RISE OF THE INTENTION ECONOMY: REACH YOUR CUSTOMERS...
Transcript of RISE OF THE INTENTION ECONOMY: REACH YOUR CUSTOMERS...
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RISE OF THE INTENTION ECONOMY: REACH YOUR CUSTOMERS ACROSS THE BUYING JOURNEY Tukan CEO, LeadSift
@leadsift @tdas
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OVER A 1 BILLION PEOPLE ACTIVE ON SOCIAL NETWORKS
1B TWEETS POSTED EVERY 2 DAYS
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MOST FUNDAMENTAL UNIT FOR DIGITAL MARKETING – CONSUMER INTENT
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INTENT IS GENERATED IN SOCIAL
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LEADSIFT HELPS BRANDS IDENTIFY, UNDERSTAND AND REACH CONSUMERS IN THE BUYING JOURNEY.
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IDENTIFY CUSTOMERS ACROSS THE BUYING JOURNEY
Buys a Chrysler 200 Gets Engaged
“Job Interview tomorrow -@SuzyBcool
Gets Job
”Need a new car! #SavingsTime @SuzyBcool
“Carshopping #Excited!”@SuzyBcool
"I love my @Chrysler S200! She's the best!" @SuzyBCool
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Name:
Gender:
Status:
Profession:
Average Income:
Location:
Buying Stage:
Interested in:
Shops at:
Eats/Drinks at:
Favorite Websites:
Favorite TV shows:
Uses:
Drives :
Owns :
Most Active Online:
Jennifer Smith
Female
Married + Parent
Marketing Executive
$80K
Chicago Illinois
Consideration Phase for a new Deck
US Politics, Fashion
Banana Republic, Lulu Lemon, Trader Joe
Starbucks, Red Lobster
NY Times, Vogue Magazine, CNN.com
Walking Dead, The Daily Show
iPhone
Acura
A Pet
Early Morning
DETAILED CONSUMER PROFILES
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23,000 Consumers/Day in US
MALE
52% PARENTS
45% HOME OWNER
66%
Eats/Shops at: TGI Fridays, Denny’s, GAP
Love More likely to spend time on Vogue, LA TIMES and Pinterest
67% Watching Comedy: Jimmy Kimmel, The Tonight Show with Jimmy Fallon
3x More likely to be Online Shoppers
4x
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UNDERSTANDING YOUR BUYING AUDIENCE HELPS TO:
CREATE AND SHARE RELEVANT CONTENT
PERSONALIZE YOUR MESSAGING
REACH THEM IN THE MOMENT
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PRODUCT VALIDATION
Gold
$8K/Month 10M Consumers
eCommerce (CPG)
47% Cheaper CPA
Financial Services
40% Lift in Engagement
Automobile Manufacturer
300% Increase in Conversion
50M+ Consumers Reached
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TO GET CLOSER TO YOUR CUSTOMERS YOU SHOULD KNOW THEM FIRST
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THANK YOU! Tukan [email protected] @tdas