Roadshow Europe ScanBuy - Dave Marutiak
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Transcript of Roadshow Europe ScanBuy - Dave Marutiak
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How to Make Money Using Barcodes
Dave Marutiak Scanbuy UK
Access:Mobile Roadshow Europe – London – November 2011
[email protected] 0783 777 8647
@marutiak
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Show Me the Money
• Activate new customers
• Build new mailing lists
• Convert tentative shoppers into
sales on the spot or via impulse
• Deliver coupons to customers
• Bring customers into the store from
outside
• Bring customers to your mobile
website to start shopping
• Allow customers to shop from your
store when it’s closed or as they
walk by
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A complete mobile barcode solution is
composed of a scanner, platform and analytics
Universal Mobile
Barcode Scanner
Code Management
Platform
to Create & Edit Codes
Reporting System
to Track Codes
Analytics
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Custom Codes
Get creative with the codes, but make sure it works!
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A complete mobile barcode solution also offers much more than just a jump to a URL
They can launch many mobile actions
Go to website
Save a contact
Initiate a call
Send an SMS
Send an email
Lotto/collection
Multi-action menu
Send a tweet
ScanLife exclusive 5
OS detection
Custom Menu
and more…..
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Analytics are an important key to campaigns
They are the feedback loop that lets you tailor the
campaign and target the customers!
Access from
anywhere.
Flexible user
rights across
unique groups.
View analytics
any time.
6
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How’s it Look Worldwide?
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Mobile scanning is experiencing
explosive growth
8
45 Million
Estimated people that
have scanned a barcode
in North America
14 Million
Estimated to have
scanned a QR Code in
the month of June, 2011*
>400K Unique products are
scanned by ScanLife per
month (via UPC codes)
*comScore MobiLens June 2011
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Brand new – 3Q11 Barcode Trends Report
Millions of
transactions every
month
Larger and larger
campaigns
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Changing Demographics of Users
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Where do we find them? Everywhere!
Application Stores Brick and Mortar Stores
UPC/EAN Wine Bottles Television Shows
Online Stores
Public Transport
Printed Media
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ROI Calculations: Promotions / Events
Objectives
Attract new customers to participating
Starbucks giving them a range of benefits
and rewards.
Increase customer loyalty in the cities of
Guadalajara and San Luis Potosi.
Mechanics
Flyers were distributed in universities,
shopping centers, schools, etc.,
announcing the promotion.
Customers sent an SMS, receive an EZ
code which stores scanned as a
coupone.
Results
2.1% increase in general sales.
86% redemption rate and a 252% ROI.
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What is North America doing?
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Taco Bell
&
MTV
Link to the
Video Music
Awards
420,000 scans in one campaign
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Target Builds out Holiday Catalogs
Codes linked to product
videos, option to buy or
save to Wish List.
Over 150,000
scans in
a 4 week period
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Runners World
Magazine
Code linked to a CRM form to qualify for a free gift
Code produced a 16% opt
in rate
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Codes linking to
Android apps
have seen over
450,000 scans!
Verizon DROID App Downloads
Best Part: New Smartphone walk out with new apps
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Bloomingdales Scan & Win Campaign
78% of scans were from
outside the store
8.5% of these people were driven to scan again inside the store
Codes were placed in Catalogs, Outdoor ads, and In-Store to get
people to scan to win gift cards (in the store only)
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Television: BlueFly Content & Offers
Live show with call to action very clear
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Let’s get local!
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London - Taken Off the Telly Last Night
No warning it’s coming, no call to action for it
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Local (UK)
Examples
Mitsubishi
i-MiEV car
Giveaway
Great call to action! 10,500 scans to win a car
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Local (UK)
Market
Examples
Marks &
Spencer
Limited
Collection
mobile web
site 12,290 scans over 3 weeks
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Local (UK)
Market
Examples
Laterooms.com
App download
12,920 users downloaded
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M&S Women’s Winter Clothes Shop Mobile M&S Site = 1,500/Ad
Sun 8/10 Metro 6/10 Metro 13/10
• Full page ads • QR code bottom left • Multiple papers • Call to action :
• shop mobile web
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The advertisers in the London commute papers have rapidly grown their use of QR codes
(Scanbuy compilation)
0
50
100
150
200
250
300
April July September October
Metro UK
Eve Std
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Show Me the Money
• Activate new customers
• Build new mailing lists
• Convert tentative shoppers into
sales on the spot or via impulse
• Deliver coupons to customers
• Bring customers into the store from
outside
• Bring customers to your mobile
website to start shopping
• Allow customers to shop from your
store when it’s closed or as they
walk by