Rolling Stone Indonesia

Presented by:

Auzta Salman

The 2nd Quarter of 2015Social Media Strategy

The Follower

Rolling Stone Indonesia

TRAX Magz HAI

27,6141,438

146,207

554,239

65,763

376,663

25,1421,733 10,399

The 1st Quarter of 2015

Social Media Insight & Analyse


TRAX Magz HAI

540

3,960

1,800

2,700

1,260

4,680

360180 180

The Post




TRAX Magz HAI

8,015

56

16,827

899104 382

6,764

921263

The Interaction




TRAX Magz HAI

0.20%

0.01%

0.90%

0.04%0.01%

0.07%

0.6%

0.1%

0.0%

The Engagement



The Sentiment



(+) The highest follower number in & (+) The most interactive account is &(+) The best engagement volume is

( - ) Need to increase the follower number in( - ) Need to increase the post frequency in( - ) Need to increase the engagement volume in

The PlanFacebook Ads


The PlanTwitter Ads


The Plan

The usage of Facebook Ads & Twitter Ads advantages :1. Promote the Rolling Stone Indonesia social

media account, in result would increase the follower number.

2. Boost the post on the first line in timeline, in result would increase the interaction volume.

3. Promote the hashtag as the trending topic.4. Build the netizen awareness, in result would

increase the engagement volume.


The Plan

The moment to use the Facebook Ads & Twitter Ads :1. Monthly Rolling Stone Indonesia Magazine Launch- One week before the magazine launch- On the day at magazine launching- One week after the magazine launched2. Social Media Quiz With Special Gift- Boost the quiz information during period- Promote the quiz hashtag as trending topic- Boost the winner announcement on the first line


The End

Rolling Stone Indonesia

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