Romania – The Wine Market

Source MADR - ONVPV

OTILIA CHIRITA

ROMANIAN GRAPE GROWERS AND WINE PRODUCERS ASSOCIATION

Romanian wine regions

Very favorable area - 75% from vine surfaceColinele Dobrogei wine region Dealurile Moldovei wine region Dealurile Munteniei si Olteniei vine region

Favorable area - 25% from vine surfacePodisului Transilvaniei wine region Banat wine region “The South sands” wine region Crisanei and MaramuresDunabe’s Terasses

Vine surface: 197.362 ha

Source MADR

Source MADR - ONVPV

Romanian wine regions

Wine regions and approved DOC and GI in Romania

Wine region

Geographicalindications (GI)

and sub-indications

Controlled denominations of origin (DOC) and sub-

denominationsMajor cultivated varieties

1. Podisul TransilvanieiTransylvanian plateau

Dealurile Transilvaniei Târnave (Blaj, Jidvei, Mediaş), Alba Iulia, Sebeş-Apold, Aiud, Lechinţa

White: Fetească regală, Fetească albă, Riesling italian, Sauvignon blanc,

Muscat Ottonel, Traminer

2. Dealurile MoldoveiHills of Moldova

Dealurile Moldovei (Dealurile Hârlăului, Iaşilor, Huşilor, Tutovei, Covurluiului, Siretului), Dealurile Vrancei

Cotnari, Iaşi (Copu, Bucium, Uricani), Bohotin, Huşi (Vutcani), Iana, Dealu Bujorului, Nicoreşti, Panciu, Odobeşti, Coteşti

White: Fetească regală, Aligoté, Fetească albă, Riesling italian, Grasă, Francuşă, Galbenă, Busuioacă, Tămâioasă românească, Sauvignon blanc, Muscat Ottonel

Red: Cabernet Sauvignon, Merlot, Băbească neagră

3. Dealurile Olteniei si Munteniei

Hills of Vallachia and Oltenia

Dealurile Munteniei, Dealurile Olteniei

Cernăteşti-Podgoria, Dealu Mare (Boldeşti, Valea Călugărească, Urlaţi, Ceptura, Tohani, Breaza, merei, Zoreşti), Pietroasa, Ştefăneşti (Costeşti), Sâmbureşti, Drăgăşani, Banu Mărăcine, Segarcea, Mehedinţi (Severin, Corcova, Dealurile Drâncei, Vânju Mare, Oreviţa)

White: Pinot blanc,Fetească albă, Riesling italian, Pinot gris, Galbenă de Odobesti, Muscat Ottonel

Red: Cabernet Sauvignon, Merlot, Burgund mare, Fetească neagră, Băbească neagră

4. Dealurile BanatuluiHills of Banat

Viile Caraşului, Viile Timişului Recaş, Banat (Moldova Nouă, Dealurile Tirolului, Silagiu)

White: Fetească albă, Fetească regală, Riesling italian, Sauvignon blanc, Majarca

Red: Burgund mare, Cabernet Sauvignon, Merlot, Pinot noir, Cadarca

Source MADR - ONVPV

Wine region

Geographicalindications (GI)

and sub-indications

Controlled denominations of origin (DOC) and sub-

denominationsMajor cultivated varieties

4. Dealurile BanatuluiHills of Banat

Viile Caraşului, Viile Timişului Recaş, Banat (Moldova Nouă, Dealurile Tirolului, Silagiu)

White: Fetească albă, Fetească regală, Riesling italian, Sauvignon blanc, Majarca

Red: Burgund mare, Cabernet Sauvignon, Merlot, Pinot noir, Cadarca

5. Dealurile Crisanei si Maramuresului

Hills of Crisana and Maramures

Dealurile Zarandului, Dealurile Crişanei, Dealurile Sătmarului

Miniş, Crişana (Diosig, Biharia, Şimleul Silvaniei)

White: Riesling italian, Fetească regală, Fetească albă, Furmint, Pinot gris, Tămâioasă de Măderat, Iordană, Muscat Ottonel

Red: Cabernet Sauvignon,Pinot noir, Cadarca, Merlot, Burgund mare

6. Colinele DobrogeiHills of Dobrogea

Colinele Dobrogei Murfatlar (Medgidia, Cernavodă), Babadag, Sarica Niculiţel (Tulcea)

White: Pinot gris, Chardonay, Muscat Ottonel, Riesling italian, Sauvignon blanc, Aligoté, Fetească albă, Fetească regală

Red: Cabernet Sauvignon, Pinot noir, Merlot, Sangiovese

7. Terasele DunariiDanube Terraces

Terasele Dunării Oltina White: Fet. albă, Fet. regală, Riesling italian, Pinot gris,Cardonay, Sauv.

blanc, Column; Red: Cabernet Sauv.,Merlot, Pinot noir, Burgund mare

Table grapes. :Afuz Ali, Cardinal, Italia, Chaselas de B.,Victoria, Select

8. Nisipurile din Sudul tariiSands and other Favourable

Lands of the South of the country

- - White: Fet. regală, Aligoté, Riesling italian, Sauv. blanc, Bab. gri u. a.

Red: Bab. neagră, Cab. Sauv., Merlot, Sangiovese, Neuzüchtungen u. a.

Table grapes.:Afuz Ali, Chaselas dore, Victoria, Otilia, Istria, Muscat d’Adda

Wine regions and approved DOC and GI in Romania

Source MADR - ONVPV

% of each Romanian wine regions - ha

Source MADR - ONVPV

% of each vine variety

Source MADR - ONVPV

Romanian Protected Origin Denominations

Source MADR - ONVPV

4 % European DOP3 % European IGP

POD , IG and table wines areas for each wines region (%)

Source MADR - ONVPV

% of each Romanian wine region (ha)

Evolution of the Rumanian vine surface 2000 - 2011

(1000 ha)

Source MADR

248 244233

223

192 191 190 189 187 184 182 182

0

50

100

150

200

250

300

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

5,55

5,5 5,5

6,2

2,6

55,3 5,4

6,7

3,2

4

0

1

2

3

4

5

6

7

8

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

Evolution of the Rumanian wine production 2000 – 2011

(10000 hl)

Source MADR

very difficultclimatic

conditions

17,6

22,022,2

20,5

23,624,7

32,3

26,328,0 28,9

36,4

13,6

0,0

5,0

10,0

15,0

20,0

25,0

30,0

35,0

40,0

1998

2000

2002

2004

2006

2008

2010

2012

Average production hl/ha 2000 – 2012

Average consumption (1999-2010) countries (10000 hl)

Source OIV

Quantity

Romanian wine imports and exports 2000 – 2010

Source MADR

x15

Value euro

(*dollar)

Romanian wine imports and exports 2000 – 2010

Source MADR

x4

Romanian wineries

WINERIES PRODUCTION number %

100 si 500hl 278 45,3

500 si 1000hl 64 10,4

1000 si 5000hl 118 19,2

5000si 10000hl 47 7,7

10000 si 50000hl 86 14,0

50.000 hl si 100.000hl 14 2,3

over 100.000 hl 7 1,1

TOTAL 614 100,0

Romanian wineries

VINE SURFACE OF GRAPE/WINE PRODUCERS number  %

0,5 - 1 ha 24.173 71,6

1 ha - 5 ha 8.338 24,7

5 ha - 10 ha 576 1,7

10 ha - 50 ha 471 1,4

50 ha - 100 ha 97 0,3

over 100 ha 110 0,3

TOTAL 33.765 100,0

Romanian wine market structure

SUPER/HIPER MARKET

HORECA

AB AND WINES SHOPS

WINE ESTATES

E-SHOPS

ETC

Romanian institutions and organizations for the

wine marketInstitutions:

- M.A.P.D.R. – Agricultural Minister

- A.P.D.R.P. and A.P.I.A. - Development and Payment Agencies

- I.S.C.T.V. – Estate Inspection For The Technical Control Of The Wine

- O.N.V.P.V. – National Office of the Vine and Wine Products

Organizations:

- P.N.V.V. – National Associations Of The Wine Producers

- O.N.I.V. – Vine and Wine Interprofessional Organisation

- A.P.E.V. – Wine Exporters and Producers Asociation

Associations (Grape growers and Wine producers): 24

No cooperative

Romanian wine consumer

Frequency of alcoholic beverages consumption

9

6

1

17

12

2

1

1

1

1

33

30

3

4

3

1

2

15

24

3

4

4

2

3

10

28

5

7

9

5

7

4

6

9

11

5

7

6

15

24

32

20

22

8

65

50

40

65

59

Beer

Wine

Votca

Brandy/ Coniac

Whisky

Gin

Liquior

5 times per week or even more 3-4 times per week 1- 2 times per week

one in 2-3 weeks 1 per month ones in 2-3 months

less than ones in 2-3 months never

Wine consumption frequency

4

2

1

7

5

1

1

14

23

4

2

13

29

7

3

17

41

10

5

11

9

5

17

16

13

17

52

70

Home made wine thanyou will never buy

Bottled wine in glassbottle

Home made wine bouthfrom pprivate producers

Bottled wine in plastic

5 times per week 3-4 times per week 1-2 times per week

Ones in 2-3 weeks Ones per month Ones in 2-3 months

Less then ones in 2-3 months Never

3

2

0

5

0

5

6

1

2

3

3

4

9

1

20

14

4

8

13

8

13

26

3

20

20

9

13

16

10

15

25

5

29

24

12

19

24

13

16

31

10

8

12

16

11

12

12

9

2

13

9

12

26

21

17

23

21

3

28

6

11

31

26

14

29

21

40

1

2

1

White wine

Red wine

Rose wine

Sweet wine

Demi sweet wine

Dry wine

Demi dry wine

Wine produced in Romania

Imported wine

5 times per week or even more 3-4 times per week1-2 times per week Ones in 2-3 weeksOnes per month Ones in 2-3 monthsLess than one times in 2-3 months Never

Wine consumption frequency - wine categories

Bottled wine – per month consumption

20 25 24 23 8

Less than 1 L 1 - 1.5 L 1.5 - 3 L More than 3 L Do not know

2.93

Media liter/month

Place for wine consumption

66

16

13

5

at home

someone else's home

RESTAURANT

bar/ club/ disco

Medium wine quantity consumption

in each ocation

59

40

60,12

Simple With sparkling water Cocktail with still water Other combination

25 29 29 17 1

Less than 0.5 L 0.5 L - 0.75 L 0.75 L- 1 L More than 1 L DN/ DNR

0.83

Media(liter)

Wine type – taste, colour

65

37

4

White

Red

Rose

42

23

21

4

16,9

Demi sweet

Demi dry

Sweet

Dry

Don't know

Buing criteria for bottled wine

12

14

23

14

7

6

4

1

2

1

1

2

PRICE

COLOUR

BRAND

QUALITY

Variety

Taste

Vineyard/ producer

Wine presentation

Aroma

Age

Quantity

Notoriety

FIRST MENTION

Thank you !Enjoy the Romanian Wines!