ITM POWER | Final Results Presentation, 30 July 2010 ITM POWER | Awareness Campaign ITM POWER | Awareness Campaign

Awareness Campaign Results to 8th Dec 2010

ITM POWER | Final Results Presentation, 30 July 2010 ITM POWER | Awareness Campaign

Press Coverage ITM Power in the nationals •  The Times (week long trial) •  The Times; Smart Cities •  The Independent

Awareness Campaign: Press Coverage

ITM POWER | Final Results Presentation, 30 July 2010 ITM POWER | Awareness Campaign

Total of 27 events •  15 we had a stand and products

•  12 were presentations

•  7 were overseas

Events: Exhibited and Presented

ITM POWER | Final Results Presentation, 30 July 2010 ITM POWER | Awareness Campaign

Increased Contact Details

Tripled our contacts database •  Created via shows, meetings, website and telephone enquiries •  Most contacts made in August – ahead of Open Day

•  Currently just under 4,000 contacts

ITM POWER | Final Results Presentation, 30 July 2010 ITM POWER | Awareness Campaign

RNS Announcements

As of 8.12.10

Regulated News Service Announcements •  41 RNS announcements

•  18 HOST trial partners announced

ITM POWER | Final Results Presentation, 30 July 2010 ITM POWER | Awareness Campaign

Awareness Campaign: Analyst Coverage

Research Notes Increasing coverage; building investor awareness •  Panmure Gordon Research Note •  Panmure Gordon 14 Morning Notes •  Panmure Gordon Monthly Blue Book •  Allenby Capital Note and Update •  City Insights Note

ITM POWER | Final Results Presentation, 30 July 2010 ITM POWER | Awareness Campaign

Website

Website Snapshot •  New Website launched April

•  Average of just over 5,000 visits per month

•  Average 3,000 are new visitors per month

ITM POWER | Final Results Presentation, 30 July 2010 ITM POWER | Awareness Campaign

Website | Global Awareness

Website Snapshot •  Increase in visits from overseas

•  Top two are always UK then USA

•  Others include: •  Denmark •  Germany •  France •  Canada •  India •  Netherlands •  Greece •  Italy •  Spain •  Russia

ITM POWER | Final Results Presentation, 30 July 2010 ITM POWER | Awareness Campaign

Social Media

Social Media icons added to homepage Resulted in huge viral marketing (free)

•  YouTube: 97,683 views of our channel. 530,362 views of videos

•  Flickr: 100 images uploaded for press. 914 views

•  Twitter: 121 Followers

•  LinkedIn: 42 Followers

•  Facebook: 41 Followers

ITM POWER | Awareness Campaign

ITM POWER | Final Results Presentation, 30 July 2010 ITM POWER | Awareness Campaign

Coming Soon …………….

iPhone WebApp For 3G online convenience

•  Product focussed

•  For visitor navigation

•  And more……

ITM POWER | Final Results Presentation, 30 July 2010 ITM POWER | Awareness Campaign

An effective communications strategy has been central to the repositioning of ITM Power over the last year. What could be more important for a company than a dialogue with its investors, customers, suppliers and industry observers.

Dr Graham Cooley, CEO, ITM Power Plc

ITM POWER | Awareness Campaign

Awareness Campaign Results to 8th Dec 2010