ROOBAR + superfoods are 100% organic raw energy bars with superfoods. The bars

have a simple formula of 4-5 ingredients and are both healthy and delicious.

ROOBAR +superfoods derive their naturalsweetness from dried fruits only – no added

sugar. The raw superfoods boost your body and mind with maximum nutrients. ROOBAR

is vegan and gluten free. Enjoy it in 11 amazing flavors.

About us

• Market leader in the organic raw food bars category in Europe

• Monthly sales of 1,000,000 bars

• Numerous product awards from exhibitions around the world

• Own state-of-the-art production facility with three production lines

Roobars are made of dried fruits, raw nuts and superfoods like chia seeds, goji berry and cacao nibs.

It’s that simple.

The concept

•Nice & Fun to eat

•Organic, Raw, Vegetarian,

Vegan, no sugar added

•Playful and -catching

design

•4-5 natural ingredients

including superfoods

Great tasteAttractive

design

Functional and trendy

Super healthy

Target consumers are young, active and well educated urbanites.

Demographic profilemen & women, 20-40 y.o., urbanites, mid and high income

Psychographic profileeducated, modern, activelike travellingwell informed, pay attention to labelsvegetarian and veganfocused on their well-beinginterested in natural and healthy lifestylekeep an eye on trendssportsmen

Target group

Kosher certifiedOrganic Certificate

BG-BIO-02(EU/Non-EU)

ISO 22 000

Certificates and claims

International rewards

and prizes

Baltimore, USA2014

Shanghai, China2014

Netherlands2015

Smart OrganicNational Contest for Innovative Enterprise of the Year Bulgaria, 2014

Portfolio

9 Intriguing Flavours

(30g)Baobab & Ginger

Liquorice & Chili

Mulberry & Vanilla

Chia & Coconut

Goji berry

Maca & Cranberry

Inca Berry

Hemp protein & Chia

Cacao Nibs

100% Organic Raw with Superfoods

11 Intriguing Flavours

(50g)Baobab & Ginger

Liquorice & Chili

Mulberry & Vanilla

Chia & Coconut

Goji berry

Maca & Cranberry

Inca Berry

Hemp protein & Chia

Cacao Nibs

Cacao

Rosehip

100% Organic Raw with Superfoods

100% Organic Raw Protein Bars with Superfoods

Portfolio

2 Intriguing Flavours (30g/

60g)

Chia & Chocolate

Chia & Spirulina

Transition from regional

to global brand

45 global markets on 4 continents and growing…

• We aim to be trendsetter and develop the categories we operate in: Roobar is the pioneering brand for organic raw bars in Europe

• We are innovation-oriented company: we co-created the raw bar category and are set to develop it further with new concepts

• We constantly invest in R&D: new flavours, textures and recipes are being developed

• We are very flexible and we work on open book accounting with our partners: transparent pricing structure and marketing strategy

• Roobar a lifestyle brand: we support sportsmen and a wide range of sport events

Why we are important

to you

Our Business:

Snack and moreSnacking occasions are increasingly replacing main meals in consumers’ everyday life

Snack purchases are triggered by impulse. This is why a wide distribution in modern trade, convenience stores and kiosk channels is required. Visibility drive and excellent display are essential for impulse purchases.

Our Business:

Better-for-you

Health conscious people tent to buy better-for-you snack products, while snacking occasions increase rapidly year-on-year.

Two contradictory trends

drive snacking consumption

Increasing number of snacking occasions

Desire and urge for a more balanced and higher quality

lifestyle/ consumption patterns

12

Key success factors for Roobar:

1. The original product concepts, great product taste & colour coding – easy to recognise as perfect match

2. The distinguishable & stylish packaging design - for an outstanding on-the-shelf presence

3. The brand characters – superheroes that establish a strong emotional bonding with consumers – they simply love it

4. Constant investments in innovation and research & development and bringing additional value to consumers

Why we are successful

Our Business:Sales Channels

Organic storesSupermarkets

Convenience

stores

Sport & fitnesschannel

Vending machines

Filling stationsstores

Sales Channels

Our biggest partners in Europe

• Sampling table• Sampling clothes: t-Shirts• Cardboard Superheroes• Superheroes Stickers

POSM kit

Roobar Counter Display

Fits 3 x Display Boxes

Easy to set up

100% Recyclable

POSM kit

POSM kit

Stand Alone Display4-tier

Fits 12 x Display Boxes

Easy to set up

100% Recyclable

100% Organic Raw Bars with Superfoods

- Product information -

Display box 30g

Bar30g

Display box20 x 30gSize: 123 x 190 x 57cm

Master Box42 displays x 20 bars Size: 40 x 40 x 45 cm

Pallet20160 bars4 layers x 6 masterboxes

Display box 50g

Bar50g

Display box16 x 50gSize: 123 x 190 x 70cm

Master Box36 displays x 16 bars Size: 40 x 40 x 45 cm

Pallet13824 bars4 layers x 6 masterboxes

NEW

RooBox Display

Bar30 g

Display box12 x 30gSize: 5.5 x 14 x 12 cm

Master Box28 RooBox x 12 barsSize: 30 x 40 x 25 cm

Pallet18816bars 7 layers x 8 masterboxes

Display Box Stand

Fits 3 x Display Boxes 30/ 50g

Space SaverSuitable for the cashier area

Easy to Set up

100 % Recyclable

Size:Size: 30 x 40 x 25 cm

Material:Recycled Cardboard

RooBOX Stand

Fits 6 x RooBOX display

Easy to set up

Space SaverSuitable for the cashier area

Recyclable

Size:Size: 17 x 20 x 23 cm

Material:Recycled Cardboard

100% Organic Raw Protein Bars

- Product information -

Roobar + protein bars are vegan, raw and organic, with superfoods. They contain 13 grams of protein in a 60 grams bar. Each Roobar Protein bar contains just 7 to 8 ingredients, in a balanced recipe, with no added sugar, no artificial sweeteners or high glycemic syrups and no gluten. Such high percentage of protein, derived from a plant source, offers active people a healthier and more balanced alternative to feed their need of protein, including more fiber and nutrients.

Roobar + protein

Bar30g

RooBox Display 12 x 30gSize: 5.5 x 14 x 12 cm

Master Box28 RooBOX display x 12 barsSize: 30 x 40 x 25 cm

Pallet18 816 bars7 layers x 8 masterboxes

RooBOX Display

RooBOX Display

Bar60g

RooBox Display 12 x 60gSize: 5.5 x 19.5 x 14 cm

Master Box42 RooBOX display x 16 barsSize: 40 x 40 x 45 cm

Pallet12 096 bars4 layers x 6 masterboxes

Unlock your inner SUPEHERO

www.Roobar.com