S1S1LEV. 3

D.E.T. – Making Your Ideas

Graphics Brief

You have been approached by three companies, looking for you to design a new poster for their latest product release.

These companies and their products are as follows:

SONOS: Wireless Speaker.

REEBOK: Running shoes.

H20: Water bottle.

The Brief

• Your task is to create a poster that advertises one of these products using professional software.

• You will be given logos and images to help you do this and must use these.

• Your teacher will show you how to access these images.

• Before designing your poster you will learn about what makes a good poster.

• You will learn about the importance of colour and the design principle dominance.

S1S1LEV. 3

D.E.T. – Making Your Ideas

Reebok TaskNew running shoe design

Reebok Logo

Poster Requirements• The poster must appeal to teenagers.• The shoe design must stand out.• You can style and colour the shoe.• It can be aimed at male or females or mixed gender.• You cannot use your own images.• The poster must include some of the images shown below.• You can create your own fonts, shapes, backgrounds etc. to

enhance your poster.

Runners Silhouettes

Images for Backgrounds

S1S1LEV. 3

D.E.T. – Making Your Ideas

Reebok Task

The New running shoe design Reebok Logo

Sonos TaskNew speaker design

Poster Requirements• The poster must appeal to teenagers.• The speaker design must stand out.• You can style and colour the speaker as you wish.• You cannot use your own images.• The poster must include some of the images shown below.• You can create your own fonts, shapes, backgrounds etc. to enhance your poster.

Sonos Logo

Runners Silhouettes

Images

Background

S1S1LEV. 3

D.E.T. – Making Your Ideas

Reebok TaskH20 Bottle TaskNew bottle design

Poster Requirements• The poster must appeal to teenagers.• The bottle design must stand out.• You can style and colour the bottle as you wish.• You cannot use your own images.• The poster must include some of the images shown below.• You can create your own fonts, shapes, backgrounds etc. to enhance your

poster.

H20 Logo

Jumping/Water Silhouettes

Backgrounds

S1S1LEV. 3

D.E.T. – Making Your Ideas

Creating and using dominance

Graphic Communication

Dominance requires you to make the product the biggest item on the page.

This makes the product stand out and catch the consumer eye.

Dominance can be created by:

• Making the product the largest item on the page.

• Making items 3D, especially perspective drawing.

• Placing the product in front of other items to make it stand out.

Coca Cola label is and brand is the second biggest item making the brand stand out.

Title is the third biggest item to ensure the coca cola zero brand stands out.

Coca cola bottle is the biggest item on the page.

S1S1LEV. 3

D.E.T. – Making Your Ideas

Task:Your teacher is going to show you how to find and save the CAD model of the product you wish to create a poster for.

Your teacher will then demonstrate how to use Autodesk showcase to apply light, shadow, materials and colours to make your product look as realistic as possible for use in your poster.

CAD Illustration

Graphic Communication

S1S1LEV. 3

D.E.T. – Making Your Ideas

Poster Design.

Task 2: Final Poster:

You will now create your final poster using the knowledge and skills you have learned regarding poster design, colour choices and Desktop Publishing using Serif PagePlus

Your final design should be based on your thumbnails but should features improvements that ensure the final poster is a good as possible.

Example

S1S1LEV. 3

D.E.T. – Making Your Ideas

Poster Examples

S1S1LEV. 3

D.E.T. – Making Your Ideas

Poster Examples

S1S1LEV. 3

D.E.T. – Making Your Ideas

Poster Examples