Sales Acceleration Summit 2015 - How To Close Deals with Twitter & LinkedIn

Gabe Villamizar | Social Selling StrategistSocial Revenue: How To Close Deals with Twitter & LinkedIn

@gabevillamizar

@gabevillamizar #SalesSummit @gabevillamizar

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Social Selling - Agenda

Social Selling Stats

Social Selling Workflow – LinkedIn & Twitter

Social Selling Q&A

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4

Introduction1

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Social Selling Defined

Leveraging your professional brand to fill your pipeline with the right people,

insights and relationships.- Koka Sexton, Sr. Social Marketing Manager LinkedIn

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“57% of buying process is complete before talking to sales”

CEB, Corporate Executive Board


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“78.6% of Salespeople that leverage social media outsell their

peers”Jim Keenan – Social Selling Thought Leader


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“Social selling leaders are 80% more productive”

LinkedIn, Sales Solutions


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Social Selling Nurturing Process

Soci

al S

ellin

g

OptimizeComplete and optimize your social profiles

ResearchUnderstand who the buyer is, what they like

and their social behaviors.

EngageEducate the buyer to build trust, find pain

points and connect via social media.

CommitSchedule your demo. Take conversation

from social to email or phone.


LinkedIn & TwitterBest prospecting social networks in the B2B SaaS industry

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Optimization - LinkedInYou can do it.

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LinkedIn Skills & Endorsements

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1. Cropped and Blurry

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2. Squeezed Proportions

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3. Subject is Miles Away

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4. Unprofessional Photo

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5. Cannot See Person’s Face

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6. Poor Lighting and Tiny Photo

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LinkedIn - Profile PictureDo it the right way!

JPG, GIF or PNG

4MB Maximum

Squared Photo

Ideal Size: 200 x 200 to 500 x 500

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Optimization - TwitterDo it big.


Twitter OptimizationDo it the right way! Display Name

Twitter Background Image

Twitter Handle

Twitter Bio Job Title (Keywords) Be Descriptive 2-3 Hashtags 1-2 Handles

Add location & LinkedIn URL@gabevillamizar


Research – LinkedIn & TwitterDo your homework.


Engage - TwitterThe art of tweeting.


Tweet Content Strategy3-1-1 Posting Strategy

3rd Party Content

Personal Content

3rd Party Content

3rd Party ContentRe-tweet

Promotional Content(Offer)

‣ HireVue Partners

‣ Industry News

‣ Blogs

‣ Websites


‣ Industry News

‣ Blogs

‣ Websites


‣ Industry News

‣ Blogs

‣ Websites

‣ eBook

‣ Webinar

‣ Research Case Study

‣ Gated Content

‣ Selfie

‣ Friends & Family

‣ Working or Having Fun

‣ Make it Personal

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Type of TweetsMix it up.

Infographics, quotes, motivational, memesIMAGES

YouTube, Vimeo, Vine movie clipsVIDEOS

SlideShare presentations are native on TwitterSLIDESHARE

Quotes, headlines, stats, factsCHARACTERS

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Twitter Stats – With or Without Images

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Tweets Per Day

Tweet Spot: 3-5 time per day@gabevillamizar

Optimal Times for Tweeting

Tweet on weekends for highest engagement@gabevillamizar

Tweet Formula - Good

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Tweet Formula - Great

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Tweet The Right Way

Viewers: @ColdStone + Your Followers that Follow @ColdStone too.

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Tweet The Right Way

Viewers: @ColdStone + All of my followers

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The Benefit of Hashtags

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Choose Your Hashtags Wisely

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Hashtag Stats

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Engage– LinkedInDon’t be a weirdo.


Connecting on LinkedInStand out from others by personalizing your invitation.

BEFORE AFTER

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Engage - LinkedIn How to engage with your buyer:

Like status updates Comment on status updates Share and tag the buyer

Endorse their skills Be genuine Don’t overdo it

Mention buyer in your blog post via LinkedIn’s Publishing Platform

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Focus on the buyer

Social Selling Nurturing Process

Soci

al S

ellin

g

OptimizeComplete and optimize your social profiles

ResearchUnderstand who the buyer is, what they like

and their social behaviors.

EngageEducate the buyer to build trust, find pain

points and connect via social media.

CommitSchedule your demo. Take conversation

from social to email or phone.

Q&A

[email protected]

@gabevillamizar | #SalesSummit

@gabevillamizar

Sales Acceleration Summit 2015 - How To Close Deals with Twitter & LinkedIn

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Transcript of Sales Acceleration Summit 2015 - How To Close Deals with Twitter & LinkedIn