Rob campbell nine msn final preso
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Transcript of Rob campbell nine msn final preso
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What will dominate tomorrow’s digital marketing revolution?
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I haven’t got a clue.!
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What does HTML mean?
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“ “.
“ ”
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WHAT MY MUM CAN TEACH US ABOUT DIGITAL MARKETING.
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DIGITAL’S BUILT AN ENVIABLE BRIDGE BETWEEN BRANDS & SOCIETY.
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Digital has brought !the value of creativity !back into the spotlight.!
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DIGITAL’S BUILT AN ENVIABLE BRIDGE BETWEEN SOCIETY & BRANDS.
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DIGITAL MARKETING IS IN MUCH BETTER SHAPE THAN OTHER FORMS OF MARKETING.
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DIGITAL’S BUILT AN ENVIABLE BRIDGE BETWEEN BRANDS & SOCIETY.
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BAD NEWS//
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MANY CONFUSE QUANTIFIABLE WITH EFFECTIVENESS.
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There’s a lot of myth, legend & bullshit spoken about digital. [SOCIAL IS A NEW THING / SOCIAL IS NOT CHEAP]
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Back to my Mum:
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8 WAYS TO WRITE THE FUTURE
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INFLUENCERS.
GAMING.
TECH PLATFORMS.
STORY TELLING.
OLD SPICE.
Five Things It Won’t COVER
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Understand what lies beneath. #!
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EVERY MINUTE: 1,695,480 VIEWING PORN. 22,320 SEARCHING FOR PORN. $184,538.40 SPENT ON PORN.
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#2 BE MEANINGFUL,
NOT SOCIAL.
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LIONEL RICHIE’S CLAY HEAD FROM HIS 1984 VIDEO, “HELLO”, HAS 10,000 FACEBOOK FANS.
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#3 PLAY IN THEIR WORLD
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Be culturally provocative. #4 Be culturally provocative.
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RELEASE YOUR BRAND VOICE.
#5 RELEASE YOUR BRAND VOICE.
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#6 CREATE CULTURE NOT TECHNOLOGY.
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1. MENTOS + DIET COKE EXPERIMENTS 2. DOVE – EVOLUTION 3. BLENDTEC – WILL IT BLEND? 4. DIESEL – HEIDIES 15MB OF FAME 5. BURGER KING - SUBSERVIENT CHICKEN 6. OBAMA’S ONLINE CAMPAIGN 7. JOHN WEST – BEAR 8. TOURISM QUEENSLAND - BEST JOB IN THE WORLD 9. BURGER KING - WHOPPER SACRIFICE 10. CADBURY’S - GORILLA
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1. MENTOS + DIET COKE EXPERIMENTS 2. DOVE – EVOLUTION 3. BLENDTEC – WILL IT BLEND? 4. DIESEL – HEIDIES 15MB OF FAME 5. BURGER KING - SUBSERVIENT CHICKEN 6. OBAMA’S ONLINE CAMPAIGN 7. JOHN WEST – BEAR 8. TOURISM QUEENSLAND - BEST JOB IN THE WORLD 9. BURGER KING - WHOPPER SACRIFICE 10. CADBURY’S - GORILLA
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#8 BE BRILLIANT.
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So what is the common link behind all these examples?
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WITHOUT INSIGHT WE HAVE NOTHING.
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THE PUBLIC ARE NOT TOO STUPID TO KNOW WHAT THEY WANT.
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Creative intelligence can build the commercial value of digital, not just executions.
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TO CREATE
WHAT’S NEXT IN DIGITAL MARKETING
1 PEOPLE / 2 PURPOSE / 3 PROVOCATION
ALL PICTURES FROM GETTY IMAGES, FLICKR OR GOOGLE EXCEPT THE BAD ONES OF ME WHICH ARE BY MY SUPPOSEDLY LOVING WIFE.
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ALL PICTURES FROM GETTY IMAGES, FLICKR OR GOOGLE EXCEPT THE BAD ONES OF ME WHICH ARE BY MY SUPPOSEDLY LOVING WIFE.
OR AS MY MUM SAYS …