Call: 4312
Top-
100
Box:
813
100% Viscose
10
April - 2012 High Summer
4301Style
Description:
Call: 4324
Top-
100
Box:
208
89% Polyester, 11% Elastane
4302Style
Description:
Call: 4324
Top-
208
Box:
813
89% Polyester, 11% Elastane
4303Style
Description:
Call: 4320
T-shirt s/s-
005
Box:
813
70% Cotton, 30% Polyester
11
April - 2012 High Summer
4304Style
Description:
Call: 4319
T-shirt s/s-
005
Box:
208
60% Cotton, 40% Polyester
4305Style
Description:
Call: 4321
T-shirt s/s-
005
Box:
813
50% Cotton, 50% Modal
4306Style
Description:
Call: 4311
Top-
212
Box:
813
95% Cotton, 5% Elastane
12
April - 2012 High Summer
4309Style
Description:
Call: 4344
Top-
208
Box:
212
65% Polyester, 35% Viscose
4312Style
Description:
Call: 4321
T-shirt s/s-
005
Box:
813
50% Cotton, 50% Modal
4321Style
Description:
Call: 4314
T-shirt s/s-
005
Box:
504
100% Cotton
13
April - 2012 High Summer
4325Style
Description:
Call: 4328
T-shirt s/s-
177
Box:
212
74% Polyester, 26% Polyamide
4326Style
Description:
Call: 4328
Tanktop-
177
Box:
212
74% Polyester, 26% Polyamide
4327Style
Description:
Call: 4313
Sweatshirt-
813
Box:
65% Cotton, 35% Polyester
14
April - 2012 High Summer
5300Style
Description:
Call: 4314
Sweat-
228
Box:
813
100% Cotton
6415Style
Description:
Call: 4341
Jeans-
743
Box:
75,4% Cotton, 24,6% Polyester
6416Style
Description:
Call: 4331
Shorts-
740
Box:
98% Cotton, 2% Elastane
15
April - 2012 High Summer
6417Style
Description:
Call: 4342
Shorts-
744
Box:
100% Cotton
6420Style
Description:
Call: 4342
Skirt-
744
Box:
100% Cotton
6421Style
Description:
Call: 4342
Dress-
744
Box:
100% Cotton
16
April - 2012 High Summer
7301Style
Description:
Call: 4306
PANTS-
208
Box:
212
100% Viscose
7303Style
Description:
Call: 4327
Jumpsuit-
100
Box:
228
100% Polyester
7307Style
Description:
Call: 4346
Jumpsuit-
032
Box:
228
50% Polyester, 50% Rayon
17
April - 2012 High Summer
7308Style
Description:
Call: 4346
SHORTS-
032
Box:
228
50% Polyester, 50% Rayon
7309Style
Description:
Call: 4307
Overall-
212
Box:
228
100% Cotton
7313Style
Description:
Call: 4307
SHORTS-
212
Box:
228
100% Cotton
18
April - 2012 High Summer
7317Style
Description:
Call: 4346
PANTS-
032
Box:
228
50% Polyester, 50% Rayon
8300Style
Description:
Call: 4312
Dress-
100
Box:
813
100% Viscose
8305Style
Description:
Call: 4324
Dress-
100
Box:
208
89% Polyester, 11% Elastane
19
April - 2012 High Summer
8306Style
Description:
Call: 4327
Dress-
208
Box:
228
100% Polyester
8307Style
Description:
Call: 4344
Dress-
208
Box:
212
65% Polyester, 35% Viscose
8311Style
Description:
Call: 4312
SKIRT-
100
Box:
208
100% Viscose
20
April - 2012 High Summer
8312Style
Description:
Call: 4306
Dress-
208
Box:
212
100% Viscose
8315Style
Description:
Call: 4306
Dress-
208
Box:
212
100% Viscose
9307Style
Description:
Call: 4302
Scarf-
005
Box:
212
80% Cotton, 20% Lurex
21
April - 2012 High Summer
9308Style
Description:
Call: 4329
Belt-
039
Box:
50% Pu, 50% Leather
22
May - 2012 High Summer
1301Style
Description:
Call: 4307
Jacket-
228
Box:
100% Cotton
2303Style
Description:
Call: 4310
Top-
208
Box:
228
100% Polyester
2304Style
Description:
Call: 4307
Shirt S/S-
208
Box:
504
100% Cotton
23
May - 2012 High Summer
2305Style
Description:
Call: 4307
Tunic-
005
Box:
100% Cotton
2306Style
Description:
Call: 4306
Top-
228
Box:
504
100% Viscose
2307Style
Description:
Call: 4307
Tunic-
005
Box:
228
100% Cotton
24
May - 2012 High Summer
2308Style
Description:
Call: 4307
Top-
005
Box:
208
100% Cotton
3302Style
Description:
Call: 4314
Bolero-
005
Box:
100% Cotton
4310Style
Description:
Call: 4314
T-shirt s/s-
005
Box:
504
100% Cotton
25
May - 2012 High Summer
4311Style
Description:
Call: 4314
T-shirt s/s-
005
Box:
813
100% Cotton
4313Style
Description:
Call: 4348
Body-
177
Box:
813
95% Cotton, 5% Elastane
4315Style
Description:
Call: 4323
Top-
177
Box:
504
60% Cotton, 40% Polyester
26
May - 2012 High Summer
4316Style
Description:
Call: 4313
Cardigan-
228
Box:
813
65% Cotton, 35% Polyester
4322Style
Description:
Call: 4314
T-shirt s/s-
005
Box:
813
100% Cotton
4323Style
Description:
Call: 4314
Top-
005
Box:
813
100% Cotton
27
May - 2012 High Summer
4324Style
Description:
Call: 4314
Tanktop-
208
Box:
100% Cotton
4328Style
Description:
Call: 4314
Tanktop-
177
Box:
504
100% Cotton
6418Style
Description:
Call: 4333
Shorts-
748
Box:
100% Cotton
28
May - 2012 High Summer
6419Style
Description:
Call: 4334
Skirt-
745
Box:
98% Cotton, 2% Elastane
6422Style
Description:
Call: 4335
Dress-
684
Box:
100% Cotton
6423Style
Description:
Call: 4333
Jumpsuit-
748
Box:
100% Cotton
29
May - 2012 High Summer
7300Style
Description:
Call: 4307
SHORTS-
228
Box:
100% Cotton
7302Style
Description:
Call: 4306
Jumpsuit-
228
Box:
504
100% Viscose
7305Style
Description:
Call: 4326
Jumpsuit-
005
Box:
813
70% Polyester, 30% Cotton
30
May - 2012 High Summer
7306Style
Description:
Call: 4313
SHORTS-
228
Box:
813
65% Cotton, 35% Polyester
7310Style
Description:
Call: 4307
SHORTS-
228
Box:
504
100% Cotton
7311Style
Description:
Call: 4308
SHORTS-
005
Box:
228
55% Cotton, 45% Linen
31
May - 2012 High Summer
7312Style
Description:
Call: 4308
PANTS-
032
Box:
228
55% Cotton, 45% Linen
7315Style
Description:
Call: 4308
PANTS-
032
Box:
55% Cotton, 45% Linen
7318Style
Description:
Call: 4307
Jumpsuit-
208
Box:
228
100% Cotton
32
May - 2012 High Summer
8302Style
Description:
Call: 4310
Dress-
208
Box:
228
100% Polyester
8303Style
Description:
Call: 4307
Dress-
005
Box:
208
100% Cotton
8304Style
Description:
Call: 4306
Dress-
228
Box:
504
100% Viscose
33
May - 2012 High Summer
8308Style
Description:
Call: 4323
Dress-
177
Box:
504
60% Cotton, 40% Polyester
8310Style
Description:
Call: 4326
Dress-
005
Box:
813
70% Polyester, 30% Cotton
8316Style
Description:
Call: 4307
Dress-
005
Box:
208
100% Cotton
34
May - 2012 High Summer
8317Style
Description:
Call: 4314
Dress-
208
Box:
100% Cotton
8318Style
Description:
Call: 4322
SKIRT-
100
Box:
504
100% Nylon
9305Style
Description:
Call: 4300
Belt-
208
Box:
100% Pu
35
May - 2012 High Summer
9306Style
Description:
Call: 4301
Hat-
051
Box:
100% Paper
36
Collection FlowAutumn Opening
Julydel.
Aug.del.
Sep.del.
Main Autumn
Aug.del.
Sep.del.
Oct.del.
Spring Opening
Dec.del.
Jan.del.
Feb.del.
Marchdel.
Year End
Oct.del.
Nov.del.
Feb.del.
Marchdel.
Aprildel.
Main Spring
60 styles 200 styles60 styles 60 styles200 styles 60 styles
Maydel.
Aprildel.
High Summer
FREE Marketing Articles
Package A: (min. buy 4.000 €)Package B: (no min. buy )
FREE Marketing Articles
Package A: (min. buy 2.000 €)
FREE Marketing Articles
Package A: (min. buy 2.000 €)
FREE Marketing Articles
Package A: (min. buy 4.000 €)Package B: (no min. buy )
FREE Marketing Articles
Package A: (min. buy 2.000 €)
FREE Marketing Articles
Package A: (min. buy 2.000 €)
OPENING collections (Spring & Autumn)Opening collections contain margin builders, proven winners and volume styles. It is easy comprehensive fashion styles as well as a taste of the trends expressed in the season. Opening collections are small and contains important core styles for the season.
MAIN collections (Spring & Autumn)Main collections are presented in color coordinated monthly delivery drops. These collections contain a wide variety from commercial products, basic items to latest trends. Prices range from campaign/opening-prices to medium prices. A small selection of high-profile styles which have an extra level of detail will have a higher price. The main collections will be presented on main fashion fairs throughout europe in January and July/August.
YEAR END & HIGH SUMMER Year end and High Summer collections are current seasonal styles created to pick up and continue the trends from the main collections. These collections are therefore also presented in color coordinated monthly delivery drops.
Warm summer days and chilled midnight dips, eased relaxation and spontaneous parties along with plenty of feminine attitude and boyish charm.
BleNd masters the skill of contrasting and this summer is no exception. The High Summer 2012 collection Rebel Ballerina fully shows BleNds unique universe of driven independency with a laidback attitude.
It is expressed in the cool broderie anglaise tops mixed with raw denim shorts for an edgy look. The BleNd girl cultivates her feminine side with crocheted shorts, A-shaped dresses and short ballerina inspired mini skirts – but is also influenced by her rebel-lious and sporty spirit so she doesn’t come off too pretty. That is why the materials used are heavily washed and over dyed for an understated worn look.
The collection is bursting with cool prints and a huge portion of denim, checks and casual t-shirts. Knit, jersey and thin cotton in bright red, yellow and turquoise emphasizes every sun-tanned
body. And when mixed with nuances of blue, off white and pink that appear bleached by the sun, the look oozes of a relaxed summer attitude.
The collection matches the BleNd girl’s cool lifestyle filled with travelling, leisure and romance. This is why her look is easily transformed from a casual outfit for a day on the beach into a chic evening look with sparkling sequins toned down with a rough biker jacket.She has confidence in herself and doesn’t dress up for the boys – but they will definitely check her out when she embraces the summer as a Rebel Ballerina.
Main trends in the High Summer 2012 collection- Bright summer pastels in playfull combinations- Raw and feminine mix- Ballet elements used for details- Bleached and washed garments which gives the collection a worn and used felling.
Rebel Ballerina
Press release - HIGH SUMMeR 2012
Remember to check the B2B webshop - it is very easy to order! Shop styles from all collections, available stock, NOOS and express styles. Always ongoing campaigns with many special offers.If you have any questions please don’t hesitate to contact us: [email protected].
We’re looking forward to seeing you at www.webshop.btx.dk
B2B Webshop
Marketing articles will be available for the BleNd High Summer 2012 collection. Customers must place a min. order on this collection of 2.000 Euro to receive these free marketing articles. The package will be send directly
to each store begining of April 2012.Please order a complete marketing package directly in PCO or TeX400 – style no. 0200-11 8830. Deadline – November 28th.
BLEND Marketing Articles
BleNd A/S · edisonvej 4 · dK-7100 Vejle · Tel: +45 7943 3000 · Fax: +45 7943 3005 · www.blendcompany.com · www.webshop.btx.dk
CARdBOARd CUBe* IMAGe CATAlOGUe INCl. lOOKBOOK*
VISUAl MeRCHANdISING GUIde*
*Not final content and layout
S a l e S b o o k
HIGH SUMMER