Safety ad campaign May 6 2015 Share - HDRSafety ad campaign May 6 2015 Print ad (4.66” x...
Transcript of Safety ad campaign May 6 2015 Share - HDRSafety ad campaign May 6 2015 Print ad (4.66” x...
Safety ad campaign | May 6, 2015
Print ad (4.66” x 10.458”)all print ads are roughly this size
dcstreetcar.com
Let’s admit it. It’s hard not to notice a 9 feet wide, 12 feet tall, red and yellow streetcar that weighs 33 tons. These modern, large and ultra-cool vehicles are the latest addition to the District’s roads. Whether you’re a motorist, pedestrian or cyclist, welcome them by paying attention and sharing the road.
Sharethe road
Campaign 1 (weeks of May 18 and May 25)
Safety ad campaign | May 6, 2015
Panel 1 ad opens with logo and text over background
Panel 2 streetcar elgantly moves in from left to right
Panel 3 as streetcar moves across the panel, the logo and text is erased
Panel 4 ...and replaced with the safety message
Panel 5 as streetcar vanishes, small project logo & website appear lower right
Depending on timing, ad will sequence through panels two or three times before ending on final panel.
dcstreetcar.com
Share the road
Share the road
Share the road
Online ad 728 x 90other ad sizes shown next page
Campaign 1 (weeks of May 18 and May 25)
Safety ad campaign | May 6, 2015
300 x 250 320 x 50
320 x 100
160 x 600 300 x 600
Sequencing would be as shown on previous page for 728 x 90 ad.
Any other ad sizes use similar ratios, so these designs cover nearly all ad sizes.
Content may vary slightly from ad size to ad size, but timing will be consistent in case multiple ads appear on the same page.
Other online ad sizesCampaign 1 (weeks of May 18 and May 25)
Share Share
the road
the road
Share the roadShare the road
Share the road
Safety ad campaign | May 6, 2015
dcstreetcar.com
The good news? Streetcars will carry bikes. The not so good news? Tracks are built for streetcars, not bikes. You can avoid falling and tire damage by always crossing streetcar tracks at a right angle. Before you ride, consider using the safer alternate routes on G and I Streets rather than riding along streetcar tracks.
Bike Safelycross tracks at a right angle
Print ad (4.66” x 10.458”)all print ads are roughly this size
Campaign 2 (weeks of June 1 and June 8)
Safety ad campaign | May 6, 2015
Panel 1 ad opens with logo and text over background
Panel 2 streetcar elgantly moves in from left to right
Panel 3 as streetcar moves across the panel, the logo and text is erased
Panel 4 ...and replaced with the safety message
Panel 5 as streetcar vanishes, small project logo & website appear lower right
dcstreetcar.com
at a right anglecross tracksBike Safely
at a right anglecross tracksBike Safely
at a right anglecross tracksSafely
Depending on timing, ad will sequence through panels two or three times before ending on final panel.
Online ad 728 x 90other ad sizes shown next page
Campaign 2 (weeks of June 1 and June 8)
Safety ad campaign | May 6, 2015
300 x 250 320 x 50
320 x 100
160 x 600 300 x 600
cross tracks at a right angle
cross tracks at a right angle
Sequencing would be as shown on previous page for 728 x 90 ad.
Any other ad sizes use similar ratios, so these designs cover nearly all ad sizes.
Content may vary slightly from ad size to ad size, but timing will be consistent in case multiple ads appear on the same page.
Other online ad sizesCampaign 2 (weeks of June 1 and June 8)
at a right anglecross tracks
Bike Safely Bike Safely
Bike Safelyat a right angle
at a right angle
cross tracks
cross tracks
Bike Safely
Bike Safely
Safety ad campaign | May 6, 2015
dcstreetcar.com
Want to know the right way to cross the street? Wait until traffic has stopped before crossing at designated crosswalks—and never dart out in front of an approaching streetcar or between two stopped vehicles. Crosswalks and pedestrian signals are there for you and your safety. Using them is the right way and the safe way.
Cross safelyuse crosswalks
Print ad (4.66” x 10.458”)all print ads are roughly this size
Campaign 3 (weeks of 6/15 and 6/22)
Safety ad campaign | May 6, 2015
Panel 1 ad opens with logo and text over background
Panel 2 streetcar elgantly moves in from left to right
Panel 3 as streetcar moves across the panel, the logo and text is erased
Panel 4 ...and replaced with the safety message
Panel 5 as streetcar vanishes, small project logo & website appear lower right
use crosswalks
use crosswalks
dcstreetcar.com
Cross safely
s safely
Cross safely
use crosswalks
Depending on timing, ad will sequence through panels two or three times before ending on final panel.
Online ad 728 x 90other ad sizes shown next page
Campaign 3 (weeks of 6/15 and 6/22)
Safety ad campaign | May 6, 2015
300 x 250 320 x 50
320 x 100
160 x 600 300 x 600
use crosswalks use
crosswalks
Sequencing would be as shown on previous page for 728 x 90 ad.
Any other ad sizes use similar ratios, so these designs cover nearly all ad sizes.
Content may vary slightly from ad size to ad size, but timing will be consistent in case multiple ads appear on the same page.
Other online ad sizesCampaign 3 (weeks of 6/15 and 6/22)
use crosswalksuse crosswalks
Cross safely Cross safely
Cross safelyCross safely
use crosswalksCross safely
Safety ad campaign | May 6, 2015
dcstreetcar.com
How can you stop a streetcar dead in its track, cause delays and get towed? Sloppy and improper parking. Streetcars operate on tracks and cannot go around improperly parked cars or cars double-parked on the tracks. So park your entire vehicle, including side mirrors, within the white lines. Don’t hold up the show, and don’t get towed.
Park withinthe white lines
Print ad (4.66” x 10.458”)all print ads are roughly this size
Campaign 4 (weeks of 6/29 and 7/6)
Safety ad campaign | May 6, 2015
Panel 1 ad opens with logo and text over background
Panel 2 streetcar elgantly moves in from left to right
Panel 3 as streetcar moves across the panel, the logo and text is erased
Panel 4 ...and replaced with the safety message
Panel 5 as streetcar vanishes, small project logo & website appear lower right
the white lines
the white lines
dcstreetcar.com
Park within
Park within
the white lineswithin
Depending on timing, ad will sequence through panels two or three times before ending on final panel.
Online ad 728 x 90other ad sizes shown next page
Campaign 4 (weeks of 6/29 and 7/6)
Safety ad campaign | May 6, 2015
300 x 250 320 x 50
320 x 100
160 x 600 300 x 600
the white lines
the white lines
Sequencing would be as shown on previous page for 728 x 90 ad.
Any other ad sizes use similar ratios, so these designs cover nearly all ad sizes.
Content may vary slightly from ad size to ad size, but timing will be consistent in case multiple ads appear on the same page.
Other online ad sizesCampaign 4 (weeks of 6/29 and 7/6)
the white linesthe white lines
Park within Park within
Park withinPark within
the white linesPark within