ROI Green Marketing
Transcript of ROI Green Marketing
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-HELPING YOUR BUSINESSINCREASE THEROI OFGREENMARKETING
Proven Effectiveness> 20% Potential Cost Saving
Strong Green Credibility
WWW.ECOZURI.COM
1-877-ECOZURI
3579 E Foothill Blvd., Suite 618,
Pasadena, CA 91107
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BUILDING A GREEN BRAND IS NO LONGER A CHOICE. DUE TO THE GROWING
ENVIRONMENTAL CONCIOUSNESS OF TODAYS CONSUMERS ITS A NECESSITY.
28%
36%
47%
55%
58%
Less concerned with
the price of their
products
More likely to buytheir stock
More likely to talk
with my friends and
family about the
More loyal to thecompany
More likely to buy
their products or
services
Knowing a company is mindful of its impact on
the environment and society makes me (% agree completely/somewhat, n = 2,000+ U.S. consumers, 2007)
Source: The LOHAS Consumer Trends Database, Natural Marketing Institute, BCG Global Green Consumer Survey
66%
73%
75%
Companies should
offer green
products
Companies should
have a good
environmental
track record
Companies should
provide
information on
environmental
impacts
It is important or very important that (% agree, n = 1,000 across countries, 2008)
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THIS GREEN TREND IS HERE TO STAY. EVEN WITH THE CURRENT ECONOMIC
DOWNTURN, THE FUTURE VALUE OF THE GREEN SEGMENT WILL BE SIGNIFICANT
How much have changes in the economy
affected your decision to buy green?(%, n = 1,001 U.S. consumers, 2009)
16%
14%
50%
19%
Don't buy Buy fewer
Buy same Buy more
Source: Green Seal, EnviroMedia Social Marketing, Penn, Schoen & Berland Associates
83% still
buying or buy
more 24%
27%
16%
22%
35%
24%
16%
16%
23%
28%
23%
15%
Price
Quality
Convenience
Green
Pre recession Now After the Recession
Decision factors for consumers purchase
(%, n = 1,001 U.S. UK and Japanese consumers, 2009)
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TODAYS SUCCESSFUL MARKETING TEAM NEEDS TO ESTABLISH A CREDIBLE AND
DIFFERENTIATED GREEN BRAND IMAGE WITH LIMITED RESOURCES
9%
20%
27%
44%
Don't know
Increase
Stay the same
Reduce
Your organizations plans for marketing
spending changes in the next 12 months(%, n=587 business executives, 2009)
65%
20%
3% 12%
Sometimes believe Usually believe
Always believe Never believe
87% are
skeptical on
green claims
Respondents reaction to green claims
made in advertising(%, n=4,868, 2008)
Source: McKinsey Global Institute, Burst Media
Challenge 1: Reducing marketing budget Challenge 2: More cautious consumers
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TAILORED TO ADDRESS THESE CHALLENGES, ECOZURIS CUSTOM-MADE PROMOTIONAL
GOODS PROGRAM HELP TO OPTMIZE YOUR GREEN MARKETING RESULTS
Factory direct custom-made promotional items and corporate gifts
manufactured from certified eco-friendly materials
Objective: Maximize the ROI of your green marketing efforts
Strategically focus
on marketing
approaches with
proven
effectiveness in
current economic
environment:
- Promotional
items
- Event marketing
Creditable green
content and
commitment:
- Utilize certified
recycled, organic
or other eco-
friendly materials
- Versatile, eco-
friendly designs
- 10% of retailrevenue donated
Effective input cost
saving (>20%)
through factory
direct model
- Eliminate
channel costs
- Reduce
communication,
- turn around time
and error rates
Complete tailored
design allowing
differentiated
message
- Custom-made
- Strong design
and prototyping
support
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PROMOTIONAL GIFTS, ECOZURIS NICHE, ARE PROVEN TO BE THE MOST COST
EFFECTIVE APPROACH FOR BRAND DEVELOPMENT
* Include Bags, shirts, other wearable's, caps, writing instruments, calendar, recognitionjewelry, glassware, office accessories, calendars, etc.Source: Advertising specialty Institute
0.0030
0.0040
0.0050
0.0060
0.0070
0.0190
0.0192
0.0330
Billboard
(City/National)
Promotional
items/gifts*
Spot Radio
Syndicated (Day) TV
Cable TV
Prime Time TV
Newspaper Ad (1/2
page BW)
National Magazine
38%
62%
No Yes
Cost per impression by media
($)
% of respondents who do business with the
advertiser after receiving the promotionalitems / If not yet, the likeliness to do so
(%, n =618, 2008)
Can be evenlower with
Ecozuris
factory direct
program 24%
74%
2%
Less likely
No change
More likely
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WITH A RIGOROUS SUPPLY CHAIN AUDIT AND CERTIFICATION PROCESS, ECOZURI
HELPS YOU TO ENSURE THE CREDIBILITY OF YOUR GREEN CLAIM
Recycled plastic
processing and yarn
production
Fabric production Product
manufacturing
End products
Monitoring and auditing under
direct partnership
Recycled content or
environmentally friendly
material testing and
certification
Testing and
verification
Clients and
end users
Typical supply chain of Ecozuri products
CASE EXAMPLE
http://www.google.com/imgres?imgurl=http://www.pssc.ttu.edu/fbri/Images/MEL.jpg&imgrefurl=http://www.pssc.ttu.edu/fbri/MSELpage.php&usg=__SyaCczI__SvF37-TQ_Z7iqLOHTU=&h=333&w=500&sz=66&hl=en&start=39&um=1&itbs=1&tbnid=h01Z83TLoDwLSM:&tbnh=87&tbnw=130&prev=/images?q=testing+fabric+lab&start=20&um=1&hl=en&sa=N&rlz=1R2RNTN_enUS343&ndsp=20&tbs=isch:1http://www.google.com/imgres?imgurl=http://image.made-in-china.com/6f3j00yBeTuUQKvErW/company-valuble.jpg&imgrefurl=http://valuble.en.made-in-china.com/&usg=__z-ENxYks4D-68TO9mBVkBi4YGts=&h=324&w=489&sz=49&hl=en&start=7&itbs=1&tbnid=C8QYDBp3ipOCLM:&tbnh=86&tbnw=130&prev=/images?q=bag+factory&hl=en&sa=N&gbv=2&ndsp=20&tbs=isch:1http://www.google.com/imgres?imgurl=http://www.corbisimages.com/images/67/366AB9DE-437D-4962-8B29-43E627F83F77/42-21005299.jpg&imgrefurl=http://www.corbisimages.com/Enlargement/42-21005299.html&usg=__YxNb_qrQrDd-PqMC3VSbzVyduGI=&h=427&w=640&sz=137&hl=en&start=55&itbs=1&tbnid=TE9SNffQa6ODGM:&tbnh=91&tbnw=137&prev=/images?q=fabric+mill&start=40&hl=en&sa=N&gbv=2&ndsp=20&tbs=isch:1http://www.google.com/imgres?imgurl=http://www.thegearcaster.com/.a/6a01156f7533eb970c0120a90b9900970b-500pi&imgrefurl=http://www.thegearcaster.com/the_gearcaster/2010/03/polartec-adopts-repreve-100-recycled-fiber.html&usg=__31vXofaX5kSUcq5JA1M8oui95O0=&h=333&w=500&sz=9&hl=en&start=6&um=1&itbs=1&tbnid=Bmrk3WP1Ya7h7M:&tbnh=87&tbnw=130&prev=/images?q=yarn+repreve&um=1&hl=en&rlz=1R2RNTN_enUS343&tbs=isch:1http://www.google.com/imgres?imgurl=http://www.triadhomeofchoice.com/images/un_cov_news.png&imgrefurl=http://www.triadhomeofchoice.com/un_news_002.aspx&usg=__Ub-yxglQ9v3NiNZGXG-rsNfWGkI=&h=300&w=220&sz=134&hl=en&start=10&um=1&itbs=1&tbnid=3w46rNubOGsHUM:&tbnh=116&tbnw=85&prev=/images?q=yarn+repreve&um=1&hl=en&rlz=1R2RNTN_enUS343&tbs=isch:1 -
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Feedback
ECOZURIS FACTORY DIRECT APPROACH CUT INPUT COSTS, TURNAROUND TIME
AND MISCOMMUNICATION SIGNIFICANTLY
Ecozuri factory direct approach:
Traditional approach:
Importer Layer 1 distributor Layer N distributor
ManufacturersClients
Order
Feedback
Order
Staff 1 Staff n
Strategic partner with global manufacturing
facilities and import operationsClients
Order
Feedback
High channel costs, slow and inaccurate information flow
No non-value adding channel spend, direct communication
VS
Achievable saving: > 20% for matching products
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OUR CUSTOM-MADE PROGRAM ALLOWS YOU UNPRECEDENTED FLEXIBILITY TO
OPTIMIZE YOUR MARKETING MESSAGE WITHOUT INCURRING HIGH COSTS
+
Logo silkscreen printing
Warehoused mass
produced undifferentiated
blank promotional items
with suboptimal or
unverifiable eco content
=
Typical customization
offered by traditional
supplier
No more boring,
cookie cutterapproaches
Tailored
collaborative
design with clients:
-Product style
-Logo and message
Experience eco material
sourcing and
recommendation:
- Recycled plastics
- Organic cotton- Jute/Hemp, etc.
Fast prototype
development
Large number of decoration options:
- Embroidery
- Dye-sublimation
- Lamination
- Screen printing , etc.
Flexible
production
quantity
Ecozuri allows
complete tailoring tomatch yourunique
marketing needs
Custom-made program
with cost advantage from
a global reach
http://www.google.com/imgres?imgurl=http://www.smartkey-global.com/en/images/factory/apparel/factory/07_our_sewing_room.jpg&imgrefurl=http://www.smartkey-global.com/en/factory/app_factory.html&usg=___ReSJ4jNhzUHEBECs5f6wvU0V1g=&h=250&w=350&sz=52&hl=en&start=5&itbs=1&tbnid=wQjnWeKBAFTFhM:&tbnh=86&tbnw=120&prev=/images?q=SEWING+FACTORY&hl=en&gbv=2&tbs=isch:1http://www.google.com/imgres?imgurl=http://www.kidderminstershuttle.co.uk/resources/images/966129/?type=display&imgrefurl=http://www.kidderminstershuttle.co.uk/shuttlextra/4474252.Slow_clothes__sew_rewarding/&usg=__umNy3vIxoirrNSSWkQctaeF_X2g=&h=400&w=300&sz=18&hl=en&start=38&itbs=1&tbnid=X1RanJgS1wxL1M:&tbnh=124&tbnw=93&prev=/images?q=BAG+DESIGN+WORKSHOP+SEWING&start=20&hl=en&sa=N&gbv=2&ndsp=20&tbs=isch:1http://www.google.com/imgres?imgurl=http://www.designerstitch.com.au/Templates/images/enrol_2010%20bg.jpg&imgrefurl=http://www.designerstitch.com.au/&usg=__TxcBeppB88FY_n2Lw-JDyeEAVKA=&h=299&w=307&sz=26&hl=en&start=90&itbs=1&tbnid=XuxFMBk5oPijHM:&tbnh=114&tbnw=117&prev=/images?q=BAG+DESIGN+WORKSHOP+SEWING&start=80&hl=en&sa=N&gbv=2&ndsp=20&tbs=isch:1http://www.google.com/imgres?imgurl=http://www.bluehen.com/images/Keilhauer/Fabrics/keilhauer_corrente_fabrics.jpg&imgrefurl=http://www.bluehen.com/keilhauer-chair-p-463.html&usg=__VDGCNZiuLgs7M81CLk2ocYLBu20=&h=718&w=614&sz=51&hl=en&start=12&itbs=1&tbnid=Mxoikcow83QpzM:&tbnh=140&tbnw=120&prev=/images?q=FABRIC+SELECTION&hl=en&sa=N&gbv=2&ndsp=20&tbs=isch:1http://www.google.com/imgres?imgurl=http://ecopromosonline.com/images/0704%20BLANK.JPG&imgrefurl=http://ecopromosonline.com/nonwoven-grocery-tote-bags-nw700-p-819.html&usg=__koz7yw9JVg95HEOAZnNV92mk7QY=&h=650&w=602&sz=171&hl=en&start=16&itbs=1&tbnid=8X86pfgTRNx2FM:&tbnh=137&tbnw=127&prev=/images?q=BLANK+PROMOTIONAL+BAG&hl=en&gbv=2&tbs=isch:1http://www.google.com/imgres?imgurl=http://www.8ball.co.uk/tshirts/hanest-shirt-plainred_1_109188_red_l.jpg&imgrefurl=http://www.8ball.co.uk/PlainTshirts/HanesT-shirt-Plainred.html&usg=__i2B_RHPlT7QqCAaHl11RwlgGtdU=&h=300&w=300&sz=39&hl=en&start=22&itbs=1&tbnid=Jq8A67pnGRmEOM:&tbnh=116&tbnw=116&prev=/images?q=BLANK+TSHIRT+RED&start=20&hl=en&sa=N&gbv=2&ndsp=20&tbs=isch:1 -
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ECOZURI OFFERS FOUR OPTIONS TO BEST SUIT YOU AND YOUR COMPANY
Option 1
Reduce input costby going direct
- Let Ecozuri be
the supplier for
your high
volume/highvalue
promotional
good items that
are currently
ordered through
indirect channels
Go green withoutgoing beyond
budget
- Let Ecozuri
redesign your
most popular
promotionalitems with green
materials
- Keep your
budget intact
by balancing
additionalmaterial costs
with factory
direct savings
Build a new greenmessage
- Let Ecozuri be
your partner to
develop a new
set ofeco-conscious
promotional
items tailored to
your marketing
needs
Make yourmarketing event
/tradeshow green
- Let Ecozuri be
your partner to
develop all the
greenable items
for your next
marketing event,
tradeshow or
exhibition: and all
at factory direct
cost
Option 2 Option 3 Option 4
Common benefits: cost saving, green credibility, unlimited flexibility
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TO GET STARTED, YOU ARE INVITED TO WORK WITH US ON A PILOT PROJECT
Plan yourproject
Purpose of the
items General
design idea
Preferred
material
Expected in
hand date
Quantity Artwork
Approvequotation
and sample
Provide input
to initialsample
Approve final
sample
Approve
pricing
Place
purchaseorder
Engage inquality
control
Review and
approveproduction
sample
Visit factory (if
preferred)
Review and
design further
partnership
Receive
delivery Review saving
Plan further
partnership
Special offer: sample fee
exemption for pilot order
above $5,000
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www.ecozuri.com
Zuri means good and beautiful in Swahili, a
beautiful language spoken in East Africa. Ecozuri, Inc.
offers environmentally conscious, habit changing
products to help people embrace a more eco-friendly
lifestyle. We also contribute up to 10% of our retail
revenue to support education for children living inpoverty in rural Africa.
Ecozuri is a registered trademark of California based Ecozuri Inc. The
company promotes Ecozuris line of reusable bags made from 100%
recycled plastics and offers green custom-made promotional products
OEM services for corporate clients.
To learn about Ecozuris products and offerings, please
visit www.ecozuri.com or contact us at [email protected]
or 1-877-326-9874. Thank you!
http://www.ecozuri.com/mailto:[email protected]:[email protected]://www.ecozuri.com/