RWM August 2011

68
1 AUGUST 2011 FREE FREE WWW.ROCHESTERWOMANMAG.COM City Councilwome n Great SUMMER REMEDIES Terry Cliffo rd RW INSPIRES ROCK THE CHAMBERS REAR ADMIRAL GRETCHEN HERBERT Meet

description

Rochester Woman Magazine, August 2011 Issue

Transcript of RWM August 2011

Page 1: RWM August 2011

rochesterWomanmag.com :: august 2011 1

august 2011FREE FREE

w w w . r o c h e s t e r w o m a n m a g . c o m

City CouncilwomenGreat

summer remedies

Terry CliffordrW inspires

rock the chambers

rear admiral gretchen herbert

Meet

Page 3: RWM August 2011

Proudly owned and operated by the Oneida Indian Nation • Verona, New York • 30 miles east of Syracuse

Find perfect balance with the latest spa amenities and luxurious treatments inspired by American Indian healing traditions. Take an easy drive to the surprising serenity of our AAA Four Diamond golf and spa resort.

Book Your Turnaround Spa Getaway Todayturningstone.com/turnaround or 800.771.7711

Turn your stress around.Readers’ Choice Awards Winner

–SpaFinder.com

STAY | GOLF SPA DINE | ENTERTAINMENT | CASINO

Publication: Rochester Women’s Magazine Job #: 715-1032 Size: 8.5x11 Running: July Ad designed by Dana Communications 609.466.9187

Page 4: RWM August 2011

4 august 2011 :: rochesterWomanmag.com

shiFt+control contents 9

34

44

60

xx

16

51

augustETC 7

plaTTER CHaTTER: RisToRanTE luCano 9

FasHion FoRwaRd: pRopER THEaTRE aTTiRE 10

HEalTHy woman: long-TERm REvERsiblE ConTRaCEpTion 12

lEading womEn: REaR admiRal gRETCHEn HERbERT 14

Fabulous Finds: summER FEsTs 16

loCal businEss maTTERs: Tango CaFE 19

FoR a good CausE: THE RoCHEsTER womEn’s giving CiRClE 22

wisdom in a TRaFFiC jam 25

aRTisT viEw: szozda gallERy 27

in HER own woRds: dEb magonE 28

spECial FEaTuRE: “sisTERs” in jazz 30

FEaTuRE: giRl Talk 32

CovER sToRy: CiTy CounCilwomEn RoCk THE CHambERs 34

FEaTuRE: wElComE wilHElmina To RoCHEsTER 41

musiC viEw: maRia dEsanTis 43

mind, body & spiRiT: summER REmEdiEs 44

gaRdEning diva 47

FEaTuRE: aERial aRTs 49

RoCHEsTER womEn inspiRE 51

woRld oF womEn spoRTs 55

dollaRs & sEnsE 57

FEaTuRE 59

main EvEnT 60

RoCHEsTER woman pETs 63

in & ouT oF Town 64

say wHaT? 66

Page 5: RWM August 2011

SINGLE TICKETS ON SALE JUNE 30TH

(585) 232-Gevagevatheatre.org Sum

mer

Serie

s Spo

nsor

ed b

y

JULY 25 - AUGUST 27

Produced by Entertainment Events | entertainmentevents.com

Page 6: RWM August 2011

6 august 2011 :: rochesterWomanmag.com

letter From the publishers

advertise With us...Unlike any other publication in the Rochester area, our feature articles address major topics that interest local women.

Each issue includes articles on health, fashion, fitness, finance, home matters, dining, lifestyle and personal perspectives, as well as a spotlight on local Rochester women.

Ads are due on the 15th of the month prior to publication. The print magazines will be distributed locally in over 300 locations and will be in your inbox electronically by the middle of every month. The publication is available free of charge.

ConTACT oUR home offiCe 585.924.442610 east main Street Suite 301Victor, nY [email protected]

DownloAD oUR meDiA kiT AT www.rochesterwomanmag.com

Rochester Woman Magazine is printed locally. The magazine is published 10 times a year by InnovateHER Media Group, llc. 10 e. main St., Suite 301, Victor, nY 14564.

Copyright © 2011 InnovateHER Media Group, llc. no part of this magazine may be reproduced or republished without the consent of the publishers. Rochester Woman Magazine is not responsible for unsolicited submissions, manuscripts, photos or artwork. All such submissions become the property of InnovateHER Media Group, llc. and will not be returned.

We don’t accomplish anything in this world alone... and whatever happens is the result of the whole tapestry of one’s life and all the weavings of individual threads from one to another that creates something. -Sandra Day O’Conner

In our March issue we paid tribute to Susan B. Anthony and some of the incredible women from this area who helped lead the women’s suffrage movement in the late 1800’s. This month, we sat down with the women of Rochester’s City Council. Of the nine members of the council, six are women, including the president and vice president. This makes Rochester the only major city in New York state with a City Council that is majority female.

The women, Lovely Warren, Elaine Spaull, Carla Palumbo, Carolee Conklin, Loretta Scott, and Jacklyn Ortiz are both a unique and diverse group. When we finally sat down with them for our cover shoot, the camaraderie between these women was incredibly clear. There were a lot of smiles, laughter, and good old playing around. It’s obvious that this group has a lot of respect for one another another, and truly enjoy working together. You can read their stories starting on page 34.

This year’s Xerox International Jazz Festival wrapped up in June, after enjoying record crowds. Everyone knows John Nugent and Mark Lacona who own and organize the event, but it’s the close-knit team of five women who have worked tirelessly behind the scenes since its beginning nine years ago. They work together to make sure everything goes off without a hitch. We caught up with these women to find out just how they do it.

Before we go, we want to tell you about an exciting new product we are launching in the coming months…Rochester Animal Magazine. The new publication will begin as a 24-page insert in our October issue and will feature articles about our furry friends. It is what all of Rochester’s pet owners are begging for! With columns like Dogs & Divas, Tech Savvy Pets, Tail Waggers, Rochester Healthy Pets, you’ll find there is something for everyone. You can find more information on our website www.rochesteranimalmag.com or on our Facebook page www.facebook.com/RochesterAnimalMag.

As the summer begins to wind down, enjoy the warm days ahead and make sure you take your copy of Rochester Woman Magazine with you whether it’s to the beach, the park or even the office. Kell y & Barb

Publisherskelly breuerbarbara mcspadden

editor-in-Chiefbarbara mcspadden

Creative direCtorkelly breuer

GraPhiC desiGneremma tang

PhotoGraPhybrandon vickmichelle macirella

ContributinG Writers michelle cardulladonna catorsarah Jane cliffordFrances grossmanJohn hutchingsmichelle inclemadawn kelloggtracy h. kroftJoan lincolnangella luykJennifer magardeb magonegabriella martinezcassandra okonbilly powellsraddha prativadi, mdcaurie miner putnamnicole shein

our team...

10 E. main st. suite 301 Rochester, ny 14564

www.rochesterwomanmag.com

Rochester

Page 7: RWM August 2011

In an effort to make the 2011 Courage Bowl more of a community event, Camp Good Days and Special Times has added two new events to the schedule.

The first event is Carry the Ball For Courage. Individuals, families, co-workers and friends are encouraged to donate some of their time and energy to carry one of the “official” game balls for approximately one quarter of a mile enroute from our Mendon headquarters to the stadium in Downtown Rochester.

Corporate sponsors are encourages to participatel. If your business is located along the route, you can sponsor the event as well. Sponsors will receive a commemorative t-shirt and a ticket to the game.

Carry The Ball for Courage will be held on Thursday September 15th with a 10 am start. Two routes have been setup one that will go past St. John Fisher College and the other will be near The U of R.

The second event added to this year’s calendar is the Courage Bowl Car Raffle. Entrants can purchase raffle tickets for $25 each for a chance to win a new 2011 Toyota Corolla S. The winner will be selected during halftime of the Courage Bowl. Each ticket purchase includes a ticket to the game. All proceeds go to Camp Good Days and Special Times.

For more information visit www.campgooddays.org.

camp good days adds tWo events to the courage boWl

Jolly roger Jog 5k

The first annual Jolly Roger Jog 5K is planned for 9 am Saturday, August 6 in Palmyra, N.Y. during the Palmyra Pirates Weekend. Sponsored by the Palmyra-Macedon High School Select Choir Boosters, proceeds from the fundraiser will support the 28 member Select Choir. The choir has performed in New York City, Germany, Austria, and Italy. They are currently fund raising for a major trip in the spring of 2013.

Entrance fee for runners is $16.00 per person if registered by July 27, thereafter $20.00, and will included a Jolly Roger Jog T-shirt for the first 100 registrants.

Participant age groups: Male and female 14 and under, 15-20, 20-29, 30-39, 40-49, 50-59, 60+. Registration takes place at the lower Market Street parking lot between Main Street (NYS 31) and Canal Street beginning at 7am. Parking is available in the municipal lots on Cuyler Street or at the Palmyra-Macedon Primary School. For more information contact Jill Long at [email protected].

To learn more about Palmyra’s Pirate Weekend visit their website: www.piratesoftheeriecanal.com.

Etc...July/aug. movies...

Since birth, Conan’s life has been marked by violence. And after watching his fellow tribesmen and his father brutally and cruelly killed, Conan vows to avenge his peoples’ slaughter, even if it means sacrificing his own life in the process.

8/19

8/19

On the surface, Marissa Cortez Wilson has it all...married to a famous spy hunting television reporter, a new baby and intelligent twin step kids. Marissa’s world is turned upside down when the maniacal Timekeeper threatens to take over the planet. With Armageddon quickly approaching, Rebecca and Cecil are thrust into action now the world’s most competitive ten year olds are forced to put their bickering aside and rely on their wits.

When the evil wizard Gargamel chases the tiny blue Smurfs out of their village, they tumble from their magical world and into ours – in fact, smack dab in the middle of Central Park. Just three apples high and stuck in the Big Apple, the Smurfs must find a way to get back to their village before Gargamel tracks them down. 7/29

8/26

An idealist (Pail Rudd), hounded by his overbearing mother, crashes into the homes of his three ambitious sisters and brings truth, happiness and a sunny disposition while also wreaking havoc.

Page 8: RWM August 2011

8 august 2011 :: rochesterWomanmag.com

Wines From The Finger Lakes, Hudson Valley And Long Island

A Wine Festival for both the wine expert and the wine curious.

As the first wine festival to showcase fine wines from the state’s three main wine growingregions, the New York Wine Festival will offer wine seminars, interactive workshops, a

wine pairing dinner, Vinotherapy spa treatments, tastings, a wine cellar tour and much more.

For more information or to purchase tickets and overnight packagesvisit www.nywinefestweekend.com or call 877-MIRBEAU(647-2328).

Hosted by

Skaneateles, New York

Page 9: RWM August 2011

rochesterWomanmag.com :: august 2011 9

classically were sweet potatoes. These were redolent of rosemary and paprika, and showed an attention to detail that isn’t often lavished on a side dish—as did the perfectly cooked vegetables, which retained their bright colors and crisp-tender textures. Nevertheless, the garlic-rubbed lamb stole the show. Offering just a hint of resistance to the teeth, the meat was flavorful and juicy, with none of the gaminess for which lamb can be notorious. JoAnn encouraged us to use our fingers to eat the delicate chops, and so we made short work of them.

The fish entree was a pan-roasted Block Island swordfish, finished with shallot vinaigrette and fresh salsa verde. With it came more of the broccoli, cauliflower, carrot, summer squash and roasted potatoes that we’d enjoyed with the lamb, as well as several edible nasturtiums, which the Formosos receive from a family friend’s garden. Like colorful, one-bite salads, each with a mildly herby taste, these flowers provided a pop of sensation to complement the succulent, mellow fish. The shallot vinaigrette and salsa verde—remember that this means “green sauce” in Italian as well as in Mexican; in this instance it refers to a mixture of parsley, garlic and basil—worked well in tandem as a foil for the swordfish’s almost-creamy flavor.

One notable aspect of dinner at Ristorante Lucano is that we put down our forks feeling satisfied, but not overly stuffed. Too many times I’ve waddled out of an Italian restaurant with a sense of diner’s remorse, regretting the last few bites of heavy pasta. On this occasion, we finished our meal with crisp, cold citrus in the form of an orange sorbet. The refreshing dessert came cleverly served in a hollowed-out orange and with a swirl of bright-red raspberry sauce, and was a lovely conclusion to an exquisite meal.

Ristorante Lucano can be found at 1815 East Avenue, across from Wegmans, on the web at ristorantelucano.com, and on Facebook. They are open for dinner Tuesday-Saturday, from 5pm-10pm; and for lunch Wednesday-Friday, from 11:30am-2pm. Call 244-3460 for reservations, which are recommended.

ristorante lucano

by nicole shein i photos by brandon vick Eleven years ago, Chuck and JoAnn Formosa’s daughter, Adriana, went off to college. Ten years ago, the couple opened Ristorante Lucano—and it’s clear that the intimate Italian restaurant, tucked deceptively into an East Avenue strip mall, has become their second “baby.”

Ristorante Lucano’s clean, classically styled interior and cozy dining rooms echo the attention to detail that can be found in its approach to food. There is no deep-fryer here, no microwave oven; everything is made fresh to order. Many ingredients are imported directly from Italy, and the mozzarella cheese at Ristorante Lucano is made from buffalo milk, in the true Italian way.

It’s clear that the Formosas, along with Executive Chef Kevin George, take pride in serving authentic Italian dishes. They greeted my husband and I warmly on a recent late afternoon to talk about the restaurant business and the art of food, before treating us to a selection of delicious dishes.

“In ten years, we have hardly changed our menu,” said Chuck, emphasizing that the three weekly specials of braised rabbit, osso buco and, during the cooler months, lamb shanks—as well as the daily seafood special—are exceptions. There’s simply no need for constant innovation, when the status quo works so well. “We are very thankful for repeat customers, and we get a lot of praise after people come in here.”

That such praise is well-deserved became apparent as our food began to arrive. We started with a seasonal appetizer of soft-shell crab Meuniere. The crab, which had been flown in from Boston just a few hours before, was pan-seared and served with a lemon-butter sauce. Its freshness was evident in its crackling exterior, which yielded to tender, almost melting crab meat inside. Marrying the two textures was a velvety lemon-butter sauce, accentuated with the bright spark of salty capers. We also nibbled on bites of crusty Italian bread, dunked in olive oil that had been dressed up with sage, thyme, rosemary, red pepper flakes and asiago cheese.

Next came agnello di scottadita, or grilled New Zealand rack of lamb, plated artfully alongside seasonal vegetables and potato wedges that were so golden brown I originally thought they

italian

Page 10: RWM August 2011

shiFt+control::Fashion ForWard

by Joan e. lincolnUnfortunately there is no longer “proper theater attire” in the American  culture. If you are the kind of person who believes that proper dress is relative, then you should know - BLACK AND WHITE still rule the day. You don’t need to run out and buy an expensive gown or tux ( although this is expected for some performances) but certainly select something a bit more dressy instead of casual.  Avoid wearing jeans, sandals and other extremely casual attire.  The theater you are attending and the performance itself can sometimes determine and guide you to the proper style of dress. Locally the Eastman Theater, Dryden Theater  and the Auditorium Theater  have blessed the  community with extraordinary entertainment.  If attending these more formal environments you should brush off those sport jackets and heels, leaving the jeans and sandals for the park concerts, festivals and amusement parks. As you broaden your scope of entertainment and head to perhaps Broadway in NYC, where shopping is at its best, you will still see a variety of “Theater Attire.”  Interestingly, you will also witness at times, the better the seat the better the dress too! Perhaps we should take note from the more experienced theater goers as to the direction of “proper theater attire”.   The important thing to remember is to insure that you and your date or party, coordinate so that no one is over dressing the other. Remember to discuss with those your are attending the event as to the mode of dress be it a more modern convention or that of a more formal fashion. It may be just worth your while to spiff up a bit to make the moment memorable and give respect to the genre and the performers. Most of all, have fun!

   Joan Lincoln is the owner of Panache Vintage and Finer Consignment, 1855 Monroe Ave. www.joanlincoln.com

 

proper theater attire & etiquette, it’s allBlack & White

10 august 2011 :: rochesterWomanmag.com

Page 12: RWM August 2011

:: healthy Woman

12 august2011 :: rochesterWomanmag.com

long-term reversible contraception – good choices for themodern woman

by sraddha prativadi, mdMany options are available to the modern woman and her partner in timing and planning pregnancies. Contraception, or methods of preventing conception and pregnancy is an important and integral part of women’s health care discussion. While there are various pills, patches, rings and barrier methods available, the most effective methods of non-permanent contraception are those referred to as long-acting reversible contraception (LARC), namely the intrauterine device (brand names Mirena and Paragard in the United states) and the implantable progesterone rod, Implanon. These are the most effective forms of contraception available in the United States with efficacy rates matching or surpassing that of male and female sterilization, making them a very good option for those who have not completed childbearing but require a reliable, low-hassle form of spacing and preventing pregnancies. In this article, we will specifically share basic information about Implanon, the Mirena IUD and the Paragard IUD.

Implanon is a 4cm rod containing a form of progesterone that is inserted under the skin a simple in-office procedure. This form of contraception acts by preventing ovulation and thinning the lining of the uterus. It is also thought that Implanon might thicken the cervical mucous, prevent sperm from gaining access the uterine cavity and tube and thereby preventing conception. This form of contraception is highly effective and requires no maintenance or daily reminders for the woman. Complaints that are heard from patients include unpredictable spotting/bleeding, headache, weight gain, mood changes and temporary discomfort at the insertion site.

The Mirena IUD is a popular yet still underused form of highly effective, safe contraception that has ease of use, providing reliable contraception for up to 5 years. Mirena is a t-shaped soft plastic device that is placed by a simple in-office procedure. The core of the device has a form of the hormone progesterone that helps not only in preventing pregnancy but in lightening periods and directly treating the surrounding uterine lining. Because of this, it is also used to treat selected patients who have heavy and painful periods and those with early endometrial malignancies who cannot be treated by other medical or surgical therapy. This form of LARC prevents pregnancy by thickening the

cervical mucous, thinning the uterine lining, creating a local inflammatory response in the uterus making it suboptimal for implantation, preventing sperm capacitation (a process necessary for conception), and even prevent ovulation in some women. This is a good choice for those who are in monogomaous relationships and for those who are looking to time pregnancies carefully for personal, family or career reasons. Those women who cannot use estrogen, can use this as a form of birth control. Reasons for not using this method include pregnancy, pelvic inflammatory disease, uterine malformations, genital cancers, breast cancer within 5 years, active liver disease, abnormal vaginal bleeding with an undiagnosed cause, testing positive for Gonorrhea or Chlamydia infections, and recent infections related to a delivery or termination of pregnancy within the last three months.

The copper T380A IUC or Paragard is a t-shaped plastic device with a copper core that is inserted in a similar manner to the Mirena IUD, providing reliable and low-maintenance contraception for up to 10 years. This device works mainly by the copper inhibiting the sperms ability to fertilize the egg. Contraindications to this method are similar to those of the Mirena IUD but do not include breast cancer or liver disease. This is a non-hormonal for of contraception and is ideal for those women who want to avoid hormones. This IUD can make periods heavier in some women so is not the best choice for those who experience heavy or painful periods.

A decision regarding contraceptive is made after a discussion with one’s health care provider so that a “best fit” can be determined. Choosing a method should take into account one’s medical history, surgical history, lifestyle, risk factors and future fertility goals. The three methods mentioned above are highly effective, viable options for many women who want reversible contraception and those who are interested should consult with their women’s health professional.

Page 13: RWM August 2011

rochesterWomanmag.com :: august 2011 13

::Fashion ForWard

Page 14: RWM August 2011

The old adage about “the best-laid plans of mice and men” certainly applies to Rear Admiral Gretchen Herbert—who never imagined, when she entered the ROTC program at the University of Rochester, that she’d become a career Navy officer. Instead she planned on three or four years in the service, before beginning a civilian career.

That was 27 years ago.

“I really didn’t pick a career in the Navy,” laughs Herbert, who returns to her native Rochester for Navy Week. “But I was just having such a good time with the jobs I was doing, and was so enthusiastic about my assignments, that I turned around and 15 years had gone by.”

One of the aspects of military life she enjoyed was being given tremendous responsibility right out of the gate. As a brand new ensign, Herbert was put in charge of a watch team of 25 people, and tasked with not only their professional performance, but their personal education and development as well.

“At a very young age, 21 years old and right out of college,” she explains, “you are given the opportunity to lead young sailors, to make some pretty critical operational decisions and to really feel you are contributing to the overall Navy mission and security for the nation.”

Of course, the old recruitment-poster clichés still apply, too. Ten years into her naval service, RDML Herbert deployed to the Arabian Gulf as a combat systems operator aboard the USS George Washington. She also served aboard the USS Ronald Reagan, as assistant chief of staff for Communications and Information Systems, deploying again to the Arabian Gulf as well as to the Western Pacific, visiting China, Japan, Taiwan and Korea.

Deployments like these, says Herbert, were the pinnacle of her career. “I really felt like I was part of the Navy then,” she recalls. “Immersing myself in those cultures that I was privileged enough to visit, doing community service, visiting orphanages and schools. It was like a whirlwind trip around the world.”

One might think that over the past few decades, Herbert would have experienced some gender-based discrimination, but she’s quick to point out that the military is a great equalizer—almost too great, as one minor challenge demonstrated. “I just felt like I was another sailor, another naval officer, doing the mission—except for the uniforms,” she remembers. “There was not a big difference in terms of sizing for women, so we wore men’s uniforms in smaller sizes, and sometimes we were hindered by clothes that didn’t fit quite right.”

Since then, says Herbert, uniform regs have become more accommodating to women, at the same time that their professional horizons have expanded. “Almost every single career opportunity is available to women,” she says, “and it’s a wonderful place to work.”

Although she’s excited about returning to Rochester in an official capacity for Navy Week, RDML Herbert—who is now the Commander of Navy Cyber Forces at Joint Expeditionary Base Little Creek-Fort Story, Virginia Beach, Va.—also hopes to spend some time with her parents, visit some old haunts like the U of R campus and Durand-Eastman Park, and maybe even make a trip to Abbott’s for some frozen custard.

14 august 2011 :: rochesterWomanmag.com

::leading Women Herbertby nicole shein

rear admiral gretchen

Page 15: RWM August 2011

New &exciting varieties of plants

GrowingTogether

IntegratedPest

Management

EmeraldAsh Borer

Treatments

Landscape Design &

Installation

LawncareEstimates

Free

After years of working together, Broccolo and Country Way are growing together.

Broccolo Tree and Lawn Care is proud to announce that they are the new owners of Country Way Garden Center. For years, Country Way has been Broccolo’s favorite grower/vendor because of their amazing customer service, high quality plant material and great pricing. We’re sure that you’ll come to love it, too.

Together we would like to invite you out to see your new favorite garden center.

Country Way Garden Garden Center is the area’s largest perennial grower, offering plenty of varieties for any condition. From the common to the collectible, you’ll certainly find the perfect plant for your garden.

They also have a full selection of trees, shrubs, tropicals and ornamental plants, as well as bulk products and delivery services.

Country Way Garden Center2755 Penfield RoadFairport, NY 14450

3 Miles East of Rte. 250www.MyCountryWay.com

585-377-9810M-Th 9am - 6pmF-Sa 9am - 5pmSu 10am - 4pm

Broccolo Tree & Lawn Care2059 Brighton-Henrietta Townline Rd.

Rochester, NY 14623www.BroccoloGroup.com

585-427-4476

Page 16: RWM August 2011

16 august 2011 :: rochesterWomanmag.com

paRk avE summER aRT FEsTsaturday, august 6, 2011 & sunday, august 7, 2011

Rochester’s trendy Park Avenue boasts an eclectic mix of artistic boutiques, cozy cafes and charming stores. The Park Ave Fest brings over 300 artists from the United States and Canada and more than 30 musical acts on three stages and two performance areas. It’s no wonder this is the most anticipated Rochester Festival of the year! Delicious food ranges from festival fare to calamari salad to chocolate dipped key lime pie on a stick. Save some room for some kettle korn and fresh-squeezed lemonade!RoC

HEsT

ER su

mm

ER FE

sTs

::Fabulous Finds

Page 17: RWM August 2011

rochesterWomanmag.com :: august 2011 17

bRoCkpoRT summER aRTs FEsTivalaugust 13 to 14, 2011

The Brockport Summer Arts Festival is an annual festival held in the canal town of Brockport and attracts 50,000 people to the historic village. You will find lots of food and crafts with over 100 artists and craftspeople. Some of the local shops have big sales such as the [WWW]Lift Bridge Book Shop, which sells books by the bag (you choose the books). The plastic duck race on the canal contributes the entry fee to charity and the prizes are amazing. For 2011 the festival will be held at the Sweden/Clarkson Recreation Center, 4927 Lake Rd. S, Brockport, NY 14420.

paRTy in THE paRkJune 18 - august 18th 5-10pmat the riverside festival site

Get ready Rochester for the biggest parties Downtown this summer! For a $2 facility fee you can get into the BIGGEST party every Thursday! Blues, Funk, Rock, Soul and everything in between - there’s nothing like the summer concert season in Rochester, NY!

EasT End FEsTfriday, august 12, 2011 5:30ish in the east end

For the 21st year the East End Music Festival continues as the streets of the East End are turned into a multi-stage concert event. July’s event drew record crowds and the final one in August should be even bigger. This years event features arts and crafts vendors, an improved VIP Tent, more food vendors and a greater diversity of music, plus a “Taste of the East End” VIP experience that showcases tasting from great East End restaurants like 2 Vine, Eros, Golden Port, and Henry B’s. The final event of the summer will be held on Friday, August 12.

EmpiRE sTaTE summER gamEsdate(s): 07/27/2011 - 07/31/2011 location: various locations around rochester

New York’s premier amateur sports event returns to Rochester. The Games will be held at area college campuses including Rochester Institute of Technology, the University of Rochester, Nazareth College, Monroe Community College, SUNY Brockport, and Roberts Wesleyan College, as well as other sporting venues.

rochesterWomanmag.com :: august 2011 17

::Fabulous Finds

Page 18: RWM August 2011

shiFt+control

Delmy

open yourheart

open yourhome

To find out more about Delmy or other children needing a forever family,

contact: 585.232.5110www.ChildrenAwaitingParents.org

Page 19: RWM August 2011

feel good movingrochesterWomanmag.com :: august 2011 19

::local business matters

by michelle inclema

On a warm summer evening, I headed to the city South Wedge neighborhood to visit the Tango Cafe. Leading the dance is Kerri Vaughn, owner and instructor. “I wanted to create a place where people can express themselves, feel good in their bodies and feel good moving,” she says.

Vaughn has run Tango Cafe since 2008, and has expanded the space to include the first floor café serving light meals and drinks. “Tango Cafe is a full service dance studio, she says. “We teach everything- ballroom, argentine tango, salsa, fitness and zumba classes.” For those who are musically inclined, Tango Café is one of the premiere live music venues in the area offering a singer/songwriter series on Saturday nights, and live music for certain dance events. The studio offers both group and private dance lessons, and the upstairs grand ballroom is available for weddings, fundraisers, and other events.

The 125 year old ballroom, with its high ceilings and smooth wood floors is a unique treasure in the community. “It’s so magnificent,” says Vaughn. “There is nothing comparable in Rochester and likely New York State. We teach six of the most popular dances in our six week ballroom sampler and it’s a great introduction to ballroom dance.” After learning the basics of the foxtrot, tango, swing, cha-cha, rumba, and the waltz, students can elect to take a ballroom intensive course and focus on one style.

By adding the cafe, Vaughn has caught the eye of a new generation of would-be dancers. “I like to teach in the café where people walk by and see us. We get a lot of foot traffic that way.” Argentine Tango commanded the cafe on this particular evening, taught by NYC area instructor Diana Kelly. “Independent instructors rent the space,” she says. “There is a local group called Groove Juice Swing that leads our swing dance program and we have instructors from all over that travel to teach here.” Vaughn enjoys teaching salsa and sacred dances, but her favorite is a Cuban style of salsa known as rueda de casino. Describing rueda as “square dancing meets salsa,” she utilizes this style to break the ice at Friday night social dances.

“You don’t need a dance partner to take a class,” she says. “We encourage people to rotate partners because it makes you a better dancer.” She strives to balance the classes during pre-registration, and then expects everyone to change partners while learning. “We emphasize the social aspect of dance and we share a common interest.” In addition to daily dance classes, Tango offers a variety of dance social options. “We teach you how to dance, and then we give you a place to do it.” Every Friday night, Tango offers a salsa social for $5. Starting at 9p.m., the social begins with an introductory dance class. “I can take the most average person and get them dancing within five minutes,” she laughs. Participants can enjoy beer, wine, and house made sangria while dancing until 1 am to the beats of DJ Javier. “Everyone is welcome at Tango Cafe,” she adds. “Come out to learn dance and have fun!”

For more information on Tango Café visit: www.tangocafedance.com

Tango Café:

Page 22: RWM August 2011

by JenniFer magar i photo by michelle macirella

::For a good cause

Many women in our area who have overcome domestic violence, substance abuse and other crisis still need help achieving economic independence. Once they stabilize their lives, they often find they are no longer eligible for public assistance to help them continue on their journey.

The Rochester Women’s Giving Circle seeks to help women and girls in our community who have fallen through the cracks. “For these women, one small incident can set them back to a poverty situation,” said Amy Irish, co-chair of the grant-making committee of the Rochester Women’s Giving Circle.

The first giving circle in Rochester, the RWGC was started in 2007 by five local women who wanted to make a greater impact with their donations and help open doors for women and girls. “We were all giving a little bit here and a little bit there to various organizations but we didn’t really know where our money was going,” said Shirely King, one of the co-founders of the giving circle. “So we decided to put our money together and give it to one program and see what happened as a result of our donation.” Within several months, they had 29 members and in 2008 they granted $37,500 to six organizations.

The community of women aligned with the Rochester Area Community Foundation and has since grown to 74 members who have pooled and awarded more than $230,000 in grants to local nonprofits since 2007. The idea behind the giving circle is that members must pledge a minimum of $1,000 to join though they may give more. RWGC’s philosophy is money in/money out: each year, all membership

contributions are given out in grants and the process starts again the following year. As an all-volunteer organization, with virtually no overhead nearly 100% of member contributions go directly to programs for women and girls, maximizing the impact of members’ dollars.

This year the RWGC is awarding $86,500 in grants to ten local organizations including AAUW’s Women Helping Girls and St Joseph’s Neighborhood Center’s Women on the Move.

More than $13,000 has been awarded to The Corner Place Tutoring Program, “Math Matters” at School No. 35. The tutoring program uses incentives and motivators to help third and fourth grade girls increase their math scores. Former teachers on the grant-making committee knew the importance of math skills at an early age – some girls who fall behind in elementary school never catch up. This program provides young girls with lifelong financial literacy skills.

Each grant proposal goes through a systematic review process by committee members before money is granted out. With this structure, every member has a voice because they are directly involved in the decision making. “There’s no better way to learn about the issues facing women and girls in our community,” said Shirley King. “So many of our members have walked away from the grant process experience changed by what they have learned.”

At the end of five years, the Rochester Women’s Giving Circle hopes to have 100 members and grant at least $100,000 each year.

womEn’s giving CiRClEThe Rochester

22 august 2011 :: rochesterWomanmag.com

Page 24: RWM August 2011

A Summer of Fun,A Lifetime of Memories

Two parks, four places to stay, and endless ways to save.

All accommodation options are affordable and fun ways for

families to create treasured memories at one amazing location.

Hotel and camping packages available include admission to

Darien Lake Theme Park and SplashTown Water Park.

Make reservations now at StayDarienLake.com or by calling

585.599.2211. For more information on Darien Lake Theme

Park and SplashTown Water Park, visit GoDarienLake.com.

Darien Lake Resort is located between Buffalo and Rochester, NY at exit 48A off the I-90 NYS Thruway, within an hour of Niagara Falls.

Page 25: RWM August 2011

Dear Angella

::Wisdom in a traFFic Jam

by angella luyk

Dear Angella,

I recently started a business and was wondering what I should print on my business cards. Do you have any suggestions? --Lisa

Dear Lisa,I always say, “Your business card is your passport into the world of your clients.” This card represents who you are and what you have to offer. These are what potential clients are going to take back to their offices and show their bosses. Ask yourself: What kind of impression do you want to make? What do you want them to remember about you? As much as we all would like to think people remember every word we say, sadly they don’t. Your business card needs to give them as much information as it can without being overwhelming.

My first suggestion is to choose a color for the background. When you have a stack of cards on your desk, the colored ones will stand out more. I chose my current physician because she had purple business cards. I can always find her card in my wallet.

Second, I would suggest putting your picture on your card. This helps people put a face with the company which makes it more personal. In business we often say, “It’s not what you know, but who you know.”

I would also put your contact information. This would include your company name, your name, cell phone and office number if you have both. If you want people to be able to mail items to you, be sure and include your postal address. (If you work from home, I would suggest a P.O. Box. You might not want people randomly showing up at your residence.) Don’t forget to include your website and e-mail addresses as well. You want to be directing them there to learn more about you and your company.

The most often neglected part of the business card is the back. There are two thoughts on putting information on the back. Some believe it is best to leave it blank so potential clients can write notes. I personally think this is prime real estate not to be wasted. You can list all the different services you offer or all of the certifications you have obtained. You can list awards you have won or perhaps different publications you have been mentioned in. If you have too much content on the front it can start to look a little overwhelming, therefore the back is available to use. Other suggestions of information to put on the back are a coupon, tip calculator, calendar or appointment reminder.

Besides your personal introduction, your business card is the first step in the door of doing business with you. Make it a strong and confident one!

Angella Luyk is the CEO of Midnight Janitorial Inc., and published author. If you would like to ask Angella a question or purchase her new book, please check out her website at www.wisdominatrafficjam.com

rochesterWomanmag.com :: august 2011 25

Page 27: RWM August 2011

For the LOVE of art and the artists.SzozdaSzozda Gallery quietly opened last October before its official grand opening in January. The gallery is a private, for-profit gallery that focuses on showing and selling the fine art of Central New York artists. Gallery owner and director Caroline Szozda-McGowan graduated from Cazenovia College with an Associate in Applied Science in 2000 and Bachelor of Fine Art degree 2002. Caroline was the recipient of an Academic Excellence Division Award for Art and Design, and she is a two-timetwo-time recipient of the Hubbard Award for Studio Art. While there, she was fortunate enough to receive an internship at the Everson Museum of Art where she was also able to continue on as a volunteer. This helped to confirm her interest in working in a museum or gallery setting and she was also able to gain more experience through volunteer work at the Schweinfurth Museum in Auburn.

When Bill Delavan was planning on opening the Delavan Art Gallery, Caroline was hired to be the gallery manager. Delavan Art Gallery, which focused on local artists, opened in September 2003 and had a nearly seven year run, closing in May 2010. “While with Delavan Art Gallery I felt like I found my purpose and my dream career. I learned what it takes to run a small private for-profit gallery through my experience there of almost seven years.” In 2008, Delavan Art Gallery closedclosed for five months to restructure, giving Caroline the opportunity to travel to Hawaii to be with her husband, who was stationed there for the U.S. Army. “Knowing that the gallery would be reopening in September I was committed to coming back to CNY for the gallery and my artists. I did not have to come back. I could have continued to live in Hawaii and spend more time with my husband before his next deployment.” However, Caroline chose to come back because she wanted to open her

own gallery. “I am well connected in the area art scene through various other venues, schools, artists and patrons of the arts. I didn’t realize just how important it was to me until the (Delavan) gallery actually closed.” Through the support and encouragement of friends, family, local artists and patrons of the gallery she felt that she had to give it a shot. “I knew that this was the time to do it and if I didn’t, I would always regret it.” So Szozda Gallery opened in October 2010 with a clear and simple message, “For the Love of the Artist and The Art.” message, “For the Love of the Artist and The Art.” Szozda Gallery features a variety of media and styles with prices ranging from $10 to $10,000. Some available pieces include paintings, drawings, photographs, prints, mixed media, glass, ceramics, jewelry and fiber. Well-established and upcoming area artists are featured in the gallery; some who are having their fist-ever gallery exhibit. “What’s unique about Szozda Gallery is that it is a space dedicated only to showing and selling the fine art of area artists.”

TheThe gallery is free and open to the public. Caroline says community members are welcome to visit and encourages people to bring a friend to observe the art and casually browse the different pieces for sale. “We welcome everyone the same, whether they’re looking to make a purchase or to just enjoy the experience. Once again, there is a variety of media, styles and price ranges.” Clients interested in a particular piece are encouraged to “take the piece on approval,” Caroline says. “This“This allows them to take the piece to their space and live with it to be sure it is exactly what they want. If not, they just return it and we move on to other options. This makes the process easier and less stressful.” Caroline says a Szozda Gallery client is never pushed into a sale they are not comfortable with and are definitely happy with the final outcome.

Szozda Gallery is located at 501 W. Fayette St., Suite 106 in Syracuse. The gallery’s hours from 10 a.m. to 6 p.m. Wednesday through Friday and 10 a.m. to 4 p.m. Saturday and Sunday. For more information about the gallery, visit szozdagallery.com or call 315-579-2805.

::artists vieW

rochesterWomanmag.com :: august 2011 27

Page 28: RWM August 2011

by bridgette m. yaxley

::in her oWn Words

deb magone

As soon as I could talk, before I could walk...I began to sing. It was evident that expression was going to be a huge part of my journey this life time.

Since early childhood I was empathic and needed to express feelings about situations both local and global. At age 11 Mother Jones was my heroine. I disliked injustice and suffering. At the same time there was instilled in me by “good intentioned” mentors, guilt and fear of expression, and the idea that silent sacrifice will get me into heaven. Children, (especially girls) should be nice, seen and not heard. One adult however taught me the most valuable lesson that guides me to this day. “All I need is within me”. No matter what, I was in charge of what happened to ME. I had the power to make choices good or bad. “I am the master of my fate: I am the captain of my soul”.*

One form of expression seemed sociably acceptable, and actually kept me out of trouble that was music. I carried a small radio and listened to R&B and rock music on Rochester radio every day. I loved show tunes.  I’d always loved poetry, drawing and writing stories. I was a hopeless romantic always looking for a happy ending, maybe because it wasn’t so growing up, the Cinderella generation. I was too shy to join the high school chorus, and my family had gone thru a very unhappy divorce.

I wanted to play guitar but being a girl, I wasn’t allowed. My brother was, so I would steal in to his room when everyone was out, take his guitar and painstakingly teach myself 3 chords so I could learn “Me & Bobby McGee”. His guitar was large for my small hands. Eventually he gave up lessons. I saved my allowance, traded in his guitar at the House of Guitars and finally had one of my own, with flowers on it, the perfect size for me.

My career choice wasn’t encouraged. I’d shown talent in the fine arts, a career more suited to young women. At 16, I entered college as an art major because I was told I was good at it. My expression became less audible, more visual. My voice went underground and manifested in very negative ways from negative thinking to teenage alcoholism, etc. 

I learned very young that “thoughts are things” like radio waves. They can destroy or create. I knew I needed to make mine more positive or they would harm me, but it was very difficult and at this point, too late. I developed severe ulcerative colitis destroying me from the inside out. Negative thoughts cause stress. Stress causes increased acidity in ones body. The acid was eating the walls of my colon causing holes and internal bleeding.         

At 23, I died and was revived in a small hospital in a little town in Avezzano, Italy, while visiting family. While I was fighting for my life in that hospital, I told myself that I had no intentions of leaving. I held on. I thought of my album project with Capitol records and Janice Marie Johnson waiting for me in Los Angeles. I thought of my karate students, music students, my family, my great aunt and my mom sitting at my bedside every day for weeks. I refused to give up, failure was not an option.

There’s much more to the story, however, moving forward and through it all, I’ve realized, like Dorothy, that all I ever needed was within me, in my own backyard. The power, courage, intelligence and creative talent was always there. What was lacking was confidence in myself, my power and conviction. Something women throughout “herstory” continue to fight for and nurture every day. Remember, all we need is within each ans every one of us!

*From the poem Invictus by William Ernest Henley

28 august 2011 :: rochesterWomanmag.com

by deb magone | photo by michael rivera photography

Page 29: RWM August 2011

ADVERTISE WITH SUPERCOUPS www.supercoups.com (585) 670-9123 (09075) 067/27 2011 © COPYRIGHT

SHOP GREEN. . . more ooolahlah for your moolahlah!

1855 Monroe Ave. • Brighton Commons

585.473.5343

Panachevintage &finer consignment

with coupon. prior sales excluded.expires 9-6-11

20% OFFANY ONE ITEM

Resale is . . . Newly Chic!

Please review and sign this proof. Indicate any corrections below. Assign each correction a number and mark the corresponding number in the layout above. SuperCoups is not liable for corrections or alterations not indicated here.

Please note: This is not an opportunity to redesign your ad. Your original instructions were followed as closely as possible. Revisions thatexceed 15 minutes will result in additional charges. SuperCoups reserves the right to exclude ads that are not returned by proof deadline.

ALL CHANGES ARE FINAL.

Page 30: RWM August 2011

::special Feature

“sisters” in

30 august 2011 :: rochesterWomanmag.com

Page 31: RWM August 2011

Jazz“sisters” inA world-class festival of the magnitude of the Xerox Rochester International Jazz Festival (XRIJF) requires the work of more than just the two amazing men whose names are inextricably linked with XRIFJ, Marc Lacona and John Nugent. Operating “under the radar” are five extremely intelligent and highly talented women and, without them, XRIJF would not happen. Jean Dalmath and Amanda Antinore of Dalmath Associates told me a little about the work they have done for XRIJF since the first year. They are responsible for all XRIJF public and media relations throughout the year. Coordinating the advertising plan, maintaining the web site and social media outlets, implementing e-mail marketing, planning special events/press conferences, and interacting with sponsors are just some of the things that keep them busy all year round, every year since the beginning. Jean remarked, “It has been extremely rewarding to see the enthusiastic response, to be a part of the building process and see the positive impact it has had on the community.” Jean has music in her blood. She is a Rochester native whose mother was an Eastman-educated professional musician. Jean began playing piano at the ripe old age of four and began violin in third grade. Throughout high school, she studied music at Eastman and continued to play while in college. With a degree in economics and journalism from the University of Missouri, Columbia, Jean started her career with a copywriting job at McCurdy’s. She went on to Sarah Coventry, eventually becoming Director of Communications. After a hiatus to be home with her baby daughter, Jean returned to work as Director of Community Relations for Genesee Hospital; ultimately, she became their vice president of public affairs. Jean left the hospital a couple of years before it closed and began building Dalmath Associates with Gabe, her late husband. Amanda just happens to be Jean’s daughter, and when asked how it feels to be working with her mom, she said that it “is a perfect fit.” Jean said that one of the great things about having two generations in their business is that Amanda is very attuned a different age group and the constantly emerging media options for that group. As far as her musical background, Amanda has played the piano and sings. She has an English degree and loves to write; and, according to Jean, one of Amanda’s many gifts is the ability to get up and produce a sound bite instantly. XRIJF 2011 was a little different for Amanda as she had her baby girl in tow. This year, she enjoyed G. Love & Special Sauce and Natalie Williams, but her all-time favorite XRIJF performer is Chris Botti. Amanda loved that she was able to create some special memories and record them in pictures for her daughter – and the best one of all was the hug and kiss her baby girl got from Chris Botti himself! Jean said, “Being a part of XRIJF since its beginning, and working with John and Marc, has been an honor and a joy.”

Both women agreed that being part of XRIJF is like being part of a family.

A music lover, Jenna Manetta-Knauf has been involved with XRIJF for eight years. As Logistics Coordinator, her duties include being liaison to the city of Rochester, hiring all the vendors and obtaining all necessary permits for each of them. In addition to managing the hospitality for all the artists, she also manages 50 volunteers per day including all their training. She creates the master schedule and oversees “load in” and “load out” for every artist on every stage. During her eight years with XRIJF, her favorite artist was James Brown. She was lucky enough to hear him perform an a cappella set with his backup singers. “It was the most amazing thing I’ve ever seen,” said Jenna. “It was a privilege to meet him.” She shared the same sentiment that Jean and Amanda did in regard to working on the XRIJF team. It’s “like a family.” And she is proud to see what has been created and know that she has had a part in it. Like Jean Dalmath, Jen DiGaetano played classical violin through high school, and she loves music of all genres. And like Jenna, her involvement in RIJF began eight years ago. That was the first year of the “Big Tent,” and with a background in events management, she was hired specifically to be Bars Manager and handle all beverage services in the Big Tent and the outdoor venues. Jen is “headquartered” in the Big Tent, and she always loves the acts that are placed there. Although she enjoys the whole festival, one of her favorite moments of every year is the last day when the team gets together to toast a job well done, commented Jen, “I can’t imagine not being a part of this festival.” Jane Ford shares the love of music that is one of the common bonds among these women. She also began with XRIJF in its very first year. Jane is the Transportation Coordinator and has thirty years experience in various organizations including the Rochester International High Falls Film Festival. Her job is to track the incoming and outgoing movements of all out-of-town acts, whether they fly or drive, and she starts the process about two months before the festival. Jane manages the travel logistics of each day and assigns drivers to transport the artists during their stay. Said Jane, “XRIJF drivers are the first face of the festival for the musicians,” and she gets some very gratifying feedback from the musicians. Many of them have told her that XRIJF is the best-organized festival and that they love coming to Rochester. This year, when Dick Oatts was here to play in the Eastman Scholarship Concert, he commented to her, “I’m so relaxed; I don’t have to worry about anything.” “That’s our focus,” Jane said, “to allow them to focus on their show.” These five dynamic, smart and talented women are the backbone of the “family” that produces the world-class festival we know as the Rochester International Jazz Festival – and we are so lucky to have that family here in Rochester.

rochesterWomanmag.com :: august 2011 31

::special Feature

by tracy h. kroFt

Page 32: RWM August 2011

by daWn kelloggLast summer’s production of Girls’ Night the Musical was such a hit, that Geva Theatre Center decided to bring the sequel, Girl Talk, to Rochester. From the author and producer of Girls Night: The Musical, Louise Roche’s follow-up fun, fabulous and everything female, Girl Talk: The Musical will run from July 25 to August 27.

This is the story: After 10 years on the air, the hosts of a fictional radio show called Girl Talk have decided to go out with a bang. Join them as they dish, reminisce, and break into plenty of songs by artists such as Jennifer Lopez, Aretha Franklin, Carrie Underwood, and more! The show has been described as “Sex and the City meets Chelsea Lately.” This is an audience participation show where members sing and dance along, and sip on cocktails while enjoying the show.

“Perfect for bachelorette parties, birthday parties, or just an enjoyable evening out with the ladies.” writes Theatremania.

The story behind the Girls Night Musical empire is indeed a unique one. It all started with Girls Night: The Musical. The idea behind that show began in 2003 in the kitchen of Louise Roche, a mother of three in Milton Keynes, a city about 50 miles outside of London. Roche had recently been out with a group of friends to see a musical featuring a popular TV star. She looked around the theatre and saw that they audience was mostly made up of women She thought “I could do this…I could write a show that lots of women would enjoy watching.”

In true, JK Rowling style she did just that. She went home and wrote Girls Night – a musical comedy about a group of friends who relive the past on a wild night out at a karaoke club.

To date, Girls Night has done three UK national tours; a year-long, Off-Broadway run (extended from its original four months) and has played the Hollywood Grand in Vegas. It has played the US from Des Moines and Buffalo to Cleveland and Newark and made its debut in Rochester last summer. Girl Talk is currently enjoying a successful Off-Broadway run at the Midtown Theatre and is quickly becoming a hit around the country.

In addition to Girls Night: The Musical and Girl Talk, Ms. Roche has written and produced Girls Behind, Checkout Girls and five other musicals. She writes regularly for television and her novel, Glutton for Punishment, is published by Pan Books.

Girl Talk is produced with support from WBEE 92.5.

2-for-1 Happy Hour Drink Specials will be available from 5:30pm-6:30pm prior to weekday evening performances.

Individual and group tickets for Girl Talk are on sale now.

::queen oF arts

Girl TalkneW musical From the creators oF

Girls NiGht: the Musical

32 august 2011 :: rochesterWomanmag.com

Page 33: RWM August 2011

Providing businesses with financial solutions to help build a healthy, thriving local economy is just one way Canandaigua National Bank & Trust is investing in you.

How can we help build your business? Call today to learn more.

CNBank.com (585) 419-0670 or (585) 394-4260*Subject to credit approval. Deposit products—Member FDIC.

Working for the best boss. You.

Since 1887, Canandaigua National Bank & Trust has helped local businesses get off the ground. And while that’s rewarding, it’s even better to be around to see them soar to greater heights. That’s why CNB offers a full range of services that truly fit your business, including:

• Business financing

• Comprehensive Electronic Payment Solutions

• CNBusiness Deposit, featuring: Remote Deposit and Payment Capture

• Five different checking accounts, each featuring Business Debit Cards and Overdraft Protection*

• Three CNBusiness ChoiceSM Checking Accounts, featuring sweep and ACH services

Page 34: RWM August 2011

:: cover story

34 august 2011 :: rochesterWomanmag.com

by caurie miner putnam i photos by brandon vick

[T]here never will be complete equality until women themselves help to make laws and elect lawmakers. ~ Susan B. Anthony

Just 1.2 miles from the Susan B. Anthony House in downtown Rochester is City Hall.There, in the chamber of City Hall, you will find six women who are leading the life Anthony dreamed of when she fought for women’s suffrage a century ago from her house on Madison Street: Lovely Warren, Elaine Spaull, Carla Palumbo, Carolee Conklin, Loretta Scott, and Jacklyn Ortiz.

These women hold six of the nine seats on the Rochester City Council – the legislative body for the City of Rochester that works in conjunction with the Mayor’s Office to pass laws and govern the City. And, perhaps even more impressive, they hold the distinction of being the governing body with the highest percentage of women representatives among the five largest cities in New York State.

Among the women on the Rochester City Council are two African Americans, one Latina, a Fulbright Scholar, four mothers, three attorneys, one PhD holder, a former City Clerk of Rochester, two small business owners, and an avid fisherwoman.

Let’s meet them each one by one:

CounCil pREsidEnT lovEly a. waRREn, noRTHEasT disTRiCTWhen Rochester City Council President attends functions in the community she sometimes brings a bit of inspiration along with her – her one year old daughter Taylor Granison. “My constituents are happy to see her,” Council President Warren said. “I don’t feel like I have to hide the fact that I am a mother from them or chose one over the other. This is who I am.”

In addition to being city council president, a mother, and a wife to husband Timothy Granison, Council President Warren is an attorney. Since June 2000 she has served the people of Rochester first as a Legislative Assistant, then Deputy Counsel, and now Lead Counsel and Chief of Staff to New York State Assemblyman David F. Gantt.

Just as her daughter Taylor gives her daily inspiration, family is what inspired Council President Warren to become involved in a life of public service in the first place. In 1984 Council President Warren’s grandfather Cecil McClary Sr. was seriously wounded when shot while working as a security guard at Wegmans on West Avenue in Rochester.

“The shooting changed my life,” Council President Warren said. “I wanted justice. I wanted to become an attorney and impact laws before they even became laws.”

After Council President Warren graduated from Wilson Magnet High School she attended John Jay College of Criminal Justice in New York City, followed by Albany Law School. She was elected to the city council in 2007 representing the Northeast District and was elected by her colleagues to serve as council president in January 2010. Making Warren the youngest

City Councilwomenrock the chambers

Page 35: RWM August 2011

::cover story

rochesterWomanmag.com :: august 2011 35

city council president in Rochester history. “I want to be an inspiration to young people that come from the city I grew up in that if I can succeed they can too,” Council President Warren said.

She enjoys mentoring young women who are referred to her informally through friends, colleagues, church or community contacts.“I will often take a young woman to lunch and that one lunch turns into many lunches,” Council President Warren said. “I try to expose them to life outside their block.” Restoring Hope, Rebuilding Community is Council President Warren’s motto.

“As a council we are trying to help clean up neighborhoods with economic development opportunities, empowerment, and helping people in the community take back their streets,” Council President Warren said. “We are all in this battle to clean up Rochester.”

When Council President Warren is not working or leading the city council she enjoys spending time with her family. She hopes to instill in her own daughter the same message she gives to the young women she mentors: “Things in your life are not always going to be easy but you have to stay strong and never give up,” Warren said. “If you believe in yourself first then anything is possible.”

Council President Warren is living proof of this message.

CounCil viCE pREsidEnT ElainE spaull, EasT disTRiCTCouncil Vice President Elaine Spaull’s legislative office is tucked off of the council chamber. It is a beautiful office, but she is rarely there.

Instead, she prefers to work “from the field” – talking to constituents on their turf – whether it be at the homeless shelter she runs or in her own neighborhood off of historic East Avenue. “Traditional feminine leadership is relationship based,” said Vice President Spaull. “It is collaborative, coordinating, and respectful. It is all about connecting with people.”

Vice President Spaull excels at connecting with people and for people. She was raised in Irondequoit by Angelo and Rose Gallina – parents that taught her that others come first. “My parents were models of generosity,” Vice President Spaull said. “They made me aware of other people’s needs and taught me that our greatest gift is offering ourselves to others.” Vice President Spaull’s parents also instilled a love of learning and education in their daughter.

She earned a BA at George Washington University and a JD and Ph.D. at the State University of New York at Buffalo. She also earned a prestigious Fulbright Award to study in Cambridge, England. Through her own education and her career at the Rochester Institute of Technology – where she began as an English Professor and served as Associate Vice President – Vice President Spaull saw firsthand the power of higher education.

“At RIT I learned the value of women being able to succeed through

City Councilwomenrock the chambers

Page 36: RWM August 2011

::cover story

36 august 2011 :: rochesterWomanmag.com

academic credentialing,” said Vice President Spaull, who also teaches law at SUNY Buffalo. “There is power in education.”

Vice President Spaull spreads this message to young women she takes under her wing as a mentor and in her work as the Executive Director of the Center for Youth in Rochester. She was awarded the 2005 “W” award by the Rochester Women’s Network for her role as a mentor to women throughout the community.

She was elected to the Rochester City Council in 2008 at the East District Representative because she was “ready to make a difference in a different venue in the community.” On council her passions are social justice and youth advocacy and services.

When Vice President Spaull is not engaged in council duties, teaching, or leading a not-for-profit agency that serves 22,000 children a year she enjoys running and being with her family. Her husband Malcolm in the administrative chair and a professor at RIT’s School of Film and Animation, her son Matthew is a film maker in California, and her daughter Maya is a fair trade certifier in Berkeley, California. “She travels all over the world making sure farmers in third world nations are treated fairly,” Vice President Spaull said of her daughter Maya.

A family’s legacy of caring for others has continued thanks to a strong model and spirit of generosity.

CounCilpERson loRETTa C. sCoTT, aT-laRgECouncilperson Loretta C. Scott cannot remember a time when working was not an important part of her life.

“I started working when I was fifteen,” said Councilperson Scott who was born in the state of Alabama, but has lived in Rochester for forty years. “I never lived in a household where the woman wasn’t working. To me work was just a given.”

When she was a young woman Councilperson Scott took the Civil Service Exam and earned an entry level position with the City of Rochester in their Office of Employment and Training. There, Councilperson Scott saw the effects poverty and unemployment can have on a family.

“I was there when the unemployment rate was soaring and it grounded me,” Councilperson Scott said. “I saw how poverty’s tendrils weave throughout everything a family and community has.”

Councilperson Scott spent thirty years moving up through the ranks of city government – all the while focusing on jobs, work, and poverty. She also earned her college degree from Empire State while working full-time, becoming the first member of her family to graduate from college.

When she retired in 2005 she was the Commissioner of the Department of Parks, Recreation and Human Services. As Commissioner she was responsible for a department budget of $21 million and a staff of 400 employees.

“I did work my way up from an entry level position to an administrative position,” Councilperson Scott said. “My mother always taught me that I could do anything and achieve anything I put my mind to. She always told me I was smart.”

When Councilperson Scott retired she enjoyed working with her husband Timothy at their family business, being involved in her church, spending time with her children, grandchildren and great grandchildren and pursuing her hobbies of gardening and fishing. However, she missed serving the public. “I have such a commitment to public service it was not possible for me not to stay engaged in it,” Councilperson Scott said. “I had to get back involved.”

Page 37: RWM August 2011

::cover story

rochesterWomanmag.com :: august 2011 37

Councilperson Scott was elected to the Rochester City Council in 2009 as an at-large member and serves on its Finance Committee a Her area of passion remains work. “If people have no steady job they have no hope or no belief they are making an impact in society,” Councilperson Scott said. “I look at many issues on city council from the perspective of ‘How many jobs will this yield?’ ‘How will this help poverty in our community?’”

Councilperson Scott also is committed to diversity and is proud to be a female African American role model in the community. She enjoys spending time at the Liberty Pole talking to young people in the community and encouraging them with her own story.

“It’s important to be involved on a personal level with the youth in our city and to help them feel nurtured,” Councilperson Scott said. “I’m where I am today because someone believed in me.”

CounCilpERson jaCklyn oRTiz, aT-laRgE“There’s no place like home,” is a motto Councilperson Jacklyn Ortiz lives by.

Councilperson Ortiz – who at age 33 is the youngest female member of the Rochester City Council – has owned her own State Farm insurance agency for six years.“In my work as an insurance agent I have the opportunity to help people with the issues that are really important to them,” Councilperson Ortiz said. “Like their home.”

Councilperson Ortiz credits her work in insurance with giving her the skills needed to be an accessible, grounded, and knowledgeable city council member.

“An elected official needs a pulse with ‘regular’ people,” said Councilperson Ortiz, whose insurance agency is located on Alexander Street. “I have intimate knowledge of the issues facing people in our community.” She was encouraged by friends and advisors to run for council in 2009 as an at-large member.

“I always thought I would be involved with the community in some way besides my work,” Councilperson Ortiz said. “But I didn’t necessarily know it would be through politics.”

As a councilmember Ortiz serves on the Finance Committee and the Public Safety, Youth and Recreation Committee. Her areas of interest are helping small businesses, improving the customer experience at city hall, and supporting homeowners. Home also plays a big role in Councilperson Ortiz’s personal life.

Councilperson Ortiz was born and raised on the Eastside of Rochester. She grew up in the city and graduated from Wilson Magnet High School and Cornell University. “Rochester is home,” Councilperson Ortiz said. “When I’m out there in the community people know I’m going to try and to speak for them because this is my home too.”

Often times Councilperson Ortiz, who is Puerto Rican and Mexican, will speak to constituents in Spanish – a language she is fluent in. “I feel I can be a good facilitator between the Spanish speaking public and the administration,” Councilperson Ortiz said.

Councilperson Ortiz’s grandmother was a migrant farm worker from Mexico and she feels a strong connection to her roots. She is involved with the IBERO American Action League, Borinquen Dance Theatre, Puerto Rico Parade, Rochester Hispanic Youth Baseball League, and Latino Rotary League.

In 2009 she was named Rochester’s Hispanic Business Person of the Year. When Councilperson Ortiz is not working at her business or talking to constituents she enjoys renovation, gardening, and craft projects at home. “At the end of the day I just love going home,” Councilperson Ortiz said.

Page 38: RWM August 2011

::cover story CounCilpERson CaRla palumbo, noRTHwEsT disTRiCTWhile her own ethnicity is Italian American, Rochester City Councilmember Carla Palumbo’s heart also belongs to the Latino community.

The daughter of Mario Palumbo – an Italian immigrant – and Grace Palumbo, Councilperson Palumbo’s parents raised her to value education and learning. As a college student at The State University of New York at Albany Councilperson Palumbo majored in Spanish and studied abroad in Spain – an opportunity her parents encouraged.

“My parents taught me that you can do whatever you put your mind to,” Palumbo said. “And that women should have the same educational and professional opportunities as men.”

After falling in love with the Spanish culture abroad, Councilperson Palumbo returned to the states to attend Syracuse Law School. Upon graduation she knew she wanted to integrate her law degree with her interest in Latino affairs.

In 1984 Palumbo took her first job in the legal field by working as a staff-attorney for the Legal Aid Society of Rochester. One of her first accomplishments with the organization was to build a Hispanic Outreach program. “At the time there were not a lot of bi lingual attorneys in the community,” Councilperson Palumbo said. “I became very invested in the Latino community of Rochester and they in return embraced me.”

Councilperson Palumbo is still with the Legal Aid Society of Rochester and is currently the Director of the Civil Division. While this position requires a lot of administrative work, Councilperson Palumbo still takes cases – especially those representing victims of domestic violence – an area where most of her legal work for the past three decades has been.

Councilperson Palumbo ran for the Monroe County Legislature in 2001 and served for five years, including two years as minority leader. Her foray into politics was a natural progression of her work at the Legal Aid Society. She had served as the chair of the legislature’s Advisory Committee on Women’s Issues from 1996 to 1999.

“I was already invested in the community,” Councilperson Paulmbo said. “Running for the country legislature seemed like the right thing to do.”When a Rochester City Council seat representing the Northwest District opened up in 2007 Palumbo was eager to run. She has lived on Glide Street for twenty years and her mother grew up in the Northwest part of the city.

“When I looked at my house on Glide Street and at the neighborhood I knew I belonged there,” Councilperson Palumbo said. “Serving on city council seemed like a good way to give back.”

As a member of the city council Councilperson Palumbo particularly enjoys working on issues involving human services, affordable housing, and neighborhood development. She chairs the council’s Neighborhood and Business Development Committee.

When she is not busy working or fulfilling her elected duties, Councilperson Palumbo enjoys gardening, photography, and spending time with her family. You may spot her at one of the many craft shows in Rochester – like the Lilac Festival – selling photographs of flowers she grows in her garden. Just like in her professional life, Councilperson Palumbo is adept in her personal life at combining her various talents and interests quite seamlessly.

councilperson carolee a. conklin, at-largeCouncilperson Carolee A. Conklin loves to sight-see. She has climbed the Great Wall of China, hiked the Galapagos Islands, and seen some of the most beautiful places in the world.

But, one of the most impressive sites she has seen is right here in Rochester: the chambers of the city council. “When I sit up there and I look at the six of us [women] on the council it’s pretty amazing,”

38 august 2011 :: rochesterWomanmag.com

Page 39: RWM August 2011

::cover storyCouncilperson Conklin said. “We are not the face of power in Rochester this community has been accustomed to.”

Councilperson Conklin’s awe of seeing five fellow women on the city council is even sweeter because she played a part in getting the first woman elected to the Rochester City Council in 1973 – Midge Costanza.Costanza served as vice president of the city council and went on to serve as Assistant to the President for Public Liaison in the Carter Administration. Her appointment by President Carter made her the first female to serve as an Assistant to a President of the United States. “Because of Midge a number of women have followed her footsteps on city council,” said Councilperson Conklin, who volunteered for Costanza’s campaign. “And now we’re the majority on council.”

Councilperson Conklin decided to run for city council herself in 2005 after a distinguished thirty year career in local government. She began working for the City of Rochester’s Office of Employment and Training Program as the Senior Financial Officer and worked her way up as the City’s Deputy Treasurer, the Monroe County Deputy County Clerk, and the City Clerk of Rochester.

“My passion has always been politics and government,” said Councilperson Conklin, who chairs the council’s finance committee. Her background as a Certified Public Accountant attracts her to roles and issues on the council that involve accounting, finance, and fiscal management.

When she is not busy fulfilling her elected duties, Councilperson Conklin enjoys being involved in her neighborhood – Corn Hill – and spending time with her children, ten grandchildren, and four great grandchildren.

All of Councilperson Conklin’s children live in the Rochester area and were raised in the Maplewood section of the city, where Councilperson Conklin lived for forty years before moving to Corn Hill Landing a few years ago. A single mom, Councilperson Conklin has always shared her extraordinary journey in politics closely with her children.

She fondly remembers volunteering for the George McGovern presidential campaign in 1972 . Her oldest son volunteered with her for the campaign and they helped open a field office for McGovern on Dewey Avenue.

“That was a great experience,” Councilperson Conklin said. “The only person sadder that George McGovern lost that night then George McGovern was my son. He put his heart into it.”

Undoubtedly, Councilperson Conklin’s son inherited that trait from his young, highly motivated mother that would go on to serve on the Rochester City Council.

“When I sit up there and I l ook at the six of us

[women] on the council it’s pretty amazing,”

rochesterWomanmag.com :: august 2011 39

Page 40: RWM August 2011

if you think our one-of-a-kind designer apparel, shoes and home décor look good, wait ’til you see how good it feels. because every dollar you spend at blue goes right back into the community. and each time you cleanse your closet and replenish our boutique, you’re also saving gorgeous threads and housewares from life in a landfill. it’s a revival. for your wardrobe, your community, your planet. if the blue fits, it feels good from the inside out.

blue / a goodwill boutique / 3350 Monroe avenue / across froM Pittsford Plaza / 585.385.9663

JOINthe revival.good will come THIS.from

blue boutique Roch Mag Ad #2.indd 1 5/17/11 2:20 PM

Page 41: RWM August 2011

rochesterWomanmag.com :: august 2011 41

::Feature - Wilhelmina

Anyone trying to launch acting or modeling career, would usually head to LA or NYC to try to get discovered. Now that career launch just got a little easier to accomplish right here in Rochester. After 20 years of being a leader in the modeling and talent industry here in Upstate New York, US Talent joins Wilhelmina International officially as Wilhelmina Rochester.

Wilhelmina International represents the careers of supermodels, celebrities and fitness stars and is headquartered in Dallas with its major offices in New York, Los Angeles and Miami and 11 other affiliate offices nationwide. Wilhelmina Rochester becomes the 12th office and handles all of Upstate New York including Rochester, Buffalo, Syracuse and Albany. Functioning primarily to scout, develop and nurture the best of the best aspiring talent, Wilhelmina Rochester also promotes regionally its roster of models and actors for opportunities in TV/film, print and commercials, and offers the chance of lifetime to boost careers in the major leagues of the modeling and acting industry.

Billy Powell, President of Wilhelmina Rochester, is no stranger to the industry. He is a successful, working actor-singer and model with roots and training out of New York City. His career spans decades performing principle roles in Broadway tours, regional theatre, TV/film and commercials. Powell’s career highlights include being a featured act aboard major cruise lines, a singer –songwriter in the Country music industry; he performed side by side with Opera’s Erie Mills, worked with Broadway director Hal Prince, and sang in performances to the accompaniment of Jazz great George Caldwell.

Under Powell’s leadership, US Talent has become one of the finest model/talent agencies in upstate New York. With a solid performance background and a reputation for finding and promoting great talent, Powell makes the validity of Wilhelmina Rochester even greater. He’s got an eye for the emerging model or actor.

“I know that the Upstate New York region is bursting with new undiscovered talent. Great models and actors are what we are looking for to develop and launch their careers,” says Powell. That is just what Wilhelmina Rochester is doing regularly.

GET DISCOVERED is an Open Call scouting event that Wilhelmina Rochester holds every month here in Rochester and all an aspiring talent need do is to apply online at www.wrochester.com or www.wilhelminarochester.com. Applicants can upload their photos, fill out an online application and will then get an opportunity to be seen by the Director of New Faces at Wilhelmina, Destree Rickart. Once reviewed, the next step is a chance to meet with the Wilhelmina team at the Open Call is offered and from there applicants may be invited to attend the event.

“I encourage young, middle and older aged talent to pursue this dream you have! It’s never too late. We represent all ages, ethnicity and types. It’s not just about fashion models,” says Rickart.

For more information about the GET DISCOVERED program, contact Wilhelmina Rochester at 585-244-0592.

WelcomeWilhelminato rochester

by Jade mathis

Page 43: RWM August 2011

The harder you work, the luckier you get! This has served as the DeSantis family motto since Thomas DeSantis came to Syracuse in 1919 and opened the famous regional DeSantis music schools and stores. His son, Mario, started his legendary dance orchestra, the DeSantis Orchestra, in 1947, saturating his daughter, Maria DeSantis, with musical inspiration from a young age. Under her grandfather and father’s guidance, Maria DeSantis started playing piano at age 4 and began singing at 8 with various local musical theatre groups. “Growing up in theatre, I was with all of these great jazz musicians. My father surrounded himself with wonderful people.”

She started performing with her father’s orchestra in 1979, adding her vocal flair to the band’s already talented ensemble. “My singing went in the direction of theatre with jazz flavor, rolled into the contemporary music of my time in the 60s, 70s and 80s.”

Following her father’s advice, Maria chose to study psychology over earning a degree in music. She practiced on her own and relied on her family to lend her their expertise while vowing never to give up on her passion for music. “I’m interested in the whole psychology of the audience, how they take to you and how the musicians deal with themselves in terms of being out there and performing. Not everyone is blessed with a perfect physique and all of the skills, but that doesn’t mean you shouldn’t do it! American Idol is not the reality of the music business.” DeSantis took on multiple roles within the band, including marketing manager, booking agent, bandleader and finally business owner in 1992, when she officially bought the orchestra from her father. “I had a strong concept of what the band should be. The way we play music and the way we present music is definitely for events where people are highly interested in music. We create an experience.”

The band’s unique model enables flexibility, offering itself as an entire ensemble or as smaller duos or trios, depending on the event. “We typically play 12 pieces, sometimes 13. We really tailor make our performances to the wishes of the client. There’s the big orchestra and then much smaller bands.” DeSantis prides the orchestra on being a New York City style show band that plays music from 1930 to the present. “We’re a funk band, we’re a rhythm and blues band, we’re a classic rock band, we’re kind of a little of everything and it’s more interesting that way.”

DeSantis praises her father’s accomplishments and credits him as her inspiration. “The people you surround yourself with emotionally and spiritually, and your family really make you who you are. There are a lot of musicians that get caught up in details and egocentric issues when the artistry really comes from within.” She remains humbled by her success and her future endeavors to continue the band’s legacy. “There is nothing like standing on a stage in front of a 12-piece orchestra that supports you like that. It really makes a difference when you are doing the thing for your living that you’re most passionate about.”

by lauren glass | photo by kelly kane

family traditiona sensationally sound::music vieW

rochesterWomanmag.com :: august 2011 43

Page 44: RWM August 2011

::mind, body & spirit

remedies

We’ve all been there. You’re enjoying a nice, warm summer evening on the porch, or by the lake and it happens. You get bit by a mosquito. Experts are saying that with all of the rain we had in the spring that this will be a banner year for mosquitoes. No matter what you do, unless you lock yourself indoors all summer, and who wants to do that, you are probably going to get bitten.

The best way to treat a bite is to wash the area with soap and water. Applying a cold compress or ice may help reduce swelling and itching. Calamine lotion, over-the-counter hydrocortisone cream, or a topical antihistamine may also help relieve the itch.

To avoid mosquito bites use insect repellent during the prime mosquito hours from dusk to dawn. According to the Environmental Protection Agency (EPA), repellants containing DEET or picaridin as active ingredients provide the best protection. Also, wearing long sleeved shirts and long pants can help cut down on being bitten.

Sunlight has many benefits; it improves our mental attitude and helps us feel better. Some people think that having a suntan makes them have a healthy glow. But, the sun’s UV rays can be harmful to the skin and cause problems now and in the future.

One of the most common results of overexposure to the sun’s UV rays is sunburn. No matter how careful you are, you will probably experience some form of sunburn over the course of a summer. A mild sunburn effects only the outer layers of the skin. It will be red and painful to the touch.

The first step in relieving the discomfort of sunburn is hydration. Drinking large amounts of water immediately after receiving a severe sunburn will help your body begin to heal faster. After that, make sure the surface of your skin is hydrated. Plenty of lotion or aloe gel will help keep the skin moisturized. Look for lotions with ingredients like Lidocaine, menthol and aloe to help with pain and healing.

44 august 2011 :: rochesterWomanmag.com

mosquito bites

sunburn

Page 45: RWM August 2011

::mind, body & spirit

remedies

Poison Ivy is a plant that can cause a temporary irritating rash when it comes in contact with your skin. The rash is an allergic reaction called dermatitis. Up to 85% of Americans are allergic to poison ivy. If you are one of them, then you are likely to be allergic to poison oak and sumac as well because all three plants contain the same rash-triggering plant oil called urushiol.

If you have a reaction to poison ivy doctors recommend that you wash the area for ten minutes with mild soap and lukewarm water as soon as possible. Use 1% hydrocortisone cream on the rash three or four times daily. You can also try calamine lotion three or four times daily, but avoid skin products that contain anesthetics or antihistamines, which can cause their own allergic reaction. To help relieve the itch, try cool showers, massage with an ice cube, or a mixture of baking soda and water applied to the area. If sleep is a problem because of the itching, try an over-the-counter antihistamine at night.

If your reaction is severe or the above remedies don’t provide adequate relief, call your doctor or dermatologist.

Another annoyance of summer is bee/wasp stings. For those who aren’t allergic, they are simply a painful nuisance. Once stung by a bee or a wasp it’s important to make sure you leave the area immediately once they sting they release pheromones that may cause other bee/wasps in the area to attack as well.

While many home remedies are used to treat the site of a sting, such as salt, baking soda, toothpaste, garlic, aspirin, and putting copper coins on the site to balance the acid in the venom, applying them topically probably wouldn’t help reach under the skin where the venom is. Plus, none have been scientifically proven. The most recommended course of action is to use an ice pack to relieve the swelling and pain. Even though the site may be itchy and swollen, scratching it will just make it much worse, and should be avoided. Antihistamines may be used to reduce the itching and burning sensations. Steroids are sometimes used topically to reduce inflammation.

If you have a very severe reaction - difficulty in breathing, dizziness, vomiting or swelling of the face - seek medical help immediately.

As in the spring, the biggest summer allergy problem is pollen. When pollen gets into the noses of those who are allergic, it send the immune system into overdrive. Some of the worst summer offenders are pig weed, sagebrush, tumble weed, Bermuda grass, blue grasses and more.

One of the most prevalent summer allergy-inducing plants is ragweed, which typically makes its annual appearance in August. Ragweed can travel for hundreds of miles in the wind, so even if it doesn’t grow where you live, it can still make you miserable.

Summer allergies are treated with a number of over-the-counter and prescription medications including antihistamines, decongestants, nasal sprays and eye drops. In extreme cases, shots may be required to help your immune system fight off the allergy.

You can ease sniffling, sneezing, and watery eyes by avoiding your main summer allergy triggers. Stay indoors when the pollen count is at its highest and change the filters in your furnace often and consider putting in an electronic air cleaner. Also, dust and vacuum your house frequently to keep the pollen at bay.

rochesterWomanmag.com :: august 2011 45

allergies bee stings

poison ivy / poison oak

Page 46: RWM August 2011

46 august 2011 :: rochesterWomanmag.com

shiFt+control

CampaignIn the Young Entrepreneurs Academy, or YEA!, kids 11 to 18 start as students and graduate as CEOs of their own companies. Students learn as much about leadership, self-esteem and personal potential as they do about budgeting, planning and production. YEA! is all about teaching the "make a job--don't just take a job" entrepreneurship approach.

“Cover“Cover Girls & Model Women” Campaign is a collaborative effort between Rochester Woman Magazine and Young Entrepreneurs Academy to create a tuition award program for female prospective YEA! students and designed to provide a way for successful women to empower the next generation of women leaders and CEOs.

For more information visit:

http://www.yeausa.org

or call (585) 272-3535

or email [email protected] email [email protected]

“Cover Girls & Model Women”

Change the world.

EMBRACE YOUR PASSIONLIVE YOUR DREAM

&Presented by

www.yeausa.org

(585) 272-3535

Sm

(585) 924-4426 www.rochesterwomanmag.com

Page 47: RWM August 2011

As I look around my blooming garden I am transported to another world, it is my place of joy, my oasis. Luscious, colorful, green, diverse, it’s ideal for me. Sprinkled throughout are my favorite pieces of garden art which makes my garden a true extension of my home.

Garden art can be created in many ways, all of which can contribute to that ‘finishing touch’ of your garden’s big picture. I know it sounds simple, but my garden art…the fountains, the stone dogs, the antique bench and the blue bird house are placed thoughtfully in my garden, and all delight me in different ways when my gaze falls upon them. I think that you may recognize this kind of delight that I mean. The ‘oh, I love that piece’ recognition that feels like a special aha moment, or the smile that beautifully unveils itself when your eyes glimpse a favorite piece.

As long-time gardeners, Larry and I also have many flowering perennials, interesting pots, and window baskets filled with colorful annuals. Bringing art into our garden is another way in which we like to decorate and personalize our outdoor space; making the outdoor spaces feel finished (although I know it never really is!)I have been a dog lover for as far back as I can remember and this part of me shines through brightly in our gardens. While meandering through our outdoor spaces, there are several entertaining dog sculptures, which always make me smile. The bird bath and blue bird house mounted to an old Oak tree attract blue birds, which I find such delight in watching! Years ago I bought an antique bench, which now resides peacefully under a Japanese maple. The rich toned, beautiful Italian Impruneta pottery that comes in a variety of shapes and sizes creates a European tone. I am fondly reminded of a special trip that we took last year and can place myself back in the Italian villas and gorgeous surroundings…

Whether you purchase something special that catches your eye or commission a unique ‘signature’ piece, I encourage you to do so with gusto! The piece will always work because it speaks to you. You’ll find the ideal nook or the perfect space to feature your garden art and benefit from the delights regularly.

Thankfully, garden art has moved far beyond the days when plastic pink flamingos and garden gnomes were our only choices! So, whether your taste runs to the whimsical or formal, cast stone, recycled metal or classic copper, your choices are endless. The sky’s the limit when putting the finishing touches in your garden, so feel free to adorn your garden by following your instinct and then sit back and enjoy!

Frances Grossman is president of Grossmans Garden & Home. She can be reached at [email protected], or visit www.grossmans.com .

by Frances grossman

summer gardenrochesterWomanmag.com :: august 2011 47

::gardening diva

accessorizing your

Page 48: RWM August 2011

At Cherry Ridge you’ll enjoy a worry-free lifestyle with the freedom to spend your time as you like it. Invite the whole family to your spacious cottage; enjoy fun activities with your Cherry Ridge neighbors, or dine in our delicious, restaurant-style dining room. And with the promise of quality health care, you’ll nevernever have to worry again. With Cherry Ridge, enjoy your life your way!

Call us today at 585.697.6700 to schedule a personal tour—we’d love to show you around.

Page 49: RWM August 2011

rochesterWomanmag.com :: august 2011 49

flyby staFF Writer

Have you ever wondered what it feels like to fly? Ever have childhood dreams of running away with the circus? Well now you can without leaving Rochester. Aerial Arts of Rochester offers a unique experience where they have combined the realm of cirque fitness and fun for people of all ages.

Owners, Jennifer and William D’Ovidio began their business in Fairport in July of 2010 before expanding to ARTISANworks this past April, and taking things to new heights with 20 foot ceilings. Offering a wide variety of circus arts classes and workshops, Aerial Arts is gaining popularity and growing. Pink’s 2010 performance at the Grammy Awards and shows like Cirque du Soleil have piqued the public’s interest in the relatively new fitness/workout craze.

“People realize that the Aerial Arts is an incredible workout and they have so much fun. Not to mention, everyone always has their cameras at the ready, in order to get their next great Facebook photo” said William D’Ovidio. Students enjoy both the physical and mental challenges as they make progress and crave learning their next new trick. In the past, the circus arts were largely passed down through families from one generation to next, traveling the country for the next circus show. Today, Aerial Arts Studios are slowly popping up, offering a workout like no other, and the opportunity to experience something so unique, for instance, what it’s like to fly.

“In addition to moves that demonstrate strength and power, the Aerial Arts can also exemplify beauty and grace. It’s like you are dancing in the air. It’s also way to express yourself creatively and essentially by bringing art to life”, said Jennifer D’Ovidio.

Aerial Arts of Rochester offers instruction using 4 different apparatuses, including Aerial Sling (Hammock), Lyra (Hoop), Aerial Tissu (Silks) and the Static or Stationary Trapeze. In addition, they offer Aerial Inspired Yoga, which is executed by using the aerial slings, similar to a beach hammock but more comfortable. In the Aerial Inspired Yoga course participants gain all of the same benefits as regular yoga such as flexibility, strength and relaxation, but in a completely different way. Aerial Arts of

Rochester also offers circus classes available to children ages 4 and up. They explore a variety of circus activities including magic, juggling, stilt walking and more. 

People come to Aerial Arts of Rochester for a variety of reasons; some like the social interaction while others like the thrill or excitement and others just enjoy the challenge. Regardless of the reason, this is a workout that targets muscles you never knew you had, but in a good way. When you see an aerialist’s body they look very athletic due the increased cardiovascular health, strength, flexibility, and endurance that the Aerial Arts provides.

“You will start to see results and changes in your body in as little as six weeks depending on your current fitness level, but if do this exercise continuously I can guarantee that you will like what you see. We currently have a couple of students who are getting married this year, and used the Aerial Arts to help speed up their weight loss and fitness goals. They are not only feeling great, they are very pleased with the quick results. One has lost over 25 pounds and has toned her entire body including those trouble spots in her arms, thighs and most of all her core.” states William D’Ovidio.

Specifically, the workout focuses on the back, arms and core, but ultimately it is a full body workout. The workout just scratches the surface said Jennifer D’Ovidio. It also does wonders for self confidence. Students are doing things that they didn’t think they were capable of doing and when they see themselves going above and beyond it is especially rewarding and exciting at the same time.

“As instructors we always pleased to notice all of our student’s accomplishments no matter how big or small, and we see them grow or mature from the beginning, both mentally and physically” says William.  If you are curious to try it for yourself, the studio offers monthly Aerial Sampler Workshops in which you can explore all of the apparatuses and see firsthand which one you’d want to pursue further.

For more information, you can contact Aerial Arts at (585) 201-8202 or visit www.AerialArtsRochester.com.

::Feature - aerial arts

learning to

Page 50: RWM August 2011

50 august 2011 :: rochesterWomanmag.com

Page 51: RWM August 2011

by nicole shein i photo by michelle macirella

Relationships—with a husband or partner, children, BFFs and even pets—are what make many women’s lives worthwhile and rewarding. Constellation Brands’ and CMAC’s Ginny Clark has learned firsthand how interpersonal connections can also provide a solid foundation for successful business initiatives.

Clark, whose background is in the travel industry, began her career at Constellation Brands in 1998, when she went to then-CEO Richard Sands with a proposal: to develop an in-house travel department that would function more efficiently and cost-effectively. Sands agreed to let Clark take a crack at it, challenging her to save Constellation a quarter of a million dollars in the first year. Nine months later, Clark had already slashed a half-million from the beverage company’s travel budget—and secured herself a prominent spot in the company’s future.

In 2004, after several years’ worth of rapid ascension through the corporate structure at Constellation Brands, Ginny Clark was tapped to facilitate two major community-based projects: developing the New York State Wine and Culinary Center, and revitalizing what is now known as the Marvin Sands Performing Arts Center, or more colloquially, CMAC.

“Marvin [Sands, founder of the Canandaigua Wine Company, which later became Constellation] had always dreamed of a center to celebrate the agriculture and viticulture of the Finger Lakes,” according to Clark. “And the Performing Arts Center had been around for 20-plus years, but needed some upgrades both acoustically and technologically.”

Working closely with community leaders and visionaries, Clark managed to spearhead both projects simultaneously—breaking ground on each just a few days apart, and opening both facilities on the same weekend just nine months later, in 2006. Not only that, but both CMAC and the Wine and Culinary Center came in on budget.

“I surrounded myself with the right people,” says Clark, who now serves as the Executive Director of CMAC, as well as the Vice President of Community Affairs at Constellation Brands. “What I bring to any project is an ability to get great people on board for great causes.”

Clark credits her late mother, a registered nurse, for teaching her “integrity, honesty, work ethic and passion.” Those qualities have served her in good stead, as she juggles her professional responsibilities with board memberships and involvement at RIT, the Rochester City Ballet, Mercy Flight Central and several other community organizations.

Asked how she does it all, Clark says, “Deep down, it’s passion that really drives me. I have a sincere and honest passion for people, for the community in which I live and work, for my family, and for the work I do.”

Clark’s family includes her husband, Rob (whom she calls “my biggest fan”), daughter Shaunna, and step-daughters Allison and Shannon, as well as two grand-daughters and a set of twin grand-daughters on the way. Although the young women and their families are far-flung now, Clark says, “I think they’ll come back to Rochester one day. It’s such a beautiful place to live, and a philanthropic and caring community.”

Inspirerochester women

ginny clarkvice president of community affairs at constellation brands, executive director at cmac

Page 52: RWM August 2011

52 august 2011 :: rochesterWomanmag.com

by michelle inclema i photo by brandon vickPamela Reed Sanchez plays an integral role in Rochester arts and cultural preservation. As the Director of Strategic Planning and Resource Development at the George Eastman House, Pamela is responsible for securing funding for Eastman House through annual and capital giving, endowments, and special events fundraisers. “I love my job,” she says. “I get to play a part in keeping this legacy alive.”

The George Eastman House International Museum of Photography and Film has been a source of history, education, and entertainment since opening its doors to the public in 1949. “We hold the largest independent collection of photographs and motion pictures in North America,” she says. That collection includes 400,000 photographs, 23,000 films, 50,000 volumes in the library, and around 3 million additional objects in the motion picture collection, such as posters and scripts. In addition, there are twelve to fourteen traveling exhibits each year such as the current “Norman Rockwell: Behind the Camera” through September 18.

“Eastman House is the center of the world for photograph and film preservation,” she says. There is a school of film preservation at Eastman, which issues a one year certification or a two year master’s degree through The University of Rochester. “We were the first museum to have a department of photograph conservation, and we are the only program that allows students to work and handle real film.”

“Photographs are meant to tell stories that are timeless, but without proper preservation they will be gone.” Pamela’s favorite object in the collection is a 1937 photograph by Aaron Siskind entitled “Savoy Dancers on the Harlem.” The black and white photograph features two dancers caught in the excitement of the dance. “I love the joy on their faces, despite what was going on for African Americans at that time in this country. At Eastman, we are not just interested in the art of photography but also the science, history, and culture behind the photograph. This photograph reminds me to capture every moment and find the joy in life.”

Born in Rochester, Pamela moved away for college and spent twenty years in Phoenix, Arizona. She worked in development for arts and cultural organizations, but felt the itch to return to her hometown to be with family. Along with husband Robert and daughter Reed, the family moved back to Rochester nine years ago when she was hired by Eastman House as the director of development. The position has expanded to include her role as a key player in the implementation of a new strategic plan. “People around the world know us for photography and film preservation, but many in Rochester just see us as the historic house where George Eastman lived.” As part of the strategic plan, Pamela is instrumental in creating partnerships within the community and nationally to gain support for Eastman House. By holding auctions of non collection pieces in major cities and creating collectors clubs the nation over, she is achieving her goal.

Pamela remembers fondly when musician Graham Nash visited the museum. A pioneer of digital printing and photography, Nash addressed the friends of Eastman and encouraged their support. “You have the visual cultural history of the world here,” he said. Pamela finds inspiration in the reverence for which people around the world hold Eastman House. “People come from all over the world to study, to visit the museum, to spend time in our archives, and we could not do that without support. We are the most consequential non government supported collection of photographs and motion pictures in the world.”

For more information on Eastman House, including current exhibits visit: http://www.eastmanhouse.org/museum/history.php

“Eastman House is the center of

the world...”pamela reed sanchezdirector of strategic planning and resource development, george eastman house

Page 53: RWM August 2011

terry cliFFordradio personality, Wbee

“Moments like this are amazing, and I am

pretty blessed.”

by nicole shein i photo by michelle macirella

You might know her as T-Bird, or as the woman whose infectious laugh you hear when you tune in for your morning Taylor Swift fix. But Terry Clifford, who constitutes one-third of the WBEE Morning Coffee Club, is a Rochester radio institution, having been on the local airwaves since 92.5 was still called WMJQ and still played rock-n-roll.

The station went country in 1987, but that change suited Clifford just fine. As a fan of rock, Southern rock and country music alike, she was thrilled to meet one of her musical idols, Charlie Daniels, during a work-related trip to Nashville.

“He walked into the studio and for the first time in my life, I was speechless,” recalls Clifford. “It still gets me choked up!”

Despite having met a wide array of recording artists during nearly 30 years in broadcasting, Clifford is still slightly star-struck when it comes to the accessibility of country musicians, in particular. “It never ceases to amaze me when someone of the caliber of Garth Brooks or Martina McBride will call the station, talk to me and say, ‘How are Marley and Mark [Clifford’s children]?’ These artists, more than any other, have gone out of their way to embrace the people behind the radio.”

The people behind the Morning Coffee show, Clifford and her co-hosts Newman and Steve, enjoy their job—but certainly don’t take it for granted.

“We look at people who have real jobs, and then we look at ourselves and say, ‘We sit on a stool and talk, how pathetic!’” laughs Clifford. “It feels lame because we’re picking on each other and playing music, and every once in a while we give something away.”

During a recent on-location broadcast in Batavia, however, a woman approached the WBEE personalities to tell them how she listened to their show while driving to Rochester for chemotherapy. “She said that if we hadn’t been on the radio, she wouldn’t have gone every day,” says Clifford. “And I thought, maybe what we do isn’t so stupid. Moments like that are amazing, and I am pretty blessed.”

Although she admits that radio isn’t the most lucrative career, monetary compensation isn’t terribly important to Clifford. “Its’ equally important to pay yourself and your soul. If, after 28 years, you can walk into work every day knowing that you love what you’re about to do, you will be a considerable amount happier than anyone else.”

Off-air, Clifford and her husband, Doug Mandelaro, enjoy watching baseball—both local little-league games and the big leagues—but they are a house divided, as Clifford is a Yankees fan while her husband roots for the Red Sox.

“We both love our baseball,” says Clifford, adding that the intra-marital rivalry keeps things interesting. “My husband and I try to go to a different stadium every year—we’ve been to Cleveland, Pittsburgh, New York, Boston and Toronto.”

Now that her children—Marley, 20, and Mark, 22—are older, T-Bird says that it wasn’t always easy juggling career and motherhood, but encourages other young women not to shy away from the dual roles. “You can raise a family and work,” she says. “There will be years when you don’t get a lot of sleep, but it’s worth it, and your kids will look at you and realize if you can do it, they can do it. What better lesson can we lay out for our kids?” rochesterWomanmag.com :: august 2011 53

Page 54: RWM August 2011

It feels good to be home. Welcome.

Contact us today at (585) 385-0223 to schedule a tour and to learn more.

81 Linden Avenue | Rochester, NY 14610 | lindenknoll.org

Linden KnollIndependent Senior Apartments

Enjoy the freedom of affordable independence at Linden Knoll.

It’s easy to get comfortable in an apartment you can make your own, along with

inviting amenities, friendly neighbors and staff, plus convenient support options.

And should the need arise, residents receive preferred consideration to

The Friendly Home for short-term rehabilitative or skilled nursing care.

Linden Knoll is your place to call home.

Page 55: RWM August 2011

by sarah Jane cliFFordEver since London narrowly defeated Paris for the chance to host the 2012 Summer Games, England’s capital has been abuzz with excitement as the city prepares to be the center of the world’s attention.

Dubbed the Games of the XXX Olympiad, it’s no secret that these Summer Games are expected to be the biggest and best ever. Over 10,000 athletes from 205 participating nations will participate in the games – with sustainability themed venues, new technology and efficient transportation being used and promoted throughout the event – these Summer Games sound like an excellent travel destination particularly for women.

the venuesVenues for the 2012 Summer Games will be primarily located in the Greater London area; however some sports will take place at venues throughout England and the United Kingdom. Some football (soccer) games will be held in Wales and Scotland, alleviating some of the pressure on London’s venues.

In London, the venues will be divided up into three zones:The Olympic Zone, based in London’s east area of Stratford, will

encompass all of the venues and facilities within the two kilometers of Olympic Park. The Olympic Stadium, the Aquatics Centre and the Basketball Arena are some of the venues in this zone.

The River Zone, straddling the River Thames, contains venues for boxing, artistic gymnastics and equestrian, among several others. The relatively new O2 Arena, where several sports will be held, is the former Millennium Dome.The Central Zone will contain the remaining venues in the Greater London area. Wembley Stadium, Lord’s Cricket Ground and Hyde Park, as well as most of the Olympic Marathon Course, are all part of several venues in this zone. The opening ceremony for London 2012 takes place on July 27 with closing ceremony on August 12. Now is the time to start planning if you are interested in attending the 2012 Summer Games.

If you have information, ideas, comments or suggestions for “World Of Women Sports,” please contact Sarah Jane Clifford at (585)388-8686. Her e-mail is [email protected]. Clifford owns and operates The Gymnastics Training Center of Rochester, Inc., 2051 Fairport Nine Mile Point Rd., Penfield, NY 14526

::World oF Women sports

rochesterWomanmag.com :: august 2011 55

2012 summER gamEs

prime travel opportunity

present

Page 56: RWM August 2011

56 august 2011 :: rochesterWomanmag.com

Page 57: RWM August 2011

shiFt+control::dollars & sense

by donna catorMost of us spend our entire lives working hard so that we may someday enjoy retirement. As a self-employed or small business owner you make it a priority to ensure your business is successful, but are you also taking the steps needed to help make your retirement years equally successful? A Solo 401(k) may be just the right retirement plan to help you achieve retirement success.

The Solo 401(k) Plan is a result of changes brought about by the Economic Growth and Tax Relief Reconciliation Act of 2001 (EGTRRA). Prior to EGTRRA, small plans such as SEP IRA’s and SIMPLE IRA’s were the only options available to small businesses. While those plans are beneficial, the Solo 401(k) allows business owners to put away more money than any other retirement plan and benefit from favorable tax saving options.

To help you decide if the Solo 401(k) Plan is the right choice for your business, below are some frequently asked questions.

What is a Solo 401(k) Plan?A Solo 401(k) Plan, also known as a Self-Employed 401(k) Plan, is a tax-deferred retirement plan designed for self-employed business owners and their spouses. What separates this plan from other self-employed retirement plans, such as a SEP IRA, is that the Solo 401(k) Plan allows you to maximize your savings and tax deduction potential.

Who is eligible to for a Solo 401(k) Plan?The Solo 401(k) Plan is designed to cover only self-employed and small business owners and their spouses. Any type of business entity including sole proprietorships, partnerships, corporations, and limited liability companies are eligible to establish a Solo 401(k) Plan.

What if my business has employees other than my spouse?As long as the other employees each work less than 1000 hours per year, are under the age of 21, or are part of a legally excludible group of employees such as non-resident aliens, or independently contracted employees, then the business is still eligible for a Solo 401(k) Plan.

How much can I contribute to a Solo 401(k) Plan? As an employee you can defer 100% of your salary up to the 2010 maximum contribution limit of $16,500 or $22,000 if age of 50 or older. As the employer you can elect to make an employer contribution equal to 25% of W-2 income (20% of earned income if unincorporated) up to an aggregated maximum contribution limit per person of $49,000 or $54,500 if age of 50 or older. Generally 100% of salary deferrals and employer contributions are tax deductible.

Are Roth contributions permitted in a Solo 401(k) Plan?Yes. You have the flexibility to defer Roth or after-tax contributions, or any combination of the two.

Do I have access to my retirement savings prior to reaching retirement?Yes. The Solo 401(k) Plan offers easy access to your savings through hardship withdrawals and tax free, penalty free loans. Distributions are also available once a triggering event occurs such as death, disability, attainment of age 59.5, retirement, or termination.

Can other retirement plans be rolled over into a Solo 401(k) Plan?Yes. The Solo 401(k) Plan allows you the ability to rollover and manage all your assets from one convenient account. Rollovers are accepted from IRAs, 401(k) Plans, SEP IRAs, Money Purchase Plans, Profit Sharing Plans, Defined Benefit Plans, SIMPLE IRA Plans, 403(b) Plans, and Governmental 457(b) Plans.

What if I am part of a partnership, does my partner have to participate in the same Plan? Each partner (even in a husband/wife partnership) is able to sponsor their own Solo 401(k) Plan for themselves and their spouses.

For more information, visit us online at CNBank.com/wsg or contact Donna Cator, Assistant Vice President/Relationship Manager at 315-781-2700.

rochesterWomanmag.com :: august 2011 57

small businessa 401k solution For the

Page 58: RWM August 2011

58 august 2011 :: rochesterWomanmag.com

Page 59: RWM August 2011

FiTnEss

::Fitness

by John hutchings

Physical

rochesterWomanmag.com :: august 2011 59

Entertainment to me is the purposeful pursuit of making oneself happy, satisfied, moved or just better for having seen or participated in any number of activities.

Some people entertain themselves with art, some with theatre, while others still enjoy sporting events or music. Some are entertained by big events, being part of an enormous crowd and others are completely content by themselves on the couch watching ‘America Has Talent.’ So entertainment is broad in what people consider it to be.

I workout.  I sell workouts for a living.  I’m around workouts all day long. So, you may think the last thing I want to do when it comes to entertainment is to workout or help others workout.  On some days you’d be right, but on most days, I find exercise as a form of entertainment that I perhaps get my greatest satisfaction from.  As stated above, for me, exercise meets my criteria for ‘entertainment.’    I gain happiness from the progress that I see from my workouts, as well as my partners and clients. I am satisfied by my ability to follow through on my commitment to myself and others who count on me to lead and inspire them in their pursuit of fitness.  I am sometimes moved by the incredible accomplishments of my fellow gym members or others that are part of the bigger family unit of those who intimately know and embrace the struggle to achieve victory and accomplish some incredible things.  Lastly, I am better, having witnessed the character that is required to be a success at working out.

To get something of value, emotionally or psychologically, is another desired effect ‘entertainment’ has on us all. To be moved to tears in a movie theatre, to share the thrill of being pulled into the novel that you can not put down or to get goose bumps when you are watching a legendary performer are worth almost any price, as we seek motivation and inspiration or just want to attach ourselves to the historical significance of such things.  But who wouldn’t be moved as much by a personal accomplishment in the weight room, when you lift your personal best or finish a 5K race in your best time ever. In that moment when you actually realize all of your hard work has paid off, isn’t that every bit as rewarding as watching Derek Jeter collect his 3000th hit or seeing your beloved Packers win the Super Bowl?

So the next time you think to yourself, “I’d like to be entertained.”  Get your sneakers on and go for a run or bike ride along the canal, witness nature in its simple beauty and feel good about improving your health at the same time. Or, head down to your local health club and think to yourself, I’m training for the next Olympics in London 2012 and commit to a one year ‘training program’ and actually follow through on it, find a workout partner and form an olympic team. Sign up for the next 5K race in your neighborhood and see what your time is...then make a plan to beat it. Join a rowing team, a crossfit gym or a skiing club and be inspired by the best person in the group, find out what they do to train and do that...or better. All of these events are the essence of ‘entertainment’ in that they will leave you with an enriched life, physically, mentally and emotionally. We all could use a little more wholesome entertainment like that anyway, right?

John Hutchings owns The Downtown Fitness Club, www.downtownfitnessclub.com

is the essence oF entertainment

Page 60: RWM August 2011

60 august 2011 :: rochesterWomanmag.com

shiFt+controlEventthe main

kidzroc Fundraiser Featuring starFishThe Main Street Armory was rocking on June 26 when KidzROC The Rock Concert for families took the stage. The audience was entertained by local talent including the kids band 441 and the KidzRoc dancers before the headline act StarFish took the stage. The event was produced by Lori Bajorek ,

and all proceeds went to Cans4Kids, a 501(c) 3 non profit organization that Lori’s daughter started last year at the age of twelve.

Page 61: RWM August 2011

rochesterWomanmag.com :: august 2011 61

shiFt+control

sy

events: augusT

do you have an event coming up? submit your information to [email protected]

ladies night at luxe spa 3

abw REd sHow launCH EvEnToRganizaTion: abwTimE: 6:00 pmwHERE: panache vintage & Finer Consignment boutique wEbsiTE: www.abwrochester.org

6-7 paRk avE summER aRTs FEsTTimE: 10:00-6:00 pmwHERE: park avenue wEbsiTE: www.park-avenue.org

13-14 3Rd annual RiEsling FEsTivaloRganizaTion: Canandaigua Family ymCaTimE: 9:00 amwHERE: lakeshore drive and kershaw park in Canandaigua wEbsiTE: www.rieslingfestival.com

17 bEauTy & THE bEasT paRTy wiTH a puRposEoRganizaTion: Center for youthTimE: 5:30 pm - 8:30 pmwHERE: shear EgowEbsiTE: www.fashionweekofrochester.org

19 9TH CuRE kids CanCER ClassiCoRganizaTion: CuRE Childhood CancerTimE: 1:00 pm shotgun startwHERE: Ravenwood Country ClubwEbsiTE: www.curekidscancer.com

20 4TH annual womEn’s wEllnEss FaiRoRganizaTion: joe RobachTimE: 10 am - 4 pmwHERE: The mall at greece Ridge CenterwEbsiTE: www.nysenate.gov/senator/joseph-e-robach

It was an evening of wine, food and pampering at Luxe Spa on June 20th, as Rochester Woman

Magazine hosted Ladies’ Night at Luxe Salon & Spa. Attendees enjoyed a chance to get out and relax with mini treatments from the spa, spray tans from Glow Sunless Tanning, and hundreds of dollars in door

prizes. New local designer Joanna Ames even brought some of her original designs for everyone to view and

try on.

hunters hope candlelight ball

The RIT Inn and Conference Center became a sports collector’s dream on Friday, June 17th when the 5th Annual Hunter’s Hope Candelight Ball was held.

Memorabilia from some of the biggest names in the sports world was up for auction, as well as many items from local merchants and sponsors. The event is held

every year in memory of Hunter Kelly, the son of pro football hall of famer and former Buffalo Bills

quarterback, Jim Kelly and his wife Jill. Proceeds from the event go to the Hunter’s Hope Foundation.

Page 62: RWM August 2011

Introductory Rent Special: One-bedroom apartment home $875 per month* heat and hot water included

Simply Living

105 Turk Hill Road, Victor, NY, 14564

www.thevillageeast.com

585.223.2673

The simplified lifeyou’ve been looking for.

A 55+ Apartment Community

The only 55+ apartment community that offers the

finest amenities but doesn’t require you to pay for

services you don’t need, like meals and housekeeping.

Step 1 Pre-Vacuuming with top of the line vacuumStep 2 Move furniture for wall to wall cleaningStep 3 Pre-Condition to help loosen spots and soilStep 4 Pre-Treat spots/stains with special spottersStep 5 Agitate treatments to get between fibersStep 6 Disinfecting rinse with 210 degree waterStep 7 Step 7 Post-treat spots for 2nd attempt at removalStep 8 Groom carpet to dry fasterStep 9 Setup turbo dryers to speed dry

“Every part of the service was superior to anything I had done before.” –Shirley Bekasinski, Fairport

“Very courteous & knowledgeable. Not rushed. All questions answered.” –Beth Allen, Irondequoit

“You worked miracles. We thought our rugs need replacing and you saved us thousands.” –Katie Pynn, Chili

““Very detailed and extra time devoted to spots, traffic and problem areas.” -Judie Selman, Fairport

We go WAY beyond what other cleaners offer! Green products ensure a safe and healthy indoor environment for your family.

Our system doesn’t over-wet or leave soil attracting residue behind to create spots.

GUARANTEED No Returning SpotsWe’ll return within 30 days for reappearing spots

Call Clean & Green Carpet Cleaners at 955-6300wwwww.cleanandgreencleaners.com

CLEANEST, HEALTHIESTCarpet Cleaning in Rochester!

Page 63: RWM August 2011

by gabriella martinez

::rochester Woman’s pets

sayingGood-byeto a Friendby gabriella martinez

Best friends, pets, “fur-kids” —no matter what you call your beloved 4-legged friends there is one thing that will always be consistent, and that’s our love for them. However, if there was one thing I could change about being a pet owner it would be the fact that having a pet always leads to grieving their loss much sooner than any of us would like.

As pet owners, we are aware of the shortness of their lifespan and how fast time goes by, but a life without our pets is such an insufferable thing to imagine that we overlook this information on a daily basis. Instead of harping on that inevitability we delight in the distinguishable smell of puppy breath, fuzzy kitten fur or their adolescent awkwardness.  We simply enjoy our time with them no matter how short it may be. We make every effort to try and ignore the signs of their aging, slowed movements, sweetly graying hair, and longer moments of rest.

This habit of ignoring the inevitable aging of our pets is, I believe, a gift we give to ourselves. Like our pets we should try to live life to the fullest. We shouldn’t harp on the past and worry about the future. We need to sit back, smell the grass and just enjoy life with them because there will come a day when we will have to guide them over from this world to the next.

When that time comes we will be—for a little while—lost in the absence of their presence. We are constantly reminded of this emptiness by numerous bits and pieces of themselves they leave behind like empty food bowls, chewed up toys, a collar with no one to wear it or worst of all, the silence the lack of their presence produces; no noise will ever be louder.

Unfortunately, the severity of our mourning will be largely misunderstood and sometimes demeaned. Non-pet people or what I like to call “the unenlightened” will never understand the totality of this loss. They will never understand that upon our pet’s death, everything seems to just go gray. Their absence is felt in more ways than you can think possible and you think to yourself, how did I get out of bed on time every morning without their enthusiastic punctuality? How did I not realize that my pet’s daily agenda was so intertwined with mine?   

But life must go on, and as you move forward each day you encounter the network of people you have met during your time together. And it’s that support system, that network that helps us through these tough times.

Our pets are almost always good will ambassadors with fur, feathers, etc., forcing even the most hardened person to melt in their presence; they help us to create a connection with other pet lovers. It is those people who will cry with us and share our grief when the majority of the world can’t possibly understand the grief that we carry with us each day. It is those people who will understand, that despite all this sorrow and pain, it was all worth it—even the heartbreaking final moments. Happiness, unconditional love, and loyalty are in short supply in this world and our pets are a constant reminder of these qualities, even in memory.

It is our beloved pets, even though their time with us is short, that have affected our lives in such profound ways, both in life and in death.

Gabriella Martinez owns A Barker’s Dozen Gourmet Dog Treats at 30 North Main Street in Webster.

rochesterWomanmag.com :: august 2011 63

Page 64: RWM August 2011

64 august 2011 :: rochesterWomanmag.com

::in & out oF toWn

in-Town & ouT-oF-Town - darien lake, darien center, nyDarien Lake Theme Park Resort is the perfect summer vacation destination for families. Darien Lake is New York’s largest combination theme and water park resort, and has been the only destination in the entire Northeast that offers a comprehensive family vacation experience including a world-class theme park, a beautiful large-scale water park, on-site special events, a 20,000-capacity concert venue and four different lodging options.

For the thrill seeker in the family, Darien Lake Theme Park Resort has six world-class roller coasters and is home to the Ride of Steel, one of the signature coasters in the northeast. Little ones can head to Adventure Isle and spend the day on the fun kid-sized rides. The perfect way to spend a hot summer day is to conquer the massive Swirl City slide complex and lounge around on the Flotation Station lazy river inside the huge SplashTown at Darien Lake water park.

This summer, Darien Lake Theme Park Resort has amazing entertainment for each member of the family. Everyone’s favorite #1 blue engine, Thomas the Tank Engine™, makes his park premiere this summer in Thomas & Friends™ Full Steam Ahead Live! an interactive show for kids. In this fun-filled adventure, kids embark on adventures with Thomas as he experiences timeless life lessons including discovery, friendship and cooperation. Marking the debut of the first South American male sea lions born in the U.S., Sea Lion Splash: A Family Affair stars two baby sea lion. Freddie and Hancie join the sea lions in the Galaxy Theatre exclusively at Darien Lake. Kids and parents have the opportunity to learn about animal behavior and conservation while being entertained by the sea lions’ inherent antics. After a day of play, LaserBlast is the perfect way to end your day. LaserBlast is a laser light spectacular that combines fireworks, laser animation, lights and music for a show the family won’t forget.

The best thing about Darien Lake is that it is stress-free and budget-friendly for moms planning family vacations.  Once a family is in, they’re all the way in.  All accommodations packages include tickets to more than 100 rides, SplashTown water park, shows and attractions.

Darien Lake has doubled the size of its Brown Bear Cabins area this year. The new cabin additions are built in a “village style” setting with a common play area for children. The play area surrounds the cabin village allowing children another fun way to spend their day, while still being within earshot of the grownups. The cabin additions are designed for larger families to spend time together in a relaxed environment, and still be steps away from the thrills of the theme park and water park. Each cabin includes a fireplace, loft, bedroom, fully-equipped kitchen, eating area, wireless internet and a flat screen television. And families can enjoy the great outdoors by relaxing on the front porch or cooking up some fun on the outdoor fire-pit and gas grill.

Along with the new accommodation offerings at the resort, guests can book a room in the Lodge on the Lake Hotel, rent or bring their own RVs, or pitch a tent and listen to the crackling sounds of the campfire. Whatever they choose, Darien Lake has plenty to offer the next day!

Page 65: RWM August 2011

Love Loft Livingin Center City

Realize Your Downtown Rochester life/workstyleRENT SPECIALS!

The Temple BuildingTake a Tour:

templebuilding.com

Station 55Take a Tour:

station-55.com

Spacious, creative floorplans • gleaming hardwoods • breathtaking views • private indoor parking

SOHO-style Artist Lofts, Studios, Market Stalls in the heart of the City’s Public Market Neighborhood

Join the excitement of Center City living. Contact our leasing office at 585-232-3600 x100 or email [email protected]

Call for a free estimate! 585.330.5487

AMY ERWIN artist/contractorWWW.GIANIGRANITE.COM | [email protected]

Affordable Artizen CountertopsThe look of granite without the expense

633 Jefferson RoadRochester 272-8060

215 E. Main StreetBatavia 344-0886

Facial for You and a Friend ...Take 25% OFF the Total!

Very affordable Salon and Spa

Ahhhh...September Classes

Bring in ad. Same day/same visit. Call 697-5616 for appointment. Offer expires 8/31/11.

All services performed by senior students under the supervision of a licensed instructor.

Text CONTINENTAL to 46786 to join our exclusive VIP Club!

Still enrolling students

Page 66: RWM August 2011

::say What?

hmmmm. What were they thinking? We come across a lot of things in the course of our day that just make us stop and say ‘Huh?’ That’s what this section is for. It may be a silly road sign,

maybe your pets or your kids did something funny, or yes, maybe you see someone who should have checked the mirror before leaving the house.

What?!

60+

say

Page 68: RWM August 2011

CALL, CLICK OR COME IN TODAY

Route 96 Victor, NY : 585 924-5230 : 1 800 724-8872 : www.vanbortelsubaru.com

2011 Impreza 2.5i4-speed automatic transmission, Up to 31 MPG

“It’s the lease we can do.”

LEASE

$225PER MONTH

42 month lease10,000 miles per year

$1,500 Total down includes every and all taxes, fees and security deposits!

Offer expires 7/31/11

Nicely Equipped:• 2.5 Liter 4 Cylinder

Boxer Engine 170hp

• Symmetrical All Wheel Drive with Vehicle Dynamics Control

• Dual Front, Side Impact, and Head Curtain Airbags

• Power Locks with Keyless Entry Fob

• Air Conditioning

• Power Mirrors

• Power Windows

• Cruise Control

• CD Player

Total of payments $9,450, Residual Value $11,123.55, MSRP $19,515