Rotary Bainbridge Island and Social Media
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Succeed with Social Media The Bainbridge Island Experience
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Transcript of Rotary Bainbridge Island and Social Media
Succeed with Social MediaThe Bainbridge Island Experience
Presenters
Shannon Evans
Marit Saltrones
#RI5020
History - Rotary AuctionMore than 50 years of tradition
April 2011
Inactive Facebook page
July 2011
103,838 Facebook views
How we got here
Case Study Two Pages – Two Purposes
Facebook Club Page
• Promote Events
• Share Rotary Int’l
• Promote Local Community
• Record and Take Part in History as it Happens
Proof is in the Metrics
Week of the Auction
Dogs and Legos – Who Knew?!
Who is your target?
USE THE TOOLS THEY USE
Communication Tools
140 Powerful Characters:
•Connect With Others•Build Community•Promote Awareness•Build Consensus •Make an Impact
Community Building and Listening Center
Twitter Objectives
• Add content about events related to your community, your projects
• “Retweet” (share) other’s Tweets to build rapport
• Ask questions to build interest• Sparingly add links to related materials and
sites• Creating and sustain community – be a
good neighbor
Follow and Be Followed
• Neighbors – Kingston, Silverdale, Poulsbo, Bainbridge Island, etc
• Friends of friends
• Influencers – Bill Gates, Melinda Gates, Gatespolio, Rotary International
Power of Twitter
Power of Twitter • Results of a twenty minute participation in a
#washeval chat:
Slide Share
Expand Reach with Links to:
•Facebook Page
•Twitter Account
•Linked In Page
•Club Website
LinkedIn Groups
Managing Trouble
SPAM
Trolls
Controversy
Spam• What is Spam?
• Emails that advertise or promote a commercial product or service, such as membership in the organization or the sale of organization publications, events, etc.
• Members are generally excluded
Compliance is easy!
• Give clear notice of opportunity to opt-out in every email message. This can be return email address or other Internet-based mechanism that is capable of receiving opt-out requests for at least 30 days after the transmission of the original message.
• Further, if recipient has opted-out, sender may not exchange or otherwise transfer or release email address of recipient even within club.
• Email service protects Club from fines and other liabilities.
• Constant Contact, easy to use & protects us.
Canadian Lawfightspam.gc.ca
Discussion
On the Web -bainbridgeislandrotary.org
Facebook -Bainbridge Rotary AuctionBainbridge Island Rotary
Twitter - Bainbridge Rotary
