RSS and Bookmarking as a link building strategy
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Transcript of RSS and Bookmarking as a link building strategy
![Page 1: RSS and Bookmarking as a link building strategy](https://reader035.fdocuments.in/reader035/viewer/2022070304/54c49dc44a7959f6268b46ee/html5/thumbnails/1.jpg)
Analysis of Link Building Strategies
Strategy 1: Links from RSS (Really Simple Syndication) websitesStrategy 2: Links from Social Bookmarking websites
![Page 2: RSS and Bookmarking as a link building strategy](https://reader035.fdocuments.in/reader035/viewer/2022070304/54c49dc44a7959f6268b46ee/html5/thumbnails/2.jpg)
Is social bookmarking and RSS sites submission effective for Link Building?
![Page 3: RSS and Bookmarking as a link building strategy](https://reader035.fdocuments.in/reader035/viewer/2022070304/54c49dc44a7959f6268b46ee/html5/thumbnails/3.jpg)
RSS Websites
The link points to RSStop10’s internal page
![Page 4: RSS and Bookmarking as a link building strategy](https://reader035.fdocuments.in/reader035/viewer/2022070304/54c49dc44a7959f6268b46ee/html5/thumbnails/4.jpg)
RSS Websites
Link ‘Follow’ to the website.
![Page 5: RSS and Bookmarking as a link building strategy](https://reader035.fdocuments.in/reader035/viewer/2022070304/54c49dc44a7959f6268b46ee/html5/thumbnails/5.jpg)
RSS Websites
But page is not indexed.
![Page 6: RSS and Bookmarking as a link building strategy](https://reader035.fdocuments.in/reader035/viewer/2022070304/54c49dc44a7959f6268b46ee/html5/thumbnails/6.jpg)
RSS Websites
Link points to RSSMountain’s internal page
![Page 7: RSS and Bookmarking as a link building strategy](https://reader035.fdocuments.in/reader035/viewer/2022070304/54c49dc44a7959f6268b46ee/html5/thumbnails/7.jpg)
Link ‘Follow’ to the website.
RSS Websites
![Page 8: RSS and Bookmarking as a link building strategy](https://reader035.fdocuments.in/reader035/viewer/2022070304/54c49dc44a7959f6268b46ee/html5/thumbnails/8.jpg)
RSS Websites
But links inside that page are not crawlable.
![Page 9: RSS and Bookmarking as a link building strategy](https://reader035.fdocuments.in/reader035/viewer/2022070304/54c49dc44a7959f6268b46ee/html5/thumbnails/9.jpg)
Social Bookmarking Websites
![Page 10: RSS and Bookmarking as a link building strategy](https://reader035.fdocuments.in/reader035/viewer/2022070304/54c49dc44a7959f6268b46ee/html5/thumbnails/10.jpg)
Social Bookmarking Websites
![Page 11: RSS and Bookmarking as a link building strategy](https://reader035.fdocuments.in/reader035/viewer/2022070304/54c49dc44a7959f6268b46ee/html5/thumbnails/11.jpg)
Links point to Diigo’sinternal page
Social Bookmarking Websites
![Page 12: RSS and Bookmarking as a link building strategy](https://reader035.fdocuments.in/reader035/viewer/2022070304/54c49dc44a7959f6268b46ee/html5/thumbnails/12.jpg)
Social Bookmarking Websites
The link points to internal page
![Page 13: RSS and Bookmarking as a link building strategy](https://reader035.fdocuments.in/reader035/viewer/2022070304/54c49dc44a7959f6268b46ee/html5/thumbnails/13.jpg)
Social Bookmarking Websites
![Page 14: RSS and Bookmarking as a link building strategy](https://reader035.fdocuments.in/reader035/viewer/2022070304/54c49dc44a7959f6268b46ee/html5/thumbnails/14.jpg)
Social Bookmarking Websites
Link to website
![Page 15: RSS and Bookmarking as a link building strategy](https://reader035.fdocuments.in/reader035/viewer/2022070304/54c49dc44a7959f6268b46ee/html5/thumbnails/15.jpg)
Social Bookmarking Websites
And again, page is not indexed.
![Page 16: RSS and Bookmarking as a link building strategy](https://reader035.fdocuments.in/reader035/viewer/2022070304/54c49dc44a7959f6268b46ee/html5/thumbnails/16.jpg)
Social Bookmarking Websites
There is one social bookmarking site that passes on link juice. A front page link on Digg is passing on PR8. However, getting there involves a lot of work - and a good knowledge of Digg’s Mafia.
![Page 17: RSS and Bookmarking as a link building strategy](https://reader035.fdocuments.in/reader035/viewer/2022070304/54c49dc44a7959f6268b46ee/html5/thumbnails/17.jpg)
Conclusions...
• Some specialists say that ‘nofollow’ links do have some value for link building. Links inside valuable sites such as Wikipedia could indicate a website’s authority in some subjects. Many links inside Twitter could indicate a buzz around a website and have some value for Google.
• Even so, ‘Nofollow’ links from most RSS and Social Bookmarking websites are very unlikely to pass on any link juice.
![Page 18: RSS and Bookmarking as a link building strategy](https://reader035.fdocuments.in/reader035/viewer/2022070304/54c49dc44a7959f6268b46ee/html5/thumbnails/18.jpg)
• Submission to Social Bookmarking and RSS sites could be part of a strategy to bring traffic and promote a blog’s content.
• If a site has really good content, social sites could help bloggers to find it, possibly generating links.
• However, most business websites don’t give that much attention to their blogs and do not generate very linkable content.
Conclusions...
![Page 19: RSS and Bookmarking as a link building strategy](https://reader035.fdocuments.in/reader035/viewer/2022070304/54c49dc44a7959f6268b46ee/html5/thumbnails/19.jpg)
• Even if links inside those websites were ‘Follow’ and crawlable, they would point to the site’s blog page.
• Link building efforts should be focused on website’s pages related to the most important keywords.
• A link to the website’s blog is good... But not awesome!
Conclusions...
![Page 20: RSS and Bookmarking as a link building strategy](https://reader035.fdocuments.in/reader035/viewer/2022070304/54c49dc44a7959f6268b46ee/html5/thumbnails/20.jpg)
• This double result on Google is a result of link building effort on that specific deep page.
Conclusions...
![Page 21: RSS and Bookmarking as a link building strategy](https://reader035.fdocuments.in/reader035/viewer/2022070304/54c49dc44a7959f6268b46ee/html5/thumbnails/21.jpg)
• Link building efforts should be focused on ‘Follow’ links from relevant, authority websites.
• Submissions to social bookmarking and to RSS sites are potentially good strategies to generate traffic, but not for generating links.
• And finally... If a link seems too easy to be true, it probably is!
Conclusions...
![Page 22: RSS and Bookmarking as a link building strategy](https://reader035.fdocuments.in/reader035/viewer/2022070304/54c49dc44a7959f6268b46ee/html5/thumbnails/22.jpg)
Paula AlbocinoTwitter: @palbocino
Blog: http://palbocino.wordpress.com
Social sites are good for many things, but not as a direct link building strategy.