Rock Sound 2012 Media Pack

WHY ADVERTISE IN ROCK SOUND?Totally and fiercely independent, Rock Sound has been the voice of credibility in the rock scene for over 12 years.

Rock Sound’s audience has a median age of 21, providing you with the perfect opportunity to tap directly into the highly elusive and lucrative youth lifestyle market. Ideal for your messages whether you work in the music, fashion, gaming, film or technology sectors.

Rock Sound readers spend more than £210 million each year on music and attending gigs.*

With a thirst for fashion, Rock Sound readers spend £245 million a year on fashion.*

78% of our audience uses Rock Sound to discover new music and trends.

Significantly more than any other source, their friends buy based on their recommendations.

Across our media touchpoints, Rock Sound reaches a total audience of 585,000 people each month, enabling your campaign to benefit from consistent message positioning, increased impact, response and a significantly strengthened market presence.

*Based on Audience x Individual’s

Average Monthly Spend x 12

**All figures taken from

Rock Sound Audience research

October ’10 conducted by James

Burckhardt, Edge Associates

“Rock Sound has meant a lot to us,and were supporters of the band right from the start.” Gerard Way, My Chemical Romance

EDITORIAl pROfIlE:Rock Sound provides its partners unique opportunities to reach the vibrant, savvy and fast-moving new music and youth lifestyle markets.

In a hugely competitive market, Rock Sound has thrived for over 12 years because we provide exactly what music fans want: immediate and meaningful access to the best new bands and the biggest names on the scene alike. We were first to cover the likes of Paramore, Lostprophets, My Chemical Romance and hundreds more, and we’ve cemented our reputation on creating rather than following trends.

As the UK’s leading independent rock title, Rock Sound has built up an unparalleled level of trust and credibility among our audience. And as we’re the most forward-thinking music title on the market, our brand expansions – the annual Rock Sound Riot and Exposure tours, one-off Rock Sound Presents shows, festival sponsorships, podcast and a burgeoning video production unit – are embedded into all aspects of our audience’s lives. However they consume music and all its related offshoots, we’re there first.

“Rock Sound has always treated us with respect. We’re so grateful to have been on a few covers of this magazine.” Hayley Williams,Paramore

CONTACTSBusiness Development Manager Ben Crudgington [email protected] tel: 020 7877 8776

Editor Ben Patashnik [email protected] tel: 020 7877 8772

publisher Patrick Napier [email protected] tel: 020 7877 8779

Rock Sound Ltd. Unit 22 Jack’s Place, 6 Corbet Place, London, E1 6NN fax: 020 7377 0455

AUDIENCE:Unique users on rocksound.tv have exploded 500% in 24 months, aided by our feverishly busy social networks – current reach: over 150k+ across Facebook, Twitter, Tumblr and Instagram – which is testament to the fact we’re achieving even more cut-through in a crowded marketplace.

WE ARE YOUNg 59% female, 72% aged 15-24

WE BUY MUSICIn total, our audience spend over £210 million* a year on music and attending gigs.

WE lOVE fASHIONRock Sound readers spend £245 million* a year on fashion

WE ARE INflUENTIAl78% of our audience use Rock Sound to discover new music & trends. Significantly more than any other source. And their friends buy based on their recommendations

WE lOVE ROCK SOUNDRock Sound’s audience love music and value being connected. 52% follow Rock Sound across its print, web and social network platforms and 82% across at least 2 of these.







“Rock Sound’s my personal favourite music magazine. They’ve always focused a lot more on the music, not the gossip.” Oli Sykes, Bring Me The Horizon

KEY fACTSfREqUENCY: 13 times a year (every 4 weeks)

TOTAl BRAND AUDIENCE: 585,000 people PCM

ONlINE: 275,000 unique users

READERSHIp: 56,908 (3.7 readers per copy; source Experian reader survey)

CIRCUlATION: 14,227 (source ABC JAN - DEC 2011)

CORE TARgET: 15 - 24 year olds.

DISTRIBUTED BY: Marketforce

AVAIlABlE AT: WH Smith, Morrisons, Tesco, Asda, Sainsbury’s and all good newsagents nationally.







“Rock Sound have alwaysbeen amazingly supportiveof our band. It’s given usa chance to reach a whole new group of fans andbeen instrumental to growing the band.” Alex Gaskarth, All Time Low

ONlINE RATES728 x 90 Leaderboard £13 CPM

300 x 250 MPU £15 CPM

Homepage takeover £1500 PW

Email standalone £70 CPM

Email newsletter inc. £25 CPM

Video Pre Roll £30CPM

(all figures excluding VAT)

All web traffic monitored by AdTech

pRINT RATESdps £3080 obc £2420 ifc/ibc £2090 full page £1815 half page £990 quarter page £550

pRINT DATESIssue Ad Close On Sale159 April 06/02 29/02160 May 05/03 28/03161 June 02/04 25/04162 July 30/04 23/05163 August 28/05 20/06164 Summer 25/06 18/07165 September 23/07 15/08166 October 20/08 12/09167 November 17/09 10/10168 December 15/10 07/11169 January 12/11 05/12

BENEfITS Of INTEgRATED CAMpAIgNSRock Sound can offer a close alignment with both the highly desirable youth lifestyle and live music scenes with one well-placed campaign.

• Consistent brand / message positioning.

• Multiple communication channels increase impact and recall.

• Complementary use of the respective strengths across platforms:

• Print - Quality time spent with magazine

• Web - Immediacy

• Social Media - Interaction

• Live - Message placement in exciting atmosphere

• Total campaign accountability and measurement.

• Strengthens market presence.

ROCK SOUND TOTAl REACH > 585,000 pER MONTH

MAGAZINE

WEBSITE

TV & VIDEOS

LIVE EVENTS

PODCAST

SOCIAL MEDIA

NEWSLETTER

CASE STUDY 1

• Red Bull wished to raise the profile and drive entries in to their Bedroom Jam competition.

• Rock Sound put together an integrated campaign, incorporating magazine and web editorial, a bespoke countdown clock, news blasts on social media and streamed video footage from the Bedroom Jam shows. Rock Sound also ran regular ‘calls to arms’ across its web assets ensuring the event stayed fresh in readers minds.

• Red Bull Bedroom Jam 2011 grew by 200% year on year, becoming the biggest year in the competition’s history. Now in its third year, the partnership has been renewed for 2012 and is already breaking further records.

• Bands consider Red Bull Bedroom Jam to be the biggest and best competition around for emerging artists looking to make a name for themselves.

CASE STUDY 2

• EMI records approached Rock Sound for marketing ideas in order to promote the release of the new album by You Me At Six, ‘Sinners Never Sleep’.

• To maximise pre-orders of the album, rocksound.tv hosted a homepage takeover in the fortnight leading up to the album’s release date. This was backed up by an outside back cover print advert in the print magazine, creating awarenes and driving people to the pre-order page online.

• ‘Sinners Never Sleep’ opened at #1 in the UK’s official Rock Chart and at #5 in the album chart.

• You Me At Six have gone on to receive prime time airplay on Radio 1 from the station’s biggest DJs; Zane Lowe, Fearne Cotton, Scott Mills and more!

CASE STUDY 3

• Fender Guitars wished to break into the music lifestyle scene, so Rock Sound brought them on board as title sponsors of the inaugural ‘Rock Sound Presents…’ tour with the strapline ‘Powered By Fender’.

• Through its contacts, Rock Sound was able to put together an unrivalled billing of some of the most exciting bands in rock, creating a live experience which set tongues wagging throughout the scene.

• Backed up by a five-month campaign across Rock Sound magazine, rocksound.tv, social media and TV advertising, over 2 million people were exposed to Fender branding throughout the campaign’s lifetime.

• The ‘Rock Sound Presents… Powered By Fender’ tour was a complete sell-out, selling 15,000 tickets.

Rock Sound 2012 Media Pack

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