Safer Internet Day 2018 - Impact Report · 2018-10-04 · Safer Internet Day - 6 Feb 2018 Impact of...

www.saferinternet.org.uk Safer Internet Day - 6 Feb 2018

Safer Internet Day 2018 - Impact Report


About Safer Internet Day

Introduction from the Directors of the UK Safer Internet Centre

Safer Internet Day 2018 reached millions of people across the UK, with 45% of UK children aged 8-17 and 30% of UK parents hearing about the day. Safer Internet Day 2018 was bigger than ever before, and we couldn’t have achieved the results we did if it weren’t for all of the people who made it so great.

Youth involvement played a integral part in this Safer Internet Day, with over 100 young people taking part in our national events across the UK, and even more getting involved in their own schools and communities.

Over 1,700 organisations across the UK did some amazing things to celebrate Safer Internet Day 2018. It was great to see all of their actions come together to promote the day and its messages through events, workshops, social media, quizzes and more. This involvement led to #SID2018 hashtag trending on Twitter all day in the UK.

This year for Safer Internet Day we looked at Digital Friendships, and the role that technology plays in young people’s relationships. Our research on the day looked at the role technology plays in the lives of young people, and the positive and negative part it can play in their friendships.

This report shows how Safer Internet Day created a unique opportunity for many young people to have conversations with their friends, parents, carers, and teachers, to take action and help create a better internet.

We look forward to building on this year’s success as we look ahead to Safer Internet Day 2019. Thank you to everyone who helped Safer Internet Day grow and reach so many people across the country!

Will Gardner, Susie Hargreaves and David WrightUK Safer Internet Centre Directors

The UK Safer Internet Centre is a partnership of three leading charities – Childnet, Internet Watch Foundation (IWF) and South West Grid for Learning (SWGfL) - with a shared mission to make the internet a better place for children and young people.

The partnership was appointed by the European Commission as the Safer Internet Centre for the UK in January 2011 and is one of the 31 Safer Internet Centres of the Insafe network. The centre has five main functions:

1. Education, training and awareness: increasing the UK’s resilience through innovative tools, services, resources, campaigns and training

2. Helpline: supporting the children’s workforce3. Hotline: disrupting the distribution of child sexual abuse content4. Youth participation: giving youth a voice and inspiring active digital citizenship5. Leadership and collaboration: creating a UK and global eco-system that embeds

online safety

Safer Internet Day is a global event which is celebrated in over a hundred countries. It highlights the positive uses of technnology and offers an opportunity to explore the role we all play in helping to create a better and safer online community.

Coordinated in the UK by the UK Safer Internet Centre, Safer Internet Day sees hundreds of organisations get involved to help promote the safe, responsible and positive use of digital technology for children and young people. It calls on children, young people, parents, carers, teachers, social workers, law enforcement, companies, policymakers, and wider, to join together in helping to create a better internet.

In 2018, Safer Internet Day was celebrated on Tuesday 6th February with the

slogan ‘Be the Change: A better internet starts with you’.


Growth and reach of Safer Internet Day

This graph presents data from annual Populus polls conducted among children aged 8-17 years and parents/carers of 8-17 year olds after Safer Internet Day. * Please note, the 2015 figures relate to children aged 11-13 years (27%) and 14-16 years (23%) and parents of 11-16 year olds.

45% of UK children 8-17 heard about Safer

Internet Day

30% of UK parents heard about Safer

Internet Day

Safer Internet Day 2018 reached more people across the UK than ever before, inspiring many conversations and actions in schools, homes and workplaces.


1,249 Schools

138Charities

61Businesses

50Government

29Police

services100 more than in 2017

organisations delivered activities across the UK1,772Supporters from across the UK:

130+ policymakers and

industry attended and listened to young people

at UK Safer Internet Centre events

130+young people took part in interactive national events across the UK

2,000 young people responded to a survey exploring the role of technolody in their

lives

Young people united to Be the Change for a better internet

Activities across the UK on Safer Internet Day 2018

Safer Internet Day went viral

800,000+ downloads of educational resources

500,000+ views of video content including SIDTV

Safer Internet Day was trending throughout 6 Feb

9.1 million social reach on Thunderclap and

10 million + impressions though the Safer Internet Day Twitter campaigns

760+ news items mentioning Safer Internet Dayin print, TV, radio and online


Aims of Safer Internet Day 2018 - Create, Connect and Share Respect

Each year for Safer Internet Day, the UK Safer Internet Centre explores an emerging trend or theme to provide an insight into how young people navigate the online world. For Safer Internet Day 2018 we explored the role that technology plays in young people’s relationships.

Through our youth events, survey and conversations with young people, we found that technology is a central part of young people’s relationships. It is changing the way young people are interacting with each other, as well as their ideas of what constitutes a ‘good friendship’.

Digital Friendships: A report into the role of technology in young people’s relationships.On Safer Internet Day we launched the results of a survey of 2,000 young people. The majority of 8-17 year olds surveyed (83%) said they have experienced people being kind to them online in the last year. Technology is playing a large role in young peoples relationships, with 54% saying they would feel isolated if they couldn’t talk to their friends via technology, and young people saying they would need 73 days in a Snapchat streak to show that they are a good friend.

The research also found that young people are proactively helping to build a better internet and that they want support from adults to do so, with 77% of 8-17s saying they wanted their parents or carers to help them if something worries them online.

Read the full report at www.saferinternet.org.uk.


Children and young people - reach of Safer Internet Day 2018

45% of UK youth aged 8-17 years heard about Safer Internet Day 2018

equating to 3.3 million across the UK.

Younger children and girls were slightly more likely to have heard about it:48% of 8-12s and 41% of 13-17s had heard about Safer Internet Day

46% of boys and 43% of girls had heard about Safer Internet Day

School was the place they were most likely to hear about Safer Internet Day, followed by the internet, a parent or carer, and then on social media.

Of those who had heard about Safer Internet Day:

13% saw something

about the day on social media

88% said their school did

something

16% saw something on

the internet or a website

8% saw something in

the media 23%

said a parent or carer told them

about it


Of the 8-17s who had heard about Safer Internet Day, 83% said they felt they have a better understanding of how to use the internet safely as a result of Safer Interent Day.

58% of 8-17 year olds talked to their parents or carers about using the internet safely after hearing about Safer Internet Day

44% talked to a friend about using the internet safely as a result of the day

Sparked conversations

29% looked for more information about staying safe online

80% felt more confident about

what to do if they are worried about something online


staying safe online after hearing about Safer Internet Day

Developed confidence

Grew knowledge

79% learnt about safety features such as reporting or privacy

83% had a better understanding about how to use the internet safely

74% said they are being more careful about what they do or say on social media

Impact of Safer Internet Day on children and young people

Spoke up about their worries18% of 8-17s said they spoke to someone about something that had been worrying them online, with boys being more likely (20%) than girls (16%) to do this.


Parents and carers - reach of Safer Internet Day 2018

16% saw or heard

something on TV, radio, magazine or

newspaper

Of those who had heard about Safer Internet Day

64% said their child’s school did something for Safer

Internet Day

27%saw something on social

media

Reach of Safer Internet Day 201830% of UK parents of 8-17 year olds heard about Safer Internet Day, equating to 2.6 million across the UK

8% heard about the day at their workplace


74% of parents talked to their child about using the internet safely after hearing about the day

30% of parents spoke to someone about concerns they had about their child on the internet

Sparked conversations

58% felt more confident about what

to do if their child came to them with a

problem online


talking to their child about staying safe

online


Grew knowledge

72% think their child understands more about how to use the internet safely

64% have a better understanding about how to keep their children safe online

44% looked for more information about staying safe online

Of the parents and carers who had heard about Safer Internet Day, 74% said they talked to their child about using the

internet, with 34% saying they changed something about the way they use the internet themselves.

Impact of Safer Internet Day on parents and carers


Impact of Safer Internet Day in schools

180 teachers who participated in Safer Internet Day completed an evaluation survey. 88% said it helped inspire pupils to play an active role in creating a better internet.

76% said it helped make staff more confident about

dealing with online safety issues

94% said it helped make pupils more confident about

staying safe online


41% said it led to

disclosures about potential safeguarding

issues online

95% said it helped encourage conversations between

pupils and teachers about safe use of the internet

94% said it helped make pupils

more confident about staying safe online

88% said it inspired pupils to be kinder online and support

each other

76% said it helped encourage conversations about safe use of the internet between parents and the school

Sparked conversations with parents


What teachers said...

It brought internet safety out of the computing lessons to a whole school and life issue. It is important that children realise they can make a difference when it comes to online safety.

Children continued their discussions of their own online experiences during playtimes and in class time, as well as talking to their parents/carers about it. (...) the resources were great and it is good to have a whole-school focus for the day.

The day itself has given a drive to continually improve online safety within the school, to shore up the foundations that have been set up and build upon them by creating a Digital Citizen group.

The safe internet day was a huge impact. The students were included in the activities so passionately.

Safer Internet Day helps to focus our teaching around staying safe and happy online.


Methodology

Children and young people The survey was conducted online by Populus between 22-27 February 2018 with a representative sample of 1009 young people aged 8-17 years in the United Kingdom. Further questions were completed by those who had heard of Safer Internet Day (447 young people aged 8-17 years).

Parents and carers The survey was conducted online by Populus between 26-27 February 2018 with a representative sample of 2,214 adults aged 18+ in the United Kingdom, including 714 parents (388 parents of 8-17 years). Further questions were completed by those who had heard of Safer Internet Day (123 parents of children aged 8-17 years).

Teachers and educators The UK Safer Internet Centre invited schools that participated in Safer Internet Day to complete an online evaluation survey between 13-28 February. In total there were 182 responses.

Safer Internet Day 2018 - Impact Report · 2018-10-04 · Safer Internet Day - 6 Feb 2018 Impact of...

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