Saddle Up for a Great Year !

T i m e - S e n s i t i v e M a t e r i a l s E n c l o s e d

Wednesday - ThursdayRiver’s Edge Convention Center

Thursday - FridayMid-America Center

Building material product shows for retail lumberyards and suppliers

Northwestern Lumber Association 701 Decatur Ave. N, Suite 105 | Golden Valley, MN 55427888-544-6822 | info@nlassn.org | www.nlassn.org

R e g i s t r a t i o n B r o c h u r eB a d g e S e m i n a r E v e n t R e g i s t r a t i o n

Brought to you by:Registration brochure sponsored by:

Northwestern Lumber Association 701 Decatur Ave. N, #105 Golden Valley, MN 55427 (888) 544-6822 www.nlassn.org2

Welcome & Invitation to Attendthe 2020 Northwestern Lumber Association Conventions

The annual NLA Lumber Conventions continue to be a highlight of the year for us, and we’re excited to kick off 2020 with the returning Expo North and NEW Expo South! Offering a unique blend of fun, education, exhibit space, and networking opportunities, these events allow attendees to interact and connect with experts and primary principles within the building industry on multiple levels. And you’ll find that our theme ‘Saddle Up for a Great Year!” aptly describes the aim of our conventions. Come see for yourself!

Jodie Fleck, CMP Director of Conventions & Tours

Registration InstructionsThere are details for both the Expo North & Expo South within this brochure. You may choose to use the printable form (in this brochure or on the website) or use the online portal to register.

1. Register using the printable forms enclosed or found on the website. a. Select the appropriate form either within this brochure or online. (Online forms can be found at www.nlassn.org

under the Trade Show tab and then either on the Exhibitor page or the Attendee page. These will need to be printed out and sent in.)

b. If you’re a retail lumber yard dealer, spouse, guest, etc., use the form titled DEALER AND GUEST. If you’re an exhibitor and want to register the staff at your booth, use the form titled BOOTH WORKER. Send the form in to NLA.

c. Carefully indicate which event each individual is attending at the show.d. Write legibly! Badges can be reprinted onsite, but it saves time if we can get the badge right the first time.e. If you need to register more people, simply make copies of the form and submit. Make sure to keep a copy for yourself.f. Send the form in to NLA:

i. Mail to: Northwestern Lumber Association, 701 Decatur Avenue N., Suite #105, Golden Valley, MN 55427ii. Fax to: (763) 595-4060iii. Scan and email to: Melanie Hultman mhultman@nlassn.org (Dealers, Guests & Others)

Jodie Fleck jfleck@nlassn.org (Exhibitors/Booth workers)

2. Register using the online portal or fillable pdfs. Type in the links below to access the online registration portal or go to our website at www.nlassn.org under the CONVENTION tab to access the online links. MAKE SURE TO LOG IN TO THE SITE FIRST TO RECEIVE MEMBER PRICING. (Online registration not available for exhibitors/booth workers. Please use the paper form or fillable pdf.)

DEALER/GUEST ONLINE REGISTRATION LINKSExpo NORTH: www.nlassn.org/event/ExpoNORTH20

Expo SOUTH: www.nlassn.org/event/ExpoSOUTH20

ADMISSION POLICYThe NLA conventions are designed specifically for the retail segment of the lumber and building material industry. LBM

professionals (dealers & suppliers), educators, students, architects, contractors, and members of affiliated organizations are invited to attend. This event is not open to the general public. Everyone must have a badge and pay the appropriate fees to attend events

within the convention.

VIDEO & PHOTO DISCLAIMERNorthwestern Lumber Association (NLA) reserves the right to use any photograph/video taken during the conventions, without the expressed written permission of those included within the photograph/video. NLA may use the photograph/video in publications or other media material produced, used or contracted by NLA including but not limited to: brochures, invitations, newsletters, magazines,

websites, emails, promo videos, etc. By participating in the NLA conventions, you agree to these terms.

CANCELLATION POLICY Cancellations for badges, meals, or seminar tickets must be

received in the NLA office no later than 10 days before the start of each convention in order to receive a refund, as we have to

submit meal count and room set-up guarantees to the facility at that time. Cancellations received after this date or no-shows will

not receive a refund.

BOOTH WORKER FILLABLE PDF LINKSExpo NORTH: bit.ly/EXPONORTH20

Expo SOUTH: bit.ly/EXPOSOUTH20

Northwestern Lumber Association 701 Decatur Ave. N, #105 Golden Valley, MN 55427 (888) 544-6822 www.nlassn.org 3

TRADE SHOW BADGE MEMBER PER PERSON

NON-MEMBERPER PERSON

Lumber Yard Dealers FREE $25.00

Guests, Spouses & Other FREE $25.00

Exhibiting Suppliers FREE FREE

Non-Exhibiting Suppliers $125.00 MAY NOT ATTEND

Builder/Contractor N/A $25.00 or FREE WITH PRINTED INVITE

EDUCATION MEMBERPER PERSON

NON-MEMBERPER PERSON

Wednesday 1 1/4 - Hour Seminars (2 to choose from) $35.00 $50.00

Wednesday 2 - Hour Sales Seminar (Mick Frank) $60.00 $80.00

Women in the LBM Industry Meet & Greet FREE FREE

Thursday Dealer Discussion Panel (Includes Breakfast) $15.00 MEMBERS ONLY

Thursday Student Career Panel FREE FREE

Thursday 3-Hour Sales Workshop (Lynne Jensen-Nelson) $80.00 $100.00

Exhibit Floor Product Demonstrations FREE FREE

Networking Events & Meals MEMBERPER PERSON

NON-MEMBERPER PERSON

Wednesday Networking Reception FREE FREE

Wednesday Awards Dinner $35.00 $35.00

Thursday Breakfast (see Dealer Discussion Panel above)Prices are per person, per event/class.

Wednesday, JANUARY 2210:00 am – 6:30 pm Registration Desk Open11:00 am – 3:00 pm Exhibitors Move In & Set Up Educational Seminars 12:00 pm – 1:15 pm Building a Lean Culture (Tweten) 12:45 pm – 2:45 pm Avoid the Price Trap (Frank) 1:30 pm - 2:45 pm OSHA at Your Door (OECS)

3:00 pm – 6:30 pm Exhibits Open Product Demos Exhibitor Drawings5:00 pm – 6:30 pm Networking Reception on Exhibit Floor5:30 pm Grand Prize Drawing5:45 pm – 6:15 pm Women in the LBM Industry Meet & Greet6:30 pm – 7:15 pm Awards Mixer 7:15 pm – 8:30 pm Awards Dinner & Presentation8:30 pm – 9:30 pm Live Entertainment

Thursday, JANUARY 237:30 am – 1:00 pm Registration Desk Open

Dealer Discussion Panel8:15 am – 8:45 am Breakfast Served8:45 am – 10:00 am Dealer Discussion (Craig Webb)

10:00 am – 1:00 pm Exhibits Open Product Demonstrations Exhibitor Drawings

10:00 am – 10:30 am Student Career Panel12:00 pm Grand Prize Drawing1:00 pm End of Show1:30 pm – 4:30 pm Bonus Sales Workshop (Jensen-Nelson)

SCHEDULE OF EVENTS

EXPO NORTH REGISTRATION FEES

Northwestern Lumber Association 701 Decatur Ave. N, #105 Golden Valley, MN 55427 (888) 544-6822 www.nlassn.org4

EDUCATION“Building a Lean Culture of Continuous Improvement ” By Jeff TwetenWednesday, January 22nd 12:00 pm – 1:15 pmWhat is Lean and how can Lean process improvement help your organization? During this fast-paced seminar, Jeff Tweten will share the steps you can take to identify waste and how to empower your employees to eliminate waste when they see it. Learn the key tools and elements for building a Lean Culture of Continuous Improvement.

Key takeaways:• What is Lean process improvement?• 3-keys to building a Lean culture of engagement.• The 8 wastes that impact the productivity and profitability of most companies.• Unpacking the Lean toolbox - the tools you’ll use to build your Lean culture of engagement.• Lessons in Lean leadership.• Next steps you can take to create a Lean culture.

Jeff Tweten is a Managing Member of WorkSafeWorkSmart.com, LLC and a CoFounder of Lumber Buddy, Inc. Jeff focuses on providing safety and productivity solutions for the LBM industry. Jeff has visited more than 1,800 lumberyards across the U.S. and Canada in the past 19 years. He has become a champion for Lean process improvement and encourages the “2 Second Lean” approach to building a Lean culture of engagement in organizations.

“Avoid the Price Trap” By Mick FrankWednesday, January 22nd 12:45 pm – 2:45 pmIt is time to get out of the “price trap” and move into the value proposition. The tools and techniques that Mick will share with you at this seminar will help you move from price to value and significantly grow your sales.

Key takeaways:• Identify what differentiates you from your competitors.• Create a sales process around your company’s services and benefits which will result in higher margins to

your company and more sales to you.

Mick Frank is a graduate of Carleton College and has a law degree from William Mitchell College of Law. He was a business owner for 18 years and built over 2500 homes during that period. Mick worked for Cambria as Director of Sales for 10 years, during which he traveled throughout the US doing sales training and consulting with companies on how to grow their sales.

Women in the LBM IndustryWednesday, January 22nd 5:45 pm – 6:15 pmWomen have always been part of LBM businesses, but their roles are expanding. At the 2020 Expo North, NLA will host a casual Women in the LBM Industry Meet and Greet. This first, kick-off gathering is intended to bring women together from both the dealer and supplier side to meet each other and build a professional networking community that can be used year-round for professional growth and support. Meeting location to be announced onsite. Watch for signage or ask an NLA staff member.

Northwestern Lumber Association 701 Decatur Ave. N, #105 Golden Valley, MN 55427 (888) 544-6822 www.nlassn.org 5

“OSHA at Your Door” By Tim Peterson, OECS Workplace Safety Experts Wednesday, January 22nd 1:30 pm – 2:45 pmA visit from an OSHA inspector can be stressful and many businesses do not know their rights. Do you know what you should do when OSHA shows up at your business? During this seminar you will learn some tips from workplace safety experts to help employers navigate through an OSHA inspection.

Key takeaways:• What an OSHA inspection involves.• How to be prepared for an OSHA visit.• Who should be involved when OSHA shows up at your door.

Tim Peterson is the VP of Operations. He manages Field operations in Minnesota, South and North Dakota and has extensive experience in regulatory issues in construction and the general industry. Tim is a certified instructor for OSHA 500, both the 10- and 30-hours outreach training program. He has also been a guest instructor at St. Cloud State University for the Department of Environmental and Technological Studies and the Aviation Management degree programs.

“Build Your Competitive Advantage!” By Lynne Jensen-NelsonThursday, January 23rd 1:30 pm – 4:30 pm“The only sustainable competitive advantage is the ability to learn faster than the competition.” It is more important than ever to stand out in a highly competitive marketplace! Today’s consumers have distinct buying expectations. They also have more information available to them than ever before which creates market confusion and negatively impacts/slows down the buying process. Attendees will leave this session with immediately applicable skills and strategies to improve their sales process and enhance customer experience. Learn how to:• Capitalize on influential consumer demographics.• Understand the 5 most common sales objections (HINT: it’s NOT always about $$$).• Examine the impact of human bias on decision-making.• Create clear points of differentiation to set you apart from the competition (value > cost).• Deliver solutions that meet the changing needs of your customers.

Lynne Jensen-Nelson is an award-winning business leader with 2 decades of experience in the home improvement, new construction and interior design industries. She has earned numerous distinctions including the Platinum Award for Distinguished Sales Leadership. As the founder of Conversion-omics© she works with builders, product suppliers and professional organizations like NARI, NKBA, and NAHB helping them establish effective marketing strategies, create successful sales processes and enhance their overall customer experience. Today she is here to help us sell more, sell faster and create an efficient sales process that your customers crave. Learn more at www.conversion-omics.com.

“My Plans and Concerns for 2020” Dealer Panel Discussion Facilitated By Craig Webb (With Breakfast)Thursday, January 23rd 8:15 am – 10:00 amNo two dealers’ objectives for the year are exactly the same, but rarely are they completely different from top to bottom. That means you can benefit from speaking to and hearing from other dealers on the issues that matter most to you and them in 2020. Craig Webb, ProSales’ longtime editor and now president of Webb Analytics, will assist by telling you what he’s hearing from dealers across the U.S., as well as by leading a discussion among your fellow NLA members. Craig Webb formed Webb Analytics in September 2018 after spending a dozen years as editor-in-chief of ProSales, where he won numerous national writing and editing awards and visited dealers in 49 states. Webb Analytics provides insights, data, and connections to help construction supply insiders and investors make better strategic and tactical decisions.

This beneficial peer discussion WITH BREAKFAST is only $15 per person and is available to members only. Breakfast will be served from 8:15 am – 8:45 am. The seminar will start at 8:45 am and go until 10:00 am. Tickets must be ordered in advance.

Northwestern Lumber Association 701 Decatur Ave. N, #105 Golden Valley, MN 55427 (888) 544-6822 www.nlassn.org6

EXHIBITSWednesday, January 22 3:00 pm – 6:30 pmThursday, January 23 10:00 am – 1:00 pm

With approximately 100 exhibit booths displayed over two days, you’ll have plenty to see and do on the exhibit floor. See and touch the products first-hand. Speak to professional sales representatives about what they can offer, how your business can benefit, and develop long-lasting partnerships with the best in the industry!

PRODUCT DEMONSTRATIONS Sometimes seeing first-hand how products work or how they’re installed offers a perspective that seeing them in a catalog or displayed on a table just can’t do. And that’s exactly what these product demonstrations are for! A select number of exhibitors will give a 15-minute overview and demonstration of their product right on the exhibit floor during trade show hours. Get an up close and personal look at what these suppliers will be revealing.

Demonstrating companies, products, exact times and the demo location will be established as the conventions approach. Information will also be prominently highlighted in the onsite show program AND announced over the speakers so you can make sure to attend them all!

CONTESTS, DRAWINGS, AND FUN Who says you can’t have a little fun doing business? NLA is rewarding two lucky people with a HUGE GRAND PRIZE, while many of the exhibitors are offering up individual drawings for amazing prizes! Participation is easy and chances are good you’ll be leaving triumphant.

Contests & Drawings on the Exhibit Floor:Sponsor Game Card Contest (One $500 drawing each day. Must be present to win. Check schedule for drawing times) Prize Drawings at Individual Exhibit Booths (Continuous during entire convention) Best Booth Contest for Exhibitors (Announced at the Awards Dinner on Wednesday)NLA Booth Games and Wild West Themed Fun! (Continuous during entire convention)

NETWORKING RECEPTION Wednesday, January 22 5:00 pm – 6:30 pm

The Networking Reception is held right in the middle of the exhibit floor on Wednesday evening. It’s where business is still in full swing and lumberyard professionals can rub elbows with exhibitors and sponsors in a relaxed atmosphere. Continue doing business or find other common interests to talk about with those around you.

Light hors d’oeuvres, free keg beer* and soda will be provided to everyone at no cost! And remember to listen for the Grand Prize $500 cash winner during the reception (at 5:30 pm) – it could be YOU! *Cash bar available for other libations.

AWARDS MIXER, DINNER, PRESENTATION & ENTERTAINMENT Wednesday, January 22 6:30 pm – 9:30 pm

After a busy day of seminars, exhibits, product demos and prize drawings, reward yourself with “dinner and a show” at the annual Awards Dinner - another opportunity for dealers, exhibitors, guests and staff to gather together on a winter evening without ever leaving the building. Starting with FREE wine & beer during the Mixer, we’ll then serve up a delicious plated dinner while enjoying the awards presentation and brief NLA business. Wrap up the evening with some laughs provided by ComedySportz, a 6-person team that will conduct an improvisation match, complete with audience participation! Cost for all of this is only $35 per person.

Tickets must be ordered in advance.

Exhibits & Events

Northwestern Lumber Association 701 Decatur Ave. N, #105 Golden Valley, MN 55427 (888) 544-6822 www.nlassn.org 7

CONVENTION CENTERRiver’s Edge Convention Center

10 4th Ave SSt Cloud, MN 56301

(320) 255-7272

(Connected via skyway to Best Western)

Expo NORTH Hotel, Parking, & DirectionsHOTEL

Location of:• Registration Desk (Badges, tickets, NLA staff)• Exhibits & Product Demonstrations• Wednesday Seminars• Networking Reception on Exhibit Floor• Awards Dinner & Live Entertainment• Thursday Dealer Discussion Panel & Breakfast• Student Career Panel

PARKING & DIRECTIONSParkingParking for River’s Edge Convention Center is available in the parking ramp located underneath the building (River’s Edge East Parking Ramp). There are also metered parking stalls in the Mississippi Parking Lot located south of the Convention Center. Parking is also available in the Grand Central Parking Ramp located at 400 St. Germain Street West as well as at River’s Edge West Parking Ramp located at 25 5th Avenue North. The fee for parking in the River’s Edge East Parking Ramp is $5 per entry. Visa, MasterCard and Discover credit cards are accepted as payment. There is also parking available in front of and to the east of the Best Western Hotel for guests that are staying overnight. There is LIMITED parking back by the loading docks. Exhibitors – please be kind and save these spots for the large trucks and trailers!

DirectionsFrom East or West via Interstate 941. Take I-94 to Highway 15 N2. Go north at Highway 233. Turn left at Fifth Avenue S4. Turn right at First Street S5. The convention center will be straight ahead on the left.

From the East or West via Highway 101. Go south at Highway 232. Turn right at Fourth Avenue3. The convention center will be on the right.

ST. CLOUD INFORMATION

Looking for more info about St. Cloud? Visit the following sites!

www.ci.stcloud.mn.uswww.granitecountry.com

HOtel SCAM WARNING!NLA DOES NOT EMPLOY ANY THIRD PARTIES TO SELL HOTEL ROOMS OR ATTENDEE LISTS!

Only official NLA hotels hold room blocks reserved for NLA guests. Any unsolicited calls, emails or faxes you may receive from other hotels, agencies, or other third parties are not affiliated with NLA and are not authorized communications, even if they appear to offer rooms at an official NLA hotel for a lower price.

Similarly, we do not authorize any third parties to sell or distribute attendee lists, nor do they even have access to such a list.

The only calls you may receive will be directly from NLA staff inquiring on your attendance. When in doubt, please contact NLA for confirmation.

Best Western Kelly Inn100 4th Ave S

St Cloud, MN 56301Reservations(320) 253-0606

(Connected via skyway to River’s Edge)

Group Room Rate: $99.00 plus taxesGroup Rate Expires On: Wednesday, January 8th, 2020Group Name: Northwestern Lumber AssnCheck-In Time: 3:00 pmCheck-Out Time: 11:00 am

Room block is reserved for Tuesday, January 21st and Wednesday, January 22nd.

Location of:• Overnight rooms• Executive, Board & Committee meetings (Wednesday)• Sales Seminar (Thursday)

Northwestern Lumber Association 701 Decatur Ave. N, #105 Golden Valley, MN 55427 (888) 544-6822 www.nlassn.org8

RIVER’S EDGE FACILITY MAP

TERRY HAWS C EXHIBIT FLOOR PLAN

2020 Registered SPONSORSAs of October 16, 2019

2020 Registered EXHIBITORSAs of October 16, 2019

Bayer Built WoodworksBear Graphics, Inc.BlueLinx CorporationBlueTarp Financial Building Products, Inc.- SDCameron Ashley Building ProductsCenter-Line GroupCommercial CollectorsDakota Steel and Trim, Inc.Dealers ChoiceDo it Best Corp. ECI Software SolutionsEDCO ProductsEmpire Moulding & MillworkFargo Glass and PaintFederated InsuranceGAF MaterialsHallmark Building SuppliesHeritage Millwork, Inc. Klauer ManufacturingKurt Building MaterialsLarson Manufacturing Co. LBM Advantage Long Creek SteelManion Lumber & TrussManion’s Wholesale Building Supplies

MarvinMetal Sales Mfg. Corp. Midland Garage Door Midwest Lumber, Inc. MiTekNLA 401k MEPNLA Bankcard ProgramNorthern Crossarm Co., Inc. Northwestern Lumber Assn. OECSOrgillPennsylvania Lumbermens Mutual Insurance Co. PrimeSource Building ProductsProject Build MinnesotaRollex CorporationSeal-Rite Door Co. Simpson Strong-TieSprenger MidwestTAMKO Building ProductsThermo-Tech WindowsTrue North/Ryan Sales Vector Window and Doors Wausau Supply Company Weekes Forest ProductsWorkSafeWorkSmart

For a complete, up-to-date listing of exhibitors and sponsors, please visit www.nlassn.org.

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(For additional attendees, please make a copy of this form

and attach.)

Company N

ame

Contact

Phone

Em

ail

NEED

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TEL ROO

M?

We have reserved a block of room

s at a rate of $99.00 plus tax at the Best W

estern Kelly Inn. Call (320) 253-0606 and ask for the “Northw

estern Lum

ber Association”

room

rate. Discounted group rates will expire on

Wednesday, Jan. 8

th, 2020. Remem

ber - NLA is not w

orking with any 3

rd parties to reserve hotel room

s!

Payment Inform

ationIV.Badge(s) TOTAL (Box I)

$ -0- Event/M

eal(s) TOTAL (Box II) $ Sem

inar(s) TOTAL (Box III) $

Grand TO

TAL

$Paym

ent Method

Check Enclosed orCredit Card VISA M

asterCard AmEx

Name on Card

Signature

Date

Card Number

Expiration Date

CVV CodeCAN

CELLATION

POLICY: Cancellations m

ust be received in the NLA offi

ce no later than Monday, January 13

th in order to receive a refund. Cancellations after this date or no-shows will not receive a refund.As a registered convention attendee, you hereby authorize Northwestern Lum

ber Association and its official

photographers/videographers/staff to photograph you within the context of the convention for use on all NLA websites, m

arketing materials, social m

edia accounts and in the press.

Booth Worker #

1

Em

ail

City

St

Booth Worker #

2

Em

ail

City

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Booth Worker #

3

Em

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City

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Booth Worker #

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Badge Registration Please print clearly Box I

BOO

TH W

ORKER REG

ISTRATION

FORM

2020 Northw

estern Building Products Expo NO

RTH - January 22-23, 2020

River’s Edge Convention Center, St. Cloud, Minnesota

EASY WAYS TO REGISTER

FAX TO: (763) 595-4060

SCAN & EMAIL TO:jfleck@

nlassn.org

For fillable form, go to

bit.ly/EXPONORTH20

MAIL TO:Northwestern Lum

ber Assn701 Decatur Ave. N

Suite 105Golden Valley, MN 55427

Return form by January 10, 2020

Registrations are due by January 10, 2020

Seminar TO

TAL: $

Seminar Registration

Event/Meal Registration

#1 #2 #3 #4

Reception on Exhibit Floor (Wed)

FREE

Awards Dinner (W

ed)$35

Breakfast/Dealer Panel (Thurs. 8:15 am)*

2 free per booth

Breakfast (Additional Tickets)**$15

Breakfast ticket includes admission to dealer panel sem

inar Thurs. 8:45 am.

You must pre-order ALL tickets, including free tickets.

Event/Meal TO

TAL: $

(Per Person)

#1 #2 #3 #4

NonM

ember

Mem

ber(Per Person)

III.

II.

Weds 12:00 pm

- 1:15 pm

Building a Lean Culture $35

$50

Weds 12:45 pm

- 2:45 pm

Avoid the Price Trap$60

$80

Weds 1:30 pm

- 2:45 pm

OSHA at Your Door$35

$50

Thurs 1:30 pm - 4:30 pm

Build Your Competitive Advantage

Sales Seminar

$80$100

*Exhibitors will receive tw

o (2) free breakfast tickets PER 10x10 booth reserved, up to 6 m

ax. (Example: If

your company purchased two booths, you will receive

four meal tickets.)

**Additional tickets beyond the free tickets are $15.00 each. All m

eal tickets MU

ST be ordered in advance, regardless of if they are free or additional tickets!

Please indicate in section II. Event/Meal Registration

who you w

ant the FREE tickets to be assigned to and w

ho the additional tickets are assigned to. All badges and tickets w

ill be available at the show registration

desk.

Awards Dinner Tickets are $35 per person.

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Company N

ame

Contact

Phone

Em

ail

Payment Inform

ationIV.Badge(s) TOTAL (Box I)

$ -0- Event/M

eals(s) TOTAL (Box II) $ Sem

inar(s) TOTAL (Box III) $

Grand TO

TAL

$Paym

ent Method

Check Enclosed orCredit Card VISA M

asterCard AmEx

Name on Card

Signature

Date

Card Number

Expiration Date

CVV CodeCAN

CELLATION

POLICY: Cancellations m

ust be received in the N

LA office no later than Monday, February 17

th in order to receive a refund. Cancellations after this date or no-shows will not receive a refund.As a registered convention attendee, you hereby authorize N

orthwestern Lum

ber Association and its official photographers/videographers/staff to photograph you within the context of the convention for use on all NLA websites, m

arketing materials, social m

edia accounts and in the press.

Booth Worker #

1

Em

ail

City

St

Booth Worker #

2

Em

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City

St

Booth Worker #

3

Em

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City

St

Booth Worker #

4

Em

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City

St

Badge Registration Please print clearly Box I

BOO

TH W

ORKER REG

ISTRATION

FORM

2020 Northw

estern Building Products Expo SOU

TH - February 27-28, 2020

Mid-Am

erica Center, Council Bluffs, Iowa

EASY WAYS TO REGISTER

FAX TO: (763) 595-4060

SCAN & EMAIL TO:jfleck@

nlassn.org

For fillable form, go to

bit.ly/EXPOSOUTH20

MAIL TO:Northwestern Lum

ber Assn701 Decatur Ave. N

Suite 105Golden Valley, MN 55427

Return form by February 14, 2020

Registrations are due by February 14, 2020

(For additional attendees, please make a copy of this form

and attach.)

NEED

A HO

TEL ROO

M?

We have reserved a block of room

s at a rate of $109 plus tax at the Hilton Garden Inn. Call (712) 309-9000 and ask for the “Northw

estern Lum

ber Association” room rate. Discounted

group rates will expire on W

ednesday, February 5

th, 2020. Remem

ber - NLA is not working w

ith any 3

rd parties to reserve hotel rooms!

Seminar TO

TAL: $

Seminar Registration

Event/Meal Registration

#1 #2 #3 #4

Reception on Exhibit Floor (Thurs)FREE

Awards Dinner (Thurs)

$35

Mem

bership Breakfast & Keynote (Fri)*2 free per booth

Breakfast - Additional Tickets (Fri)**$15

Event/Meal TO

TAL: $

(Per Person)

#1 #2 #3 #4

NonM

ember

Mem

ber(Per Person)

III.

II.

Thurs 9:30 am - 11:00 am

Dealer Discussion PanelFREE

N/A

Thurs 12:00 pm - 1:15 pm

Trends in the LBM Industry

$35$50

Thurs 12:00 pm - 2:45 pm

Sales Success on Purpose$75

$95

Thurs 1:30 pm - 2:45 pm

Recruiting Talent in a Tight Labor Market

$35$50

*Exhibitors will receive tw

o (2) free mem

bership breakfast tickets PER 10x10 booth reserved, up to 6 m

ax. (Example: If your com

pany purchased two booths, you will receive four m

eal tickets.)

**Additional tickets beyond the free tickets are $15.00 each. All breakfast tickets M

UST be ordered

in advance, regardless of if they are free or additional tickets!

Please indicate in II. Event/Meal Registration w

ho you w

ant the FREE tickets to be assigned to and who

the additional tickets are assigned to. All badges and tickets w

ill be available at the show registration desk.

Awards Dinner Tickets are $35 per person.

You must pre-order ALL tickets, including free tickets.

Northwestern Lumber Association 701 Decatur Ave. N, #105 Golden Valley, MN 55427 (888) 544-6822 www.nlassn.org 13

THURSDAY, FEBRUARY 2710:00 am – 6:30 pm Registration Desk Open11:00 am – 3:00 pm Exhibitors Move In & Set Up

Educational Seminars9:30 am – 11:00 am Dealer Discussion Panel12:00 pm – 1:15 pm Trends in the LMB Industry (Webb)12:00 pm – 2:45 pm Sales Success on Purpose (Davis)1:30 pm – 2:45 pm Recruiting Talent in a Tight Market (Bruss)

3:00 pm – 6:30 pm Exhibits Open Product Demos Exhibitor Drawings

5:00 pm – 6:30 pm Networking Reception5:30 pm Grand Prize Drawing5:45 pm – 6:15 pm Women in the LBM Industry Meet & Greet6:30 pm – 7:15 pm Awards Mixer 7:15 pm – 8:30 pm Awards Dinner & Presentation8:30 pm – 9:30 pm Live Entertainment

FRIDAY, FEBRUARY 287:15 am – 1:00 pm Registration Desk Open

Membership Meeting/Keynote7:45 am – 8:15 am Breakfast Served8:15 am – 8:45 am NLA Membership Meeting8:45 am – 9:45 am Keynote Speaker, Coach John Cook

10:00 am – 1:00 pm Exhibits Open Product Demos Exhibitor Drawings

12:00 pm Grand Prize Drawing1:00 pm End of Show

SCHEDULE of Events

Expo SOUTH REGISTRATION FEESTRADE SHOW BADGE MEMBER

PER PERSONNON-MEMBER

PER PERSONLumber Yard Dealers FREE $25.00

Guests, Spouses & Other FREE $25.00

Exhibiting Suppliers FREE FREE

Non-Exhibiting Suppliers $125.00 MAY NOT ATTEND

Builder/Contractor N/A $25.00 or FREE WITH INVITE

EDUCATION MEMBERPER PERSON

NON-MEMBERPER PERSON

Thursday Dealer Discussion Panel FREE MEMBERS ONLY

Thursday 1 1/4 - Hour Seminars (2 to choose from) $35.00 $50.00

Thursday 2 3/4 - Hour Seminar (Rick Davis) $75.00 $95.00

Women in the LBM Industry Meet & Greet FREE FREE

Exhibit Floor Product Demonstrations FREE FREE

NETORKING EVENTS & MEALS MEMBERPER PERSON

NON-MEMBERPER PERSON

Thursday Networking Reception FREE FREE

Thursday Awards Dinner $35.00 $35.00

Friday Membership Meeting & Breakfast $15.00 $15.00

Prices are per person, per event/class.

Northwestern Lumber Association 701 Decatur Ave. N, #105 Golden Valley, MN 55427 (888) 544-6822 www.nlassn.org14

“Sales Success on Purpose ” By Rick DavisThursday, February 27th 12:00 pm – 2:45 pmAuthor and sales training expert for the building materials industry, Rick Davis, will introduce you to new concepts to create sales on purpose. You will learn why sales results are not the best measure of performance, how to objectively evaluate the quality of a sales call, and advanced concepts in time and calendar management. This is a program for serious students of sales and sales management. You’ll leave energized with new thoughts and the ability to measure the sales activities that produce predictable future sales results.

Rick Davis is the leading sales expert for the construction industry. He is the owner of Building Leaders, Inc., a Chicago-based sales training company devoted exclusively to the construction industry, and is an award-winning sales columnist for ProSales magazine, LBM Journal and the author of The Sales Secret.

During his career, Rick has delivered over 1000 presentations and consulted with industry manufacturers and dealers in 42 states and six Canadian provinces. His methodology and processes transform sales organizations and empower salespeople to higher levels of success. His common-sense method for effective selling is a message you will want to hear.

EDUCATION“My Plans and Concerns for 2020 ” Dealer Panel Discussion Facilitated By Craig Webb Thursday, February 27th 9:30 am – 11:00 amNo two dealers’ objectives for the year are exactly the same, but rarely are they completely different from top to bottom. That means you can benefit from speaking to and hearing from other dealers on the issues that matter most to you and them in 2020. Craig Webb, ProSales’ longtime editor and now president of Webb Analytics, will assist by telling you what he’s hearing from dealers across the U.S., as well as by leading a discussion among your fellow NLA members.

This beneficial peer discussion is FREE to attend and available to NLA members only.

“Trends in the LBM Industry” By Craig WebbThursday, February 27th 12:00 pm – 1:15 pmWhat are America’s best lumberyards doing today to separate themselves from the competition? What are the big boxes and biggest dealers focusing on these days that represent the greatest threat to you? What products and services are builders increasingly likely to ask of you in the next few years? Craig Webb, ProSales’ longtime editor and now president of Webb Analytics, travels the country to get answers to those and other key questions. He’ll tell you which trends he’s seeing represent the biggest opportunities for your future success.

Craig Webb formed Webb Analytics in September 2018 after spending a dozen years as editor-in-chief of ProSales, where he won numerous national writing and editing awards and visited dealers in 49 states. Webb Analytics provides insights, data, and connections to help construction supply insiders and investors make better strategic and tactical decisions.

Women in the LBM IndustryThursday, February 27th 5:45 pm – 6:15 pmWomen have always been part of LBM businesses, but their roles are expanding. At the 2020 Expo South, NLA will host a casual Women in the LBM Industry Meet and Greet. This first, kick-off gathering is intended to bring women together from both the dealer and supplier side to meet each other and build a professional networking community that can be used year-round for professional growth and support. Meeting location to be announced onsite. Watch for signage or ask an NLA staff member.

Northwestern Lumber Association 701 Decatur Ave. N, #105 Golden Valley, MN 55427 (888) 544-6822 www.nlassn.org 15

“Tricks for Recruiting Talent in a Tight Labor Market ” By Kyle BrussThursday, February 27th 1:30 pm – 2:45 pmIt’s no secret that the labor market locally and nationally favors the job seeker and finding great talent is an ongoing challenge for most HR pros. Join Kyle Bruss, Director of Talent Acquisition at Talent Plus, Inc. for a session on best practices, tips and a few tricks for recruiting talent in a tight labor market.

Key Takeaways:• Discover tools used to attract quality candidates.• How to set your company apart from the competition.• Learn common hiring mistakes and how to avoid them.

Kyle Bruss joined Talent Plus in 1998 and obsesses over finding talented candidates for the company. Bruss also works as a senior consultant with several clients in their recruitment, selection and organizational development efforts. His work encompasses initiatives that include mission and vision development, recruitment, selection, team development, one-on-one coaching and management development.

Membership Meeting & Breakfast with Keynote, Coach John CookFriday, February 28th 7:45 am – 9:45 amJoin us for breakfast, the annual association membership meeting, and inspirational keynote speaker, John Cook!

The philosophy of John Cook can be summarized in two simple words: Dream Big. When John Cook took over the reins of the Nebraska volleyball program in 2000, the challenge facing him was daunting. He was replacing one of the sport’s legendary coaches, Terry Pettit. Cook, who left an emerging volleyball power in Wisconsin, had his own vision for Nebraska volleyball. He saw a program that had even more potential to grow. Join us for the Membership Breakfast and hear Coach Cook’s stories of leading his team to NCAA Championships and how the philosophies, beliefs and values found in successful coaches parallel those found in successful business leaders.

This event is only $15 per person to attend. Breakfast will be served from 7:45 am – 8:15 am. The association will hold a brief annual membership meeting from 8:15 am – 8:45 am and the keynote speaker will begin at 8:45 am and go until approximately 9:45 am. Tickets must be ordered in advance.

Project Management With a Focus on Special Orders & Inventory Management

Join us a day early in Council Bluffs to learn the fundamentals of special order and project management, the necessity of good vendor relationships, and develop a clear understanding of the importance of properly handling projects.

February 26, 2020Class hours: 9am - 4pmClass Location: Country Inn & Suites 17 Arena Way, Council Bluffs, Iowa

This program’s agenda includes:• Project Management - Learn how to

guide your customer through their project.

• Special Orders - Identify what special orders are, how to track them and the importance of properly pricing them.

For full details and to register, go to www.nlassn.org.

Northwestern Lumber Association 701 Decatur Ave. N, #105 Golden Valley, MN 55427 (888) 544-6822 www.nlassn.org16

EXHIBITS Thursday, February 27 3:00 pm – 6:30 pmFriday, February 28 10:00 am – 1:00 pm

With rows upon rows of exhibit booths displayed over two days, you’ll have plenty to see and do on the exhibit floor. See and touch the products first-hand. Speak to professional sales representatives about what they can offer, how your business can benefit, and develop long-lasting partnerships with the best in the industry!

PRODUCT DEMONSTRATIONS Sometimes seeing first-hand how products work or how they’re installed offers a perspective that seeing them in a catalog or displayed on a table just can’t match. That’s exactly what these product demonstrations are for! A select number of exhibitors will give a 15-minute overview and demonstration of their product right on the exhibit floor during trade show hours. Get an up close and personal look at what these suppliers will be revealing.

Demonstrating companies, products, exact times and the demo location will be established as the conventions approach. Information will also be prominently highlighted in the onsite show program AND announced over the speakers so you can make sure to attend them all!

CONTESTS, DRAWINGS, AND FUN Who says you can’t have a little fun doing business? NLA is rewarding two lucky people with a HUGE GRAND PRIZE, while many of the exhibitors are offering up individual drawings for amazing prizes! Participation is easy and chances are good you’ll be leaving triumphant.

Contests & Drawings on the Exhibit Floor:• Sponsor Game Card Contest (One $500 drawing each day. Must be present to win. Check schedule for drawing times) • Prize Drawings at Individual Exhibit Booths (Continuous during entire convention) • Best Booth Contest for Exhibitors (Announced at the Awards Dinner on Thursday)• NLA Booth Games and Wild West Themed Fun! (Continuous during entire convention)

NETWORKING RECEPTION Thursday, February 27 5:00 pm – 6:30 pm

The Networking Reception is held right in the middle of the exhibit floor on Thursday evening. It’s where business is still in full swing and lumberyard professionals can rub elbows with exhibitors and sponsors in a relaxed atmosphere. Continue doing business or find other common interests to talk about with those around you.

Light hors d’oeuvres, free keg beer* and soda will be provided to everyone at no cost! And remember to listen for the Grand Prize $500 cash winner during the reception (at 5:30 pm) – it could be YOU! *Cash bar available for other libations.

AWARDS MIXER, DINNER, PRESENTATION & ENTERTAINMENT Thursday, February 27 6:30 pm – 9:30 pm

After a busy day of seminars, exhibits, product demos and prize drawings, reward yourself with “dinner and a show” at the NEW Awards Dinner - another opportunity for dealers, exhibitors, guests and staff to gather together on a winter evening without ever leaving the building. Starting with FREE wine & beer during the Mixer, we’ll then serve up a delicious plated dinner while enjoying the awards presentation. Wrap up the evening with some chuckles, laughs, and snorts - provided by the Amazing Arthur Fratelli, a local comedian, mentalist, and entertainer! Cost for all of this is only $35 per person.

Tickets must be ordered in advance.

Exhibits & Events

Northwestern Lumber Association 701 Decatur Ave. N, #105 Golden Valley, MN 55427 (888) 544-6822 www.nlassn.org 17

CONVENTION CENTER

Expo SOUTH Hotel, Parking, & DirectionsHOTEL

Council Bluffs & Omaha Information

Looking for more info about the Council Bluffs & Omaha area?

Visit the following sites!www.unleashcb.comwww.visitomaha.com

Location of:• Registration Desk (Badges, tickets, NLA staff)• Exhibits & Product Demonstrations• Thursday Seminars• Networking Reception on Exhibit Floor• Awards Dinner & Live Entertainment• Friday Membership Meeting & Breakfast

Location of:• Overnight rooms• Board Meetings & Reception (Thursday)

(invite only)

PARKING & DIRECTIONSParkingParking for Mid-America Center is FREE and abundant in the front of the convention center.

DirectionsFrom Interstate 901. In Council Bluffs, exit at S. 24th Street.2. Go north one block to Mid America Drive. Take a left onto this road.3. Follow Mid America Drive to Horseshoe Casino Road on right (if going directly to Hilton Garden Inn, our preferred hotel.) Take road up to hotel.

-OR-4. Follow Mid America Drive to Marc Boulevard on your right. (if going directly to the Mid-America Center.) Take road up to convention center.

Exhibitors –these directions take you to the FRONT main entrance of the convention center. For unloading, please circle around to the loading docks on the BACK side of the building, unload, and then park either back in front or at your specific hotel.

There are several hotels in the vicinity. Please follow hotel’s published directions to find your particular hotel.

HOtel SCAM WARNING!NLA DOES NOT EMPLOY ANY THIRD PARTIES TO SELL HOTEL ROOMS OR ATTENDEE LISTS!

Only official NLA hotels hold room blocks reserved for NLA guests. Any unsolicited calls, emails or faxes you may receive from other hotels, agencies, or other third parties are not affiliated with NLA and are not authorized communications, even if they appear to offer rooms at an official NLA hotel for a lower price.

Similarly, we do not authorize any third parties to sell or distribute attendee lists, nor do they even have access to such a list. The only calls you may receive will be directly from NLA staff inquiring on your attendance. When in doubt, please contact NLA for confirmation.

Mid America CenterOne Arena Way

Council Bluffs, IA 51501(712) 323-0536

Hilton Garden Inn Omaha East/Council Bluffs2702 Mid America DriveCouncil Bluffs, IA 51501

Reservations(712) 309-9000

(Within walking distance to Mid-America Center)

Group Room Rate: $109.00 plus taxesGroup Rate Expires On: Wednesday, February 5, 2020Group Name: Northwestern Lumber AssnCheck-In Time: 3:00 pmCheck-Out Time: 12:00 pmRoom block is reserved for Wednesday, February 26th and Thursday, February 27th.

Northwestern Lumber Association 701 Decatur Ave. N, #105 Golden Valley, MN 55427 (888) 544-6822 www.nlassn.org18

Mid-AmericaFACILITY MAP

Mid-AmericaEXHIBIT FLOOR PLAN

2020 Registered SponsorsAs of October 16, 2019

2020 Registered EXHIBITORSAs of October 16,, 2019

Alpine Truss, LLC

Bayer Built Woodworks

BlueLinx

BlueTarp Financial

Building Products, Inc.- SD

Cameron Ashley Building Products

Central Sales

Dakota Steel and Trim, Inc.

Data Business Equipment

Dealers Choice

Do it Best Corp.

Drake-Williams Steel

Empire Moulding & Millwork

Federated Insurance

Forest Product Supply

GAF Materials

Hallmark Building Supplies

Klauer Manufacturing

Kurt Building Materials

Larson Manufacturing Co.

LBM Advantage

Long Creek Steel

Marvin

Metal Sales Mfg. Corp.

Midland Garage Door

Midwest Lumber, Inc.

NLA 401k MEP

Norbord, Inc.

Northwestern Lumber Assn. & ILUMPAC

OECS

Pennsylvania Lumbermens Mutual Insurance Co.

RAKA

Rollex Corporation

Sprenger Midwest

Thermo-Tech Windows

Wausau Supply Co.

For a complete, up-to-date listing of exhibitors and sponsors, please visit www.nlassn.org.

Northwestern Lumber Association 701 Decatur Ave. N, #105 Golden Valley, MN 55427 (888) 544-6822 www.nlassn.org 19

Cody NuernbergPresidentPhone: (763) 595-4052E-mail: cnuernberg@nlassn.org

Jodie Fleck, CMPDirector of Conventions & ToursPhone: (763) 595-4058E-mail: jfleck@nlassn.org

Melanie HultmanOffice Manager & Convention AssistantPhone: (763) 595-4050E-mail: mhultman@nlassn.org

Connie JohnsonDirector of Professional DevelopmentPhone: (763) 595-4045E-mail: cjohnson@nlassn.org

Anna SteinerEducation & Membership AssistantPhone: (763) 595-4054E-mail: asteiner@nlassn.org

Will ClaussenRegional Field RepresentativePhone: (763) 595-4057E-mail: wclaussen@nlassn.org

Lindsay GradyProject CoordinatorPhone: (763) 595-4053E-mail: ldutcher@nlassn.org

Diane SassBookkeeperE-mail: dsass@nlassn.orgPhone: (763) 595-4055

John BatesNLA AmbassadorPhone: (888) 544-6822E-mail: jbates@nlassn.org

Bill WoodNLA AmbassadorPhone: (888) 544-6822E-mail: info@nlassn.org

Tim DressenBuilding Products CONNECTION EditorPhone: (888) 544-6822E-mail: tdressen@nlassn.org

Betsy Pierre, CAEAdvertising DirectorPhone: (763) 295-5420E-mail: betsy@pierreproductions.com

Erica NelsonAdvertising RepresentativePhone: (763) 497-1778erica@pierreproductions.com

Key Contacts

701 Decatur Ave. N, Suite 105Golden Valley, MN 55427

R e g i s t r a t i o n B r o c h u r eB a d g e S e m i n a r E v e n t R e g i s t r a t i o n

Building material product shows for retail lumberyards and suppliers

Wednesday - ThursdayRiver’s Edge Convention Center

Thursday - FridayMid-America Center