Rob Wormley Resume
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Rob Wormley Digital Marketing Consultant Content Creator Brand Strategist [email protected] 515.493.9440 robwormley.com Social Media Educator Education Iowa State University 2007-2010 Bachelor of Science, Journalism and Mass Communication; Sociology Minor 3.62 GPA Social Media Marketing Project Manager — January 2011-Present ~One Social Media LLC~ Acting as the lead manager of 8-10 client accounts varying in size and industry Developing effective internet marketing strategies Writing and implementing marketing plans for new products and services Designing original social media and web campaigns for clients Training and educating clients and the public on social media Writing and publishing daily social media updates and blog posts for each client Orchestrating website design and updates Monitoring the online presence of all clients Interacting with online communities on behalf of clients Communications/Web Specialist — September 2010-December 2010 ~College of Human Sciences at Iowa State University~ Designing, creating, and launching a new alumni e-newsletter Developing new communication and social media outreach strategies Assisting with other special web projects as needed Social Media/Web Intern — May 2010-August 2010 ~Big Brothers Big Sisters of Central Iowa~ Managing and improving established social media sites Developing and implementing new social media strategies Launching a blog; developing a marketing plan for the blog Creating unique content Teaching staff how to improve overall online presence Online Community Outreach Specialist — October 2009-May 2010 ~Iowa State Daily~ Creating and maintaining dialogue with the community through social media Developing social media strategies Assisting with development of a social media use policy for employees Managing Editor of Production — May 2009-October 2009 ~Iowa State Daily~ Managing a staff of designers & designing pages for the newspaper Managing online content Establishing and managing a brand presence on social media sites Working with all other desks to create visually compelling products Online Editor for www.iowastatedaily.com — January 2009-May 2009 ~Iowa State Daily~ Managing a staff of videographers Leading weekly desk meetings & assigning deadlines Managing website content Videographer for www.iowastatedaily.com — August 2008-May 2009 ~Iowa State Daily~ Shooting, editing, and producing online video packages for www.iowastatedaily.com Online Presence Industry Experience Strengths linkedin.com/in/robwormley facebook.com/rob.wormley gplus.to/RobWormley statigr.am/robwormley twitter.com/robwormley Social media marketing strategies Marketing plans & implementation Traditional writing & writing for the web Brand development Research & analytics Original social media campaign creation & implementation Photography/videography Design (Adobe tools) Bestselling Authors Restaurants/Food Chains Hall of Fame Speakers Health & Wellness Businesses Automotive Dealerships Travel Resorts Interior Design & Home Security Businesses Dentistry Offices Creativity Communication (internal & with clients) Training & presentations Comfortable multi-tasking & working on deadlines Early adoption of new technologies/ sites/tools/apps Team work Fitness Food & craft beer Writing & photography Experience Expertise Passions ROI (measurement)
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Transcript of Rob Wormley Resume
Rob Wormley Digital Marketing Consultant Content CreatorBrand Strategist
515.493.9440robwormley.com
Social Media Educator
Education
Iowa State University 2007-2010
Bachelor of Science, Journalism and Mass Communication; Sociology Minor 3.62 GPA
Social Media Marketing Project Manager — January 2011-Present
~One Social Media LLC~Acting as the lead manager of 8-10 client accounts varying in size and industryDeveloping effective internet marketing strategiesWriting and implementing marketing plans for new products and servicesDesigning original social media and web campaigns for clients Training and educating clients and the public on social mediaWriting and publishing daily social media updates and blog posts for each clientOrchestrating website design and updatesMonitoring the online presence of all clientsInteracting with online communities on behalf of clients
Communications/Web Specialist — September 2010-December 2010
~College of Human Sciences at Iowa State University~Designing, creating, and launching a new alumni e-newsletterDeveloping new communication and social media outreach strategiesAssisting with other special web projects as needed
Social Media/Web Intern — May 2010-August 2010
~Big Brothers Big Sisters of Central Iowa~Managing and improving established social media sitesDeveloping and implementing new social media strategiesLaunching a blog; developing a marketing plan for the blogCreating unique contentTeaching staff how to improve overall online presence
Online Community Outreach Specialist — October 2009-May 2010
~Iowa State Daily~ Creating and maintaining dialogue with the community through social mediaDeveloping social media strategies Assisting with development of a social media use policy for employees
Managing Editor of Production — May 2009-October 2009
~Iowa State Daily~Managing a staff of designers & designing pages for the newspaperManaging online contentEstablishing and managing a brand presence on social media sitesWorking with all other desks to create visually compelling products
Online Editor for www.iowastatedaily.com — January 2009-May 2009
~Iowa State Daily~Managing a staff of videographersLeading weekly desk meetings & assigning deadlines Managing website content
Videographer for www.iowastatedaily.com — August 2008-May 2009
~Iowa State Daily~Shooting, editing, and producing online video packages for www.iowastatedaily.com
Online Presence
Industry Experience
Strengths
linkedin.com/in/robwormley
facebook.com/rob.wormley
gplus.to/RobWormley
statigr.am/robwormley
twitter.com/robwormley
Social media marketing strategies
Marketing plans & implementation
Traditional writing & writing for the web
Brand development
Research & analytics
Original social media campaign creation & implementation
Photography/videography
Design (Adobe tools)
Bestselling Authors
Restaurants/Food Chains
Hall of Fame Speakers
Health & Wellness Businesses
Automotive Dealerships
Travel Resorts
Interior Design & Home Security Businesses
Dentistry Offices
Creativity
Communication (internal & with clients)
Training & presentations
Comfortable multi-tasking & working on deadlines
Early adoption of new technologies/ sites/tools/apps
Team work
Fitness
Food & craft beerWriting & photography
ExperienceExpertise
Passions
ROI (measurement)
