Robin's Hierarchy of Dance (Design for Dance, Stanford 2014)
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Transcript of Robin's Hierarchy of Dance (Design for Dance, Stanford 2014)
![Page 1: Robin's Hierarchy of Dance (Design for Dance, Stanford 2014)](https://reader033.fdocuments.in/reader033/viewer/2022060118/55898516d8b42a3a748b4664/html5/thumbnails/1.jpg)
GET THEM COMING BACK
A Framework for Designing the First Five Minutes.
@robncampbellthedancedojo.com
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What do I look for in a dance experience?
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ACTION
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It’s all feelings
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MASLOW’S HIERARCHY OF NEEDS
PHYSIOLOGICAL
SAFETY
BELONGING
ESTEEM
SELF ACTUALIZATION
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PHYSICAL
ROBIN’S HIERARCHY OF DANCE
![Page 7: Robin's Hierarchy of Dance (Design for Dance, Stanford 2014)](https://reader033.fdocuments.in/reader033/viewer/2022060118/55898516d8b42a3a748b4664/html5/thumbnails/7.jpg)
PHYSICAL
SAFETY
ROBIN’S HIERARCHY OF DANCE
![Page 8: Robin's Hierarchy of Dance (Design for Dance, Stanford 2014)](https://reader033.fdocuments.in/reader033/viewer/2022060118/55898516d8b42a3a748b4664/html5/thumbnails/8.jpg)
PHYSICAL
SAFETY
SOCIAL
ROBIN’S HIERARCHY OF DANCE
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PHYSICAL
SAFETY
SOCIAL
LEARNING
ROBIN’S HIERARCHY OF DANCE
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PHYSICAL
SAFETY
SOCIAL
LEARNING
ARTISTRY
ROBIN’S HIERARCHY OF DANCE
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How can we get more people dancing?
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THEAPPROACH
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BEGINNER
EXPERIENCED
KNOW YOUR AUDIENCE
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ANCHOR
EXCITED &INSPIRED.
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MOVE ON UP
ACTIVATED,COMFORTABLE& CONNECTED.
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TANGIBLETACTICS
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ARTISTRY & LEARNING
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IN PERSON- demo- vulnerable story
ARTISTRY & LEARNING
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IN PERSON- demo
- vulnerable story
ONLINE & IN APP- demo through video- stories through video or text
ARTISTRY & LEARNING
![Page 20: Robin's Hierarchy of Dance (Design for Dance, Stanford 2014)](https://reader033.fdocuments.in/reader033/viewer/2022060118/55898516d8b42a3a748b4664/html5/thumbnails/20.jpg)
PHYSICAL
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PHYSICAL
IN PERSON- show, don’t just tell- get them to feel it
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PHYSICAL
IN PERSON- show, don’t just tell
- get them to feel it
ONLINE & IN APP- minimize journey to action- no lengthy intros
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SAFETY
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SAFETY
IN PERSON- kill the mirrors- give permission to break free
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SAFETY
IN PERSON- kill the mirrors
- give permission to break free
ONLINE & IN APP- user controls the environment- oversee user conduct
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SOCIAL
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SOCIAL
IN PERSON- hi’s and bye’s- partners & high 5 rotate
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SOCIAL
IN PERSON- hi’s and bye’s
- partners & high 5 rotate
ONLINE & IN APP- comments, forum or messages- location based- private facebook group
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