RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL Ruckus Smart Wi-Fi for Retail.
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Transcript of RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL Ruckus Smart Wi-Fi for Retail.
o80% of people said that the availability of in-store WiFi influenced where they shop.
o74% of shoppers are happy for a retailer to send a text or email with promotions while they’re using in-store wi-fi.
o69% say their smartphone is a critical tool to have a better shopping experience
o70% plan to use their smartphone more to help their shopping experience in the next year
Shoppers Want and Expect Wireless
3 RUCKUS PROPRIETARY AND CONFIDENTIAL
oDelivers a key customer amenity with carrier-class Wi-Fi connectivity
oProvides secure, anonymous analytics
oShopper count, duration, repeat, heatmaps, …
oCreates a new, in-store personalized customer touchpoint
oLocation context significantly increases value of ads and promotions
oEnables complete online marketing automation capabilities
oSupports operational systems including PoS, RFID, IP Video, …
oCan be installed, supported via trusted Managed Services partners
Ruckus Smart Wi-Fi is an Ideal Retail Platform
Simply Better Wireless for Shopping Malls
1.Stronger Wi-Fi signals at longer ranges
2.Adapts automatically to environmental changes
3.More concurrent users per access point
4.Stable connections and faster speeds
5.Highly scalable, centralized management
Interference
o Enables ultra-easy design, management and monetization of Wi-Fi hotspot services
o Combines the scale, efficiencies and cost-effectiveness of cloud-based services with best-in-class Smart Wi-Fi products and technology
o Scales from large airports, malls and nationwide chains to single store locations
o Captures customer demographic and contact information to enable online marketing campaigns
Smart Access Management
The first cloud-based, carrier-gradeSmart Wi-Fi Access Management Service
o Industry's first completely cloud-based Smart Wi-Fi positioning service
oWorks seamlessly with Ruckus Smart Wi-Fi to deliver: oShopper / staff location analytics oReal time location data
o Includes API and SDK for third-party developers
oActive SPoT location ecosystem
Introducing Ruckus SPoT™
oRuckus has a large and growing location eco-systemo…and can easily integrate with
your existing apps
oProven solutions can be customized and integrated for Mall and REIT requirements
SPoT Location Application Ecosystem
Social Login
Internet Access
Retail apps with in-store location and associated store-centric features drive five times more shopper engagement than identical apps without these features
Current SPoT Ecosystem Partners
Analytics Mobile Applications
Ecosystem: Shopper Traffic Analytics
oUnprecedented insight into user behavior
oStore/mall traffic optimization based on real-time and historical analytics
Shopper count by zone/time
Length of stay
Repeat customer %
Heat maps
o Loyalty offers for repeat customers
o Improve new customer traffic
Ecosystem: On-Site Customer Messaging
Ruckus SPoT ecosystem partners enable retailers and venue operators to communicate to consumers’ smartphones based on location data while they shop.
oReal time mapsoDirections to stores or to
specific products in storesoTrack searches and
shopper path
Ecosystem: Shopper Navigation
o Integrate digital ad networks into your shopping mall app
o Increase CPM and usage with real time location contexto5x CPM improvement
oEnable mall-based promotion and advertising opportunities
Ecosystem: Advertising
Impact of Targeting and Profiling= Revenue Uplift & ROI
AvgCPM
100% increase
300% increase
Blind Locationaware
VisitorIntelligence
oLeverage Wi-Fi access to collect customer marketing dataoNameoDemographicsoEmail addressoFriends
Ecosystem: Social Marketing
Complete Product Line-up For Stores and Malls
7352Entry level
802.11n
79823X3, 3-stream
dual-band 802.11n
7372Mid-range dual band
7762Mid-rangeDual band
7731Point to point andmultipoint bridges
INDOOR
6 to 50 ApsSME
50 to 500 APsMid-range
50 to 1000 APsHigh end
MANAGEMENT
OUTDOOR
77823x3:3, 3-stream
dual-band
---------- Omni or 1200 sectorized ----------
---------------------------------- IP 67 Rated ---------------------------------
Up to 10K APs vSCG
oSingle infrastructure for shopper access, store access and operational support including VoWLAN, IP Video signage, and security
o In-store guest Wi-Fi
o5x greater impact from mobile apps
oNew, in-store/mall touchpoint
oAnalytics dashboard showing shopper activity and patterns
oAdvertising portal
oOpportunity to enable tenant ‘flash promos’
oSocial marketing platform
o3G / 4G offload (future)
Wi-Fi ROI for Malls and Stores