SAFETY AND EDUCATION AWARENESS CAMPAIGN BICYCLIST …
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In December 2019, the Stanislaus Council of Governments (StanCOG) began developing a Regional Bicyclist and Pedestrian Safety and Education Campaign, teaming up with community leaders and advocates in a collaborative effort to improve road safety behaviors, increase awareness of and empathy towards active transportation users, and boost walking and bicycling rates throughout the county. This one-year campaign, branded Walk and Roll Stanislaus, began by researching where Stanislaus County residents live and work, how they travel, and what shared transportation and public health barriers exist to increased and safer active travel. With nearly half the residents living in a state- designated Disadvantaged Community, it was particularly important to establish meaningful and engaging campaign activities and messaging that would reflect the needs of those from the region's more vulnerable communities, who historically tend to rely more on walking and bicycling for transportation. Project activities were informed by county- specific data on crashes and health conditions, along with input from focus groups and stakeholder meetings regarding concerns, opportunities and potential solutions for increased pedestrian and bicycle safety throughout the region. In light of COVID-19 and the resulting restrictions on in- person events during 2020, StanCOG made a decision to pivot and redesign all previously planned project activities in a virtual format. While this proved to be a challenging undertaking, StanCOG and its partner stakeholders remain in agreement that the virtual format provided unanticipated value, including longer public access to the Walk and Roll Stanislaus campaign materials and resources that will now be available for extended use to the entire region, well past the life of ATP project funding. BICYCLIST AND PEDESTRIAN SAFETY AND EDUCATION AWARENESS CAMPAIGN ATP PROJECT HIGHLIGHT PROFILE NON-INFRASTRUCTURE | ATP CY 3 PROJECT SUMMARY ATP PROJECT COST: $371,068 Applicant: Stanislaus Council of Governments JUNE 2021 PAGE 1 Active Transportation Resource Center
Transcript of SAFETY AND EDUCATION AWARENESS CAMPAIGN BICYCLIST …
In December 2019, the Stanislaus Council of Governments(StanCOG) began developing a Regional Bicyclist andPedestrian Safety and Education Campaign, teaming up withcommunity leaders and advocates in a collaborative effort toimprove road safety behaviors, increase awareness of andempathy towards active transportation users, and boostwalking and bicycling rates throughout the county.
This one-year campaign, branded Walk and Roll Stanislaus,began by researching where Stanislaus County residents liveand work, how they travel, and what shared transportationand public health barriers exist to increased and safer activetravel. With nearly half the residents living in a state-designated Disadvantaged Community, it was particularlyimportant to establish meaningful and engaging campaignactivities and messaging that would reflect the needs of thosefrom the region's more vulnerable communities, who
historically tend to rely more on walking and bicycling fortransportation. Project activities were informed by county-specific data on crashes and health conditions, along withinput from focus groups and stakeholder meetings regardingconcerns, opportunities and potential solutions for increasedpedestrian and bicycle safety throughout the region.
In light of COVID-19 and the resulting restrictions on in-person events during 2020, StanCOG made a decision to pivotand redesign all previously planned project activities in avirtual format. While this proved to be a challengingundertaking, StanCOG and its partner stakeholders remain inagreement that the virtual format provided unanticipatedvalue, including longer public access to the Walk and RollStanislaus campaign materials and resources that will now beavailable for extended use to the entire region, well past thelife of ATP project funding.
BICYCLIST AND PEDESTRIAN SAFETY AND EDUCATION AWARENESS CAMPAIGN
A T P P R O J E C T H I G H L I G H T P R O F I L E
N O N - I N F R A S T R U C T U R E | A T P C Y 3
PROJECT SUMMARYATP PROJECT COST: $371,068
A p p l i c a n t : S t a n i s l a u s C o u n c i l o f G o v e r n m e n t s
J U N E 2 0 2 1
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1.Demonstrated the region’scommitment to improving safety andincreasing awareness for all roadusers;
2.Created a new narrative thatencourages empathy towards allroad users;
3.Addressed biases andmisperceptions that motorists mayhave towards people who walk andbike; and
4.Created a prototype for virtual OPENSTREETS events.
The Active Transportation Safety Summit broughttogether community groups, businesses, advocates, anddecision-makers from across Stanislaus County and thewider region to share ideas and develop action stepsthat support bicycling and walking, and safer streets foreveryone in the county.
The virtual open streets "walkandrollstanislaus.com"was created, with online public engagement activitiesgeared for all ages. Activities included a scavenger huntto encourage community exploration by bike or on foot,Street Story Mapping to invite participants to shareexperiences about biking and walking safely in theircommunity, and a road rules quiz. The websiteattracted over 5600 unique visitors over a 4-monthperiod.
Bicycle Safety train-the-trainer activities increased thenumber of individuals in the region who are trained asbicycle instructors and who can train others, includingsix volunteers who learned how to introduce bicyclingskills to elementary school-aged students.
A county-wide advertising campaign with the tagline,"Let's get there safely, Stanislaus" was launched toincrease awareness and influence travel behavior,creating a safer environment for active transportation. Utilizing a variety of strategies (billboards, TV, radio,newspaper, bus wraps, and social media) in bothEnglish and Spanish, the campaign reached residents ofall ages and all types of road users. Billboards alonegenerated close to a million impressions.
NUMBER OFVOLUNTEERS
WHOCOMPLETEDONLINE
TRAIN-THE-TRAINER
NUMBER OFVISITORSDRIVEN TO
THE WEBSITEFROM
4NUMBER OF MONTHS OFVIRTUALOPEN
STREETS
NUMBER OF LOCAL ATTENDEES AT THE ACTIVETRANSPORTATIONSAFETY SUMMIT
WALK AND ROLL STANISLAUSActivities
Outcomes & Benefits
Quick Facts
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E
E
NI Elements
E D U C A T I O N
N C O U R A G E M E N T
Q U I T Y
V A L U A T I O N
5600Unique visitors to the
virtual open streets programwww.walkandrollstanislaus.com
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