Romancing google
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Transcript of Romancing google
The Ruby Marketers
Or
Keyword(s)
Google’s search strategy summed up in one word
Keyword = BMW
An automobile
Keyword = BMW
Keyword = BMW 3 series
Left hand drive BMW 3 Series in black
How Does Google Measure Relevance?
Top of the List
The words on the page
Lesser extent the images/video
Google Robots/Spiders – noting particular phrases that appear
When indexing Google saves your whole website
Indexing, records Instances of
Particular phrases
If a page gets no attention and no visitors it doesn’t get indexed
Getting pages indexed should be top priority
Second on the List
If more people click on site A over site B – Site A is more relevant
Logical Sense!
Again!
Every page on your website that is supposed to attract visitors
Write down what your customers type into Google when they want to find what you do/sell
S.E.R.P’s
You want it to be interesting
To People!
156The number of characters that Google will show
The title of the website that appears in search results
Limited by Google to 70 characters
Authorship Markup
Add following code to your website
<a href=“https://google+ profile URL?rel=author”>Google</a>
<a href=https://plus.google.com/115981464970357565251?rel=author>Google</a>
Metacafe Viddler
Dailymotion Photobucket
Set a-side ½ hour a week to do SEO
Keyword = Plumber