Robotics Democratising - BRABO! · THE BIG STORY SPECIALS PERSPECTIVE PIXTORY ENTERPRISE STRATEGY...

3292019 TAL Manufacturing Solutions Economic AI Robots - Helping MSMEs Embrace Automation | Outlook Business

httpswwwoutlookbusinesscomspecialstechtonic_2018democratising-robotics-4430 113

THE BIG STORY SPECIALS PERSPECTIVE PIXTORY ENTERPRISE STRATEGY MARKETS CEST LA VIE WOW

EVENTS

Search Here

Soumik Kar

Techtonic 2018

DemocratisingRobotics

TAL Manufacturing Solutionsrsquoeconomical robots will help

MSMEs embrace automationPrathamesh Mulye

Hiring Brabo Amit Bhingurde COO TAL Manufacturing Solutions

Home Specials Techtonic 2018 Democratising Robotics | JUN 22 2018

In 1998 Tata Motorsrsquo tryst with destiny in the passenger car

business began with the launch of Indica Despite all the attention

Indica failed to sizzle with sales falling 20 the next year as

customers complained that the car was rolled out despite glitches

Tata Motors carried out a survey to identify the problems and

discovered that the components being procured from Tier 1 and

Tier 2 suppliers were of sub-standard quality Amit Bhingurde

chief operations officer TAL Manufacturing Solutions a Tata

Motors subsidiary explains the reason ldquoThe manufacturers were

not able to produce high-quality components as they couldnrsquot

afford automationrdquo

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To address the issue TAL a leading player in the machine tools and equipment-building

industry mulled over the idea of making a low-cost robot to help micro small and medium

enterprises (MSMEs) move up the value chain but nothing materialised It all changed in

2014 when Bhingurde who had worked with Tata Motors between 1992 and 2008 and had

witnessed the fall of Indica joined TAL as its chief operating officer

He started working on the idea of manufacturing Brabo the first Made-in-India robot ldquoWe

decided to build a robot which could be affordable to MSMEs and cater to their

requirementsrdquo adds Bhingurde

A team of six engineers began conceptualising the basic design The first prototype with 2

kg payload was made in May 2014 and presented to the board which gave its nod to the

concept Brabo was later showcased at several prominent events such as lsquoMake in Indiarsquo and

IMTEX in 2015 and 2017 respectively ldquoWe received a lot of attention from MSME

customers So we decided to build a line of robotsrdquo reveals Bhingurde who officially

unveiled the robot in April 2017

Multi-purpose and user-friendly

Manufactured at TAL factory in Pune the robot which can handle a payload of 2-10 kg is

priced 500000-700000 and can be bought on monthly instalments Bhingurde claims

that it can increase productivity by 15-30 and has a payback period of two to three years

Brabo has been built to take over dull dirty and dangerous jobs such as welding and

grinding ldquoNo one wants to do repetitive or hazardous work The productivity of anyone who

does repetitive work will go downrdquo explains Bhingurde

Kalpana B partner and head intelligent

automation KPMG believes that by

automating boring repetitive jobs manual



labour can focus on jobs that require them

to use their skills She adds ldquoAutomating

hazardous tasks will help eliminate

worker safety issues Therefore robotics

automation will also benefit the small and

medium manufacturersrdquo

Brabo can also be used for a gamut of

services mdash picking up and placing

materials assembling parts machine and

press tending It is 50-70 cheaper

compared with international robots that

cost around 1-12 million for similar

payloads

It is not only cost-effective but also easy to use and maintain ldquoPeople donrsquot want to use

complicated Our USP is that our robot is easy to use programme and maintainrdquo says

Bhingurde

The robot was designed to suit Indian conditions Small firms in India face regular power

outages hence the robot was built to endure electricity fluctuations ldquoBrabo can operate on

a single phase connection and can withstand voltage and frequency fluctuations It is

designed to operate in Indian temperature and humidityrdquo says Bhingurde

Big and small customers

While Brabo is targeted at MSMEs itrsquos also useful for large-scale industries such as

logistics automotive engineering precision machining software testing electronics

plastics logistics education and aerospace Original equipment manufacturers (OEMs)

such as Mahindra amp Mahindra Tata Motors Bosch John Deere and Talbros Automotive

Components too have deployed the robot ldquoThe big companies had earlier asked for one or

two units but subsequently they placed multiple ordersrdquo he says

Small firms that have deployed the robots

are happy with the productivity increase

CPG Industries a Satara-based MSME

uses Brabo robots to manufacture

components for the automobile industry

- Kalpana BPartner and head intelligent automation KPMG

Robotic automation helps by freeing up manpower sothat they can be deployed for performing higher-valuetasksldquo



The company has deployed three robots

on its shop floor ldquoWe manufacture two-

wheeler engine components for Bajaj

Auto These are critical components in

terms of quality and deliveries To achieve

this we were dependent on the workforce

and it was impossible to cope up with

their quality norms So we had no option

but to automate and use robotics to solve

this problemrdquo says Ashish Gandhi

partner CPG Industries

Highlighting the efficiency of Brabo he

says ldquoIt solved the problem of employee

absenteeism It brought in quality consistency and delivery A robot can be used on any day

including public holidays What two people could complete in eight hours a single robot

took lesser time to do it Thus productivity and quality improvedrdquo

Kalpana believes that with automation providing better consistency and precision MSMEs

will be able to move up the quality curve ldquoTypically small and medium manufacturers are

constantly battling issues such as shortage of skilled workers rising raw material and labour

costs offshore competition quality concerns and worker safety issues Robotic automation

helps by freeing up manpower resources so that they can be trained and deployed for

performing higher-value tasks that need skilled labourrdquo she says

Built to order

TAL has a manufacturing capacity of 3000 units While the current utilisation is around

20 the company expects utilisation rates to improve in the next couple of years TAL has

orders to deliver 450 units by the end of this year

The company is currently creating robots with a maximum size of 10 kg payload and wants

to increase it to carry out more significant applications such as spot welding palletising

forging material handling for heavy parts ldquoWe are working on developing newer variants

with higher payload capacityrdquo adds Bhingurde

TAL also has a wide network of service engineers and system integrators in major hubs in

India ldquoWe ensure that service is provided within 24 hours We keep spare partsrsquo stock at

- Ashish GandhiPartner CPG industries

You donrsquot need skilled engineers to use the robotWith little training my existing staff started maintaining itldquo



regional offices and have trained 30 system integrators across India If something goes

wrong our customers can call them immediatelyrdquo says Bhingurde The company has two

regional offices in North and South India and is headquartered in Pune Around 10 service

engineers are spread across Delhi NCR Nashik Chennai Bengaluru Ahmedabad and

Belgaum

The delivery time of the robots depends on the applications required ldquoIf applications have

to be installed in a robot for performing complicated tasks such as welding and grinding

then it may take two to three months for delivery of the robotrdquo says Bhingurde He also

claims that after itrsquos delivered ldquoa user with no previous experience of operating a robot can

easily learn in two to three daysrdquo Gandhi says he didnrsquot have to hire any new personnel to

handle Brabo ldquoIt was essential to deploy Brabo to increase quality and productivity but you

donrsquot need highly skilled engineers to use the robot With little training my existing staff

has started maintaining itrdquo

Automation gains

Automation coupled with human

intelligence is changing the industrial

sector The automation of production is

accelerating worldwide as 74 robots units

per 10000 employees is the average of

global robot density in the manufacturing

sector according to International

Federation of Robotics (IFR) South Korea

tops the list with 631 robots per 10000

employees While Asia has an average

density of 63 units per 10000 employees

India severely lags behind with three

robotic units per 10000 employees in

manufacturing sector (see Playing catch-up) However the IFR estimates that the robotic

units will rise by 128 in India by 2020 reaching 6000 units

The industrial robotics market is expected to grow from $4068 billion in 2017 to $6914

billion by 2023 at a CAGR of 945 according to MarketsandMarkets research ldquoThe desire

for speed and efficiency in operations and change in customer preferences that warrant a



change in processes at a faster pace have fuelled the adoption of automation We can say

that it has the potential to outmatch other sectorsrdquo feels Kalpana

While India currently languishes behind the US European and Asian countries Bhingurde

says ldquoThe number of robots in China was remarkably less But today they are picking up the

pace Similarly we believe that demand for robots will go up in India as industries continue

to growrdquo He adds that the market for robots in some developed markets has already

reached a saturation point ldquoThe number of robots per 10000 employees could remain the

same abroad unless the industries expand However India has huge potentialrdquo he says

As Brabo continues to broaden its scope customers are making a beeline After receiving

267 orders in FY18 the company has already got 450 orders in the first three months of the

current financial year TAL has also managed to find customers in Europe After acquiring

CE certification in 2017 TAL has started exporting robots to Europe ldquoWe supplied Brabo to

BITS Pilanirsquos Dubai campus for educational purposes and recently appointed two system

integrators in Europe We are expecting orders from them soonrdquo says Bhingurde

TAL is now dreaming big It plans to provide robots to the service industry ldquoWe will try to

create applications for the service industry and make robots carry out domestic choresrdquo

reveals Bhingurde

Amid the growing narrative of jobs versus robots MSMEs and OEMs looking to move up

the value chain have little option but to opt for robots as their own survival is at risk in an

increasingly disruptive future That being the case Bhingurde has very little to worry about

Heres your chance to read the latest issue of Outlook Business for free Download theOutlook Magazines app now Available on Play Store and App Store

TAL MANUFACTURING SOLUTIONS AMIT BHINGURDE BRABO ROBOTS TATA MOTORSEQUIPMENT KPMG MAHINDRA amp MAHINDRA BOSCH BAJAJ AUTO TWO WHEELER



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THE BIG STORY SPECIALS PERSPECTIVE PIXTORY ENTERPRISE STRATEGY MARKETS

CEST LA VIE SUBSCRIBE

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not reproduce duplicate copy sell resell or exploit any material on the Website for any commercial purposes



To address the issue TAL a leading player in the machine tools and equipment-building

industry mulled over the idea of making a low-cost robot to help micro small and medium

enterprises (MSMEs) move up the value chain but nothing materialised It all changed in

2014 when Bhingurde who had worked with Tata Motors between 1992 and 2008 and had

witnessed the fall of Indica joined TAL as its chief operating officer

He started working on the idea of manufacturing Brabo the first Made-in-India robot ldquoWe

decided to build a robot which could be affordable to MSMEs and cater to their

requirementsrdquo adds Bhingurde

A team of six engineers began conceptualising the basic design The first prototype with 2

kg payload was made in May 2014 and presented to the board which gave its nod to the

concept Brabo was later showcased at several prominent events such as lsquoMake in Indiarsquo and

IMTEX in 2015 and 2017 respectively ldquoWe received a lot of attention from MSME

customers So we decided to build a line of robotsrdquo reveals Bhingurde who officially

unveiled the robot in April 2017

Multi-purpose and user-friendly

Manufactured at TAL factory in Pune the robot which can handle a payload of 2-10 kg is

priced 500000-700000 and can be bought on monthly instalments Bhingurde claims

that it can increase productivity by 15-30 and has a payback period of two to three years

Brabo has been built to take over dull dirty and dangerous jobs such as welding and

grinding ldquoNo one wants to do repetitive or hazardous work The productivity of anyone who

does repetitive work will go downrdquo explains Bhingurde

Kalpana B partner and head intelligent

automation KPMG believes that by

automating boring repetitive jobs manual















payloads



Bhingurde











































Built to order


















Belgaum









Automation gains





































reveals Bhingurde









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The Globetrotters

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Fashionably Forward

5






1h





Print Edition

Feb 15 2019

Table of contents

Feb 01 2019

Table of contents

Dec 07 2018

Table of contents

Nov 23 2018

Table of contents





















payloads



Bhingurde











































Built to order


















Belgaum









Automation gains





































reveals Bhingurde









YOU MIGHT ALSO LIKE




Name




Recommend


A Juicy Affair

Lone ranger








Recommended by









On Stands Now

1


2


3


4


5

Health 20

6

Close To Reality



Editors Pick

Most Popular

1


2


3


4


5


1



Twitter


2

The Globetrotters

3


4

Fashionably Forward

5






1h





Print Edition

Feb 15 2019

Table of contents

Feb 01 2019

Table of contents

Dec 07 2018

Table of contents

Nov 23 2018

Table of contents































Built to order


















Belgaum









Automation gains





































reveals Bhingurde









YOU MIGHT ALSO LIKE




Name




Recommend


A Juicy Affair

Lone ranger








Recommended by









On Stands Now

1


2


3


4


5

Health 20

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Close To Reality



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Most Popular

1


2


3


4


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1



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2

The Globetrotters

3


4

Fashionably Forward

5






1h





Print Edition

Feb 15 2019

Table of contents

Feb 01 2019

Table of contents

Dec 07 2018

Table of contents

Nov 23 2018

Table of contents













Belgaum









Automation gains





































reveals Bhingurde









YOU MIGHT ALSO LIKE




Name




Recommend


A Juicy Affair

Lone ranger








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On Stands Now

1


2


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Health 20

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Most Popular

1


2


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The Globetrotters

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Fashionably Forward

5






1h





Print Edition

Feb 15 2019

Table of contents

Feb 01 2019

Table of contents

Dec 07 2018

Table of contents

Nov 23 2018

Table of contents

























reveals Bhingurde









YOU MIGHT ALSO LIKE




Name




Recommend


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On Stands Now

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Health 20

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Close To Reality



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The Globetrotters

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Fashionably Forward

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1h





Print Edition

Feb 15 2019

Table of contents

Feb 01 2019

Table of contents

Dec 07 2018

Table of contents

Nov 23 2018

Table of contents










YOU MIGHT ALSO LIKE




Name




Recommend


A Juicy Affair

Lone ranger








Recommended by









On Stands Now

1


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Health 20

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Close To Reality



Editors Pick

Most Popular

1


2


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1



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The Globetrotters

3


4

Fashionably Forward

5






1h





Print Edition

Feb 15 2019

Table of contents

Feb 01 2019

Table of contents

Dec 07 2018

Table of contents

Nov 23 2018

Table of contents














Recommended by









On Stands Now

1


2


3


4


5

Health 20

6

Close To Reality



Editors Pick

Most Popular

1


2


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1



Twitter


2

The Globetrotters

3


4

Fashionably Forward

5






1h





Print Edition

Feb 15 2019

Table of contents

Feb 01 2019

Table of contents

Dec 07 2018

Table of contents

Nov 23 2018

Table of contents










On Stands Now

1


2


3


4


5

Health 20

6

Close To Reality



Editors Pick

Most Popular

1


2


3


4


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1



Twitter


2

The Globetrotters

3


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Fashionably Forward

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Print Edition

Feb 15 2019

Table of contents

Feb 01 2019

Table of contents

Dec 07 2018

Table of contents

Nov 23 2018

Table of contents









Editors Pick

Most Popular

1


2


3


4


5


1



Twitter


2

The Globetrotters

3


4

Fashionably Forward

5






1h





Print Edition

Feb 15 2019

Table of contents

Feb 01 2019

Table of contents

Dec 07 2018

Table of contents

Nov 23 2018

Table of contents









Twitter


2

The Globetrotters

3


4

Fashionably Forward

5






1h





Print Edition

Feb 15 2019

Table of contents

Feb 01 2019

Table of contents

Dec 07 2018

Table of contents

Nov 23 2018

Table of contents











1h





Print Edition

Feb 15 2019

Table of contents

Feb 01 2019

Table of contents

Dec 07 2018

Table of contents

Nov 23 2018

Table of contents







Robotics Democratising - BRABO! · THE BIG STORY SPECIALS PERSPECTIVE PIXTORY ENTERPRISE STRATEGY...

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Transcript of Robotics Democratising - BRABO! · THE BIG STORY SPECIALS PERSPECTIVE PIXTORY ENTERPRISE STRATEGY...