Sachin synonpsis

SYNOPSIS of the project work to be carried out in an academic Session as a part of

curriculum for partial fulfillment of the Award of master of business administration (MBA)

degree in the faculty of commerce of Sant Gadge Baba Amravati University, Amravati.

A Comparative Study of Ameron and Exide

Batteries in Amravati

SUBMITTED BY

Mr. Sachin B. Farfad

MBA-(Programme) 2010-12

UNDER THE GUIDENCE OF

Prof. Deepak Jaiswal

TO

The Head of

Department of Business Administration and Management, Sant Gadge Baba

Amravati University, Amravati

20011-2012

A Comparative Study of Ameron and Exide Batteries in Amravati 2011

Dept. of Buss. Admin & Mngt, SGBAU

Index

Sr.No. Contents

Page No.

1 Introduction-Battery Industry in India

Growth of Battery Industry

Introduction to Battery

Introduction of Companies

About Ameron

About Exide

3

3

3

4

4

5

2 Research problem definition

6

3 Research objectives

6

4 Research methodology

6

5 Research type

7

6 Tools and techniques of Data collection

8

7 Research process

8

8 Scope of the study

9

9 Limitation of study

9

10 Chaperization

10

11 References

10



Introduction

Battery Industry in India:

Indian organized storage battery market is estimated at about Rs.56 billion,

comprising industrial batteries (Rs.25 billion) and automotive batteries (Rs.31 billion

including two-wheelers). Besides, the size of the unorganized sector is estimated at Rs.15- 20

billion. The automotive segment accounts for nearly 60 per cent of sales volumes, and about

55 per cent in storage battery sales in value terms. The industrial segment accounts for the

balance 40 per cent in volume terms and about 45 per cent in value terms. The automotive

battery segment can be further divided into OEM and aftermarket, of which the former

constitutes about 34 per cent. Demand for automotive batteries is divided among different

segments with cars and utility vehicles having the largest share of 38 per cent followed by

commercial vehicles at 29 per cent. Demand for automotive batteries largely relies on the

growth of the automobile OEMs and the aftermarket. The growth in the industrial batteries

segment is driven by infrastructure, information technology and process industries.

Growth of Battery Industry in India:

The Indian battery industry is growing at a rate of 30 percent per annum. A couple of

years back, it did see a slump due to dumping of cheap Chinese batteries, but it has picked up

since then. It is poised to more than double within four years, given the current rate of

growth.

(Source: Annual report 2007- 08 of Amara Raja Batteries Industry Limited)

Battery Introduction:

The lead-acid storage battery, an important energy storage device, is the most widely

used secondary storage cell by automobile and other industries. Storage cells are devices

which release a flow of electron through an external circuit as a result of reactions occurring

between the active electrode materials and ions transported by the electrolyte. The cells in

which the reactions are reversible are called secondary cells. In these cells the active

materials can be returned to their original state by applying electrical current from an external

source in the opposite direction to the flow of the cells discharge current.

In the early nineteenth century, scientists discovered that when direct current was

passed between some pairs of electrodes of the same metal immersed in an electrolyte, the



electrodes became polarized, i.e. when the circuit was opened a difference of potential existed

between the electrodes. If they were connecter, together a current flowed. Based on these

experiments, in 1959 Gasten Plant began to investigate such cell.

Since then major developments have taken place in basic material of construction of

lead-acid batteries. The present construction of this type of battery consists of positive

electrode made up of leap peroxide, negative electrodes of lead in highly active metallic

sponge. The insulating layers are made of hard rubber, PVC etc. The electrolyte is a dilute

aqueous solution of sulphuric acid and container is marie of plastic, glass, rubber or

polypropylene.

Functions of Battery:

For temporary electrical storage.

For solar energy storage.

For running up different electronics devices, machines and lights Etc.

Companies Introduction:

Ameron & Exide are well known batteries manufacturing companies in India. They

have leading market share in Indian market of batteries. Brief information about Ameron &

Exide Batteries is stated below:

About AMERON-

Ameron International Corporation (Ameron) is a multinational manufacturer of

engineered products and materials for the chemical, industrial, energy, transportation and

infrastructure markets. Ameron is a producer of water transmission lines and fabricated steel

products, such as wind towers; fibreglass-composite pipe for transporting oil, chemicals and

corrosive fluids, and specialized materials and products used in infrastructure projects. The

Company operates in three business segments: Fiberglass-Composite Pipe Group, Water

Transmission Group, and Infrastructure Products Group. Ameron operates its businesses in

North America, South America, Europe and Asia. On October 21, 2010, the Company sold

its 50% ownership in TAMCO, a steel mini-mill operating in California.

As of November 30, 2010, the Company had two partially owned affiliated

companies, Ameron Saudi Arabia, Ltd. (ASAL) and Bondstrand, Ltd. (BL). ASAL owned

30% by the Company, manufactures and sells concrete pressure pipe to customers in Saudi



Arabia. BL owned 40% by the Company, manufactures and sells glass reinforced epoxy pipe

and fittings in Saudi Arabia. ASAL is included in the Water Transmission Group, and BL is

included in the Fibreglass-Composite Pipe Group.

(Source: www.Ameron.com)

About EXIDE-

Exide Industries Ltd is the country’s largest manufacturer of lead acid storage

batteries and power storage solutions provider. With seven international standard factories

spread across the nation, the company offers one of the widest ranges of batteries for every

conceivable application in industrial as well as automotive segments. Exide also has a

manufacturing subsidiary in Sri Lanka and does business globally through its subsidiaries and

affiliates in South-East Asia, Australia and Europe. Exide’s products are sold globally,

particularly in developed markets like Australia, Japan and Western Europe, under its own

brand name. Exide’s strong brand pull, established in India for close to hundred years, is

supplemented by its nationwide dealer network and a very strong R&D centre.

Exide Industries Ltd, the country’s largest lead acid storage battery manufacturer and

stored energy solutions provider.

(Source: www.exide.com)

Product Profile:

Car batteries.

Inverter Batteries.

Industrial Batteries.

Automotive Batteries.

Two Wheelers Batteries.

Lead acid Storage Batteries.



Research Problem Identification:

Ameron & Exide is the leading batteries companies in India. Both are strong

competitors to each other, both companies are competing with each other in every segment of

battery and also compete in promotional and marketing strategies. They have carried same

competition in Amravati also. So I selected this topic to carry out my research in

Comparative Study of Ameron & Exide Batteries in Amravati.

The requirement of competing firms on the knowledge about factors that affect

Promotional & Marketing Strategies is necessary. With so many market-related research

studies in the past as well as the changing market culture, it is essential to focus research

topics on particular areas that deemed to be lack of up-to-date research to indicate what the

precise needs of this segment with respect to Battery industry and businesses. The purpose of

this research is mainly to fill the gaps and contribute to the existing knowledge related to the

subject of the study.

Objectives of the Project:-

Primarily, this study aims to compare top two leading battery companies Ameron &

Exide in relation to the factors that affect market of batteries. Specifically, the research

objectives include the following:

1) To study Market of batteries in Amravati City.

2) To study of Promotional & Marketing Strategies Ameron & Exide Batteries in

Amravati city.

3) To study of market depth of Ameron & Exide Batteries.

4) To study a services provided by batteries companies.

Research Methodology:

Research methodology is a scientific & systematic research for pertinent information

on a specified topic. The main aim of the research is to find out the truth which is hidden and

which has not been discovered as yet. Market analysis has become an integral tool of

business policies these days. Research, thus replace intuitive business decisions by more

logical & scientific decisions. Research Methodology is a way to solve the research problem



systematically. It may be understood as a science of studying how research is done

scientifically. In this, we study the various steps that are generally adopted by researcher in

studying his research problem along with the logic behind them. The purpose of the research

methodology is to solve the market problem.

Research strategies can be used for three purposes-

1) Exploratory

2) Descriptive

3) Explanatory

Research Type:

Exploratory Research:

Exploratory research defines a problem which is then solve by conclusive research.

The objective of exploratory research is to find out new ideas flexibility and ingenuity

characterized by the investigation.

EXPLANTION:

The study was conducted for the first time regarding market review and comparative analysis

between Ameron & Exide Batteries. Thus it is an exploratory type of research.

Sample Design:

A sample design is a definite plan for obtaining a sample for a given population. It

refers to a techniques or procedure adopted in selecting items for the sample.

Sampling:

Further, the design that has been adopted for the study of the given topic is

SYSTIMATIC SAMPLING.

EXPLANATION:

During the course of the study Systematic sampling will be used for interviewing authorized

dealers of Ameron & Exide Batteries and authorized automobile retailers in Amravati city.

Because authorized dealers and authorized automobile retailers can be enlist and it is possible

to interviewing all.

The following is the sample design that has been adopted for the study.



Universe: Universe of the proposed study will be finite (limited) Dealers and

Automobile Retailers shops owners of Amravati City.

Sampling size: The sample size will be as follows:

1. All authorized Dealers of Ameron and Exide Batteries in Amravati city.

2. Selected authorized Automobile Retailers Shops of Amravati city.

Tools and techniques for Data Collection:

Tools and techniques for:

1. Primary Data: - Collected primary data during the course of research period with the

help of the questionnaire that was designed for interviewing authorized Dealers of

Ameron and Exide Batteries and interviewing authorized Automobile Retailers Shops

of Amravati city to collect the information that was required to carry out the research.

2. Secondary Data: - Secondary data was collected from books, news papers,

magazines, articles, Internet, previous research papers and information that had been

given by the company representatives and officials.

Tools and techniques of Analysis:

Simple statistical tools and techniques like average, ratios, pie charts, tables and

graphs are used to analyze the data.

Research Procedure:

Understand and study the plans and prepare a questionnaire

Systemtic collection of data for research

Analyze the collected data for detecting the gaps,deficiencies & areas of improvement

Develop recommendations based on the findings.



Scope of the Study:

The research project has been helpful to new entrance to establish in Amravati Market

and it will definitely help to plan their Marketing Strategies for Amravati Market.

The project will be to get the insight of the market of Amravati in context of the

searching the demand of Batteries. Through the study was consented on the penetration of

their products and factor affecting their penetration finding of this project can be useful for

getting the feedback about various batteries, their market presence and consumer responses

for the batteries.

Though project was confined to batteries but company to understand the market factor

other than competition, affecting the presence of its wide range of batteries. This project can

be used to formulate new marketing and promotional strategy for increasing sale. It also helps

to reduce competitor’s influence in market.

To make a people aware about the batteries brand.

Limitation of the Study:

During my entire projects study I tried my best to make my research study and my

report qualitative but during my project work the following limitation I faced;

Time period for the study is very short.

It happens that some respondents may give wrong/ biased data.

Some respondents did not give proper response.

Study only in Amravati city.

Chapterisation: 1 Introduction:

1.1 Battery industry in India.

1.2 Growth of Battery industry in India.

1.3 Battery introduction.

1.4 Functions of Battery.

1.5 Companies Introduction.

1.5.1 About Exide.

1.5.2 About Ameron

2 Research Methodology:

2.1 Research procedure.

2.2 Collection of Data.

2.3 Sampling Techniques.

3 Data Analysis & Interpretation.

4 Findings and Conclusion.



5 Appendices.

5.1 Bibliography.

5.2 Webliography.

5.3 Annexure.

References:

1. BOOKS:

Principles of marketing: Kotler and Armstrong-Ninth edition.

Marketing management: Kotler.

Research Methodology: C.R Kothari.

2. WEBSITE:

www.exide.com

www.Ameron.com

www.amarazaindustry.com

www.exide4u.com

Sachin synonpsis

Education

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