Is history teaching us that Agile is dead? - JavaCro 2015 - Roko Roić
Roko Itonami presentation
-
Upload
ashley-goss -
Category
Documents
-
view
15 -
download
0
Transcript of Roko Itonami presentation
![Page 1: Roko Itonami presentation](https://reader036.fdocuments.in/reader036/viewer/2022071903/55c44389bb61eb33518b46be/html5/thumbnails/1.jpg)
ROKO ITONAMIIMC Plan
By Ashley Goss & Tony Jarmash
![Page 2: Roko Itonami presentation](https://reader036.fdocuments.in/reader036/viewer/2022071903/55c44389bb61eb33518b46be/html5/thumbnails/2.jpg)
CREST(N) Competitive Landscape Regulatory Economic Factors Social Trends Technological Factors Natural Factors
![Page 3: Roko Itonami presentation](https://reader036.fdocuments.in/reader036/viewer/2022071903/55c44389bb61eb33518b46be/html5/thumbnails/3.jpg)
SWOT ANALYSIS
Strengths~ Appeals to different
audiences~YouTube
~Helps people get started
Weaknesses~ Confusing
~Lack of artist enthusiasm
Opportunities
~ Marketing~Merchandise
Expanding
Threats~Need new ways to
generate income~Cash flow &
Finances
![Page 4: Roko Itonami presentation](https://reader036.fdocuments.in/reader036/viewer/2022071903/55c44389bb61eb33518b46be/html5/thumbnails/4.jpg)
PROMOTION
![Page 5: Roko Itonami presentation](https://reader036.fdocuments.in/reader036/viewer/2022071903/55c44389bb61eb33518b46be/html5/thumbnails/5.jpg)
ADVERTISING Television advertising / Music in
advertising Infomercials Radio advertising Online advertising Word of mouth Billboard advertising
![Page 6: Roko Itonami presentation](https://reader036.fdocuments.in/reader036/viewer/2022071903/55c44389bb61eb33518b46be/html5/thumbnails/6.jpg)
PERSONAL SELLING High customer attention Message is customised Interactivity Persuasive impact Potential for development of
relationship Adaptable Opportunity to close the sale
![Page 7: Roko Itonami presentation](https://reader036.fdocuments.in/reader036/viewer/2022071903/55c44389bb61eb33518b46be/html5/thumbnails/7.jpg)
EVENT MARKETING Sponsorships
CustomersCompaniesContests
Experimental Marketing Exciting Experiences
![Page 8: Roko Itonami presentation](https://reader036.fdocuments.in/reader036/viewer/2022071903/55c44389bb61eb33518b46be/html5/thumbnails/8.jpg)
INTERACTIVE MARKETING Display advertising Social media Email marketing Mobile marketing Online promotion Affiliate marketing
![Page 9: Roko Itonami presentation](https://reader036.fdocuments.in/reader036/viewer/2022071903/55c44389bb61eb33518b46be/html5/thumbnails/9.jpg)