ORGANIZATIONAL STUDY @

POLAKKULATH NARAYANAN RENAI MEDICITY

Presented ByRodixon.K.RReg no:60751

Introduction – Organizational StudyThe Organizational Study was conducted to have a practical

knowledge about an organization, other than the classroom knowledge; First hand information about “What really happens in an organization, what are the different departments and their function”.

Need Of the StudyHealth care sector is the one of the fastest growing sectors in India.

Also Hospital is one of the most complex structured organizations amongst all industries at present because of IT revolutions, consumerism and specialization in different fields, Hospital as an organization got new dimensions.

The study helped to have an overall understanding of the industry, the organization, its departments and their functions.

Objectives Of The Study To have a familiarity and practical experience with a reputed service firm.

To have first hand information about overall functions of the organization.

To study the different departments and their functions in the organization.

To understand how the key business process are carried out in the organization.

To analyze the strengths, weaknesses, opportunities and threats of the organization.

Sources of Data Data collection Instruments

Primary Data 1.Personal Interview

Secondary Data 2.Observation

Research Methodology

Limitations of the Study

This study was mainly based on primary data obtained from the interviews with managers and therefore there are chances of personal bias.

The top managements were reluctant to disclose matters related to the internal

affairs of the company. Due to the non availability of financial information, evaluation of profitability and other related study was not possible

To understand the organization and its working, the period of one month was not enough. So time was the most important limiting factor of the study.

Because of the busy working schedule of various department heads full information can’t be gathered.

Industrial Profile Health care industry comprises of providers of diagnostic, preventive,

remedial, and therapeutic services such as doctors, nurses, hospitals and other private, public, and voluntary organizations. It also includes medical equipment and pharmaceutical manufacturers and health insurance firms.

The health care industry is one of the world’s largest and fastest- growing

industries, consuming over 10 percent of GDP of most developed nations. The Indian healthcare industry is going through a growth phase due to its

healthy economy. Today, the health care industry in India is worth $17 billion and there are anticipation and expectation of it to grow by 13% every year.

High level of education and greater health consciousness have played a key role in the attainment of good health standards in Kerala, with the mushrooming of private hospitals that offer quality services matching international standards

Organization Profile

Polakkulath Narayanan Renai Medicity is a multi-super specialty hospital founded in April 2012 by Polakkulath Group of Hotels, Resorts & Healthcare (PGHR). It was built in the memory of Late Polakkulath Narayanan, founder of PGHR, who had the dream of providing Accessible, Affordable and quality healthcare services to people.

MISSION:

“To provide quality patient care with unrelenting attention to clinical excellence, patient safety with unparalleled passion and commitment to ensure the very best healthcare and lifestyle to the community through dedication, devotion and determination of the team of experts and professional”.

VISION:

To be the hospital of choice for patients, doctors and paramedical personnel in Kerala and elsewhere.

To be known as the institution of excellence for meeting the healthcare needs of the entire community through wellness programme, incomparable patient care and world class treatment

Services Offered:

Specialties – Cardiology, Neurology, Paediatrics, Oncology, Neonatology etc. ( Total 36 Specialist treatment)

24 hours Accident & Emergency, pharmacy and Radiology Dept.

15 OTs, 11 ICUs with 120 beds, 500 IP beds

Health Tourism

Renai Ayurveda

Departments1. Administration 2.Human Resource

Front Office 3.Purchase Pharmacy 4.Accounts and Finance Laboratory 5.Marketing/ Medical Service

Department MRD IT Maintenance House Keeping Material Store Transportation Radiology Guest Relation

Administration Department

The department controls and coordinate the functions front office, Pharmacy, laboratory, Maintenance, housekeeping, IT, MRD, Material store, guest relation, transportation, Radiology departments.

Human Resource DepartmentFunctions of HRManpower planningRecruitmentConducting selection tests and interviewSelectionFixing the remuneration and other benefitsPromotion and incrementPerformance appraisal, trainingConducting development programsEnsuring legal complianceGrievance handling and redressel

Purchase Department

Function is to procure both pharmacy and other material required by the organization depending on the order from each department.

Accounts and Finance Department

Keeping records of all financial transactions

Preparation of financial statements

Deciding on issues involving the use of financial resources

Maintaining source documents

Salary administration

Maintaining the accounts of suppliers, creditors, debtors etc.

Marketing Department1.To create awareness among the public about the latest facilities, equipments as well as new doctors available at the hospital.

2.Conducting promotional activities like medical camp, field work etc.

3.Making good terms and deals with tour operators for including Renai medicity as a destination for health tourists.

4.Developing marketing strategies/ Develop medical services in such a way to outrun the competitors.

STRENGTHS

Wide range of medical departments and large number of specialist doctors.

Modern sophisticated equipment and facilities

Advanced surgical facility with most modern equipments

24 hours working Emergency and Trauma care unit, Ambulance, Pharmacy, lab, Blood bank with blood component separation facility

Advanced key hole surgery unit

Comprehensive health checkup package for men and women. Brand image of the hospital

Experienced employees

Advanced neonatal care unit with full time neonatologist

Around the clock CT and MRI service with full time radiologist

Modern neuro surgical unit with all latest facilities for all major cases

 

WEAKNESS

Renai Medicity does not follow the decentralization in the organization

Management do not collect the opinions or suggestion from the employees and they do no give proper consideration to the problems they are facing in the work

Employee’s satisfaction is less in the organization No proper consultation from the doctor’s side, doctors is not

available in the correct consultation time Specialists services not available all days The hospital is not fully computerized

OPPORTUNITIES

Ever increasing demand for medical care services

Booming of health tourism

Collaboration with Ayurveda

Accessible location of the hospital 

THREATS

Increasing competition in the hospital industry. Many new players have entered the field like Aster Medcity, Rajagiri etc.

Increasing Employee turnover

Latest advancement and innovation in the medical field. [Inability to update with the changes will affect the competition advantage of the firm. ( Eg.Robots doing surgeries in Aster Medcity.)]

FINDINGS Exist tight competition in the industry The demand for specialized healthcare services is increasing at a

steady rate. The hospital has experienced doctors providing quality services

All the employees knows very well about their work Most of the employees are not satisfied with the remuneration

given by the hospital The departments includes Administration, Human resource,

Purchase, Accounts and Finance and marketing; each having its own duties and responsibilities.

There is a good co-ordination between departments of the organization.

The organization follows centralized form of management

The organization does not collect suggestions from the employees.

24 hours working casualty, ambulance, radiology and imaging, CT scan, blood bank, ultra sounds, pharmacy, lab, X-ray, ECG, and accident emergency facilities gives competitive advantage.

Wide range medical department and large number of specialist doctors are the main strength of the Hospital.

Booming health tourism and scope of Ayurveda give tremendous opportunities for growth.

The decision making authority is entirely vested with top level management.

SUGGESTIONS 

Organization should study about employee’s dissatisfaction in the work, arrange more welfare activities

Conduct a committee once in a month, and collect feedback from all the departments. It will ensure work efficiency of all departments

There should be some consideration regarding the remuneration package.

Arrange more Training and development programs to all the employees, like spoken English classes, and conducting seminars about useful topics

Need proper time management for doctor’s consultation

Thank You!