Roya Daemi, Minahil Bajwa, Amy Nicosia. Problem ●Slim profit margins ●Increased competition...
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Transcript of Roya Daemi, Minahil Bajwa, Amy Nicosia. Problem ●Slim profit margins ●Increased competition...
![Page 1: Roya Daemi, Minahil Bajwa, Amy Nicosia. Problem ●Slim profit margins ●Increased competition ●Drivers discontent Graphic from Uber website Graphic from.](https://reader031.fdocuments.in/reader031/viewer/2022013115/56649ec85503460f94bd45be/html5/thumbnails/1.jpg)
Roya Daemi, Minahil Bajwa, Amy Nicosia
![Page 2: Roya Daemi, Minahil Bajwa, Amy Nicosia. Problem ●Slim profit margins ●Increased competition ●Drivers discontent Graphic from Uber website Graphic from.](https://reader031.fdocuments.in/reader031/viewer/2022013115/56649ec85503460f94bd45be/html5/thumbnails/2.jpg)
Problem
● Slim profit margins
● Increased competition
● Drivers discontent
Graphic from Uber website
Graphic from lyft website
![Page 3: Roya Daemi, Minahil Bajwa, Amy Nicosia. Problem ●Slim profit margins ●Increased competition ●Drivers discontent Graphic from Uber website Graphic from.](https://reader031.fdocuments.in/reader031/viewer/2022013115/56649ec85503460f94bd45be/html5/thumbnails/3.jpg)
Solution
![Page 4: Roya Daemi, Minahil Bajwa, Amy Nicosia. Problem ●Slim profit margins ●Increased competition ●Drivers discontent Graphic from Uber website Graphic from.](https://reader031.fdocuments.in/reader031/viewer/2022013115/56649ec85503460f94bd45be/html5/thumbnails/4.jpg)
● Fleet of 550 vehicles● 80-85% operational
● Receive weekly rental fee from drivers
Yellow Cab Company of D.C.
Graphic from Yellow Cab Company of D.C. website
![Page 5: Roya Daemi, Minahil Bajwa, Amy Nicosia. Problem ●Slim profit margins ●Increased competition ●Drivers discontent Graphic from Uber website Graphic from.](https://reader031.fdocuments.in/reader031/viewer/2022013115/56649ec85503460f94bd45be/html5/thumbnails/5.jpg)
Drivers Renting from Yellow Cab DC
![Page 6: Roya Daemi, Minahil Bajwa, Amy Nicosia. Problem ●Slim profit margins ●Increased competition ●Drivers discontent Graphic from Uber website Graphic from.](https://reader031.fdocuments.in/reader031/viewer/2022013115/56649ec85503460f94bd45be/html5/thumbnails/6.jpg)
What is MOJIO?
●Plug-in Device
●Mobile Application
Graphic from Mojio website
![Page 7: Roya Daemi, Minahil Bajwa, Amy Nicosia. Problem ●Slim profit margins ●Increased competition ●Drivers discontent Graphic from Uber website Graphic from.](https://reader031.fdocuments.in/reader031/viewer/2022013115/56649ec85503460f94bd45be/html5/thumbnails/7.jpg)
How it Works
● Plugs into diagnostic port
● Continually collects and transmits data
Graphic from Mojio website
![Page 8: Roya Daemi, Minahil Bajwa, Amy Nicosia. Problem ●Slim profit margins ●Increased competition ●Drivers discontent Graphic from Uber website Graphic from.](https://reader031.fdocuments.in/reader031/viewer/2022013115/56649ec85503460f94bd45be/html5/thumbnails/8.jpg)
Data Collection
Fuel Efficiency
GPS Accuracy
GPS Status
GPS Lost TimeGraphic from City Taxi website Graphic from tnooz website
![Page 9: Roya Daemi, Minahil Bajwa, Amy Nicosia. Problem ●Slim profit margins ●Increased competition ●Drivers discontent Graphic from Uber website Graphic from.](https://reader031.fdocuments.in/reader031/viewer/2022013115/56649ec85503460f94bd45be/html5/thumbnails/9.jpg)
Raw Data to Usable Information
Better Routes
Better Car Mechanics and Efficiency
More Efficient Drivers
More Efficient Cars
Cut Costs Increased Efficiency
Increase Profit
![Page 10: Roya Daemi, Minahil Bajwa, Amy Nicosia. Problem ●Slim profit margins ●Increased competition ●Drivers discontent Graphic from Uber website Graphic from.](https://reader031.fdocuments.in/reader031/viewer/2022013115/56649ec85503460f94bd45be/html5/thumbnails/10.jpg)
Benefits
Yellow Cab Company of D.C. Individual Drivers
Increased profit margins Savings on fuel expense
Better Drivers Better GPS system
![Page 11: Roya Daemi, Minahil Bajwa, Amy Nicosia. Problem ●Slim profit margins ●Increased competition ●Drivers discontent Graphic from Uber website Graphic from.](https://reader031.fdocuments.in/reader031/viewer/2022013115/56649ec85503460f94bd45be/html5/thumbnails/11.jpg)
Downside
●Inflexibility of taxicab drivers to adopt Mojio.●People, Processes, Systems
But
We’ve
ALWAYS
Done
It This
Way
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Revenue, Costs, and Profit
2015 2016 2017
Revenue $118,000 $118,000 $118,000
Cost $75,000 $30,000 $30,000
Profit $44,000 $88,000 $88,000
$149 X 500$149 X 500
$5 X 52 X 454$5 X 52 X 454$5 X 52 X 454$5 X 52 X 454
$4.99 X 12 X 500$4.99 X 12 X 500
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Cumulative Revenue and Costs
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Driver Benefit: Fuel Efficiency Study
● 3 month campaign on driver awareness
● 1,000 individuals participated ● Suggestions on driver efficiency● Cut 15-35% of fuel bill
Graphic from 12 Tips for Fuel Economy Website
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Cumulative Driver Benefits
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Additional Benefit: GPS Map Application
● Collects data with every useo GPS Accuracyo GPS Statuso GPS Lost Time
● Updates maps with the collected data to ensure the most accurate mapping application
Graphic from Mojio website
![Page 17: Roya Daemi, Minahil Bajwa, Amy Nicosia. Problem ●Slim profit margins ●Increased competition ●Drivers discontent Graphic from Uber website Graphic from.](https://reader031.fdocuments.in/reader031/viewer/2022013115/56649ec85503460f94bd45be/html5/thumbnails/17.jpg)
● Benefits: Yellow Cab Company of D.C.o Additional revenue from weekly rental feeo Increased driver awareness
● Benefits: Individual Driverso More efficient driving, cutting fuel costs
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Roya Daemi, Minahil Bajwa, Amy Nicosia
![Page 19: Roya Daemi, Minahil Bajwa, Amy Nicosia. Problem ●Slim profit margins ●Increased competition ●Drivers discontent Graphic from Uber website Graphic from.](https://reader031.fdocuments.in/reader031/viewer/2022013115/56649ec85503460f94bd45be/html5/thumbnails/19.jpg)
Roy Spooner
•Interview Date: October 28, 2014•Position: Regional Manager of Yellow Cab Company of D.C.•Slim margins •Rental rates •What is included with rentals•Percentage of operational taxicabs•Percentage of dispatch vs. nondispatch taxicabs
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Trevor Young
•Local D.C. taxicab driver•Average work work is 50-60 hours•Picks up 15-20 passengers per shift•Gas cost of $35-55 a day
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Break-Even Points
Percentage of Drivers Who Adapt Mojio
Break-Even Point
100%2015
Between months 7-8
75%2015
Between months 10-11
50%2016
Between months 6-7