Reebok Speed Tr

Created by: Bryce MeltonMarketing Mix Project

Top Crossfit Shoe

DescriptionThe Reebok Speed TR crossfit shoe is a light and colorful shoe. Most models have a color fade from a light color in the front to a darker color in the back. For example, the front could be white and the back could be navy blue with a fade between them. They are made with flex grooves on the the bottom of the shoe, the heel of the shoe is smooth, and the middle had an “X” pattern made of a breathable mesh material. The laces are made thick and durable to endure misuse. The sole of the shoe is also made thick for more support and comfort.

ProductReebok Speed TR Shoe

Size: Mens- 7 to 14 Womens- 5 to 13

Color: Orange, White, Blue, Red, Green, Teal, Yellow, Pink, Gold

Purpose: The speed TR is made light and flat to help crossfitters work hard and comfortable. They relax your feet and leg muscles helping you stay focused on the workout ahead of you.

Place & PriceRogue Fitness website-

99.95-99.99

Academy Sports-

99.99

Reebok Store-

99.98

Promotionhttps://www.youtube.com/watch?v=bE42HKejuOA

Reebok runs a seasonal sale on their shoes at several stores located in Florida and Alabama. It is a deal where they promote the Speed TR by having a buy one pair get another pair for 50% off the listed price.

Another form of promotion

Promotion?

Pictures

Economic Benefits of Marketing

Form Utility ● Laces● Sole● Fabric● Footprint (bottom of the shoe)● Tounge● Eyelets● Logo

Place Utility● Reebok● Academy● Rouge

Time Utility● Reebok- 8:30am-9:30● Academy-8:30am-9:30● Rouge- online store, 24-hours a day

Possession Utility● Cash● Credit/Debit● Check

Information UtilityReebok informs customers with commercials, youtube reviews, and sponsoring athletes.

Generations of America

GI Generation● Born 1901-1926● WWI and WWII generation● Slimmed down, dying off● Worked till death with no retirement● Sometimes called The Greatest Generation

Marture/Silent Generation● Born 1927- 1945● The richest, most free-spending

retirees in history● “Retirement” means to sit in a

rocking chair and live your final days in peace

● Disciplined, self-sacrificing, & cautious.

Baby Boomers Generation● Born between 1946 and 1964● The first TV generation● Buy it now and use credit● Optimistic, driven, team-oriented

Generation X● Born between 1965 and 1980● The “latch-key kids” ● Self-absorbed and suspicious of all organization● Late to marry (after cohabitation) and quick to divorce● Cautious, skeptical, unimpressed with authority,

self-reliant

Generation Y/Millennium● Born between 1981 and 2000● Prefer to work in teams● They schedule everything● “The 9/11 Generation” ● They feel enormous academic pressure

Generation Z/Boomlets● After 2001● 35 percent have video games● There are two age groups right now:Tweens and 8-12● 61 percent of children 8-17 have televisions in their

rooms