Roanoke Valley Woman Rate Card
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Transcript of Roanoke Valley Woman Rate Card
THE INFLUENCE OF WOMEN The Facts
There are nearly 40,000 women in Halifax and Northampton counties. They comprise almost 52% of the market. (US Census Bureau)
Women control 51.3% of U.S. Personal Wealth Number of women earning $100,000+ has tripled in the last 10 years 70% of all New Business Startups are owned by a woman Women own 46% of all U.S. Small Businesses – these firms generated $2.5 trillion in sales and employ 19.1 million people
nationwide More than 49% are Corporate Decision Makers More than 53% are Buyer or Purchasing Managers Women own 50% of all stock in the U.S. Women pay the bills in 61% of U.S. households Women buy 68% of all new cars in the U.S. Women purchase 80% of all health‐care services Women are responsible for 92% of all money spent on vacation Women account for 50% of all American business travel Women initiate 80% of all home improvements Women decided on 94% of all home furnishing purchases Women decide on 91% of all houses purchased Women handle the checkbook in 83% of all U.S. households Women purchase or influence the purchase of all products and services. Source: Gender Trends Newsletter, The TrendSight Group and Refresh and Renew Women and Advertising
A woman's importance to advertisers is a matter not solely of what she herself purchases, but of the influence she has on what others around her purchase. Not only does she buy for herself, she also shops for her husband, her children, her parents, her neighbors, and her friends. In fact, statistics show that women influence the buying decisions for over 85 percent of all goods and services and are ever loyal to those brands they have come to trust. Women demand respect from marketers, and if they don't get it, they'll take their hard‐earned dollars elsewhere (MediaPost Publications).
Published Quarterly by The Daily Herald 916 Roanoke Avenue, Roanoke Rapids, NC 27870
Tel. (252) 537‐2505 | Fax (252) 537‐5411
Roanoke Valley Woman delivers content focused on women who live, work and thrive in the Valley. Every issue has something for every woman who wants to get more out of life, whether it’s a single woman on the go, a mom balancing
family and career or a baby boomer looking toward retirement. Through straightforward and authoritative editorial, Roanoke Valley Woman provides information that women need to know: success stories of local women, career development,
money management, current events, health, fashion and travel.
PERSONNEL
Titus L. Workman Publisher Tel. (252) 537‐2505 ext. 248 [email protected] Stephen Hemelt, Exec. Editor Tel. (252) 537‐2505 ext. 233 Fax (252) 537‐2384 [email protected] Kris Smith, Editor Tel. (252) 537‐2505 ext. 238 Fax (252) 537‐2384 [email protected] Rhonda Irby, Advertising Sales Tel. (252) 537‐2505 ext. 266 Cell (252) 676‐9245 Fax (252) 537‐5411 [email protected] Heather Rhea Wade, Creative Services Tel. (252) 537‐2505 ext. 263 Fax (252) 537‐5411 [email protected] Hope Callahan, Creative Services Tel. (252) 537‐2505 ext. 262 Fax (252) 537‐5411 [email protected]
2011 PUBLICATION SCHEDULE
Frequency: Quarterly
Winter 2011 Closing date: Thursday, February 3rd Publication: Thursday, February 17th
Spring 2011 Closing date: Tuesday, May 3rd Publication: Tuesday, May 17th
Summer 2011 Closing date: Tuesday, August 2nd Publication: Tuesday, August 16th
Holidays 2011 Closing date: Tuesday, November 1st Publication: Tuesday, November 15th
Closing date for all cover ads is two days before regular closing date. Materials deadline is one day after closing date. To request an extension, please call Rhonda Irby at (252) 537‐2505 ext. 266 or E‐mail [email protected]
EDITORIAL
Roanoke Valley Woman is the area’s only local publication for and about today’s woman. Each month, it focuses on a variety of topics including healthcare, nutrition, clothing styles and trends, money management, leisure and nightlife ‐ all with the uniqueness of the Halifax, Northampton and Lake Gaston areas.
GENERAL POLICIES
All rates are for single advertisers only and may not be assigned or transferred to any other party.
Roanoke Valley Woman reserves the right to reject, cancel, edit or alter any advertisement to conform to any standards, policies or guidelines.
Advertisers agree to indemnify and hold harmless Roanoke Valley Woman, The Daily Herald, its affiliates, employees, agents and distributors against any and all damages, costs, liability, loss, claims or judgments paid or incurred in connection with claims, including but not limited to copyright, trademark, libel, plagiarism, unfair competition, unfair trade practices, violation of rights or claims of privacy, brought by any party arising from the publication of correct or incorrect advertisements.
The conditions, rates, policies and guidelines for Roanoke Valley Woman are governed by and in accordance with the conditions, rates, policies and guidelines for The Daily Herald and the laws of the State of North Carolina without regard to its conflicts or choice of law.
CIRCULATION & DISTRIBUTION
Your advertising message is delivered to a credible, qualified audience. TOTAL 6,000 complimentary copies available at high‐profile locations throughout Halifax and Northampton counties including: Roanoke Valley Chamber of Commerce Lake Gaston Chamber of Commerce Northampton County Chamber of Commerce The Quality Shop Cato Fashions Women’s Health Specialists, PA Plus dozens more in Roanoke Rapids, Weldon, Enfield, Scotland Neck,
Littleton, Halifax, Gaston, Jackson, Seaboard, Rich Square and Lake Gaston.
ADVERTISING RATES Today women are more active and independent than ever before and as their buying power continues to increase, so does their demand for new products and services. In fact, recent studies show that women are either directly or indirectly involved in more than 85 percent of all retail sales in the U.S. Get your business in front of the women that “make it happen”.
SIZE 1X 4X
Back page $800 $700
Inside Front / Back page $750 $650
Full page $700 $600
Half page $400 $345
Quarter page $235 $200
Eighth page $140 $120
Eighth Page Quarter Page Half Page (V) Half Page (H) Full Page
MECHANICAL REQUIREMENTS
AD SIZES (INCHES) Full Page 8.845” x 10.96” Half Page (horizontal) 8.845” x 5.398” Half Page (vertical) 4.337” x 10.96” Quarter Page 4.337” x 5.398” Eighth Page 4.337” x 2.589”
DIGITAL AD REQUIREMENTS Electronic submission of material is preferred and encouraged through transmission of standard PDF files to ensure accuracy and print quality. Call for alternative electronic formats. Files accepted on disk or by email.
Keep the text and graphics boxes within the ad boundaries.
Use a line screen of 100 lpi. Set the resolution at 300 dpi for line art and 200 dpi for halftones.
Scan your images and crop them as close to the final reproduction size as possible. We recommend scaling your images no more than 5 percent for the best quality.
All color (including the color art files) should be CMYK. Do not use RGB color. If you use a Pantone color, it must be converted to CMYK process separations. Please avoid 'Rich' Black (100% each of CMYK).
Choose bold and italic faces within the font families instead of using the menu choices. Doing otherwise may alter the screen view, but may or may not print out appropriately.
Use type sizes of 8 points and larger. Do not scale text; use real point sizes instead. Use type sizes of 12 points or larger when reversing type, using multicolored type or text reversed out of a four‐color image area.
Use only EPS or TIFF images in your ads. Check that you have embedded all the typefaces. Include a composite proof with any Compact Disk.
PAPER STOCK & TRIM Cover 70# gloss text cover, inside paged 35# 80 body. Publication stitched and trimmed.
All ads include process color and there is no discount for black and white. Add 20% for guaranteed position other than back, inside front and inside back. Rates effective February 2011.