Russia’s Clothes & Shoes Market 2015: Offline & Online
12
Russia’s Clothes & Shoes Market 2015: Offline & Online June 2015
-
Upload
oleg-zhukov -
Category
Data & Analytics
-
view
82 -
download
0
Transcript of Russia’s Clothes & Shoes Market 2015: Offline & Online
Russia’s Clothes & Shoes Market 2015: Offline & Online
June 2015
Hermes Group Facts & Figures
Интернет-магазин уже есть, и было бы неплохо:
Hermes is the only global service provider positioned
closed to customers and providing all services along
the supply chain
— Hermes Group turnover 2014 (+7% 2014/2013) €2.23 bln
— Suppliers joined Hermes-OTTO International
supply chain 2000
— Employees of Hermes Group worldwide 12 470
— For Hermes Fulfilment due to the
world’s largest automatic returns
warehouse in Haldensleben
The VDI
Innovation
Award
2013
— Parcels processed by Hermes in
Europe in 2014
530mln
Sourcing &
Product
Transport &
Logistics
E-Commerce
Full Services
Distribution
— Hermes is a premium sponsor of the
football German Bundesliga
USA
EU
USA
RU
EU
EU
CN
EU
USA
GLOBAL
E-COMMERCE
CN
DE
CN
CN
EU
CN
USA
EU
EU
HNT’s Clients
Since 2010 Hermes NexTec has been launching and managing e-stores
for the leading global and national brands all across the world
Russia’s Clothes & Shoes Market: Volume & Dynamics (2014)
Source: Esper Group, RBC Research, Hermes NexTec
Russian clothes market is #4 in
Europe by its volume
Russia’s clothes market = $ 66 bln
Growth rate 2014/2013 = +11%
According to our forecast in 2015 the clothes &
shoes market will shrink by 15%
Clothes & Shoes Market Segmentation
The share of “Clothes” segment amounts to 60%, 35% accrues to
“Shoes”. 56% of retail sales falls to the share of women’s clothes and
shoes.
Source: Esper Group, RBC Research, Hermes NexTec
Russian Clothes & Shoes Market: Import Domination
ТОP-3 clothes importers in Russia (by value)
1. China
2. Turkey
3. Other countries(8%)
13%
87% import
China is a major clothes & shoes supplier in Russia by value, Turkey is #2
and the overall share of other countries is only 8%.
Source: Esper Group, RBC Research, Hermes NexTec
Clothes & Shoes Market Online (2014)
Clothes & shoes online sales =
$ 2.5 bln
4% is a share of online in total sales of
clothes & shoes
17% is a share of “Clothes & Shoes”
segment in overall online retail sales, and
that’s the 2nd largest category of e-
commerce.
Source: Esper Group, RBC Research, Hermes NexTec
Seasonality & Dynamics of Interest in Clothes Online
+ 33% of clothes & shoes search queries 2013-2015гг.
Through 2013-2015 the Internet audience’s interest in clothes has been
swiftly growing. It is reflected in the growth of thematic search queries
volume via Yandex and Google. March and October are the peak season
months.
Source: Google, Yandex, Hermes NexTec
Most Popular Clothes & Shoes Brands in the Russian Internet
ТОP-50 Most popular clothes & shoes brands in the Russian Internet, monthly volume of search queries, 2015
Gloria Jeans is an obvious leader of online
popularity, followed by Incity with twice less search
queries
Source: Google, Yandex, Hermes NexTec
Total Amount Clothes & Shoes Brand Search Queries
140 clothes & shoes brands operating in the
Russian market, attract approximately 6 mln of
brand search queries in the Internet monthly
Source: Google, Yandex, Hermes NexTec
E-Shop Availability
37% E-shop
63% No
E-shop
Among 140 clothes & shoes brands
considered only 37% have their own e-shop.
Source: Hermes NexTec
Oleg Zhukov
Head of Marketing
Hermes NexTec Russia
https://ru.linkedin.com/pub/oleg-zhukov/3/358/178
www.hermesworld.com
