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The University of Texas at Dallas

Sabre Holdings Welcomes!

Agenda

• Sabre Holdings Overview

• Our Businesses

• Sabre Travel Network

• Sabre Hospitality Solutions

• Sabre Airline Solutions

• Travelocity

• Sabre HR Update

• New Grad Leadership Program

• Sustainability update and campus tour

• Departures

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Sabre Corporate OverviewFaker Zouaoui, Ph.D.

Vice President, Product Marketing

Who is Sabre Holdings?

Our commitment is:

By delivering innovative travel technology,

we make the world a better place.

4

Sabre Holdings Fast Facts

• Global travel technology company

• Provides innovative distribution and technology solutions for the world’s

largest industry: travel and tourism

• Provides software to travel agencies, corporations, travelers, airlines, hotels,

and rail, car, cruise and tour operator companies through its four

businesses

• Touches more than 1 billion travelers around the world every year

• Helps travel suppliers make money, save money and develop closer

relationships with their customers around the globe

• Privately held by TPG and Silver Lake, with revenues of approximately $3

billion

• Approximately 10,000 employees in 60 countries, with headquarters in

Southlake, Texas

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Our top 10 largest offices

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1. Dallas/Fort Worth, TX

2. Krakow, Poland

3. Montevideo, Uruguay

4. Bangalore, India

5. London, England

6. San Antonio, TX

7. Plains, PA

8. Buenos Aires, Argentina

9. Mumbai, India

10. Woking, England

1

2

3

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610

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Sabre Holdings Worldwide

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Leading in Technology

• InformationWeek 500 company, ranked in the top 25 percent among

the nation’s leading IT innovators

• Information Week named Sabre 7th on its list of the “Greatest

Software Ever Written”

• Sabre Holdings invests more in research and development than

any other travel distribution and technology company

• Sabre Airline Solutions’ Airline Yield Management program is the gold

standard used by major airlines to price their fares

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Leading in Technology

• Sabre Travel Studios is the hot bed of travel commerce technology

innovation

• Our migration to open systems for air pricing represents a milestone

in the evolution of travel commerce technology from the mainframe

environment

• Sabre processes more than 42,000 transactions per second

• We process more than one billion transactions every day, which

places us with a select group of companies such as Google, Twitter,

Facebook and Amazon.

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Strong Platform for Growth

• Industry leader in multiple travel channels

• 4 businesses serving travelers, corporations, travel agents and

travel suppliers

• Strong brands in high-growth online leisure and online business

travel

• Robust, innovative technology

• History of strong balance sheet and free cash flow

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Our Role in the Industry

10

Sabre Holdings History

1960

1970

1980

1990

2000

First Sabre

system in a

travel agency

First Sabre

reservation

system

Sabre becomes

division of

AMR; releases

first revenue

mgmt. system

Travelocity.com

launches

Sabre & 11

Asian carriers

form Abacus

joint venture

11

Sabre Holdings History

2000

2002

2004

2006

2008

Launches Zuji

Partnership with

12 Asia-Pacific

carriers

Travelocity

TotalTrip and

Travelocity

Business

Spins off from

AMR;

Purchase of

GetThere

SabreSonic

airline

passenger mgmt

solutions

Acquires

lastminute.com

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Sabre Holdings History

2008

2009

2010

2011

Sabre Holdings

acquires Flight

Explorer

Sabre

Hospitality

Solutions

launches

Acquires

Calidris ehf and

Flightline Data

Services

Air Total Pricing

launches; Sabre

opens offices in

Ukraine and

South Africa

Sabre becomes

privately held

company

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Our Businesses

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Sabre Travel NetworkChris Kroeger

Senior Vice President, Marketing

Sabre Travel Network

• Provides technology solutions to the global travel industry

• Operates the world’s largest travel marketplace, connecting travel buyers and sellers through the Sabre global distribution System (GDS)

• Sabre Travel Network’s innovative technology connects 350,000 travel professionals to more than 400 airlines, 93,000 hotels, 25 car rental brands, 50 rail providers, 13 cruise lines and other global travel suppliers

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Sabre Hospitality Solutions

• Provides technology products to the hospitality industry

• A leading Software-as-a-Service business, Sabre Hospitality Solutions’

reservations technology, marketing and distribution software, and

Internet Marketing an e-business solutions are used by more than

12,000 hotel properties around the world

• Sabre Hospitality Solutions generates more than $12 billion in revenue

each year for is customers

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18

Sabre Airline SolutionsDana Jones

Senior Vice President and Chief Marketing Officer

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Sabre Airline Solutions Who We Are

We help airlines break free from constraining

applications, platforms or predefined business

processes, giving airlines the freedom

to market, sell, serve and operate the way they

want.M S S OMarket

Offer the best

schedule, price

and service to

generate the

most revenue

SellSell, upsell and

cross-sell more

through all of

your preferred

channels

ServeEnhance the

customer

experience

throughout the

travel lifecycle

OperateManage daily

operations to

efficiently fly

your schedule

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Fast Facts

of airline business solutions

and services

#1 provider

are managed by

Sabre® AirCentre™ Crew

35% of the

world’s crews

transactions processed daily

by our shopping services

11 million

in inventory is managed by Sabre®

AirVision™ Revenue Manager

annually (more than Proctor &

Gamble annual sales)

$100 billion

in SabreSonic® Res since 2003,

to 360 million passengers today

(three times the aviation industry

growth rate, during the same period)

98% growth

processed every 50 milliseconds

(a blink of an eye)

1500

transactions

supported bySabre Airline Solutions 24x7

300+ airlines

The Value Of An Integrated Portfolio

Load

planning

Resource

management

Flight

planning

Airline

Enterprise

Operations

Solution

Revenue

accounting

Revenue

management

Airline

Marketing

& Planning

Solution

Scheduling

Speed To Market • Lower Total Cost Of Ownership • Mitigates Risk

Reservations Check-in

Online

direct

Airline

Customer

Sales & Service

Solution

Real-time revenue management

Revenue recognition

Passenger reaccommodation

Departure control

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Our Customers

380+ Global Customers Supported

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2012 Sabre Airline Solutions Strategic Framework

Strategy And ElementsGrow and scale the business with continuous portfolio investment and customer focus

VisionThe Most Trusted Software Brand In The Airline Industry

Be the best

TEAM in

travel to deliver

employee and

customer value

Foster enduring

CUSTOMERconfidence

from design

to delivery

Provide solutions

that deliver

superior

customer

VALUE

Employ

technology and

processes that

offer SCALE,

efficiency and

flexibility

Drive

INNOVATION through

investment and

industry voice

MissionProvide airlines freedom to market, sell, serve and operate the way they want

Sabre Airline Solutions Global Team

Southlake

London

Buenos Aires

Scottsdale

Atlanta

Beijing

Shanghai

Singapore

Bangalore

Vienna

Krakow

Montevideo

North America:52%

Latin America:12%

Europe, Middle EastAnd Africa: 14%

Asia Pacific:22%

Sydney

* Figures as of March 2012

Iceland

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Organization

Hugh Jones

President

Sabre Airline Solutions

Sanjay Nanda

Delivery &

Consulting

Stephanie Bundick

AS Business

Operations

Greg Gilchrist

Sales & Customer

Management

Dana Jones

Marketing &

Solutions

Management

Chris Nester

Airline Solutions

Finance

Pete Morowski

Airline Solutions

Development

Doug Johnson

Airline Solutions

Human Resources

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Marketing & Solutions ManagementLeadership Team

Maureen MaholicExecutive Assistant

Darren RickeyVice President

Sabre AirVision

Bill NunanVice President

AS Strategy

& Planning

Erin BouckVice President

Sabre AirCentre

Ellen EhrlichSr. Vice

President

SabreSonic CSS

Solution Design

Vinit DoshiVice President

SabreSonic CSS

Dana Jones

SVP & CMO

Marketing & Solutions

Management

Lalita

PonnekantiDirector

MSM Business

Operations

George

Wrigley Director

Portfolio Marketing

Kyle MooreVice President

Airline Retailing

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Marketing & Solutions Management Roles and Responsibilities

Pricing

Buy, Build

or Partner

Business

Plan

Product

Profitability

Win/Loss

Analysis

Distinctive

Competence

Market

Problems

Marketing

Plan

Customer

Acquisition

Customer

Retention

Program

Effectiveness

Buying

Process

Buyer

Personas

User

Personas

Positioning

Product

Portfolio

Market

Definition

Distribution

Strategy

InnovationCompetitive

Landscape

Technology

Assessment

Lead

Generation

Thought

Leadership

Referrals &

References

Launch

Plan

Use

Scenarios

Requirement

Status

Dashboard

Product

Roadmap

Presentations

& Demos

Event

Support

“Special”

Calls

Channel

Support

Channel

Training

Sales

Process

Collateral

Sales

Tools

BusinessMarket ProgramsPlanningStrategy SupportReadinessBusinessMarket ProgramsPlanningStrategy SupportReadiness

Solutions Strategy

Solutions Marketing

Solutions Management

Stra

tegi

c

Tactical

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Marketing & Solutions Management Roles and Responsibilities

Strategy and Planning

Operations Research

Portfolio Marketing

Business Operations

Marketing and Solutions

ManagementSubject Matter Experts

Marketing & Solutions Management Relative To Other Functional Areas

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TravelocityJonathan Rogers

Director of Brand Management

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Travelocity: Brand Marketing Overview

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What Does Brand Marketing Do?

• Drives brand strategy and identity

• Develops large communications platforms for integrated marketing campaigns

• Strategically invests in media to drive brand visibility

• Develops & leverages insights to drive business strategy

• Creates & nurtures long-term brand alliances and partnerships

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Brand Team Organizational Structure

Brett Steiger

Brand Manager

Bruce Horner

Media & Alliances Sr.

Principal

(New Hire)

Consumer Insights

Jonathan Rogers

Director

Bruce Perlstein

Marketing

Coordinator

Cheryl Roberts

Marketing

Communications

New Hire

Associate Brand

Manager33

Major Thematics for Brand Operations in 2013

FOCUS LEAD WIN

What We Must Do

How We Must Do It

BETTER

DIFFERENT

NEW

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Why Does Travelocity Use a Gnome?

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Leverage Unique Elements to Differentiate • Most brands would kill to have our heritage & personality

• Pre-existing ties to popular culture very difficult to replicate

• Gnome’s importance, buoyancy re-affirms true equity

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Great Gnome Nabbing: New/Better/Different Activation

Driving Social Engagement with the Roaming Gnome

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Building Brand Zealots

Travelocity is changing lives and generating long-term sustainable brand equity

• Lynda Eichner was 1 of the lucky raffle

winners for the $1K promo code

giveaway in NYC

• Lynda can now spend Thanksgiving

with her daughter in London

• Business class roundtrip airfare

• 5 star hotel

• Town car transportation

• $1K promo code in addition!

“This is like a dream. Thank you sooooo

much. Can't wait to see my daughter!!!!”

“Every day is a holiday with you guys......THANK YOU!!!!!! I

would love to share the story. Everyone I tell says, "I guess I

should use Travelocity when I plan a vacation". “

PRSocial/CRM

MediaMicrosite

GGN Performance Update: Thru 10/23/12

Key Program Goals:

Video Submissions: 925 (123% of Goal)

Video Votes: 27,353 (144% of Goal

Email Opt-ins: 3,277 (31% Opt-in Rate)

Site Visits: 410,931 (121% of Goal)

Other Performance Metrics:

Video Plays: 54,450

Avg. Time on Site: 2.2 Minutes

Social Program Updates:

Social Engagement: 32% of goal

Twitter Acquisition: 2,210 (34% of goal)

Facebook Acquisition: 1,075 (4% of goal)

CRM Program Updates:

Sending out email to all registration email opt-ins (3,277

consumers) to re-engage in the program (week of 10/26)

Media TRPs: 41.4 TRPs

Remaining Media: TBS integration, Amazing Race, ESPN, HULU, E,

HGTV, Bravo, and Travel TV and Digital

Digital Video (NBC/HULU): Generated over 11M impressions a

1.1% CTR

Yahoo: 202K Click-Through (3rd best Yahoo Billboard ever), 30K

Intro Video views and generated 79 bookings and $3K in VCM

PR Coverage Updates:

Strong PR coverage led up to the 10/20 submission deadline

highlighted by a story on About.com (44M+ readership)

Distributing a news release on the 10 finalists next week and

Media relations will emphasize local markets where our finalists

live, along with national coverage

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What Will 2013 Hold?

FOCUS LEAD WIN

What We Must Do

How We Must Do It

BETTER

DIFFERENT

NEW

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Sabre HR UpdateKatherine Krekeler

University Recruiter

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University Recruitment Programs

• Internship Program

• PAID!

• 11 Weeks over the Summer

• Structured: Social, Philanthropy, Case Competition

• High Visibility, High full time conversion rate

• New Grad Programs

• Travel Network

• Airline Solutions

• Sabre Hospitality Solutions

• Technology

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Get Noticed! Your Resume

• What’s the purpose of your resume?

• Required Information

• Name, Email, Phone, (Address)

• University, Degree, Major, Graduation Date

• What do employers care about?

• What’s the best way to show you’re qualified?

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Organize Your Resume!

Your Resume Most Relevant

Least Relevant

Make your important and

relevant information easy

to find.

Pop Quiz!

You’re applying for a marketing job. Which of the following items do

employers find most relevant?

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Marketing Classes

Writing Newsletters for a

student organization

Marketing Class Project

Your job for the last year

at Chicken Express

Your Lacrosse Scholarship

High School Grades

Your job as a lifeguard

Your Marketing

internship

Graphic Design

Skills

Sabre New Grad Leadership ProgramArian Allen

HR Business Partner

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Goal: Strengthen the internal leadership pipeline across Sabre Travel Network by creating a

pool of New Grad talent with accelerated performance and leadership potential.

• Program will enable participants to gain:

• Broad knowledge of various functions across Sabre Travel Network with a strong

appreciation of the business

• Personal leadership growth & relationship building across various parts of TN

• An early sense of belonging within Sabre through fostered coaching and mentoring

relationships

• Methodology: 2 year targeted leadership program

• 6 month assignments -- 4 total over 24 months

• Targeted business & leadership development

• Executive mentoring & coaching relationships

• Action learning projects assigned on a team basis

TN New Grad Leadership Program

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University Recruiting Efforts Wave 1:

• Targeted recruiting Fall 2010 – 3 Universities only (SMU, UT, TCU)

• Top candidates invited on Sabre campus for full day late October 2010

• Offers extended to top candidates

• Start date June 2011

University Recruiting Efforts Wave 2:

• Targeted recruiting Fall 2011 – 4 Universities (UT, TCU, UNT, SMU)

• Career Fairs, Information Sessions & On-Campus Interviews

• Targeted outreach by existing NGLPs to Professors, Business organizations and

groups

• Top candidates invited on Sabre campus for full day November 2011

• Offers extended to top candidates

• Start date June 2012

NGLP Recruiting Efforts

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Rotational Assignments

1. Marketing (Customer & Brand)

• Plan and execute key industry events, update competitive positioning documents, own sections of the North

America leisure strategic segment update, and prepare customer facing marketing communications. Help craft,

manage and execute communication plans for new global campaigns and compelling communications in working

with the creative and copy teams. Coordinate with regional marketing teams to ensure needs and translations are

developed.

2. GetThere

• Assess GetThere’s global competitive product position and provide clear concise product communications in

response to market needs. This includes maintaining a comprehensive competitive matrix and assessing validity

of market information through 3rd party literature and media research, Travel Agency interviews and behind-the-

scenes hands-on research, and in-region visits. Build surveys to understand internal and external needs from a

product and communication perspective. Manage basic product marketing information and send to appropriate

stakeholders. Create, contribute to, and manage product-centric campaigns, leveraging social media and other

channels, as appropriate – in coordination with our marketing communications team.

3. Supplier Distribution

• Role rotates through various areas within the Airline Distribution group, including working with contracts & data

analysis, customer service & ops, pricing & strategy, business development & financial modeling, sales & deal

negotiations.

4. Sabre Consulting/Sales Planning

• Participate & contribute to consultative engagements. Gather data about processes, procedures, tools, and will

identify gaps and provide quantifiable recommendations with the end result of improving some dimension of

operations. Report market information for TN Americas and do analysis on findings. This would include data from

North America and Latin America booking reports, conversion bookings reports, share analysis, and P&L

assessment and research.

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Legend

Sabre Courses

Self-Learning/Development

Feedback Mechanisms

Real Time Business

First 30 Days First 90 Days First 6 Months First 12 Months

Set DPM Objectives

Communication Tools

Presenting with Impact

DPM review with

1st Rotational Manager

Self-Assessment:

FIRO-B

Peer/Team/Manager

Feedback ProcessIndividual Development Plan

Welcome to Sabre!

New Hire Orientation

DPM Planning with 2nd

Rotational Manager

Travel Domain

StrengthsFinder

PowerTalk

TN Overviews

Year #2

Career Planning

Action Learning

Team Project

Ongoing

Executive Mentoring

NGLP Council

Meet at all Major Milestones of Program

Foundational Leadership

Courses

Program Roadmap

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• Engagement – Effective onboarding & integration into Sabre & TN

• Evaluation – Clear objectives set & measured for each 6-month assignment via the

DPM process

• Ongoing reviews & evaluation checkpoints with participants, mentors & rotational

managers after each rotation

• NGLP Council to meet at all major milestones of the program to make ongoing

adjustments and decisions on program components & rotational assignments

• Program success also measured by:

• Successful placements into future key succession pipelines

• Progression & retention of participants beyond the 2-year program

• Future expansion includes hiring in other sites as well as international rotations

Program Performance & Evaluation Metrics

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Candidates who possess a unique balance of leadership

ability/potential and business acumen.

Mission Critical Behaviors:• Leadership potential – identified through previous experience and skills assessment

• Strong interpersonal savvy – unquestionable integrity, relates well to all kinds of people up, down, sideways, inside

& outside the organization, develops appropriate rapport and constructive/effective relationships, strategic agility

and command skills

• High EQ skills – self knowledge, sizing up people, decision quality, conflict management, listening and dealing with

ambiguity

• Intellectual Horsepower – strong business acumen, out thinking the competition, innovation management, learning

on the fly

• Demonstrated drive, high energy and passion – drive for results, planning, process management and managing

through systems

• High Aspiration - achievement orientation, self confidence, initiative

Demonstrated Ability:• Superior academic achievement (top 25%, GPA)

• Relative work experience (co-op, intern) preferred

• Accountability/delivers on commitment. Ability to learn quickly and manage information

Potential for strong engagement:• Integrity – strive for the right thing for individual, organization and society

• Community involvement

• Passion for work and emotional maturity/positive outlook

Ideal Candidate Profile

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Sabre Sustainability Update

and Campus Tour

Jenifer Garcia and Montserrat Zarco

Southlake EcoTeam Leaders55

• Reduce our own environmental footprint

• LEED certified (Leadership in Energy and Environmental Design) campus headquarters building

• Data Center efficiencies, server and workstation consolidation and virtualization

• Employee education and engagement

• Global EcoTeams, personal sustainability

• Industry advocacy for sustainable business practices

in travel and tourism

• Engagement with global and regional industry

associations and coalitions promoting sustainable travel

• Innovative products and services to help our customers promote sustainable

travel

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Environmental Sustainability Commitment

Thank you!

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Sabre Holdings Recent Awards and Honors

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Recent Awards and Honors2011 - 2012

• Sabre’s Travelocity call centers in San Antonio, Texas and Wilkes-

Barre, Pa., were both named as Top Workplaces for 2012 by their

respective communities.

• TBiz, TripCase and Sabre Virtual Meetings were recognized in Travel

Weekly’s 2012 Magellan Awards.

• Sabre ranked No. 26 on the InformationWeek 500 list of top U.S.

technology innovators. Sabre Red App Centre was recognized as one

of the “20 Great Ideas” of 2012.

• Sabre was recognized with the Project Icarus Gold Medal for

leadership in the drive for greater sustainability in the business travel

and meetings industry.

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Recent Awards and Honors2011 - 2012

• Sabre Travel Network was recognized as one of the best employers in

Brazil by the Great Places to Work Institute, and highlighted as an

employer of choice for IT and telecommunications.

• Sabre Virtual Meetings won an innovation award for travel

management at the 2012 Global Business Travel Association (GBTA)

conference.

• Sabre Poland named Best Place to Work in Poland by the

Great Place to Work Institute in 2011 and 2012.

• Sabre Travel Network Mexico recognized by the Great Place to Work

Institute twice in 2012, ranking among the top five IT and

telecommunication companies.

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Recent Awards and Honors2011 - 2012

• Sabre Airline Solutions named a 2012 Computerworld Honors

Laureate in the environment category for its Sabre AirCentre Flight

Plan Manager.

• Sabre Chairman and CEO Sam Gilliland is appointed a member of

the Energy Security Leadership Council and vice chair of the U.S.

Travel and Tourism Advisory Board in 2012.

• Sabre Travel Network won the 2012 Silver Award in the Airline

Revenue Services category from Air Transport World magazine for

the Sabre AirCommerce advertisement.

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Recent Awards and Honors2011 - 2012

• Sabre Airline Solutions won the 2012 Gold AdAward in the

Technology Solutions category from Air Transport World magazine

for the “Freedom to Fly” advertisement.

• Sabre Chairman and CEO Sam Gilliland named one of the top 25

most influential executives in the business travel industry for 2011 by

Business Travel News.

• Sabre Travel Network won an innovation award for its Air

Merchandising Suite at the annual Business Travel and Meetings

Show in London.

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Recent Awards and Honors2011 - 2012

• Sabre Travel Network Senior Vice President of Marketing Chris

Kroeger presented with The American Society of Travel Agents Allied

Member of the Year Award for his outstanding contributions to the

travel industry.

• Sabre Travel Network Mexico recognized as one of the top 100 Great

Place to Work in Mexico by Great Place to Work Institute.

• Sabre Travel Network Mexico recognized as a “Top Company 2010:

Best Companies to Work For” by Expansion magazine and TOP

Companies.

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Recent Awards and Honors2011 - 2012

• Sabre San Antonio named Top Workplaces of 2011 by The San Antonio

Express-News.

• Sabre GetThere won three 2011 Magellan awards from Travel Weekly,

which recognize the best in the travel industry in both corporate and

leisure.

• Sabre won the Oracle Fusion Middleware Innovation award in

conjunction with colleagues on the ESS Data Services Team for

Sabre’s use of Oracle Data Integrator and GoldenGate.

• Sabre won the 2011 Sustainable Tourism award organized by

L’Agenzia di Viaggi, in the Technology category.

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Recent Awards and Honors2011 - 2012

• Sabre ranked No. 31 on the 2011 InformationWeek 500 for Sabre

Red Workspace for business technology vision, innovation and the

execution of IT practices. Have been ranked on the magazine’s list

of Most Innovative Tech Companies every year since 2003.

• Sabre won the Best GDS award in the Travel Weekly US Readers

Choice Awards.

• Sabre Hospitality Solutions was presented the Business Traveler

Innovation award in the travel management category for Sabre Hotel

RFP by The Global Business Travel Association and The Wall Street

Journal.

• Sabre won the Business Travel & Meetings Show Innovation award

for Sabre Red Workspace.

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Recent Awards and Honors2011 - 2012

• Sabre Global Customer Support Center was presented the Call

Center Leader of the Year award by the International Quality and

Productivity Center.

• Holiday Autos presented with a Bronze award for Car Hire Company

2011 by British Travel.

• Holiday Autos won Best Car Rental Operator 2011 at the Scottish

Passenger Agents' Association awards.

• Holiday Autos named Best Car Rental Company, Middle East by

business travel magazine, Business Destinations.

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