Full Magazine Analysis

Reader Profile

• Taken in Fall 2012; Rolling Stones has an adult audience of 11,701 people.

• 7099 of these were male – 60.7%• 4602 of these were female – 39.3%• The median age of all readers was 35.5• 70.6% of readers were employed, 23.7% professionally

• 48.1% were single, while 37.5% were married

• 56.7% of readers owned their own home

• 8782 of their readers, 75.1%, were white, while the smallest ethnicity was Asian, with only 1.5%, 177 readers.

Reader Profile Continued

Pricing

• A single issue costs $4.99 and a year long subscription costs $39.96

• There are a total of 1,389,552 subscriptions currently

• 75,391 issues are sold at newsstands

• 95.2% of subscriptions are for 12 months or longer.

Advertising

• The rates for 4 colour advertisements are:

Full Page: 201,510 2 Thirds Page: 161,210 Half Page: 120,906 1 Third Page: 80,605

• The rates for black and white advertisements are:

Full Page: 181,360 2 Thirds Page: 145,090 Half Page: 108,815 1 Third Page: 72,545

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History• First published on • 9th November 1967• Founded by Jann Wenner – current editor – and Ralph J. Gleason – Music Critic• Published by Wenner Media LLC• Named after the song ‘Rollin’ Stone’ by Muddy Waters

Miscellaneous• Published bi-weekly-every two weeks

• Sold 1,464,943 copies in 2012• Has 19 international issues in countries including: Argentina, Brazil, China, Germany, Japan, Mexico and Russia

• Based in New York, USA