Russia’s Cosmetics & Perfume Market 2015: Offline & Online

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Russia’s Cosmetics & Perfume Market 2015: Offline & Online June 2015

Transcript of Russia’s Cosmetics & Perfume Market 2015: Offline & Online

Page 1: Russia’s Cosmetics & Perfume Market 2015: Offline & Online

Russia’s Cosmetics & Perfume Market 2015: Offline & Online

June 2015

Page 2: Russia’s Cosmetics & Perfume Market 2015: Offline & Online

Hermes Group Facts & Figures

Интернет-магазин уже есть, и было бы неплохо:

Hermes is the only global service provider positioned

closed to customers and providing all services along

the supply chain

— Hermes Group turnover 2014 (+7% 2014/2013) €2.23 bln

— Suppliers joined Hermes-OTTO International

supply chain 2000

— Employees of Hermes Group worldwide 12 470

— For Hermes Fulfilment due to the

world’s largest automatic returns

warehouse in Haldensleben

The VDI

Innovation

Award

2013

— Parcels processed by Hermes in

Europe in 2014

530mln

Sourcing &

Product

Transport &

Logistics

E-Commerce

Full Services

Distribution

— Hermes is a premium sponsor of the

football German Bundesliga

Page 3: Russia’s Cosmetics & Perfume Market 2015: Offline & Online

USA

EU

USA

RU

EU

EU

CN

EU

USA

GLOBAL

E-COMMERCE

CN

DE

CN

CN

EU

CN

USA

EU

EU

HNT’s Clients

Since 2010 Hermes NexTec has been launching and managing e-stores

for the leading global and national brands all across the world

Page 4: Russia’s Cosmetics & Perfume Market 2015: Offline & Online

Russia’s Cosmetic Market: Volume & Dynamics (2014)

Russia’s cosmetic market = $14 bln Compound average growth rate

(CAGR) 2009-2014 = 12%

Source: R&R, RBC Research, Hermes NexTec

3% is the share of the Russian market in the global

cosmetic market

Russian cosmetic market is # 4

in Europe by its volume

Page 5: Russia’s Cosmetics & Perfume Market 2015: Offline & Online

Perfume & Cosmetics Market Segmentation

The Russian perfume & cosmetics market has a similar structure to EU

and US ones, except the shares of “Perfume” and “Decorative

cosmetics” segments.

Source: R&R, RBC Research, Hermes NexTec

Page 6: Russia’s Cosmetics & Perfume Market 2015: Offline & Online

Russian Cosmetic Market: Import Domination

ТОP-3 cosmetics importers in Russia (by value)

1. France

2. Poland

3. Germany

30% 70%

import

Poland is a major cosmetics supplier in Russia by volume (20%), but

France is a leading importer of perfume & cosmetics in Russia by value

(28%).

Source: R&R, FCS, RBC Research, Hermes NexTec

Page 7: Russia’s Cosmetics & Perfume Market 2015: Offline & Online

Cosmetic Market Online (2014)

Cosmetics & perfume online sales =

$ 750 mln

4% is a share of online in total sales

of cosmetics & perfume

4-5% is a share of “Cosmetics &

perfume” segment in overall online

retail sales

Source: R&R, RBC Research, Hermes NexTec, 2013-2014

Page 8: Russia’s Cosmetics & Perfume Market 2015: Offline & Online

Seasonality & Dynamics of Interest in Cosmetics Online

+ 25% of cosmetic search queries through 2013-2015

Through 2013-2015 the Internet audience’s interest in cosmetics has been

growing. It is reflected in the growth of thematic search queries volume via

Yandex and Google.

Source: Google, Yandex, Hermes NexTec

Page 9: Russia’s Cosmetics & Perfume Market 2015: Offline & Online

Most Popular Cosmetic Brands in the Russian Internet

ТОP-50 Most popular cosmetic & perfume brands in the Russian Internet, monthly volume of search queries, 2015

Most popular cosmetic brands Top Five:

Channel, Yves Rocher, L’Oreal, Lancome, Clinique

Source: Google, Yandex, Hermes NexTec

Page 10: Russia’s Cosmetics & Perfume Market 2015: Offline & Online

Total Amount of Cosmetic Brand Search Queries

120 cosmetic brands operating in the Russian

market, attract approximately 7 mln of brand

search queries in the Internet monthly.

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E-Shop Availability

31% E-shop

69% No

E-shop

Among 120 cosmetic brands considered only 37

(31%) have their own e-shop.