Sales and Operations Planning (Aggregate Planning) Chapter 10.
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Transcript of Sales and Operations Planning (Aggregate Planning) Chapter 10.
Sales and Operations Planning(Aggregate Planning)
Chapter 10
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 10 - 2
10 Chapter ObjectivesBe able to:• Distinguish among strategic planning, tactical planning, and detailed
planning and control. • Describe why sales and operations planning (S&OP) is important to an
organization and its supply chain partners.• Generate multiple alternative sales and operations plans for a firm. • Describe the differences between top-down and bottom-up S&OP and
discuss the strengths and weaknesses of level, chase, and mixed production strategies.
• Discuss the organizational issues that arise when firms decide to incorporate S&OP into their efforts.
• Examine how S&OP can be used to coordinate activities up and down the supply chain.
• Apply optimization modeling techniques to the S&OP process.
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10 Sales and Operations Planning
Sales and operations planning (S&OP) – A process to develop tactical plans by integrating marketing plans for new and existing products with the management of the supply chain. Brings together all the plans for the business into
one integrated set of plans. Also called Aggregate planning.
© 2010 APICS Dictionary
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10 S&OP Planning Levels
Strategic planning Tactical planning Detailed planning and control
Figure 10.1
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10 Goals of S&OP
To indicate how the organization will use its tactical capacity resources to meet expected customer demand.
To strike a balance between the various needs and constraints of the supply chain partners.
To serve as a coordinating mechanism for the various supply chain partners.
To express the business’s plans in terms that everyone can understand.
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10 Major Approaches
Top-down planning – An approach to S&OP in which a single, aggregated sales forecast drives the planning process.
Bottom-up planning – An approach to S&OP that is used when the product/service mix is unstable and resource requirements vary greatly across the offerings.
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10 Choosing an Approach
Figure 10.2
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10 Planning Values
Planning values – Values that decision makers use to translate a sales forecast into resource requirements and to determine the feasibility and costs of alternative sales and operations plans.
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10 Top-Down Planning
Developing a top-down plan: Develop the aggregate sales forecast and planning
values. Translate the sales forecast into resource
requirements. Generate alternative production plans.
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10 Top-Down Example – Pennington Cabinets
12 month sales forecast
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10 Top-Down Example – Pennington Cabinets
Table 10.3
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10 Top-Down Example – Pennington Cabinets
Forecast exceeds capacityin peak months
Figure 10.3
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10 Top-Down Example – Pennington Cabinets
Translate the Sales Forecast into Resource Requirements
For example:
April800 * 20 = 16,000 hrs16,000/160 = 100 wkrs
Table 10.4
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10 Alternative Production Plans
Level production plan – A S&OP plan in which production is held constant and inventory is used to absorb the differences between production and the sales forecast.
Chase production plan – A S&OP plan in which production is changed in each time period to match the sales forecast.
Mixed production plan - A S&OP plan that varies both production and inventory levels in an effort to develop the most effective plan.
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10 Level Production Plan
Table 10.5
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10 Level Production Plan
Actual Workers Hold workforce constant at 105 (average
workforce over 12-month planning horizon)
Regular Production 105 x (160 hours per month/20 hours per set) =
840 sets per month or 10,080 sets per year
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10 Level Production Plan
Hiring and Layoffs Hire 5 workers in January to bring the workforce
up to 105 from the initial level of 100. Layoff 5 workers at the end to bring the workforce
back to its starting level.• Ensures equal comparison of alternative plans under
the same beginning and ending conditions.
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10 Level Production Plan
Inventory Levels
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10 Level Production Plan
Cost of the Plan
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10 Chase Production Plan
Actual workforce production and overtime production vary so that total production essentially matches sales for each month.
Inventory never builds up because total production “chases” sales.
There are more hires and layoffs and overtime production costs.
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10 Chase Production Plan
Table 10.6
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10 Chase Production Plan
Cost of the plan
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10 Mixed Production Plan
By varying the production and inventory levels, the best plan can be developed.
The number of potential mixed plans is essentially limitless.
For example, overtime may be limited to 12 cabinet sets per month in October and November.
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10 Mixed Production Plan
Table 10.7
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10 Mixed Production Plan
Cost of the Plan
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10 Bottom-Up Planning
Steps are similar to top-down planning. Main difference is that the resource
requirements for each product or service must be evaluated individually and then added up across all products or services to get a picture of overall requirements.
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10 Bottom-Up Example
Although machine hour requirements are similar, labor requirements differ greatly.
Table 10.8
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10 Bottom-Up Example
Table 10.9
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10 Bottom-Up Example
The difference in labor requirements becomes important when the product mix changes.
Even though the aggregate forecast across both product lines is 700 units each month, the product mix changes, as can be seen in the labor hours needed each month.
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10 Bottom-Up Example
Load Profile – A display of future capacity requirements based on released and/or planned orders over a given span of time.
Figure 10.4
© 2010 APICS Dictionary
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10 Cash Flow Analysis
Net cash flow – The net flow of dollars into or out of a business over some time period.
Net cash flow = cash inflows – cash outflows
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10 Cash Flow Analysis
Different sales scenarios can have a significant effect on cash flow as shown above.Figure 10.5
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10 Choosing between Plans
What impact will the plan have on key suppliers and transportation providers?
What are the cash flows like? Do the supply chain partners and the firm itself
have the space needed to hold any planned inventories?
Does the plan contain significant changes in the workforce?
How flexible is the plan?
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10 Fine-Tuning the Plan
Figure 10.6
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10 Rolling Planning Horizons
Rolling planning horizon – A planning approach in which an organization updates its sales and operations plan regularly, such as on a monthly or quarterly basis.
Figure 10.7
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10 Implementing S&OP
Developing the foundation Build managerial support and infrastructure to
make it a success. Integrating and streamlining the process
Update the plan and use the results for decision-making.
Gaining a competitive advantage Make S&OP a core competency.
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10 Service Considerations
Making sales match capacity
Making capacity (typically the workforce) match sales
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10 Making Sales Match Capacity
Yield management – An approach that services commonly use with highly perishable “products” in which prices are regularly adjusted to maximize total profit.
Total profit = (average profit per service unit sold) * (# of service units sold)
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10 Making Capacity Match Sales
Tiered workforce – A strategy used to vary workforce levels in which additional full-time or part-time employees are hired during peak demand periods, while a smaller permanent staff is maintained year-round.
Offloading – A strategy for reducing and smoothing out workforce requirements that involves having customers perform part of the work themselves.
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10 S&OP Optimization Modeling
Optimization model – A class of mathematical models used when the user seeks to optimize some objective function subject to some constraints. Understand the pattern of resource decisions –
labor, inventory, machine time, etc. - that will result in the lowest total cost while still meeting the sales forecast.
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Sales and Operations Planning Case Study
Covolo Diving Gear, Part 2
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