Role of Media in Public Education and Dissemination of Market Information. By: Maggie...
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![Page 1: Role of Media in Public Education and Dissemination of Market Information. By: Maggie Lukowe-Senyonjo BA (SS)-MUK, DIMA (UMI) Sales Supervisor-RADIO](https://reader035.fdocuments.in/reader035/viewer/2022081808/5a4d1aff7f8b9ab05998625e/html5/thumbnails/1.jpg)
Role of Media in Public Education and
Dissemination of Market Information.
By:Maggie Lukowe-SenyonjoBA (SS)-MUK, DIMA (UMI)
Sales [email protected]
2 June 2010
![Page 2: Role of Media in Public Education and Dissemination of Market Information. By: Maggie Lukowe-Senyonjo BA (SS)-MUK, DIMA (UMI) Sales Supervisor-RADIO](https://reader035.fdocuments.in/reader035/viewer/2022081808/5a4d1aff7f8b9ab05998625e/html5/thumbnails/2.jpg)
"Media" refers to various means of communication. For example, television, radio, and the newspaper are different types of media.
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Market info…For what and for who?• what is happening in the market ?• what quantities are arriving? and • what prices are quoted for different
commodities? • Improves decision making for farmers,
strengthens their bargaining power. • Sources of inputs and services.• Cross market linkages.• For buyers and agricultural produce
dealers.
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The media is a partner• Provide greater capacity to strengthen the
media in fully capturing market information and ably disseminate it.
• How do you perceive yourself, how does the media perceive your service? A compromise on this key aspect leads to effective market information dissemination.
• Greater efforts are required at national level to support media in agricultural business development.
Strengthen communication links between the media and other stakeholders in the agricultural business sector; and then identify programmes to support the media.
Action:
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Media Partnership – Dissemination Strategy
• Active involvement in the preparation stages of the market information.
• Media applies tact and skill that often eludes the generators of this market information
• Gate keeper of receiving feedback from the audience.
Action: Help the media to be well informed!
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Success Stories:
• Nekolera Gyange –Radio Syndicated programs
• Harvesting Money
• Infotrade 8555
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Strengthen the partnership• Stimulating private companies to
disseminate agricultural information through advertising.
More efforts to involve the media in networks, partnerships and multi-stakeholder platforms.
Media to have the willingness to promote investigative reporting. This will give Agricultural business/development news priority.
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Partnership…cont’d Farmers should trust Media to
ease extraction of information.
Learn from successful models and up scale.
Advocacy for government to appreciate funding for agricultural information dissemination.
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Conclusion
There is power in the media. Innovation in the use of media
to communicate market information is a worthy
investment.
Thank you!