Roadshow asia pudding media

2010 Confidential © Pudding Media

Premium Mobile Advertising Network for Asian Market

Ruben Eduardo Maislos Founder, VP Business Developmenttwitter @maislos


HOW DO I REACHAND ENGAGE THERIGHT CUSTOMER?


Why Mobile?

Low Fixed Line Penetration in APAC means the mobile web is the internet for many S.E. Asians


Effective mobile campaign key points

• Simple to create, simple to change

• Reach – unique consumers, you need scale

• Control of campaign– Frequency capping

– Targeting – but not too much, since you lose scale

• Virality – make it easy to share with friends– Don’t forget to measure that!

• Set campaign goals ahead of running it

• Don’t do it standalone


If this was a perfect world…


But in reality…


This is the real world


Don’t confuse impressions with REACH


Pudding Media Unique Reach

Singapore2.5M

Thailand15M

Philippines50M

Vietnam70M

Indonesia150M

Malaysia14M

2010 Confidential © Pudding MediaOur network is not blind!


Hit a bull's-eye


Day of Week+

Time of Day+

Week of Year+

Manufacturer+

Handset type+

Operating System+


Gender+

Age+ Race+Spending power+State+


Unique Exposures+Frequency Capping+


Our technology on top


What more do you need?


Report on

• Flight dates

• Impressions & frequency

• Unique reach

• Response rates

• Opt-Ins

• Summary

MEASUREMENTS & REPORTING


Where do we place the Text ads?

Missed Call Top-ups

Interactive Click-To-Call

You have 1 missed call (1) +6017332xxxx since 02.07pm 10.09.09

[Ad] Reload Your Hotlink via CIMB-WIN iPhone 3GS. Click http://clk.me/aef165for more!

01/04/10@05:14PM, 0129654xxx was topped up with RM7.Ref No:17111xxx

Dell computers now preloaded with Windows 7! Call 1800880056 now!


Full Page In Application

Branding Click-To-Call

In Portal

Interactive

Rich Media on Banners


We also do Video Ads

•Rich media experience

•All links can leadto video from textor banner

•User can save videofor repeat viewing

•Link to send video to friends


WAP – Reach 30% of subscriber base - Compares to Internet

SMS– Reach 99% of subscriber baseCompares to TV, Newspaper

Combined CampaignHigh Reach + Interaction

Feature Phone

Smart Phone


CASE STUDIES


The Moko.Mobi Campaign

200K unique impressions delivered

8.44% CTR

16,986 clicks generated


The UNICEF Campaign

600K unique impressions delivered in 3 days

You have 1 missed call (1) 65224679 since 15.05pm 11.18..09

[Ad] Children also have the right to be heard. Visit tuneintome.bluehyppo.com

You have 1 missed call (1) 65224679 since 6.05pm 11.19.09

[Ad] This is one example of not listening hard enough. Tune in to children on 20 Nov.

You have 1 missed call (1) 65224679 since 5.17pm 11/20/09

[Ad] Today, children will speak & adults will listen. Tune in to them on TV and Radio

Flight 1 Flight 2 Flight 3


The CIMB iPhone Campaign

1M unique impressions delivered

0.60% CTR

5,980 clicks generated

You have 1 missed call (1) 734477623 since 5.10pm 27.11.09

Reload Your Hotlink via CIMB-WIN iPhone 3GS. Click http://clk.me/f24x3 for more!

>


Ice Age Campaign

1.2M million unique impressions delivered

11,980 viewed trailer

1.86% clicked at peak of campaign


Bronze Medal, Best SMS/MMS Campaign in Entertainment


Lets do a quick demo

http://www.sharewithu.net/kancil/iceAge3_media/

http://www.sharewithu.net/kancil/iceAge3_media/


Brands already engaged in mobile


Agencies Leading the Mobile Revolution


Ruben Eduardo [email protected]

twitter: @maislos

mailto:[email protected]

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