Robots journey to_the_east v5
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Transcript of Robots journey to_the_east v5
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the largest database of human experiences, ever
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CHINA… too big for qualitative
research?
A BIG PLACE
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a few focus groupsISN’T
ENOUGH
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GENERALISATIONS
because it leads to
ANDSTEREOTYPES
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EXISTINGKNOWLED
GE
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EAST
THE
WESTVS
experiment
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HOW DigiViduals™ WORKALGORITHM PROGRAMMED WITH KEYWORDS1. 2.COMBINATIONS OF
KEYWORDS SEARCHED
FORIN SOCIAL MEDIA
EXTENDED SEARCH USING ORIGINAL KEYWORDS AND ASSOCIATED
PHRASES
3.4.SOCIAL MEDIA CONTENT
POSTED ON BLOG
5. ANALYSIS
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ACROSS BAOQIUG
BEIJING
CHANGSHA
GUANGZHOU
HARBIN
KUNMING
SHANGHAI
SHIJIAZHUANG
WULUMUQI
CHINA
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KNOW
getting to
you
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EAST
WEST
VS
RESULTthe
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CONTROLcentralized
impact on analysis?
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CULTURE
understanding
SO WHAT?
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ACHIEVEMENTS… did we do what we set out
to do?