Ruckus: Emerging Smart WiFi Support of IP-based Voice Services
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Transcript of Ruckus: Emerging Smart WiFi Support of IP-based Voice Services
© 2011 ShoreTel, Inc. All rights reserved worldwide.
Intellectual Property
All materials from this deck are confidential and for intended use only* and cannot be distributed outside this use without prior written consent of ScanSource.
* Copyright © 2010. All Rights Reserved. Unless expressly authorized in writing by the copyright owner, any copying, reproduction, exhibition, export, distribution or other use of this product or any part of it is strictly prohibited. External sources and external trademarks are the property of the referenced sources.
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Smarter Wi-Fi forUnified Communications
Optimizing Voice Over Wireless
T R A C K S E S S I O N
3© 2011 Ruckus Wireless. All rights reserved worldwide.
Today’s Presenters
Ed WyattSenior Sales [email protected]
Chris BurgyStrategic Alliance [email protected]
Ruckus Overview
T R A C K S E S S I O N
5© 2011 Ruckus Wireless. All rights reserved worldwide.
Fast and Fierce
Focus ▪ Founded in 2004, with focus on improving Wi-Fi for tough applications
▪ 300+ employees worldwide
▪ 27 patents granted, 30 pending
Customers ▪ Thousands of enterprise networks
▪ Top 10 international hotel chains standardized on Ruckus
▪ 8000+ customers
Growth ▪ 88% CAGR
▪ 2.5 million units shipped to date
▪ Fastest-growing enterprise WLAN vendor in 2010 (per Gartner)
Share ▪ #1 share in outdoor mesh Wi-Fi(per Dell’Oro Group)
▪ >90% share of Wi-Fi for residential IPTV networking
6© 2011 Ruckus Wireless. All rights reserved worldwide.
Market Momentum
HOSPITALITY
EDUCATION
HEALTHCARE
7© 2011 Ruckus Wireless. All rights reserved worldwide.
The World is Changing…Fast
14,275MB
30 MB 1050MB
Potential Data Traffic Growth from Single User
▪ New devices/applications redefining wireless landscape
▪ Video estimated to account for 66 percent of global mobile data traffic by 2014
▪ Wi-Fi is now front and center but MUST change to be helpful
8© 2011 Ruckus Wireless. All rights reserved worldwide.
What is the Big Difference?
THEM US
Fixed 1:1 relationship between Wi-Fi radios and antennas
Dynamic 1:manyrelationship between Wi-Fi radios and antennas
9© 2011 Ruckus Wireless. All rights reserved worldwide.
Real-Time Adaptation
Interference
Patented technology that combines:
Smart antenna arrays
Best path selection algorithms
Advanced quality of service engine
Smart mesh RF routing
Centralized Wi-Fi management
Adapts to real-time changes in environmental conditions
Extends signal range (Wi-Fi coverage) 2 to 4 times with fewer APs
Radically simplifies deployment and administration
ShoreTel Overview
T R A C K S E S S I O N
© 2011 ShoreTel, Inc. All rights reserved worldwide.
ShoreTel Company Overview
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Target Market
Companies with 20 – 10,000 employees
Ownership
Public, listed on NASDAQ as (“SHOR”)Approx : $500M market cap
Conceived for IP
Superior technology designed from a clean sheet of paper in 1996
Mobility UC
Acquired Agito in October 2010. Key customers include JP Morgan & Gen Dynamics. ATT/ Di-Data, Bell Canada; key resellers
Customers
Nearly 17,000 globally with over 1.6 million end-users
© 2011 ShoreTel, Inc. All rights reserved worldwide.
Enterprises Have Embraced Mobility
Smartphones are Everywhere!
•Global sales of smartphones surged by 50%
• Tablet investigation and deployment continues to surge
•40-50% of enterprise knowledge workers use their smartphone has their primary communications device
•Generational shift – the new wave of college grads – this is how they communicate
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© 2011 ShoreTel, Inc. All rights reserved worldwide. 13
Mobile UC Market Opportunity
· Mobile as an extension of the enterprise UC platform
– Mobile device as a fully integrated extension of the PBX (Extension dialing, transfer, hold, enterprise conference, Do Not Disturb, etc.)
– 300M IP Telephony lines shipped over the next 5 years
– 18% attach rate for Mobile UC applications 54M mobile devices
– $2.3B TAM over the next 5 years (@ $40-45 ARPU)
· Mobile devices as a replacement to the deskphone
– Worldwide installed base >450M desk phones
– 20% replacement leads 90M mobile devices over five years
– Additional $3.8B TAM
© 2011 ShoreTel, Inc. All rights reserved worldwide.
Scaling: • 2000 Series: 10 - 100 users• 4000 Series: 10 - 1,000 users• 6000 Series: 10 - 5,000+ users
Core functions:
• PBX and UC integration• Security integration• App layer security• Policy management• Reporting/trending
ShoreTel Mobility Router
User interface: • Integrated in handset
Key features: (available on Cellular and Wi-Fi)
• Deskphone capabilities• Integrated security• Business and personal calls
Phone types: • BlackBerry• iPhone/iPad/iPod Touch• Nokia• WinMo
Turnkey appliance for simple deployment and serviceability
ShoreTel RoamAnywhere Client
ShoreTel Mobility product suite
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© 2011 ShoreTel, Inc. All rights reserved worldwide. 15
Solving Core Mobility Challenges
• Mobile cost reduction
• International roaming and long distance
• Overage charges
• Device reduction – eliminated unneeded phones and licensing
• Increased productivity
• Users are easier to reach and more responsive
• Extend multi-modal communications to mobile devices
• Poor in-building coverage
• Leverage Wi-Fi for low cost coverage
• Support multiple application
• Address remote and tele-workers
© 2011 ShoreTel, Inc. All rights reserved worldwide.
The Wireless Network Is Key
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· The right solution is critical
– Can provide the coverage model necessary to deliver service throughout building(s) in a cost effective manner
– Can guarantee voice quality in a wireless environment for a consistent user experience
– Can facilitate seamless roaming as users move throughout building
· Mobile UC will drive further demands on WLAN Infrastructure
– Tablets/Docks will push other applications including VDI
– Video via Mobile UC will begin to see adoption during the next 3 years with significantly greater requirements than just voice
– Increase in clients as more devices connect
Ruckus and ShoreTel
T R A C K S E S S I O N
Interoperability at Its Best
18© 2011 Ruckus Wireless. All rights reserved worldwide.
Smarter Wi-Fi & UC Platform CombinedReliable Connectivity…Roam Anywhere
ShoreTel Mobility Router
ZoneFlex 7762Dual-band 802.11nOutdoor APsZoneFlex 7962
Dual-band 802.11nIndoor APs
Public HotspotEnterprise
ShoreTelRoamAnywhereClient
What’s Next?
T R A C K S E S S I O N
20© 2011 Ruckus Wireless. All rights reserved worldwide.
Why Become a Ruckus BIG DOG?
1. Best margins in the industry
2. Dedicated Wi-Fi focus
3. 100% channel go-to-market
4. No channel conflict
5. Industry’s only Wi-Fi system purpose-built for the channel
6. 90% of high-end capabilities at fraction of price
7. Differentiated WLAN system that uniquely solves pressing RF issues
8. Faster/easier deployments and time to revenue
9. Insanely easy to become BIG DOG
10.Wildly happy customers
21© 2011 Ruckus Wireless. All rights reserved worldwide.
Tools To Help You Sell
▪ Partner portal▪ Competitive information▪ Deal registration▪ Vertical collateral
▪ Customer testimonials▪ Vast library of training
(pre/post sales, educational)▪ Custom promos for your site
▪ Recorded webinars Demos on Demand
▪ SEs on call▪ Customer references
Voice Video Data
22© 2011 Ruckus Wireless. All rights reserved worldwide.
Getting Started with RuckusIt’s Simple, Simple, Simple
One page online form in minutes
Any NFR system at our cost
Working with us on
opportunities
Online orin classroom
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