Role of Google AdWords and Its Impact on SEO
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G O O L G E Ad Words Role of Google Ad Words and Its Impact on SEO
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Healthcare businesses planning to improve their brand reputation can utilize a reliable medical SEO service to get their Google Ads ready and thereby enhance their digital marketing efforts. If you are using Google AdWords to build your business, here are 7 tips to consider.
Transcript of Role of Google AdWords and Its Impact on SEO
G O O LG E
Ad Words
Role of Google Ad Words and Its Impact on SEO
In order to stay competitive, most businesses rely on digital marketing services. According to reports, every second, about 2.3 million searches are conducted on Google. Even with excellent SEO, the race to reach the first page of Google search results may take months or even a year. The prominent role of paid-ads becomes evident at this stage.
Digital Marketing Services
Google AdWords allows you to create, display and promote your products and services online. The AdWords platform runs on pay-per-click (PPC) advertising – which means you have to pay every time a visitor clicks your ad. AdWords can increase online traffic, in-store traffic, build brand recognition and generate high ROI.
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Benefits of Using
Ad Words
Increase brand awareness
Outrank your competitors’ ads
Influence audiences to make purchase decisions
Increase ad visibility to high-quality audiences
Achieve faster results than SEO
Ad Words
TipsSeven Tips to Use Google AdWords to Boost SEO Rankings
Select Keywords Carefully – Invest considerable time and effort to choose group of keywords which potential customers may use.
Support Organic traffic with PPC - Combine SEO and PPC to build a robust presence online.
Focus on Key Performance Indicators (KPIs) - Create a list of KPIs and focus on the important ones.
A Good Call-To-Action – Keep the Ad Copy simple and plain and include a good call-to-action.
Analyze Search Terms Report – Review the current trends in search terms and target SEO accordingly.
Test and Test Again –Test new Ad text and landing pages, and review which one works best for you.
Track Each Search Phrase – Evaluate the effectiveness of each search phrase (right from the most frequently searched to the highest converting one)
Ad Words
Tips
Ad Words
A well-designed and structured Google AdWords strategy can enhance brand awareness and increase ROI.
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